Know Your Onions Corporate Identity

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Know Your Onions: Corporate Identity

Author : Drew de Soto
Publisher : BIS Publishers
ISBN 13 : 9789063695392
Total Pages : 0 pages
Book Rating : 4.6/5 (953 download)

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Book Synopsis Know Your Onions: Corporate Identity by : Drew de Soto

Download or read book Know Your Onions: Corporate Identity written by Drew de Soto and published by BIS Publishers. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all of us get to work on multimillion corporate identity projects for airlines and huge conglomerates. If you are new to the sector or honing their skills, this book if for people who have tackled identity projects in the real world, then this is for you. This is a broad introduction on identity design - not branding - don't worry, you'll learn the difference. If you want a book that tells you how to do it, this is for you - if you want a book about how other people have done it - then this isn't the book for you. This book is for graphic designers and people who commission corporate identity projects who want to understand the process and how to deliver one, be it new to the sector or honing their skills.

Know Your Onions: Graphic Design

Author : Drew de Soto
Publisher : BIS Publishers
ISBN 13 : 9789063692582
Total Pages : 185 pages
Book Rating : 4.6/5 (925 download)

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Book Synopsis Know Your Onions: Graphic Design by : Drew de Soto

Download or read book Know Your Onions: Graphic Design written by Drew de Soto and published by BIS Publishers. This book was released on 2014-02-03 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered. Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god. This book is designed like a notebook, with all the authors' tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

Book of Branding

Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540031
Total Pages : 313 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Branding by : Radim Malinic

Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Don't Call It That

Author : Eli Altman
Publisher :
ISBN 13 : 9781734248302
Total Pages : pages
Book Rating : 4.2/5 (483 download)

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Book Synopsis Don't Call It That by : Eli Altman

Download or read book Don't Call It That written by Eli Altman and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.

Know Your Onions: Web Design

Author : Drew de Soto
Publisher : BIS Publishers
ISBN 13 : 9789063693121
Total Pages : 186 pages
Book Rating : 4.6/5 (931 download)

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Book Synopsis Know Your Onions: Web Design by : Drew de Soto

Download or read book Know Your Onions: Web Design written by Drew de Soto and published by BIS Publishers. This book was released on 2014-02-03 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out the principles and practices of web design. It will help you understand what underpins web structure, design conventions and best practice.It touches on almost every subject and gives you a complete overview and understanding to deliver outstanding web design, leaving you to discover the areas you would like to specialise in and go on to build on these firm foundations. This book is design focused, you will not find one line of code. It takes you through creative thinking, questioning the brief, information architecture, navigation structures, front-end design, dealing with clients and best practice for file management. Unlike a typical how to manual, the style is light, chatty and more like having a conversation with a bloke who knows his stuff. If you want to master great website design and build process, and understand what makes them work, then this book is for you.

Creating a Brand Identity: A Guide for Designers

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
ISBN 13 : 1780679807
Total Pages : 427 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking

Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

The Brand Mapping Strategy

Author : Karen Tiber Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 164 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Brand Mapping Strategy by : Karen Tiber Leland

Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform

The Graphic Design Reference & Specification Book

Author : Poppy Evans
Publisher :
ISBN 13 : 1592538517
Total Pages : 323 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis The Graphic Design Reference & Specification Book by : Poppy Evans

Download or read book The Graphic Design Reference & Specification Book written by Poppy Evans and published by . This book was released on 2013-09 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

The Circle

Author : Dave Eggers
Publisher : Vintage
ISBN 13 : 0385351402
Total Pages : 404 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Circle by : Dave Eggers

Download or read book The Circle written by Dave Eggers and published by Vintage. This book was released on 2013-10-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

Hungry

Author : H. A. Swain
Publisher : Feiwel & Friends
ISBN 13 : 1250061849
Total Pages : 384 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Hungry by : H. A. Swain

Download or read book Hungry written by H. A. Swain and published by Feiwel & Friends. This book was released on 2014-06-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of The Giver, a futuristic thriller with a diverse cast. In Thalia's world, there is no more food and no need for food, as everyone takes medication to ward off hunger. Her parents both work for the company that developed the drugs society consumes to quell any food cravings, and they live a life of privilege as a result. When Thalia meets a boy who is part of an underground movement to bring food back, she realizes that there is an entire world outside her own. She also starts to feel hunger, and so does the boy. Are the meds no longer working? Together, they set out to find the only thing that will quell their hunger: real food. It's a journey that will change everything Thalia thought she knew. But can a "privy" like her ever truly be part of a revolution?

