Kommunikations Strategien Im Pharma Markt

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Kommunikations-Strategien im Pharma-Markt

Author : Helmut E. Becker
Publisher : Springer-Verlag
ISBN 13 : 3642581676
Total Pages : 310 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Kommunikations-Strategien im Pharma-Markt by : Helmut E. Becker

Download or read book Kommunikations-Strategien im Pharma-Markt written by Helmut E. Becker and published by Springer-Verlag. This book was released on 2013-03-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Marketing für verschreibungspflichtige pharmazeutische Präparate ist im Vergleich zum Konsumgüter- oder Investitionsgütermarketing wenig entwickelt. Gesicherte verhaltenswissenschaftliche Erkenntnisse zur Gestaltung der Kommunikation mit den verschiedenen Marktpartnern werden kaum berücksichtigt. Es müssen daher neue Wege aufgezeigt und beschritten werden. Dazu will diese theoriegeleitete empirische Studie einen Beitrag leisten. Dabei stehen folgende Fragen im Vordergrund: 1. Wie gestaltet sich zur Zeit die Kommunikation der Hersteller pharmazeutischer Präparate? 2. Welche Möglichkeiten bietet die motivationsadäquate typologieorientierte Ansprache der Ärzteschaft? 3. Wie beurteilen Ärzte und Patienten die innovative "Integrierte Patienten-Ansprache", also die Auf klärung der Bevölkerung über Krankheitsbilder bei gleichzeitiger Unterrichtung der Ärzte? Durch die umfassende Fragestellung und Aktualität dieser Arbeit wird allen interessierten Personen bzw. Interessengruppen, wie z.B. Pharma-Herstellern, Ärzten, Apothekern, Patienten, Selbsthilfegruppen, Verbraucherverbänden, Politikern, Medien und der Öffentlichkeit, auf diese Weise die Möglichkeit geboten, ihre Wissensstände einander anzunähern und aus ihrer Sicht positive und negative Aspekte zu diskutieren.

German books in print

Author :
Publisher :
ISBN 13 :
Total Pages : 2398 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis German books in print by :

Download or read book German books in print written by and published by . This book was released on 1995 with total page 2398 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leading Pharmaceutical Innovation

Author : Oliver Gassmann
Publisher : Springer Science & Business Media
ISBN 13 : 3540247815
Total Pages : 178 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Leading Pharmaceutical Innovation by : Oliver Gassmann

Download or read book Leading Pharmaceutical Innovation written by Oliver Gassmann and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.

Annual directory through press and advertising

Author : Stamm-Leitfaden durch Presse und Werbung
Publisher :
ISBN 13 :
Total Pages : 1216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Annual directory through press and advertising by : Stamm-Leitfaden durch Presse und Werbung

Download or read book Annual directory through press and advertising written by Stamm-Leitfaden durch Presse und Werbung and published by . This book was released on 2003 with total page 1216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Strategic Marketing

Author : Torsten Tomczak
Publisher : Springer
ISBN 13 : 3658184175
Total Pages : 253 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Strategic Marketing by : Torsten Tomczak

Download or read book Strategic Marketing written by Torsten Tomczak and published by Springer. This book was released on 2017-09-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

Between Prohibition and Legalization

Author : Ed Leuw
Publisher : Kugler Publications
ISBN 13 : 9789062991037
Total Pages : 372 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis Between Prohibition and Legalization by : Ed Leuw

Download or read book Between Prohibition and Legalization written by Ed Leuw and published by Kugler Publications. This book was released on 1994 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a period of two decades Dutch drug policy has evolved in partial opposition to the internationally dominant ideology of prohibitionism. The "normalizing" home policy, together with the compliance to law enforcement in the international arena, make up a rather complicated and ambivalent Dutch position in drug policy. The Dutch drug policy is fully in line with the international control practices against wholesale drug trafficking. In regards to its social drug policy, however, it has become a rare dissenter within an increasingly unifying and compelling international drug policy context. This book gives an account of the national Dutch drug control strategy.

Come Close and Co-create

Author : Sandra Phlippen
Publisher : Rozenberg Publishers
ISBN 13 : 9051709188
Total Pages : 190 pages
Book Rating : 4.0/5 (517 download)

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Book Synopsis Come Close and Co-create by : Sandra Phlippen

Download or read book Come Close and Co-create written by Sandra Phlippen and published by Rozenberg Publishers. This book was released on 2008 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Access to relevant external knowledge is crucial for a firms' competitiveness in innovation-driven industries. This thesis focuses on how different forms of proximity affect a firm's ability to access such knowledge. We consider the influence of being co-located in space, of being embedded in a network, and of being active in similar knowledge domains. By integrating these three proximity perspectives, we contribute to various disciplines such as economic geography, organizational sociology and innovation studies. Further, we investigate the make, buy or ally strategies that pharmaceutical firms employ to maximize the probability of innovation (finding new drugs). Our findings suggest that firms employ multiple governance structures simultaneously, even when targeting similar innovations. These insights contribute to our understanding of the boundaries of the firm.

