Kommunikation und Anreizsysteme zu Motivation von freiwillig Engagierten

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Publisher : GRIN Verlag
ISBN 13 : 3656102465
Total Pages : 76 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis Kommunikation und Anreizsysteme zu Motivation von freiwillig Engagierten by : Susanne Obermaier

Download or read book Kommunikation und Anreizsysteme zu Motivation von freiwillig Engagierten written by Susanne Obermaier and published by GRIN Verlag. This book was released on 2012-01-17 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelorarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Arbeit, Ausbildung, Organisation, Note: 3, Management Center Innsbruck Internationale Fachhochschulgesellschaft mbH (Nonprofit-, Sozial- und Gesundheitsmanagement), Veranstaltung: Kommunikation, Ehrenamt, Anreizsysteme, Freiwilligenarbeit, Sprache: Deutsch, Abstract: Ehrenamtlich Engagierte in eine Organisation einzubeziehen und sie zu motivieren ist eine große Herausforderung für viele Unternehmen. Ehrenamtlich Engagierte haben oft vielfältige Erwartungen und Motive für ihre Tätigkeit. Diese gilt es durch Kommunikationsstrategien herauszufinden und die Motivation durch beständige Einbindung der ehrenamtlich Engagierten im Informationsprozess und Wissensprozess zu fördern. Für gezielte Motivation gibt es auch Anreizsysteme, die von Organisationen implementiert werden können. Diese Arbeit behandelt konkrete Möglichkeiten und Instrumente des Wissenstransfers, des Kommunikationsmanagements und der Anreizsysteme, die darauf abzielen, die Motivation von ehrenamtlich Engagierten durch Einbindung in Informationsprozesse und Anreize zu fördern.

Anreizsysteme zur Motivation der Mitarbeiter

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Publisher : GRIN Verlag
ISBN 13 : 3656207925
Total Pages : 29 pages
Book Rating : 4.6/5 (562 download)

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Book Synopsis Anreizsysteme zur Motivation der Mitarbeiter by : Ingrid Forster

Download or read book Anreizsysteme zur Motivation der Mitarbeiter written by Ingrid Forster and published by GRIN Verlag. This book was released on 2012 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Hochschule der Medien Stuttgart (Electronic Media), Veranstaltung: Management, Sprache: Deutsch, Abstract: 1. Einleitung Sind motivierte Mitarbeiter in einer Zeit, in der produktions-, vertriebs- und finanzwirtschaftliche Zahlen im Vordergrund stehen, wirklich wichtig? Oder arbeiten Mitarbeiter, wenn der Druck groß genug ist, auch von alleine? Erzeugt nicht alleine schon der Druck die Motivation oder bedarf es anderer Methoden und Anreize um Mitarbeiter zu Höchstleistungen zu anzuregen? Häufig wird der Mensch als so genanntes "Humankapital" als wichtigstes Kapital des Unternehmens genannt. Gerade in wirtschaftlich schwierigen Zeiten sind ambitionierte Mitarbeiter für ein Unternehmen unverzichtbar. Kann man diese Motivation des Arbeitnehmers für die Bewältigung von Aufgaben durch Belohnung steigern, erzeugen oder auch erhalten? Ist dies durch Anreizsystem möglich, wo doch große Unterschiede in dem festzustellen was man landläufig Motivation nennt, im Leistungsniveau und im Entwicklungspotential von Mitarbeitern. Was verbirgt sich hinter den einzelnen Begriffen wie Motivation, Anreizen oder Incentives und welche Arten von Systemen gibt es? Welche Haben Vor- und Nachteile haben diese? Mit dieser Hausarbeit soll auf die Problematik und Schwierigkeit der Motivation eingegangen werden, sowie die Grenzen der Mitarbeitermotivation in Form von Anreizsystemen vorgestellt und analysiert werden. In Kapitel zwei wird zunächst auf die Grundlagen der Motivation, die Bedürfnisse und Motive eingegangen, sowie deren Zusammenhänge dargestellt. Kapitel drei befasst sich mit der Definition von Anreizen und der Vorstellung von Anreizsystemen, insbesondere dem Cafeteria Modell. Eine praxisnahe Umsetzung des Cafeteria Modells wird dann in Kapitel vier anhand des Unternehmen Google vorgestellt. Kapitel fünf geht anschließend auf einige kritische Pu

Motivation als Schlüsselfaktor der Freiwilligenarbeit in Non-Profit-Organisationen

