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La Couleur Au Coeur De La Strategie Marketing
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Book Synopsis La Couleur Au Coeur de la Strategie Marketing by : Veronique|Ruaud Boulocher-Passet (Sabine)
Download or read book La Couleur Au Coeur de la Strategie Marketing written by Veronique|Ruaud Boulocher-Passet (Sabine) and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La couleur au cœur de la stratégie marketing by : Véronique Boulocher-Passet
Download or read book La couleur au cœur de la stratégie marketing written by Véronique Boulocher-Passet and published by De Boeck Superieur. This book was released on 2016-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Les 5 points forts : unique en son genre, cet ouvrage présente une approche originale sur l'utilisation de la couleur en marketing ; il propose une synthèse riche conciliant aussi bien la théorie que la pratique ; iI est axé sur les recherches les plus abouties dans le domaine ; il est abondamment illustré par des exemples concrets qui viennent enrichir la lecture ; l'ouvrage est complété d'une version numérique (Noto). Rejetant la morosité ambiante, les consommateurs partent à la redécouverte de leurs sens, poussant les objets à devenir émotionnels et les entreprises à réenchanter leur offre. La couleur joue un rôle clé dans ce besoin de divertissement au sein de la consommation. On constate depuis quelques temps son grand retour en force. La couleur habille les objets, débanalise les produits, impose la nouveauté et réintroduit le concept d'achat plaisir. Elle peut dès lors représenter un véritable atout au cœur de la stratégie marketing des entreprises. Cet ouvrage s'attache à montrer, grâce à de nombreux exemples concrets, l'impact que peut avoir la couleur sur la stratégie et le mix marketing." [Source : 4e de couv.].
Book Synopsis Cases on Digital Strategies and Management Issues in Modern Organizations by : Santos, José Duarte
Download or read book Cases on Digital Strategies and Management Issues in Modern Organizations written by Santos, José Duarte and published by IGI Global. This book was released on 2021-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
Author : Publisher :Editions Bréal ISBN 13 :2749523036 Total Pages :219 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les nouvelles lois du positionnement by : Jack Trout
Download or read book Les nouvelles lois du positionnement written by Jack Trout and published by . This book was released on 1996-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tout ce qu'il faut savoir aujourd'hui sur les leviers de la stratégie marketing pour se placer avec succès sur le marché. Dans un style percutant, Trout va au cœur du positionnement en trois parties. Le cheminement de la communication publicitaire dans l'esprit du consommateur. La preuve en six cas récents de stratégies. Les enseignements tirés d'années de pratique. L'auteur nous révèle les stratégies de marques connues et moins connues, et surtout le savoir-faire qui a fait sa réputation : pour trouver le bon nom de marque, pour utiliser les études ou éviter six pièges dramatiques.
Download or read book Textile written by and published by . This book was released on 1999 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis French books in print, anglais by : Electre
Download or read book French books in print, anglais written by Electre and published by . This book was released on 2000 with total page 1846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Expression, Centre d'exposition de Saint Hyacinthe Publisher :Saint-Hyacinthe, Québec : Expression, Centre d'exposition de Saint-Hyacinthe ISBN 13 : Total Pages :256 pages Book Rating :4.3/5 (91 download)
Book Synopsis Orange by : Expression, Centre d'exposition de Saint Hyacinthe
Download or read book Orange written by Expression, Centre d'exposition de Saint Hyacinthe and published by Saint-Hyacinthe, Québec : Expression, Centre d'exposition de Saint-Hyacinthe. This book was released on 2005 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Christian Lerat Publisher :[Talence, France] : Éditions de la Maison des sciences de l'homme d'Aquitaine ISBN 13 : Total Pages :472 pages Book Rating :4.3/5 (91 download)
Book Synopsis Mythes et réalités transatlantiques by : Christian Lerat
Download or read book Mythes et réalités transatlantiques written by Christian Lerat and published by [Talence, France] : Éditions de la Maison des sciences de l'homme d'Aquitaine. This book was released on 1997 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les auteurs de l'ouvrage, issu d'une réflexion collective, s'attachent à rendre compte du dynamisme des échanges en même temps que de la plasticité des écarts entre les deux piliers de la culture transatlantique. Depuis la Renaissance, la circulation entre Ancien et Nouveau Mondes a été globalement porteuse d'un enrichissement décisif de la pensée et, dans l'optique littéraire qui est ici retenue, de l'imaginaire. Pour autant, ces processus intellectuels n'ont pu empêcher quelques-uns des plus grands traumatismes de l'histoire dont plusieurs œuvres conservent la trace. Ils n'ont pas empêché non plus que s'insinue le désenchantement, le choc des réalités succédant aux espoirs suscités par certains mythes mutuellement entretenus.
