Kunstliche Intelligenz Fur Sales Marketing Und Service

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Künstliche Intelligenz für Sales, Marketing und Service

Author : Peter Gentsch
Publisher : Springer-Verlag
ISBN 13 : 3658191473
Total Pages : 252 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Künstliche Intelligenz für Sales, Marketing und Service by : Peter Gentsch

Download or read book Künstliche Intelligenz für Sales, Marketing und Service written by Peter Gentsch and published by Springer-Verlag. This book was released on 2017-10-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch zeigt, wie verschiedene Industrien von einer smarten Datennutzung mit Hilfe von Big Data Analytics und Künstlicher Intelligenz profitieren können. Dank der Künstlichen Intelligenz (KI) konnten in den letzten Jahren vor allem die Produktions- und Logistik-Prozesse vieler Unternehmen optimiert und automatisiert werden. Immer öfter werden jedoch auch administrative, dispositive und planerische Verfahren in Marketing, Sales und Management entwickelt, die den Weg hin zu einem ganzheitlichen Algorithmic Business ebnen. Mit diesem Buch präsentiert der Autor erstmals einen leicht verständlichen Praxisleitfaden, der systematisch die Technologien und Methoden der KI mit klaren Business-Szenarien und einem unternehmerischen Mehrwert verknüpft. Erfahren Sie u.a. wie Artificial Intelligence (AI) Ihr Pricing oder Ihre Produktempfehlungen automatisiert, Ihre Kundenkommunikation und Conversational Commerce übernimmt oder durch Customer Journey Analysen das Marketing Budget effizient verteilt. Lernen Sie, wie Sie über Daten Kunden- und Marktpotenziale identifizieren und Marktforschung intelligent optimieren können, um so die Kommunikation mit Bestandskunden zu verbessern und die Kundenzufriedenheit dauerhaft zu steigern. Entscheider im Marketing, Geschäftsführer und Vorstände finden in diesem Buch einen praktischen Leitfaden zur Einführung von Künstlicher Intelligenz in Management und Marketing - einer Einführung mit wenig Aufwand, geringen Kosten und zuverlässiger Planung effektiv umgesetzt werden kann. Machen Sie noch heute den ersten Schritt in Richtung Algorithmic Business. Prof. Dr. Peter Gentsch ist Entrepreneur und Experte im Bereich Digital Management und Big Data sowie Inhaber des Lehrstuhls für Internationale Betriebswirtschaftslehre an der HTW Aalen mit den Schwerpunkten CRM, E-Business und Digital Intelligence. Er ist Autor zahlreicher nationalund international ausgezeichneter Veröffentlichungen und Keynote-Speaker zu den Themen Digital Business Transformation und Innovationsmanagement. Mit Beiträgen von:Klaus Eck, d.Tales GmbH Prof. Dr. Martin Grothe, complexium GmbHProf. Dr. Nils Hafner, Hochschule Luzern Andreas Klug, ITyX Solutions AG Andreas Kulpa, DATAlovers AG Dr. Darko Obradovic, Insiders Technologies GmbHJens Scholz, prudsys AG Andreas Schwabe, Blackwood Seven Germany GmbHDr. Michael Thess, Signal Cruncher GmbH Dr. Thomas Wilde, BIG Social Media GmbH

Künstliche Intelligenz für Sales, Marketing und Service

Author : Peter Gentsch
Publisher : Springer-Verlag
ISBN 13 : 3658253762
Total Pages : 295 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Künstliche Intelligenz für Sales, Marketing und Service by : Peter Gentsch

