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La Ciencia De La Comunicacion Persuasiva
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Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Book Synopsis La educación mediática en la universidad española by : Joan Ferrés Prats
Download or read book La educación mediática en la universidad española written by Joan Ferrés Prats and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un entorno social y cultural en el que la mayor parte de las comunicaciones son mediadas por tecnologías la educación mediática se convierte en un requisito indispensable para el desarrollo de la autonomía personal de los ciudadanos y la plena implementación de una cultura democrática. Por ello, el mundo académico debería conceder una importancia capital a la educación mediática. En el libro se parte de esta premisa y se recogen los resultados y conclusiones de una investigación I+D+i sobre la situación de la educación mediática en la universidad española, tanto en los grados de educación como en los de comunicación. Del análisis de toda la información obtenida se extraen conclusiones sobre fuerzas y flaquezas, carencias y retos de la educación mediática en el marco de la Cultura Digital.
Book Synopsis Mi ciencia creativa by : Francisco Martínez Pintor
Download or read book Mi ciencia creativa written by Francisco Martínez Pintor and published by Lulu.com. This book was released on 2012-07-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un diálogo con la conciencia, ante el hecho fáctico de comprender lo que es independiente de sí mismo
Author :Alejandro Álvarez Nobell Publisher :Ediciones Universidad San Jorge ISBN 13 :8494119818 Total Pages :351 pages Book Rating :4.4/5 (941 download)
Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Book Synopsis La Ciencia De La Comunicación Persuasiva by : Leon Libros
Download or read book La Ciencia De La Comunicación Persuasiva written by Leon Libros and published by Leon Libros. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: El habla puede considerarse una herramienta cuando la analizas. De hecho, es uno de los instrumentos más versátiles y potencialmente influyentes que tenemos. Lo utilizamos para fomentar conexiones, comunicar conceptos, reconciliar disputas, realizar negocios y solicitar y obtener asistencia. A través de la comunicación verbal tenemos la capacidad de proponer, proporcionar, influir, irritar y estimular. Sin embargo, una parte importante de las personas no tiene una comprensión precisa de la mecánica operativa de esta herramienta, ni de los métodos ideales para utilizarla para lograr resultados ideales. El análisis de la conversación es el campo de estudio que aborda esta cuestión específica. Aunque nuestras discusiones pueden parecer aleatorias e improvisadas, un examen del análisis de la conversación demuestra que la mayoría de las conversaciones se adhieren a estructuras y patrones predeterminados. Al analizar estos patrones, uno puede discernir significados ocultos, anticipar respuestas, evitar la discordia e incluso modificar el discurso para influir en el resultado de los intercambios interpersonales.
Author : Publisher :Bib. Orton IICA / CATIE ISBN 13 : Total Pages :22 pages Book Rating :4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Florida Law Review written by and published by . This book was released on 1974 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ABC Pol Sci written by and published by . This book was released on 1975 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Community College PreMed Classes: Pre-Nursing, Pre-Pharmacy, and Pre-Med Requirements by : Tony Guerra
Download or read book Community College PreMed Classes: Pre-Nursing, Pre-Pharmacy, and Pre-Med Requirements written by Tony Guerra and published by Lulu.com. This book was released on 2017-05-12 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The road to professional school is confusing and expensive. By going to community college, it's possible to save a significant amount of money on your road to a health career. This book outlines the benefits of completing your pre-professional course requirements at a community college. Includes advice regarding coursework, the professional entrance exam, and interview for pre-nursing, pre-pharmacy, and pre-med students. El camino hacia el colegio profesional es confuso y costoso. Al ir a la universidad de la comunidad, es posible ahorrar una cantidad significativa de dinero en su camino a una carrera de salud. Este libro describe los beneficios de completar sus requisitos de cursos preprofesionales en un colegio comunitario. Incluye consejos sobre el curso, el examen de ingreso profesional y la entrevista para los estudiantes de pre-enfermería, pre-farmacia y pre-med.
Download or read book Mobilia written by and published by . This book was released on 1984 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Divination on stage by : Folke Gernert
Download or read book Divination on stage written by Folke Gernert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magicians, necromancers and astrologers are assiduous characters in the European golden age theatre. This book deals with dramatic characters who act as physiognomists or palm readers in the fictional world and analyses the fictionalisation of physiognomic lore as a practice of divination in early modern Romance theatre from Pietro Aretino and Giordano Bruno to Lope de Vega, Calderón de la Barca and Thomas Corneille.
Download or read book Comunicação & política written by and published by . This book was released on 1986 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Women, Culture, and Politics in Latin America by : Emilie L. Bergmann
Download or read book Women, Culture, and Politics in Latin America written by Emilie L. Bergmann and published by Univ of California Press. This book was released on 1990 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This collection, because of its exceptional theoretical coherence and sophistication, is qualitatively superior to the most frequently consulted anthologies on Latin American women’s history and literature . . . [and] represents a new, more theoretically rigorous stage in the feminist debate on Latin American women.”—Elizabeth Garrels, Massachusetts Institute of Technology
Book Synopsis The Empathic Brain by : Christian Keysers
Download or read book The Empathic Brain written by Christian Keysers and published by Lulu.com. This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discovery of mirror neurons has caused an unparalleled wave of excitement amongst scientists. The Empathic Brain makes you share this excitement. Its vivid and personal descriptions of key experiments make it a captivating and refreshing read. Through intellectually rigorous but powerfully accessible prose, Prof. Christian Keysers makes us realize just how deeply this discovery changes our understanding of human nature. You will start looking at yourselves differently - no longer as mere individual but as a deeply interconnected, social mind.
Book Synopsis Realities and Relationships by : Kenneth J. Gergen
Download or read book Realities and Relationships written by Kenneth J. Gergen and published by Harvard University Press. This book was released on 2009-06-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent attempts to challenge the primacy of reason--and its realization in foundationalist accounts of knowledge and cognitive formulations of human action--have focused on processes of discourse. Drawing from social and literary accounts of discourse, Kenneth Gergen considers these challenges to empiricism under the banner of "social construction." His aim is to outline the major elements of a social constructionist perspective, to illustrate its potential, and to initiate debate on the future of constructionist pursuits in the human sciences generally and psychology in particular.
Book Synopsis Internet and Emotions by : Tova Benski
Download or read book Internet and Emotions written by Tova Benski and published by Routledge. This book was released on 2013-11-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
