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La Communication En Images
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Book Synopsis Creating Images and the Psychology of Marketing Communication by : Lynn R. Kahle
Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Book Synopsis Les mots-clés de la communication des entreprises by : Joëlle Rouanet-Laplace
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Odile Jacob ISBN 13 :2738172180 Total Pages :230 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Images in Use by : Matteo Stocchetti
Download or read book Images in Use written by Matteo Stocchetti and published by John Benjamins Publishing. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceptualising images as images in use, this title considers the agencies behind visual communication and its impact on society. It engages critically with traditional approaches to visual analysis, socially situated analyses of images and demonstrates the explanatory force of thinking through images in use in a series of case studies.
Book Synopsis Visual Communication by : Paul Martin Lester
Download or read book Visual Communication written by Paul Martin Lester and published by Thompson ELT. This book was released on 2011 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
Book Synopsis Théorie de la communication et éthique relationnelle (Collection forme et sens) by : FOURNOUT Olivier
Download or read book Théorie de la communication et éthique relationnelle (Collection forme et sens) written by FOURNOUT Olivier and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Théorie de la communication et éthique relationnelle montre, à travers des études de cas, que les discours sur la communication sont marqués d'une structure relationnelle qui prend son origine dans la perception de l'espace, dans le langage, dans l'esprit, mais aussi dans les formes graphiques et mises en page textuelles en circulation dans la société. Cet ouvrage met cette matrice relationnelle à l'épreuve, notamment, de la pensée systémique, de la complexité en science, du dialogisme en littérature, du traitement journalistique des conflits, de l'éthique managériale, des méthodes d'apprentissage de la communication, de campagnes de publicité, d'oeuvres d'artistes, de scénographies, de communications par internet.
Book Synopsis Visual Communication Images with Messages 9th Edition by : Paul Martin Lester, PhD
Download or read book Visual Communication Images with Messages 9th Edition written by Paul Martin Lester, PhD and published by . This book was released on 2020-09-04 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication Images with Messages, 9th Edition offers students, academics, professionals, and consumers of mass communication a way to better see and understand mediated images that persuade, entertain, and educate. By looking at illustrations through six perspectives-personal, historical, technical, ethical, cultural, and critical-there is a better understanding of why many pictures are forgotten and why some are always remembered by those who create and others who appreciate visual messages. Specifically, the chapters devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web offer detailed reasons why images are important to mass communication through a six-perspective framework. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful.
Book Synopsis Artificial Vision by : Stefano Levialdi
Download or read book Artificial Vision written by Stefano Levialdi and published by Academic Press. This book was released on 1996-09-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Vision is a rapidly growing discipline, aiming to build computational models of the visual functionalities in humans, as well as machines that emulate them. Visual communication in itself involves a numberof challenging topics with a dramatic impact on contemporary culture where human-computer interaction and human dialogue play a more and more significant role. This state-of-the-art book brings together carefully selected review articles from world renowned researchers at the forefront of this exciting area. The contributions cover topics including image processing, computational geometry, optics, pattern recognition, and computer science. The book is divided into three sections. Part I covers active vision; Part II deals with the integration of visual with cognitive capabilities; and Part III concerns visual communication. Artificial Vision will be essential reading for students and researchers in image processing, vision, and computer science who want to grasp the current concepts and future directions of this challenging field. This state-of-the-art book brings together selected review articles and accounts of current projects from world-renowned researchers at the forefront of this exciting area. The contributions cover topics such as: - Psychology of perception - Image processing - Computational geometry - Visual knowledge representation and languages It is this truly multi-disciplinary approach that has produced successful theories and applications for the subject.
Book Synopsis Communiquer par l'image - 2e éd. by : Alain Joannes
Download or read book Communiquer par l'image - 2e éd. written by Alain Joannes and published by Dunod. This book was released on 2008-06-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage permet de choisir le type d'images appropriées aux différents publics de l'entreprise (partenaires, clients, collaborateurs, médias...) et montre comment optimiser tout type de visuel, grâce aux théories et pratiques (une soixantaine d'exemples) ayant trait à l'image. Cette 2e édition integre un nouveau chapitre sur le web 2.0 et les réseaux sociaux, domaines dans lesquels l'image joue un rôle inédit et important pour la communication. Les chapitres consacrés à Internet sont entièrement mis à jour.