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Publisher : Diplomarbeiten Agentur
ISBN 13 : 384282209X
Total Pages : 82 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Motivation als Schlüsselfaktor der Freiwilligenarbeit in Non-Profit-Organisationen by : Renke Theilengerdes

Download or read book Motivation als Schlüsselfaktor der Freiwilligenarbeit in Non-Profit-Organisationen written by Renke Theilengerdes and published by Diplomarbeiten Agentur. This book was released on 2011-11-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Einleitung: In Deutschland engagieren sich 36% der Bürger unentgeltlich. Das sind über 23 Millionen Menschen. Weshalb engagieren sich diese Menschen? Wer setzt sich ehrenamtlich ein? Und wer setzt sich in welcher Form für die Ehrenamtlichen ein? Die vorliegende Arbeit hat die Motivation von ehrenamtlichen und hauptamtlichen Kräften in sogenannten Non-Profit-Organisationen zum Gegenstand. Die Hintergründe, Ziele und Bedürfnisse der Handelnden werden aufgezeigt und die moderne Organisation von freiwilliger Arbeit, das Freiwilligenmanagement, vorgestellt. Die leitende Fragestellung der Untersuchung: Wie ist motivierendes Management in der Freiwilligenarbeit von Non-Profit-Organisationen möglich? Um eine möglichst weitreichende Erfassung des Themenkomplexes zu gewährleisten, wird im 1. Kapitel die Freiwilligenarbeit in Deutschland vorgestellt. Nachdem hier auf Begrifflichkeit und Geschichte eingegangen ist, folgt eine ausführliche Betrachtung der aktuellen Bedeutung. Es schließt sich ein 2. Kapitel an, das grundlegende und tiefergehende Informationen zum Motivationsbegriff gibt. Auf die Inhalte der beiden ersten Kapitel wird in den folgenden zurückgegriffen. Im 3. Abschnitt Motivationsrelevante Aspekte des Freiwilligenmanagements werden die Begriffe Freiwilligenmanagement und Non-Profit-Organisation definiert. Es wird aufgezeigt, dass Motivation in allen Phasen des Managementprozesses bedeutsam ist. Ein entscheidender Aspekt für eine gelingende Freiwilligenarbeit ist neben der Tätigkeit des Freiwilligenmanagers auch die verantwortliche Haltung der Trägerorganisation. Beide Faktoren werden daher hier vorgestellt und beschrieben. Nachdem im 2. Kapitel basale Erkenntnisse dargestellt wurden, erfolgt im 4. Teil die Spezifizierung auf den Motivationsaspekt im Freiwilligenmanagement. Hierfür werden Motivationen, Bedürfnisse und Ziele haupt- und ehrenamtlicher Mitarbeiter differenziert erläutert und Umstände aufgeführt, die negative Auswirkungen auf die Begeisterung der Akteure haben. Auch das für die Freiwilligenarbeit bedeutsame Verhältnis zwischen den Mitarbeitergruppen wird skizziert. Ein daran anschließendes Modell des Motivationskreislaufes in Non-Profit-Organisationen soll das Prinzip von Wirkung und Gegenwirkung der Vorgehens- und Verhaltensweisen veranschaulichen. Innerhalb meiner zweijährigen Tätigkeit als Freiwilligenmanager für die Jugendarbeit der Arbeiterwohlfahrt Rhein-Neckar e.V. konnte ich einige Erfahrungen im [...]

The Justice Motive in Everyday Life

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Publisher : Cambridge University Press
ISBN 13 : 9781139432337
Total Pages : 468 pages
Book Rating : 4.4/5 (323 download)

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Book Synopsis The Justice Motive in Everyday Life by : Michael Ross

Download or read book The Justice Motive in Everyday Life written by Michael Ross and published by Cambridge University Press. This book was released on 2002-02-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains essays in honour of Melvin J. Lerner, a pioneer in the psychological study of justice. The contributors to this volume are internationally renowned scholars from psychology, business, and law. They examine the role of justice motivation in a wide variety of contexts, including workplace violence, affirmative action programs, helping or harming innocent victims and how people react to their own fate. Contributors explore fundamental issues such as whether people's interest in justice is motivated by self-interest or a genuine concern for the welfare of others, when and why people feel a need to punish transgressors, how a concern for justice emerges during the development of societies and individuals, and the relation of justice motivation to moral motivation. How an understanding of justice motivation can contribute to the amelioration of major social problems is also examined.

