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Knowledge Based Marketing In Twenty First Century
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Book Synopsis Knowledge based marketing in 21st century by : Jonah C. Pardillo
Download or read book Knowledge based marketing in 21st century written by Jonah C. Pardillo and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Knowledge-Based Marketing by : Ian Chaston
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-04-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.
Book Synopsis Knowledge-Based Marketing by : Ian Chaston
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
Book Synopsis Knowledge Based Marketing in Twenty First Century by : Shanker Narang
Download or read book Knowledge Based Marketing in Twenty First Century written by Shanker Narang and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Knowledge Based Marketing in 21st Century by : Shanker Narang
Download or read book Knowledge Based Marketing in 21st Century written by Shanker Narang and published by Koros Press. This book was released on 2012-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.
Book Synopsis The Roots and Uses of Marketing Knowledge by : Terry Smith
Download or read book The Roots and Uses of Marketing Knowledge written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
Book Synopsis Marketing in 21st Century by : H. S. Anitha
Download or read book Marketing in 21st Century written by H. S. Anitha and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing in the Network Economy by : F. Kohlbacher
Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Book Synopsis Digital Marketing by : Yoram (Jerry) Wind
Download or read book Digital Marketing written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Book Synopsis Towards Organizational Knowledge by : Kimio Kase
Download or read book Towards Organizational Knowledge written by Kimio Kase and published by Springer. This book was released on 2013-08-15 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recognition of Professor Ikujiro Nonaka's contribution to the field of Knowledge Management this book, forming part of The Nonaka Series on Knowledge and Innovation from Palgrave Macmillan, deals with a variety of aspects of the Knowledge Management (KM) theory and the knowledge-based view of the firm.
Book Synopsis Marketing Strategies by : Ashok Ranchhod
Download or read book Marketing Strategies written by Ashok Ranchhod and published by Pearson Education. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an innovative textbook that adds an exciting dimension to the teaching of marketing strategy by highlighting the effects of technology and globalisation on marketing practices." Len Tiu Wright, Department of Marketing, De Montford University Finally! A book that takes a European perspective. "Marketing Strategies: A Twenty-first Century Approach "examines marketing from different angles in order to create a broader understanding of the discipline. Blending theory and practice, Ashok Ranchhod takes a radical approach. There is little discussion of the 4 PAs because strategies are often company specific. Rather, the author brings together five of the main contemporary factors affecting marketing in the twenty-first century: sustainability, ethics, market orientation, the impact of technology and globalisation. "Marketing beyond the consumer! Recognition of stakeholders and the wider responsibilities of companies - an invaluable guide to marketing theory and techniques for the twenty-first century." Paul Reilly, Commercial Director, Philips, Central Europe Geared toward undergraduate and postgraduate students, as well as practitioners, "Marketing Strategies: A Twenty-first Century Approach" offers both a philosophical and a practical approach to marketing and includes the following key features: Discussion of the changing nature of marketing and the impact of technology Analysis of the fragmentation of markets and new strategies for working within this new marketplace Insights into the stakeholder perspective Comprehensive look at how analysis and segmentation is practiced and some of the associated pitfalls Thearguments for sustainability and ethics are developed and practical ways of implementing these types of marketing strategies are explained Numerous examples of different strategies A range of cases that illustrate the arguments posed Global examples Emphasis of the holistic nature of marketing Highlights the need to understand cultural dynamics when implementing marketing strategies Consideration of how branding relationships are changing "A refreshing and critical review of marketing that challenges existing orthodoxies. By addressing the critical themes of sustainability, ethics, technology and globalisation, new perspectives of marketing are developed. The use of international cases and blend of theory and practice makes this book timely and essential for academics and practitioners." Professor Margaret Bruce, Manchester Business School A comprehensive package of supplements is available to assist students and instructors in using this book. To access Teaching Tips, Cases, PowerPoint Presentations and Links to Other Sites visit www.booksites.net/ranchhod Ashok Ranchhod is Faculty Professor in Marketing at Southampton Business School. "Ashok Ranchhod addresses the ever increasing complexity of marketing and delivers a superb text that considers the key factors which should be considered when developing a marketing strategy and provides a wealth of practical as well as theoretical advice." Peter Woolston, Head of Group Marketing, Centrica PLC
Download or read book Organisational Capital written by and published by Taylor & Francis. This book was released on with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Future of Marketing by : P. Kitchen
Download or read book The Future of Marketing written by P. Kitchen and published by Springer. This book was released on 2003-02-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Book Synopsis Dynamics of Economic Spaces in the Global Knowledge-based Economy by : Sam Park
Download or read book Dynamics of Economic Spaces in the Global Knowledge-based Economy written by Sam Park and published by Routledge. This book was released on 2014-09-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how economic spaces dynamically change within the context of the global knowledge-based economy. Specifically, it centers the discussion on integrated views of understanding and conceptualizing dynamic changes of global economy under the global megatrends of globalization, knowledge-based economy, information society, service world, climate change, and population aging. Focusing on East Asia, especially on Korea, it deals with case studies regarding the processes and patterns of these global dynamics, looking at economic spaces of various spatial scales and types of economic actors. This book develops a theoretical model for understanding and analysing the dynamics of economic spaces that are being reshaped within the larger global economy. It also emphasizes the analysis of empirical studies at the level of firm, region, and state by considering an evolutionary perspective over time. In developing its theoretical framework, this book examines regional resilience, intangible assets, service innovation, path dependence, and other notions related to the evolution of economic spaces, and incorporates these elements into real-world case studies. The integrated theoretical framework examined here contributes a new perspective on spatial disparities in the global economy. An integral model of service innovation; the integration of path dependence and regional resilience; the interaction between firm and region for the accumulation of intangible assets; and the roles of governments and global firms: these are all essential to understanding the dynamics of economic spaces in East Asia. The theoretical model and case studies in this book suggest policy implications for developing countries, especially in the Asian and African regions, with regard to regional development and innovation policies.
Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji
Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Book Synopsis Knowledge Service Engineering Handbook by : Jussi Kantola
Download or read book Knowledge Service Engineering Handbook written by Jussi Kantola and published by CRC Press. This book was released on 2016-04-19 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Jussi Kantola, the founding faculty member of the world's first university Knowledge Service Engineering Department at Korea Advanced Institute of Science and Technology, and Waldemar Karwowski from the Department of Industrial Engineering and Management Systems at UCF, Knowledge Service Engineering Handbook defines what knowledge service
Book Synopsis From Concept to Completion by : Daniel R. VanGerpen
Download or read book From Concept to Completion written by Daniel R. VanGerpen and published by Xlibris Corporation. This book was released on 2014-07-22 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document is intended to assist in guiding and helping you along the way in your newfound path to success. Whether it is rewriting a process or procedure or reorganizing a business or starting a brand-new enterprise, the basic principles are the same. It all starts with an idea and matures into some finished entity. There are no shortcuts to success, so take the necessary time to do it right the first time. There are endless possibilities for new “start-up businesses.” However, starting one and making it successful are two very distinct and different subjects. So if you have an idea and want to bring it to reality, this syllabus may be a good place to start. It is designed to assist you through the initial thinking and planning to the unfolding of the end product. It is also designed to assist during the growing or expansion of any enterprise. The idea of this book is to cover things that we all know, but often fail to recognize and use to our best advantage. So often, “we are too close to the trees to see the forest”. Translation: We are too close to our daily tasks and minutiae to see the end result, the total project, or the “Big Picture” in its entirety.