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La Comunicacion Corporativa En El Ambito Local
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Author :Rafael López Lita Publisher :Publicacions de la Universitat Jaume I ISBN 13 :9788480215862 Total Pages :406 pages Book Rating :4.2/5 (158 download)
Book Synopsis La comunicación corporativa en el ámbito local by : Rafael López Lita
Download or read book La comunicación corporativa en el ámbito local written by Rafael López Lita and published by Publicacions de la Universitat Jaume I. This book was released on 2006-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concepts such as visual identity, corporate reputation, social responsibility, brands, or relationships with the media are approached from the perspective of those corporations which carry out their activity in a local domain, and especially from the perspective related to the duties that a Communications Director must perform.
Book Synopsis Dirección de comunicación empresarial e institucional by : Juan Benavides
Download or read book Dirección de comunicación empresarial e institucional written by Juan Benavides and published by . This book was released on 2001 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Problemas conceptuales y metodológicos en el ámbito del director de comunicación / Juan Benavides Delgado / - El director de comunicación : la nueva figura central en la empresa del siglo XXI / Joan Costa / - Marketing operativo actual / Eduardo Liria / - El consumidor / Agustín Perdiguer/ - La investigación de la publicidad / Pere Soler/ - Comunicación corporativa / Jordi Ventura / - Comunicación Interna / Francisca Morales / - Comunicación pública en el ámbito local / Pere-Oriol Costa / - Creatividad y estrategias de comunicación publicitaria / José M® Ricarte / - El plan de medios / Philipp Fürst / - Las nuevas tecnologías de la comunicación : aplicación y repercusiones en el entorno empresarial / Anna Fajula, David Roca / - La investigación científica aplicada al plan de comunicación / Ángel Rodríguez Bravo.
Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Book Synopsis Relaciones públicas 2.0 . Cómo gestionar la comunicación corporativa en el entorno digital by : Cristina Aced
Download or read book Relaciones públicas 2.0 . Cómo gestionar la comunicación corporativa en el entorno digital written by Cristina Aced and published by Editorial UOC. This book was released on 2013 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta la web social, que ofrece grandes oportunidades para la comunicación corporativa. De forma amena y con numerosos ejemplos, este libro analiza la influencia que tienen los medios sociales en las principales áreas de comunicación.
Book Synopsis Desafíos de la comunicación local by : Xosé López García
Download or read book Desafíos de la comunicación local written by Xosé López García and published by Comunicacion Social. This book was released on 2004-04 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este volumen se combinan la exposición característica de los manuales académicos con las reflexiones más propias de los ensayos. El recurso a esta fórmula híbrida nos ha parecido la mejor manera de construir un libro útil, que explique conceptos y resulte práctico para la actividad profesional, y un libro que aporte nuevos puntos de vista a la hora de acercarnos a esta realidad compleja que es la comunicación de proximidad en la sociedad actual. El motivo para nuestra elección radicó en el contexto actual de la comunicación mediada. Entendemos que los cambios que se producen en la sociedad y en el hipersector de la comunicación obligan a la incorporación de reflexiones sobre su incidencia en los mapas de medios locales, los procesos de comunicación mediada y la práctica del periodismo en los escenarios de proximidad. Xosé López García es Catedrático de Periodismo en la Facultad de Comunicación de la Universidad de Santiago de Compostela.
Book Synopsis Perfil de comunicación interna by : Nolazco Eligio Martínez Leiva
Download or read book Perfil de comunicación interna written by Nolazco Eligio Martínez Leiva and published by Editorial Academica Espanola. This book was released on 2014-09-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aqui se exponen los fundamentos teoricos que relacionan la comunicacion organizacional con enfasis en la comunicacion interna y se caracteriza el proceso de comunicacion organizacional relacionado con el desarrollo local hasta el nivel del Consejo de la Administracion Municipal. Tiene como problema cientifico: Cual es el perfil de la comunicacion interna en el proceso de desarrollo local en el Consejo de la Administracion Municipal en Florencia? identificandose como objetivo general identificar el perfil de la comunicacion interna en el proceso de desarrollo local en el Consejo de la Administracion Municipal en Florencia mediante un diagnostico. Se trabajo mediante la investigacion cualitativa y se recogio la informacion a traves de las tecnicas de analisis de documentos, observacion cientifica de tipologia participante y la entrevista en profundidad, basados en los procedimientos metodologicos del Diagnostico Participativo de Comunicacion Rural. Los resultados obtenidos facilitan el perfeccionamiento del sistema de trabajo y de la comunicacion entre los diferentes actores sociales que interactuan en el Consejo de la Administracion Municipal Florencia
Book Synopsis Comunicación Empresarial by : Adriana Patricia Guzmán de Reyes
Download or read book Comunicación Empresarial written by Adriana Patricia Guzmán de Reyes and published by ECOE EDICIONES. This book was released on 2006-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es parte de la colección e-Libro en BiblioBoard.
Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Work and Personal Data Protection by : Lourdes Mella Méndez
Download or read book Digital Work and Personal Data Protection written by Lourdes Mella Méndez and published by Cambridge Scholars Publishing. This book was released on 2018-12-21 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers contributions related to the most pressing problems and challenges that new information and communications technologies (ICT) and digital platforms introduce into the labour market, and the impact they have on the way that people work, their rights and even their health and dignity. In addition, there are also chapters studying personal data protection, which is currently a topic of maximum interest due to the New European Regulation about it. The contributors here are drawn from around the world, with several countries represented, such as Portugal, Spain, Italy, Brazil, Australia and Venezuela. The book will appeal lawyers, legal and human resources experts, economists, judges, academics and staff from trade unions, and employers’ representation. The volume features insights and contributions in different languages, with chapters in Spanish (12), English (6) and Portuguese (4).
Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :
Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Book Synopsis Multilingual Dictionary of Electronic Publishing by : Otto Vollnhals
Download or read book Multilingual Dictionary of Electronic Publishing written by Otto Vollnhals and published by De Gruyter Saur. This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Multilingual Dictionary of Electronic Publishing".
Download or read book The Mexican Forum written by and published by . This book was released on 1981 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Book Synopsis Corporate reputation by : Ángel Alloza
Download or read book Corporate reputation written by Ángel Alloza and published by Editorial Almuzara. This book was released on 2013-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Author :Isabel García Izquierdo Publisher :Publicacions de la Universitat Jaume I ISBN 13 :9788480214858 Total Pages :230 pages Book Rating :4.2/5 (148 download)
Book Synopsis Experiencias De Traduccion/ Experiences of Translation by : Isabel García Izquierdo
Download or read book Experiencias De Traduccion/ Experiences of Translation written by Isabel García Izquierdo and published by Publicacions de la Universitat Jaume I. This book was released on 2005 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the translation profession like? How can you get into the job market? What range of activities must translators cover? How many languages do they need to be fluent in? The significant contributions included in this book bridge the gap between theory and practice and offer new suggestions for analysing translation activity
Book Synopsis 2017 12th Iberian Conference on Information Systems and Technologies (CISTI) by : IEEE Staff
Download or read book 2017 12th Iberian Conference on Information Systems and Technologies (CISTI) written by IEEE Staff and published by . This book was released on 2017-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: CISTI is a technical and scientific event, whose purpose is to present and discuss knowledge, new perspectives, experiences and innovations in the Information Systems and Technologies field
Book Synopsis The Handbook of Strategic Public Relations and Integrated Communications by : Clarke Caywood
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