The Social Psychology of Prosocial Behavior

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Publisher : Psychology Press
ISBN 13 : 1351540513
Total Pages : 450 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Social Psychology of Prosocial Behavior by : John F. Dovidio

Download or read book The Social Psychology of Prosocial Behavior written by John F. Dovidio and published by Psychology Press. This book was released on 2017-09-25 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by four leading researchers in the study of prosocial behavior, this book introduces a new perspective on prosocial behavior for the 21st century. Building on the bystander intervention work that has defined this area since the 1960s, The Social Psychology of Prosocial Behavior examines prosocial behavior from a multilevel perspective that explores the diverse influences that promote actions for the benefit of others and the myriad ways that prosocial actions can be manifested. The authors expand the breadth of the field, incorporating analyses of biological and genetic factors that predispose individuals to be concerned for the well being of others, as well as planned helping such as volunteering and organizational citizenship behavior and cooperative behavior within and between groups. They identify both the common and the unique processes that underlie the broad spectrum of prosocial behavior. Each chapter begins with a question about prosocial behavior and ends with a summary that answers the question. The final chapter summarizes the questions and the answers that research provides. Conceptual models that elaborate on and extend the multilevel approach to prosocial behavior are used to tie these findings together. The book concludes with suggestions for future research. The Social Psychology of Prosocial Behavior addressesthe following: *the evolution of altruistic tendencies and other biological explanations of why humans are predisposed to be prosocial; *how the situation and motives that are elicited by these situations affect when and how people help; *the causes and maintenance of long-term helping, such as volunteering; *how prosocial behavior changes over time and the developmental processes responsible for these changes; *the consequences of helping for both the people who provide it and those who receive it; *helping and cooperation within and between groups and the implications of these actions. This accessible text is ideal for advanced courses on helping and altruism or prosocial behavior, taught in psychology, sociology, management, political science, and communication, or for anyone interested in learning more about prosocial behavior in general.

Island Rivers

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Publisher : ANU Press
ISBN 13 : 1760462179
Total Pages : 265 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Island Rivers by : John R. Wagner

Download or read book Island Rivers written by John R. Wagner and published by ANU Press. This book was released on 2018-06-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropologists have written a great deal about the coastal adaptations and seafaring traditions of Pacific Islanders, but have had much less to say about the significance of rivers for Pacific island culture, livelihood and identity. The authors of this collection seek to fill that gap in the ethnographic record by drawing attention to the deep historical attachments of island communities to rivers, and the ways in which those attachments are changing in response to various forms of economic development and social change. In addition to making a unique contribution to Pacific island ethnography, the authors of this volume speak to a global set of issues of immense importance to a world in which water scarcity, conflict, pollution and the degradation of riparian environments afflict growing numbers of people. Several authors take a political ecology approach to their topic, but the emphasis here is less on hydro-politics than on the cultural meaning of rivers to the communities we describe. How has the cultural significance of rivers shifted as a result of colonisation, development and nation-building? How do people whose identities are fundamentally rooted in their relationship to a particular river renegotiate that relationship when the river is dammed to generate hydro-power or polluted by mining activities? How do blockages in the flow of rivers and underground springs interrupt the intergenerational transmission of local ecological knowledge and hence the ability of local communities to construct collective identities rooted in a sense of place?

Research Handbook of Expatriates

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Publisher : Edward Elgar Publishing
ISBN 13 : 1784718181
Total Pages : 577 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Research Handbook of Expatriates by : Yvonne McNulty