Book Synopsis Les sciences humaines dans le centre de l’art by : CORDONNIER Sarah
Download or read book Les sciences humaines dans le centre de l’art written by CORDONNIER Sarah and published by Lavoisier. This book was released on 2012-09-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage propose de décrypter le rôle des sciences humaines dans l’art contemporain au fil de son développement et de son institutionnalisation en France. Cette approche communicationnelle s’intéresse aussi bien aux pratiques qu’aux discours, aux dispositifs (comme l’exposition) qu’aux représentations (en particulier des sciences). Comment observer les sciences humaines dans le champ artistique, alors que leur réception, leurs réappropriations, ne sont pas visibles de manière immédiate ? Comment rendre compte d’un usage collectif de ces savoirs et, donc, les situer dans des règles et normes partagées par les acteurs de l’art contemporain ? Comment repérer et analyser les manières différenciées d’y recourir dans ce cadre commun ? Par l’observation et l’examen détaillé des centres d’art et des expositions d’art contemporain, Les sciences humaines dans le centre d’art vise à éclairer la circulation sociale des savoirs et les manières de l’étudier.
Book Synopsis The Oxford Handbook of the Archaeology and Anthropology of Rock Art by : Bruno David
Download or read book The Oxford Handbook of the Archaeology and Anthropology of Rock Art written by Bruno David and published by . This book was released on 2018 with total page 1185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock art is one of the most visible and geographically widespread of cultural expressions, and it spans much of the period of our species' existence. Rock art also provides rare and often unique insights into the minds and visually creative capacities of our ancestors and how selected rock outcrops with distinctive images were used to construct symbolic landscapes and shape worldviews. Equally important, rock art is often central to the expression of and engagement with spiritual entities and forces, and in all these dimensions it signals the diversity of cultural practices, across place and through time. Over the past 150 years, archaeologists have studied ancient arts on rock surfaces, both out in the open and within caves and rock shelters, and social anthropologists have revealed how people today use art in their daily lives. The Oxford Handbook of the Archaeology and Anthropology of Rock Art showcases examples of such research from around the world and across a broad range of cultural contexts, giving a sense of the art's regional variability, its antiquity, and how it is meaningful to people in the recent past and today - including how we have ourselves tended to make sense of the art of others, replete with our own preconceptions. It reviews past, present, and emerging theoretical approaches to rock art investigation and presents new, cutting-edge methods of rock art analysis for the student and professional researcher alike.
Book Synopsis Re-presentation Policies of the Fashion Industry by : Eleni Mouratidou
Download or read book Re-presentation Policies of the Fashion Industry written by Eleni Mouratidou and published by John Wiley & Sons. This book was released on 2020-10-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book studies the way the luxurious fashion develops re-presentational politics by reinvesting symbolic fields such as art and culture, religion and the sacred as well as politics, in other words fields that represent a certain common pattern of life and a common interest. I develop a semiotic approach of the way art exhibitions, print and audiovisual advertising, publishing and distribution politics as well as special ready to wear collaborations with arts such as Jeff Koons reveal the fashion industry's gesture of pretending being a non-commercial structure especially in order to cover up its industrialisation and banalization process
Book Synopsis The Information Revolution: Impact on Science and Technology by : Jacques-Emile Dubois
Download or read book The Information Revolution: Impact on Science and Technology written by Jacques-Emile Dubois and published by Springer Science & Business Media. This book was released on 2013-03-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: J.-E. Dubois and N. Gershon This book was inspired by the Symposium on "Communications and Computer Aided Systems" held at the 14th International CODATA Conference in September 1994 in Chambery, France. It was conceived and influenced by the discussions at the symposium and most of the contributions were written following the Conference. This is the first comprehensive book, published in one volume, of issues concerning the challenges and the vital impact of the information revolution (including the Internet and the World Wide Web) on science and technology. Topics concerning the impact of the information revolution on science and technology include: • Dramatic improvement in sharing of data and information among scientists and engineers around the world • Collaborations (on-line and off-line) of scientists and engineers separated by distance . • Availability of visual tools and methods to view, understand, search, and share information contained in data • Improvements in data and information browsing, search and access and • New ways of publishing scientific and technological data and information. These changes have dramatically modified the way research and development in science and technology are being carried out. However, to facilitate this information flow nationally and internationally, the science and technology communities need to develop and put in place new standards and policies and resolve some legal issues.
Book Synopsis The Materiality of Writing by : Christian Mosbæk Johannessen
Download or read book The Materiality of Writing written by Christian Mosbæk Johannessen and published by Routledge. This book was released on 2017-09-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.
Download or read book Society 5.0 written by Bruno Salgues and published by John Wiley & Sons. This book was released on 2018-08-21 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.
Download or read book IASA Journal written by and published by . This book was released on 1997 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Communication by : Paul Martin Lester
Download or read book Visual Communication written by Paul Martin Lester and published by . This book was released on 1999-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
