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Author : Barton A. Weitz
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.0/5 ( download)
Download or read book Knowledge, Motivation, and Adaptive Behavior written by Barton A. Weitz and published by . This book was released on 1985 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. Sternberg
Publisher : Psychology Press
ISBN 13 : 1135688265
Total Pages : 267 pages
Book Rating : 4.1/5 (356 download)
Download or read book Tacit Knowledge in Professional Practice written by Robert J. Sternberg and published by Psychology Press. This book was released on 1999-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, which pairs theoretical and applied perspectives on a variety of professions, reveals just how much successful professionals rely on largely unarticulated knowledge. For business, education, and psychology professionals and students.
Author : Bill Chitty
Publisher : Cengage AU
ISBN 13 : 0170386511
Total Pages : 558 pages
Book Rating : 4.1/5 (73 download)
Download or read book Integrated Marketing Communications with Online Study Tools 12 Months written by Bill Chitty and published by Cengage AU. This book was released on 2017-11-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Unique to the text, is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.
Author : Lilien, Gary L.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800376871
Total Pages : 713 pages
Book Rating : 4.8/5 (3 download)
Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author :
Publisher : Elsevier
ISBN 13 : 9780080475042
Total Pages : 368 pages
Book Rating : 4.4/5 (75 download)
Download or read book Emotion in Education written by and published by Elsevier. This book was released on 2011-04-28 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book examines some of the current inquiry related to the study of emotions in educational contexts. There has been a notable increased interest in educational research on emotions. Emotion in Education represents some of the most exciting and current research on emotions and education, and has the potential to impact research in this area. This combination of variety, timeliness, potential for transformation of the field, and uniqueness make this a "must-have" resource for academics in the fields of education, educational psychology, emotion psychology, cultural psychology, sociology, and teacher education. The chapters have been written for scholars in the area, but authors also wrote with graduate students in mind. Therefore, the book is also be a great volume for graduate seminars. Provides in-depth examination of emotions in educational contexts Includes international roster of contributors who represent a variety of disciplines Represents a number of different research approaches
Author : Rajiv Khosla
Publisher : Springer
ISBN 13 : 3540319867
Total Pages : 1447 pages
Book Rating : 4.5/5 (43 download)
Download or read book Knowledge-Based Intelligent Information and Engineering Systems written by Rajiv Khosla and published by Springer. This book was released on 2005-08-25 with total page 1447 pages. Available in PDF, EPUB and Kindle. Book excerpt: ... welcome to the proceedings of the 9th International Conference on Knowledge-Based and Intelligent Information and Engineering Systems hosted by La Trobe University in Melbourne, Australia.
Author : David Yun Dai
Publisher : Routledge
ISBN 13 : 1135624496
Total Pages : 470 pages
Book Rating : 4.1/5 (356 download)
Download or read book Motivation, Emotion, and Cognition written by David Yun Dai and published by Routledge. This book was released on 2004-07-13 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central argument of this book is that cognition is not the whole story in understanding intellectual functioning and development. To account for inter-individual, intra-individual, and developmental variability in actual intellectual performance, it is necessary to treat cognition, emotion, and motivation as inextricably related. Motivation, Emotion, and Cognition: Integrative Perspectives on Intellectual Functioning and Development: *represents a new direction in theory and research on intellectual functioning and development; *portrays human intelligence as fundamentally constrained by biology and adaptive needs but modulated by social and cultural forces; and *encompasses and integrates a broad range of scientific findings and advances, from cognitive and affective neurosciences to cultural psychology, addressing fundamental issues of individual differences, developmental variability, and cross-cultural differences with respect to intellectual functioning and development. By presenting current knowledge regarding integrated understanding of intellectual functioning and development, this volume promotes exchanges among researchers concerned with provoking new ideas for research and provides educators and other practitioners with a framework that will enrich understanding and guide practice.
Author : Gabriele Meiselwitz
Publisher : Springer Nature
ISBN 13 : 3030776859
Total Pages : 475 pages
Book Rating : 4.0/5 (37 download)
Download or read book Social Computing and Social Media: Applications in Marketing, Learning, and Health written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.
Author : Brown Sr., Michael A.
Publisher : IGI Global
ISBN 13 : 1522518983
Total Pages : 217 pages
Book Rating : 4.5/5 (225 download)
Download or read book Solutions for High-Touch Communications in a High-Tech World written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2016-12-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, modern society has experienced an increased use of online discourse. Due to continuous advances in technology, the ongoing transition away from face-to-face communications has steadily caused the communication gap to widen. Solutions for High-Touch Communications in a High-Tech World is a pivotal source of research for identifying new approaches for face-to-face communication, opportunities to create social bonding and social capital, and taking advantage of the full communication cycle. Featuring extensive coverage across a range of relevant perspectives and topics, such as social networking theory, conflict resolution, and interpersonal communications, this book is ideally designed for professionals, managers, researchers, students and academicians interested in perspectives on communication in the digital age.