Download or read book Research Handbook of Expatriates written by Yvonne McNulty and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'In the Research Handbook of Expatriates, Yvonne McNulty and Jan Selmer have created a seminal work that should be on the bookshelf of all social scientists who work in the field of expatriation. More senior scholars will appreciate the ''deep dive'' each chapter takes into the literature, each one acting as a reservoir they can draw from to powerfully inform their future research efforts. Doctoral students and newly minted PhDs will find this book to be especially valuable - the final chapter of the book alone provides inestimable career and ''how-to-publish'' guidance for them in the field of expatriation. The coverage of the history, construct, milieu, research methodologies, and issues is the best I have come across in a single volume in over 30 years of working in the field. In short, this is a monumental contribution to the study of expatriates and global mobility.' - Mark E. Mendenhall, University of Tennessee 'McNulty and Selmer's edited volume does a wonderful job of consolidating and integrating everything we know about expatriates and their different types. This long-overdue Handbook, featuring chapters by top researchers, lays a trail for scholars to further advance the study of expatriates.' - Joyce Osland, San Jose State University 'McNulty and Selmer's edited book of readings on virtually all aspects of expatriates deserves a prominent place in the library of researchers and practitioners interested in this subject. The Handbook provides a historical overview as well as the latest trends in expatriate studies and concludes with useful guidelines on how to conduct as well as improve the quality of research in this field.' - Rosalie L. Tung, Simon Fraser University, Canada Constituting a comprehensive and carefully designed collection of contributions, the Research Handbook of Expatriatesprovides a nuanced and up-to-date discussion of expatriates. Theoretically broad and groundbreaking, it offers important and contemporary insights into emerging areas of research warranting future consideration. Drawing upon a range of perspectives from the field?s most distinguished academics, contributions review the history of the literature in relation to expatriates, from the development of the expatriate construct through to the current state of research on business expatriates. Subsequent chapters progress into detailed examinations of the various types of business expatriates including LGBT, self-initiated expatriates, female assignees, inpatriates, international business travellers and commuters, and millennials. Other themes include expatriate performance, adjustment, expatriates to and from developing countries, global talent management, and expatriates? safety and security. The Research Handbook also covers expatriates in diverse communities such as education, military, missionary, sports and ?Aidland?, and provides additional commentaries relating to methodological issues, research with practitioners, case studies, biculturals and ATCKs, and global families. The Research Handbook concludes with publishing advice for PhD and early career researchers. Stimulating insightful new areas of study, this collection is a must read for academics and scholars in the field of expatriate research, international management, global human resource management and business administration. It also offers a wealth of guidance for executives and recruiters along with expatriates and professionals who may expatriate. Contributors: M. Andresen, C. Brewster, L. Care, J.-L. Cerdin, L. Clarke, D.G. Collings, M. Collins, A. Corbin, M. Crowley-Henry, M. Dickmann, H. Dolles, R. Donohue, C. Doss, B. Egilsson, A. Fee, K.L. Fisher, K.J. Hanek, A. Haslberger, T. Hippler, K. Hutchings, M. Isichei, J. Lauring, L. Mäkelä, R. McPhail, S. Michailova, M. Moeller, B. Oberholster

Corporate Social Responsibility and Employer Attractiveness

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Publisher : Springer
ISBN 13 : 9783030688639
Total Pages : 0 pages
Book Rating : 4.6/5 (886 download)

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Book Synopsis Corporate Social Responsibility and Employer Attractiveness by : Silke Bustamante

Download or read book Corporate Social Responsibility and Employer Attractiveness written by Silke Bustamante and published by Springer. This book was released on 2022-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.

Naked Conversations

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Publisher : Wiley
ISBN 13 : 0471790230
Total Pages : 251 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Naked Conversations by : Robert Scoble

Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Digital Transformation of Learning Organizations

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Publisher : Springer Nature
ISBN 13 : 3030558789
Total Pages : 266 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Transformation of Learning Organizations by : Christian Helbig

Download or read book Digital Transformation of Learning Organizations written by Christian Helbig and published by Springer Nature. This book was released on 2021 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.

Motorcycle Dynamics

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Publisher : Lulu.com
ISBN 13 : 1430308613
Total Pages : 374 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Motorcycle Dynamics by : Vittore Cossalter

Download or read book Motorcycle Dynamics written by Vittore Cossalter and published by Lulu.com. This book was released on 2006 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents the theory of motorcycle dynamics. It is a technical book for the engineer, student, or technically/mathematically inclined motorcycle enthusiast. Motorcycle Dynamics offers a wealth of information compiled from the most up-to-date research into the behavior and performance of motorcycles. The structure of the book and abundant graphs assist in understanding an exceptionally complicated subject. The book presents a large number of graphs and figures that make the understanding easy.

Deconstruction and Critical Theory

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Publisher : A&C Black
ISBN 13 : 1847140386
Total Pages : 240 pages
Book Rating : 4.8/5 (471 download)

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Book Synopsis Deconstruction and Critical Theory by : Peter V. Zima

Download or read book Deconstruction and Critical Theory written by Peter V. Zima and published by A&C Black. This book was released on 2002-06-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book surveys the main schools and theorists of deconstruction, establishing their philosophical roots and tracing their intellectual development. It analyses their contribution to the understanding of literature and ideology, comparing their critical value and exploring the critical reaction to deconstruction and its limitations. The text is designed for students who wish to understand how and why deconstruction has become the dominant tool of the humanities. Deconstruction and Critical Theory marks a new stage in the reception history of Derrida's work and in the wider philosophical debate around deconstruction. Zima's study makes a strikingly original contribution to our better understanding of deconstruction and its various philosophic sources. Christopher Norris, University of Wales at Cardiff. Deconstruction And Critical Theory: surveys the main schools and theorists of deconstruction; establishes their philosophical roots; traces their intellectual development; analyses their contribution to the understanding of literature and ideology; compares their critical value; explores the critical reaction to deconstruction and its limitations. This is the ideal text for students who wish to understand how and why deconstruction has become the dominant tool of the Humanities.