Download or read book Künstliche Intelligenz für Sales, Marketing und Service written by Peter Gentsch and published by Springer-Verlag. This book was released on 2019-05-13 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mit diesem Buch erhalten Sie einen leicht verständlichen Praxisleitfaden, der systematisch die Technologien und Methoden der KI mit klaren Business-Szenarien verknüpft. Erfahren Sie, wie Artificial Intelligence (AI) Ihr Pricing sowie Ihre Produktempfehlungen automatisiert, Ihre Kundenkommunikation und Conversational Commerce übernimmt oder durch Customer-Journey-Analysen das Marketing Budget effizient verteilt. Lesen Sie, wie Sie Kunden- und Marktpotenziale über Daten identifizieren und Marktforschung intelligent optimieren können. Lernen Sie, wie Sie zu vertretbaren Kosten die Kommunikation mit Bestandskunden verbessern, die Kundenzufriedenheit dauerhaft steigern und letztlich die Umsätze positiv entwickeln können.Entscheider im Marketing, Geschäftsführer und Vorstände finden in diesem Buch einen praktischen Ratgeber zur Einführung von Künstlicher Intelligenz in Management und Marketing. So werden Ihre ersten Schritte in Richtung Algorithmic Business mit akzeptablem Aufwand und Kosten gelingen. Die zweite Auflage wurde vollständig durchgesehen und um spannende neue Best Practices von Disney, der Techniker Krankenkasse, Mercedes Benz Consulting und Spotify erweitert. Mit Gastbeiträgen und Best Practices von Alex Dogariu, Mercedes-Benz Consulting, Klaus Eck, d.Tales GmbH, Prof. Dr. Martin Grothe, complexium GmbH, Professor Dr. Nils Hafner, Hochschule Luzern Wirtschaft/Institut für Finanzdienstleistungen Zug IFZ, Bruno Kollhorst, Techniker Krankenkasse, Andreas Kulpa, DATAlovers AG, Marco Philipp, Newcastle University, David Popineau, Disney, Dr. rer. nat. Michael Thess, Signal Cruncher GmbH, Jens Scholz, prudsys AG, Andreas Schwabe, Blackwood Seven Germany GmbH, Dr. Thomas Wilde, mesa.ai und LMU München. In seinem überzeugenden Buch „Künstliche Intelligenz für Sales, Marketing und Service“ ist es Peter Gentsch gelungen, „Künstliche Intelligenz“ kenntnisreich und für die Unternehmenswelt verständlich zu erklären. Zudem liefert er einen Rahmenwerk, wie der Weg eines Unternehmens zu einer KI-ausgerichteten Organisation aussehen kann. Der Fokus auf die markt- und kundennahen Prozesse im Unternehmen macht das Werk besonders wertvoll für Profis im Bereich Marketing, Sales- und Service. Die dargestellten Best-Practices von ersten KI-Anwendungen dürften Mut machen, eigene KI-Projekte auf den Weg zu bringen. (Prof. Dr. Dr. h.c. mult. Heribert Meffert)

AI in Marketing, Sales and Service

Author : Peter Gentsch
Publisher : Springer
ISBN 13 : 3319899570
Total Pages : 280 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch

Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

AI Strategy for Sales and Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 1398602019
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis AI Strategy for Sales and Marketing by : Katie King

Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Quick Guide KI-Projekte – einfach machen

Author : Verena Fink
Publisher : Springer-Verlag
ISBN 13 : 3658288655
Total Pages : 156 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Quick Guide KI-Projekte – einfach machen by : Verena Fink

Download or read book Quick Guide KI-Projekte – einfach machen written by Verena Fink and published by Springer-Verlag. This book was released on 2020-01-22 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch unterstützt als leicht lesbarer Leitfaden Führungskräfte dabei, KI zu verstehen und erste KI-Projekte erfolgreich mit Ihren Teams umzusetzen. Künstliche Intelligenz klingt nach mysteriösen Algorithmen, Uni-Professoren und IT-Nerds. Zu groß für kleine und mittlere Unternehmen? Zu technisch für Vertrieb und Marketing? Zu gefährlich für den eigenen Job? Dieses Buch entzaubert den Mythos und erklärt, wie Nicht-IT ́ler im Management ganz einfach erste KI-Projekte für administrative, planerische oder analytische Aufgaben zum Erfolg bringen können. Neben Methoden-Know-how geht es auch um begeisterte Mitarbeiter, die ihre Arbeit in Kooperation mit der KI angenehmer und abwechslungsreicher erleben. Dieser Leitfaden begleitet Führungskräfte, Projektmanager und ihre Teams auch in neue Arbeitsformen, die durch die Realisierung von KI-Projekte entstehen. Neben einer verständlichen und anwendungsorientierten Vermittlung aller Schritte im Projekt enthält es Anwendungsbeispiele aus der Praxis und lässt den Leser an den methodische und kulturellen Lernerfahrungen bekannter Unternehmen partizipieren. Das Buch richtet sich an Fach- und Projektverantwortliche in den Bereichen Marketing/Kommunikation, Vertrieb, Service, Personal sowie Operations und alle, die KI einfach machen wollen.