Logotypes and Letterforms

Author : Doyald Young
Publisher :
ISBN 13 : 9780967331614
Total Pages : 362 pages
Book Rating : 4.3/5 (316 download)

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Book Synopsis Logotypes and Letterforms by : Doyald Young

Download or read book Logotypes and Letterforms written by Doyald Young and published by . This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The HP Way

Author : David Packard
Publisher : Harper Collins
ISBN 13 : 0062326554
Total Pages : 176 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis The HP Way by : David Packard

Download or read book The HP Way written by David Packard and published by Harper Collins. This book was released on 2013-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1930, David Packard left his hometown of Pueblo, Colorado, to enroll at Stanford University, where he befriended another freshman, Bill Hewlett. After graduation, Hewlett and Packard decided to throw their lots in together. They tossed a coin to decide whose name should go first on the notice of incorporation, then cast about in search of products to sell. Today, the one-car garage in Palo Alto that housed their first workshop is a California historic landmark: the birthplace of Silicon Valley. And Hewlett-Packard has produced thousands of innovative products for millions of customers throughout the world. Their little company employs 98,400 people and boasts constantly increasing sales that reached $25 billion in 1994. While there are many successful companies, there is only one Hewlett-Packard, because from the very beginning, Hewlett and Packard had a way of doing things that was contrary to the prevailing management strategies. In defining the objectives for their company, Packard and Hewlett wanted more than profits, revenue growth and a constant stream of new, happy customers. Hewlett-Packard's success owes a great deal to many factors, including openness to change, an unrelenting will to win, the virtue of sustained hard work and a company-wide commitment to community involvement. As a result, HP now is universally acclaimed as the world's most admired technology company; its wildly successful approach to business has been immortalized as The HP Way. In this book, David Packard tells the simple yet extraordinary story of his life's work and of the truly exceptional company that he and Bill Hewlett started in a garage 55 years ago.

Melissa's Great Book of Produce

Author : Cathy Thomas
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Melissa's Great Book of Produce by : Cathy Thomas

Download or read book Melissa's Great Book of Produce written by Cathy Thomas and published by John Wiley & Sons. This book was released on 2006-02-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "It's not enough to know your jicama from your heirloom tomatoes these days. When it comes to fruits and vegetables, there's a whole new terrain and this book is your GPS. From dragon fruit to yuzu, this smart, savvy, handsomely illustrated guide tells you how to recognize it, buy it, prepare it, and cook it, with edgy recipes from all over the world." —Steven Raichlen, author of The Barbecue! Bible and How to Grill Chances are, you're tempted to venture beyond the standard fruits and vegetables when enticed by the array of fresh produce at your grocer's. But then you're stymied. Exactly what is that? Is it supposed to be eaten cooked or raw? Should it be firm or soft? Do you peel it? How do you get to the good stuff? This guide gives you the answers. It tells you how to choose and use all kinds of produce and includes: More than 100 fruits and vegetables 200 gorgeous color photos and 100 delicious recipes The seasonal availability of each fruit and vegetable Information on how to select, store, eat, and cook each item

100 Ideas that Changed Graphic Design

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781786273895
Total Pages : 0 pages
Book Rating : 4.2/5 (738 download)

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Book Synopsis 100 Ideas that Changed Graphic Design by : Steven Heller

Download or read book 100 Ideas that Changed Graphic Design written by Steven Heller and published by Laurence King Publishing. This book was released on 2019-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

This Is Now Your Company

Author : Mike Rognlien
Publisher : Wise Ink
ISBN 13 : 9781634891172
Total Pages : 240 pages
Book Rating : 4.8/5 (911 download)

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Book Synopsis This Is Now Your Company by : Mike Rognlien

Download or read book This Is Now Your Company written by Mike Rognlien and published by Wise Ink. This book was released on 2018-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fifteen years, Mike Rognlien has learned from some of the best (and some of the . . . not best) people in the corporate world. His tenure at Facebook, as a consultant to Microsoft, and at numerous other companies--from insurance to banking to Silicon Valley--taught him valuable lessons in responsibility, ownership and accountability, and the fine art of T-shirt printing. And now, with a mix of wisdom and rueful humor, he's sharing his accumulated work and life lessons with you. Yes, you.

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

The Psychology of Graphic Design Pricing

Author : Michael C Janda
Publisher : Independently Published
ISBN 13 : 9781794390140
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Psychology of Graphic Design Pricing by : Michael C Janda

Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.