Skills and Inequality

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Publisher : Cambridge University Press
ISBN 13 : 1107062934
Total Pages : 327 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Skills and Inequality by : Marius R. Busemeyer

Download or read book Skills and Inequality written by Marius R. Busemeyer and published by Cambridge University Press. This book was released on 2015 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that critical choices about the institutional design of education systems in the post-war period have long-term implications for social inequality.

The Diplomats' World

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Publisher : OUP Oxford
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Diplomats' World by : Markus Mösslang

Download or read book The Diplomats' World written by Markus Mösslang and published by OUP Oxford. This book was released on 2008-09-11 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume provides an original perspective on diplomacy and diplomatic practice between the Congress of Vienna and the outbreak of the First World War. By focusing on cultural dimensions, The Diplomats' World aims to give a broader picture of diplomacy than usual. While most modern works on foreign affairs concentrate on the functional role of diplomacy and marginalize the nature of diplomatic services, this volume links form and content, presenting diplomacy as both a real world experience and a structural element in international relations. Drawing on the diplomats' many and varied encounters between their own individual and professional circles and the 'wider world', it discusses diplomatic history as part of the cultural history of politics. Among the topics covered are the operating norms of the diplomatic establishment, the influence of the public sphere on the conduct of diplomacy, and the role of etiquette and protocol in diplomatic encounters."--BOOK JACKET.

Reverberations

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Publisher : University of Pennsylvania Press
ISBN 13 : 0812253493
Total Pages : 328 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Reverberations by : Yael Navaro

Download or read book Reverberations written by Yael Navaro and published by University of Pennsylvania Press. This book was released on 2021-12-21 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reverberations aims to generate new concepts and methodologies for the study of political violence and its aftermath. Essays attend to the distribution, extension, and endurance of violence across time, space, materialities, and otherworldly dimensions, as well as its embodiment in subjectivities, discourses, and political imaginations.

The Flight of the Creative Class

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Publisher : Harper Collins
ISBN 13 : 0061993468
Total Pages : 393 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis The Flight of the Creative Class by : Richard Florida

Download or read book The Flight of the Creative Class written by Richard Florida and published by Harper Collins. This book was released on 2010-01-07 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research–driven and clearly written, bestselling economist Richard Florida addresses the growing alarm about the exodus of high–value jobs from the USA. Today's most valued workers are what economist Richard Florida calls the Creative Class. In his bestselling The Rise of the Creative Class, Florida identified these variously skilled individuals as the source of economic revitalisation in US cities. In that book, he shows that investment in technology and a civic culture of tolerance (most often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The USA once led the world in terms of creative capital. Since 2002, factors like the Bush administration's emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals have put the US at a large disadvantage. With numerous small countries, such as Ireland, New Zealand and Finland, now tapping into the enormous economic value of this class – and doing all in their power to attract these workers and build a robust economy driven by creative capital – how much further behind will USA fall?

Artificial Intelligence for Business

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Publisher : Springer
ISBN 13 : 331997436X
Total Pages : 92 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Artificial Intelligence for Business by : Rajendra Akerkar

Download or read book Artificial Intelligence for Business written by Rajendra Akerkar and published by Springer. This book was released on 2018-08-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This allows the book to easily explain AI paradigms and concepts for business students and executives. Artificial Intelligence for Business is divided into six chapters. Chapter 1 begins with a brief introduction to AI and describes its relationship with machine learning, data science and big data analytics. Chapter 2 presents core machine learning workflow and the most effective machine learning techniques. Chapter 3 deals with deep learning, a popular technique for developing AI applications. Chapter 4 introduces recommendation engines for business and covers how to use them to be more competitive. Chapter 5 features natural language processing (NLP) for sentiment analysis focused on emotions. With the help of sentiment analysis, businesses can understand their customers better to improve their experience, which will help the businesses change their market position. Chapter 6 states potential business prospects of AI and the benefits that companies can realize by implementing AI in their processes.