Download or read book Culture: urban future written by UNESCO and published by UNESCO Publishing. This book was released on 2016-12-31 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report presents a series of analyses and recommendations for fostering the role of culture for sustainable development. Drawing on a global survey implemented with nine regional partners and insights from scholars, NGOs and urban thinkers, the report offers a global overview of urban heritage safeguarding, conservation and management, as well as the promotion of cultural and creative industries, highlighting their role as resources for sustainable urban development. Report is intended as a policy framework document to support governments in the implementation of the 2030 Agenda for Sustainable Urban Development and the New Urban Agenda.
Book Synopsis Simulacra and Simulation by : Jean Baudrillard
Download or read book Simulacra and Simulation written by Jean Baudrillard and published by University of Michigan Press. This book was released on 1994 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a theory of contemporary culture that relies on displacing economic notions of cultural production with notions of cultural expenditure. This book represents an effort to rethink cultural theory from the perspective of a concept of cultural materialism, one that radically redefines postmodern formulations of the body.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Philosophy in a Time of Terror by : Giovanna Borradori
Download or read book Philosophy in a Time of Terror written by Giovanna Borradori and published by University of Chicago Press. This book was released on 2013-05-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea for Philosophy in a Time of Terror was born hours after the attacks on 9/11 and was realized just weeks later when Giovanna Borradori sat down with Jürgen Habermas and Jacques Derrida in New York City, in separate interviews, to evaluate the significance of the most destructive terrorist act ever perpetrated. This book marks an unprecedented encounter between two of the most influential thinkers of our age as here, for the first time, Habermas and Derrida overcome their mutual antagonism and agree to appear side by side. As the two philosophers disassemble and reassemble what we think we know about terrorism, they break from the familiar social and political rhetoric increasingly polarized between good and evil. In this process, we watch two of the greatest intellects of the century at work.
Book Synopsis New Strategies in Locust Control by : S. Krall
Download or read book New Strategies in Locust Control written by S. Krall and published by Birkhäuser. This book was released on 2012-12-06 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late eighties large-scale control operations were carried out to control a major desert locust upsurge in Africa. For the first time since the banning of organochlorine pesticides these operations relied mainly on non-persistent pesticides such as organophosphates and pyrethroids. The amount of pesticides sprayed and the area covered were probably the highest in the history of locust control and raised criticism with respect to efficacy, economic viability and environmental impact. As a consequence, applied research into the problem was intensified, both at the national and the international level, with the goal of finding new and environmentally sound approaches and solutions to locust and grasshopper control. Emphasis was laid on developing new control agents and techniques.
Book Synopsis Hold Successful Meetings by : Caterina Kostoula
Download or read book Hold Successful Meetings written by Caterina Kostoula and published by Penguin UK. This book was released on 2021-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Book Synopsis Gender Matters by : Dennis van der Veur
Download or read book Gender Matters written by Dennis van der Veur and published by Council of Europe. This book was released on 2007-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Gender Matters' is a manual aimed to assist educators and youth leaders work on issues of gender and gender-based violence with young people. This publication presents theoretical information, methods and resources for education and training activities, along with concrete exercises that users can put into practice in their daily work. Violence is a serious issue which directly affects the lives of many young people. It often results in lasting damage to their well-being and integrity, putting even their lives at risk. Gender-based violence, including violence against women, remains a key human rights challenge in contemporary Europe and in the world. Working with young people on human rights education is one way of preventing gender-based violence from occurring. By raising awareness on why and how it manifests and exploring its impact on people and in society, gender-based violence will no longer go undetected. Gender really does matter, to women, to men, to young people - to all of us. This manual serves to explore these human rights issues and act upon them."--Book jacket.
Book Synopsis Current Advances in Coconut Biotechnology by : C. Oropeza
Download or read book Current Advances in Coconut Biotechnology written by C. Oropeza and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coconut palm occupies a significant place in the world economy as an important subsistence crop in all the areas in which it is grown. Relatively few countries are able to export any quantity of coconut products because of increasing home demands coupled with low productivity. Yields are generally well below potential despite recent developments with improved planting stock and agronomic practices. In the last 50 years, both these aspects have received considerable attention, but the focus is shifting to investigate how the use of recently developed biotechnological techniques- can benefit the coconut industry. This volume, the result of the International Symposium on Coconut Biotechnology (held in December 1997 in Merida, Yucatan, Mexico), describes recent research in three important areas. Standard plant breeding techniques used with coconut have produced improved planting material, but progress is inevitably very slow. Can more rapid genetic improvement be obtained using molecular techniques? The papers presented in this section suggest that such techniques will open up exciting new prospects, but only after basic information has been gathered on the genetic status of existing coconut stocks. Research using microsatellite techniques seems to provide a useful tool to help to classifying these stocks. However, only a combination of classical breeding methods with modem techniques will lead to the rapid improvement which is required to supply material for urgent replanting programs.