Author : Jose M. Cortina
Publisher : Routledge
ISBN 13 : 0415885590
Total Pages : 525 pages
Book Rating : 4.4/5 (158 download)
Download or read book Modern Research Methods for the Study of Behavior in Organizations written by Jose M. Cortina and published by Routledge. This book was released on 2013 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of the chapters in this SIOP Organizational Frontiers Series volume is to challenge researchers to break away from the rote application of traditional methodologies and to capitalize upon the wealth of data collection and analytic strategies available to them. In that spirit, many of the chapters in this book deal with methodologies that encourage organizational scientists to re-conceptualize phenomena of interest (e.g., experience sampling, catastrophe modeling), employ novel data collection strategies (e.g., data mining, Petri nets), and/or apply sophisticated analytic techniques (e.g., latent class analysis). The editors believe that these chapters provide compelling solutions for the complex problems faced by organizational researchers.
Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309459672
Total Pages : 347 pages
Book Rating : 4.3/5 (94 download)
Download or read book How People Learn II written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-09-27 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many reasons to be curious about the way people learn, and the past several decades have seen an explosion of research that has important implications for individual learning, schooling, workforce training, and policy. In 2000, How People Learn: Brain, Mind, Experience, and School: Expanded Edition was published and its influence has been wide and deep. The report summarized insights on the nature of learning in school-aged children; described principles for the design of effective learning environments; and provided examples of how that could be implemented in the classroom. Since then, researchers have continued to investigate the nature of learning and have generated new findings related to the neurological processes involved in learning, individual and cultural variability related to learning, and educational technologies. In addition to expanding scientific understanding of the mechanisms of learning and how the brain adapts throughout the lifespan, there have been important discoveries about influences on learning, particularly sociocultural factors and the structure of learning environments. How People Learn II: Learners, Contexts, and Cultures provides a much-needed update incorporating insights gained from this research over the past decade. The book expands on the foundation laid out in the 2000 report and takes an in-depth look at the constellation of influences that affect individual learning. How People Learn II will become an indispensable resource to understand learning throughout the lifespan for educators of students and adults.
Author : Robert S. Wyer
Publisher : Psychology Press
ISBN 13 : 1136642919
Total Pages : 528 pages
Book Rating : 4.1/5 (366 download)
Download or read book Understanding Culture written by Robert S. Wyer and published by Psychology Press. This book was released on 2013-05-13 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains contributions from 24 internationally known scholars covering a broad spectrum of interests in cross-cultural theory and research. This breadth is reflected in the diversity of the topics covered in the volume, which include theoretical approaches to cross-cultural research, the dimensions of national cultures and their measurement, ecological and economic foundations of culture, cognitive, perceptual and emotional manifestations of culture, and bicultural and intercultural processes. In addition to the individual chapters, the volume contains a dialog among 14 experts in the field on a number of issues of concern in cross-cultural research, including the relation of psychological studies of culture to national development and national policies, the relationship between macro structures of a society and shared cognitions, the integration of structural and process models into a coherent theory of culture, how personal experiences and cultural traditions give rise to intra-cultural variation, whether culture can be validly measured by self-reports, the new challenges that confront cultural psychology, and whether psychology should strive to eliminate culture as an explanatory variable.
Author : Kacy Kyungok Kim
Publisher : Springer
ISBN 13 : 3319266470
Total Pages : 1006 pages
Book Rating : 4.3/5 (192 download)
Download or read book Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? written by Kacy Kyungok Kim and published by Springer. This book was released on 2016-03-10 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Andreas Hinterhuber
Publisher : Routledge
ISBN 13 : 1317648374
Total Pages : 248 pages
Book Rating : 4.3/5 (176 download)
Download or read book Pricing and the Sales Force written by Andreas Hinterhuber and published by Routledge. This book was released on 2015-09-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the domain of the sales force. A selection of the world’s leading specialists explore different aspects of sales force and pricing strategy integration: introduction: overview on the state of the art; building key capabilities: best practices for building sales force capabilities in pricing and value quantification; engaging the sales force: driving organizational change processes with the sales force; designing effective selling processes: designing and implementing processes that enable superior performance, and; aligning sales force incentives and building the infrastructure: insights into how to align sales force incentive schemes; tools and instruments to enable the sales force to perform. The third in Hinterhuber and Liozu’s successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.
Author : Frank V. Cespedes
Publisher : Harvard Business Press
ISBN 13 : 1633698777
Total Pages : 249 pages
Book Rating : 4.6/5 (336 download)
Download or read book Sales Management That Works written by Frank V. Cespedes and published by Harvard Business Press. This book was released on 2021-02-23 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Author : Mark W. Johnston
Publisher : Routledge
ISBN 13 : 1317359992
Total Pages : 495 pages
Book Rating : 4.3/5 (173 download)
Download or read book Sales Force Management written by Mark W. Johnston and published by Routledge. This book was released on 2016-04-14 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
Author : Mark D. Groza
Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 733 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