Rezension „Künstliche Intelligenz für Sales, Marketing und Service“

Author : Matthias Knoll
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)

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Book Synopsis Rezension „Künstliche Intelligenz für Sales, Marketing und Service“ by : Matthias Knoll

Download or read book Rezension „Künstliche Intelligenz für Sales, Marketing und Service“ written by Matthias Knoll and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Using Artificial Intelligence in Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Quick Guide KI-Projekte - einfach machen

Author : Verena Fink
Publisher : Springer Gabler
ISBN 13 : 9783658408015
Total Pages : 0 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Quick Guide KI-Projekte - einfach machen by : Verena Fink

Download or read book Quick Guide KI-Projekte - einfach machen written by Verena Fink and published by Springer Gabler. This book was released on 2023-07-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch entzaubert den Mythos KI. Es erklärt, wie Manager und Mitarbeiter ohne IT-Hintergrund ganz einfach erste KI-Projekte zum Erfolg bringen können. Künstliche Intelligenz klingt nach mysteriösen Algorithmen und Tech-Nerds. Zu groß für kleine und mittlere Unternehmen? Zu technisch für Vertrieb und Marketing? Zu gefährlich für den eigenen Job? Mit dem richtigen Know-how stellt sich aber schnell heraus: das Gegenteil ist der Fall. Neben einer verständlichen Vermittlung aller Schritte im Projekt enthält dieses Buch viele Tipps, die KI-Pilotprojekte beherrschbar und erfolgreich machen. Das Buch richtet sich an Fach- und Projektverantwortliche in den Bereichen Marketing/Kommunikation, Vertrieb, Service, Personal sowie Operations und alle, die KI-Projekte einfach machen wollen. In die erweiterte zweite Auflage wurden alle Kapitel überarbeitet und um aktuelle Entwicklungen sowie Praxisbeispiele erweitert.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 214 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Artificial Intelligence in Customer Service

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

Adoption and Implementation of AI in Customer Relationship Management

Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi

Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Künstliche Intelligenz im Vertrieb. Eine kritische Analyse von Anwendungsformen

Author : Edwin Weis
Publisher : GRIN Verlag
ISBN 13 : 3346200752
Total Pages : 17 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Künstliche Intelligenz im Vertrieb. Eine kritische Analyse von Anwendungsformen by : Edwin Weis