Strategic International Management

Author : Dirk Morschett
Publisher : Springer Science & Business Media
ISBN 13 : 3834983322
Total Pages : 470 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Strategic International Management by : Dirk Morschett

Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-01-19 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

Pharmaceutical Market Access in Emerging Markets

Author : Güvenç Koçkaya
Publisher : SEEd
ISBN 13 : 889741964X
Total Pages : 238 pages
Book Rating : 4.8/5 (974 download)

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Book Synopsis Pharmaceutical Market Access in Emerging Markets by : Güvenç Koçkaya

Download or read book Pharmaceutical Market Access in Emerging Markets written by Güvenç Koçkaya and published by SEEd. This book was released on 2016-10-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definition of Market Access was first reported by the World Trade Organization as “to open markets for trade and improve transparency, reciprocity, and non-discrimination in international trade”. Pharmaceutical Market Access is different and it could be defined as achieving the optimal price for a product or service and/or the maximum reimbursement for the approved target population with no restrictions on funding for the medical technology. By the way, Market Access is not only the market authorization, but it also includes overlapping activities like pricing, health technology assessment, formulary, and reimbursement. Market Access is one of the most important activities for pharmaceutical companies and emerging countries represent an important opportunity for launching new products. It was reported that the Compounded Average Growth Rate (CAGR) was 6.0% in the period 2011-2017, and expected sales exceeding 1.1 trillion USD by 2017 for emerging countries. Furthermore, CAGR 2008-2012 for recently launched pharmaceuticals were 9.8% for emerging countries and 1.5% for the top 8 developed countries. The Market Access processes in the most important emerging countries in the selected regions are defined in this book with the aim to help local experts, local government officers, headquarter managements, and everyone who want to learn more about healthcare system and health policies pathways of Market Access, mapping and structure of decision makers, challenges and catalyzers for Market Access in the emerging countries.

National Library of Medicine Current Catalog

Author : National Library of Medicine (U.S.)
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis National Library of Medicine Current Catalog by : National Library of Medicine (U.S.)

Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1993 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: First multi-year cumulation covers six years: 1965-70.

Medicine - Religion - Spirituality

Author : Dorothea Lüddeckens
Publisher : transcript Verlag
ISBN 13 : 3839445825
Total Pages : 275 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Medicine - Religion - Spirituality by : Dorothea Lüddeckens

Download or read book Medicine - Religion - Spirituality written by Dorothea Lüddeckens and published by transcript Verlag. This book was released on 2018-11-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern societies the functional differentiation of medicine and religion is the predominant paradigm. Contemporary therapeutic practices and concepts in healing systems, such as Transpersonal Psychology, Ayurveda, as well as Buddhist and Anthroposophic medicine, however, are shaped by medical as well as religious or spiritual elements. This book investigates configurations of the entanglement between medicine, religion, and spirituality in Europe, Asia, North America, and Africa. How do political and legal conditions affect these healing systems? How do they relate to religious and scientific discourses? How do therapeutic practitioners position themselves between medicine and religion, and what is their appeal for patients?

Standard Directory of Advertising Agencies

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Standard Directory of Advertising Agencies by :

Download or read book Standard Directory of Advertising Agencies written by and published by . This book was released on 1991-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 768 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Leading Pharmaceutical Operational Excellence

Author : Thomas Friedli
Publisher : Springer Science & Business Media
ISBN 13 : 3642351611
Total Pages : 541 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Leading Pharmaceutical Operational Excellence by : Thomas Friedli

Download or read book Leading Pharmaceutical Operational Excellence written by Thomas Friedli and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving operational excellence is a challenge for the pharmaceutical industry, with many companies setting successful examples time and again. This book presents such leading practices for managing operational excellence throughout the pharmaceutical industry. Based on the St.Gallen OPEX Model the authors describe the current status of OPEX and the future challenges that have to be dealt with. The ample theoretical background is complemented hand-in-hand by case studies contributed by authors from leading pharmaceutical companies.

Patent Management

Author : Oliver Gassmann
Publisher : Springer Nature
ISBN 13 : 3030590097
Total Pages : 275 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Patent Management by : Oliver Gassmann

Download or read book Patent Management written by Oliver Gassmann and published by Springer Nature. This book was released on 2020-11-28 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM A really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation. Dr. Joerg Thomaier, Head of IP Bayer Group

The Computer-Based Patient Record

Author : Committee on Improving the Patient Record
Publisher : National Academies Press
ISBN 13 : 030957885X
Total Pages : 215 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis The Computer-Based Patient Record by : Committee on Improving the Patient Record

Download or read book The Computer-Based Patient Record written by Committee on Improving the Patient Record and published by National Academies Press. This book was released on 1997-10-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most industries have plunged into data automation, but health care organizations have lagged in moving patients' medical records from paper to computers. In its first edition, this book presented a blueprint for introducing the computer-based patient record (CPR). The revised edition adds new information to the original book. One section describes recent developments, including the creation of a computer-based patient record institute. An international chapter highlights what is new in this still-emerging technology. An expert committee explores the potential of machine-readable CPRs to improve diagnostic and care decisions, provide a database for policymaking, and much more, addressing these key questions: Who uses patient records? What technology is available and what further research is necessary to meet users' needs? What should government, medical organizations, and others do to make the transition to CPRs? The volume also explores such issues as privacy and confidentiality, costs, the need for training, legal barriers to CPRs, and other key topics.