Download or read book Künstliche Intelligenz im Vertrieb. Eine kritische Analyse von Anwendungsformen written by Edwin Weis and published by GRIN Verlag. This book was released on 2020-07-08 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay aus dem Jahr 2020 im Fachbereich BWL - Handel und Distribution, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Diese Arbeit ist eine kritische Analyse von Anwendungsformen künstlicher Intelligenz im Vertrieb. Die Anwendung von Künstlicher Intelligenz (KI) in der Unternehmenswelt hat für einen immensen Entwicklungssprung gesorgt. Analytik gepaart mit einer individuellen KI-Lösung ermöglicht die Automatisierung und Optimierung von Geschäftsprozessen, welches nicht nur einen Wettbewerbsvorsprung erzielen kann sondern auch für die Senkung von Kosten im Unternehmen verantwortlich ist.1 Vertriebsorganisationen mit eigenen Außendienstmitarbeiter können von der neuen Technology profitieren. Diese Fortschrittstechnologie klingt in erster Linie sehr interessant und ist gleichzeitig beängstigend für jene Personen, denen Wissen und Fähigkeiten fehlen diese neue Form zu kontrollieren. Das Wissen und die Fähigkeiten der Mitarbeiter sollten durch kontinuierliche Fortbildung und regelmäßige "Best Practice" Workshops erweitert werden. Hierzu kann es zu Konflikten bei älteren Mitarbeitern kommen da sich diese eher zurückhalten bei Einführung neuer Methoden und kritisch gegenüber neuen Technologien äußern. Die Herausforderung für Unternehmen liegt daran alle Mitarbeiter abzuholen und zukunftssicher zu machen. Das Thema Arbeitsplatzsicherheit bekommt hier eine neue Bedeutung. Jene die nicht bereit sind für Veränderungen werden oft den Anschluss verlieren. Der Einsatz von Künstlicher Intelligenz wird die Art und Weise wie wir leben, lernen und arbeiten verändern. Was noch vor ein paar Jahren nach Science-Fiction für Unternehmen klang, werden heute viele Arbeitsvorgänge durch KI-Systeme gesteuert und optimiert. Key Accounts und Außendienstmitarbeiter müssen sich vor der neuen Technology nicht fürchten, sie müssen sich aber vor den Vertriebskollegen in acht nehmen die diese Technik erfolgreich als Hilfsmittel einsetzen.

The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Artificial Intelligence Business Applications

Author : Bob Mather
Publisher : Abiprod Pty Ltd
ISBN 13 : 1790207592
Total Pages : 112 pages
Book Rating : 4.7/5 (92 download)

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Book Synopsis Artificial Intelligence Business Applications by : Bob Mather

Download or read book Artificial Intelligence Business Applications written by Bob Mather and published by Abiprod Pty Ltd. This book was released on 2018-11-22 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to scale your business using Artificial Intelligence tools and applications, then read below Artificial Intelligence is the tech of the future. But if you're not already working in the field or studying the depths of artificial intelligence, it can be difficult to find information in layman's terms. As a business owner, especially a small business owner, we are always looking at ways to improve the efficiency of our business; outsource, automate and scale. And Artificial Intelligence is the best tool to do use. Here's a few things you can learn from this book How current day businesses use Artificial Intelligence to move ahead4 Ways AI can help elevate your online marketing systemsUse AI to make your customers feel like they are in heaven3 Ways to Automate boring tasks with AIEnsure more efficient business compliance methods with AIHow Artificial Intelligence will Change the Nature of Business in the Future If you're ready to have a tool that breaks down this complex topic in simple language then this is your chance. Download your copy now so you can get started on what is promising to be a most amazing future.

Artificial Intelligence for Marketing Management

Author : Park Thaichon
Publisher : Taylor & Francis
ISBN 13 : 1000780309
Total Pages : 213 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Artificial Intelligence for Marketing Management by : Park Thaichon

Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

AI - The new intelligence in sales

Author : Livia Rainsberger
Publisher : Springer Nature
ISBN 13 : 3658382511
Total Pages : 180 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis AI - The new intelligence in sales by : Livia Rainsberger

Download or read book AI - The new intelligence in sales written by Livia Rainsberger and published by Springer Nature. This book was released on 2022-09-26 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities. What is behind terms such as Sales Automation, Sales AI Analytics, Sales Enablement, Conversational AI, Lead Intelligence, Dynamic Pricing, Sales Management Intelligence and many more? Where is the concrete potential for sales organizations? And how will AI change the work in sales? The author presents the AI tools available on the market today and their application and describes the advantages and disadvantages as well as the limits and possibilities using clear examples. Executives in marketing and sales as well as entrepreneurs and managing directors, especially in medium-sized companies, will receive answers to the most important questions and additionally concrete recommendations for action for the implementation in their own companies.

The AI Marketing Playbook

Author : Mark Lamplugh
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501520032
Total Pages : 295 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis The AI Marketing Playbook by : Mark Lamplugh

Download or read book The AI Marketing Playbook written by Mark Lamplugh and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-10-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS 1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing.