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Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (89 download)
Download or read book Kleppner's Advertising Procedure written by Otto Kleppner and published by . This book was released on 1990 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes glossary & index
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Procedure written by Otto Kleppner and published by . This book was released on 1950 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Russell
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.0/5 ( download)
Download or read book Kleppner's Advertising Procedure written by Thomas Russell and published by . This book was released on 1990 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 : 9780136432975
Total Pages : 665 pages
Book Rating : 4.4/5 (329 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1986-01-01 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Diamond
Publisher : Fairchild Books
ISBN 13 : 9781563678981
Total Pages : 0 pages
Book Rating : 4.6/5 (789 download)
Download or read book Retail Advertising and Promotion written by Jay Diamond and published by Fairchild Books. This book was released on 2011-03-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Author : W. Ronald Lane
Publisher : Prentice Hall
ISBN 13 : 9780136110828
Total Pages : 0 pages
Book Rating : 4.1/5 (18 download)
Download or read book Kleppner's Advertising Procedure written by W. Ronald Lane and published by Prentice Hall. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Author : H. Kelly-Holmes
Publisher : Springer
ISBN 13 : 0230503012
Total Pages : 221 pages
Book Rating : 4.2/5 (35 download)
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author : Daniel Kleppner
Publisher : Cambridge University Press
ISBN 13 : 0521198216
Total Pages : 571 pages
Book Rating : 4.5/5 (211 download)
Download or read book An Introduction to Mechanics written by Daniel Kleppner and published by Cambridge University Press. This book was released on 2010-05-06 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic textbook on the principles of Newtonian mechanics for undergraduate students, accompanied by numerous worked examples and problems.
Author : Daniel Kleppner
Publisher : Cambridge University Press
ISBN 13 : 0521198119
Total Pages : 563 pages
Book Rating : 4.5/5 (211 download)
Download or read book An Introduction to Mechanics written by Daniel Kleppner and published by Cambridge University Press. This book was released on 2014 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition is ideal for classical mechanics courses for first- and second-year undergraduates with foundation skills in mathematics.
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3835057022
Total Pages : 477 pages
Book Rating : 4.8/5 (35 download)
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author : Anja Janoschka
Publisher : John Benjamins Publishing
ISBN 13 : 9027294887
Total Pages : 246 pages
Book Rating : 4.0/5 (272 download)
Download or read book Web Advertising written by Anja Janoschka and published by John Benjamins Publishing. This book was released on 2004-12-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author : Bretislav Friedrich
Publisher : Springer Nature
ISBN 13 : 3030639630
Total Pages : 639 pages
Book Rating : 4.0/5 (36 download)
Download or read book Molecular Beams in Physics and Chemistry written by Bretislav Friedrich and published by Springer Nature. This book was released on 2021-06-19 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book gives a comprehensive account of both the history and current achievements of molecular beam research. In 1919, Otto Stern launched the revolutionary molecular beam technique. This technique made it possible to send atoms and molecules with well-defined momentum through vacuum and to measure with high accuracy the deflections they underwent when acted upon by transversal forces. These measurements revealed unforeseen quantum properties of nuclei, atoms, and molecules that became the basis for our current understanding of quantum matter. This volume shows that many key areas of modern physics and chemistry owe their beginnings to the seminal molecular beam work of Otto Stern and his school. Written by internationally recognized experts, the contributions in this volume will help experienced researchers and incoming graduate students alike to keep abreast of current developments in molecular beam research as well as to appreciate the history and evolution of this powerful method and the knowledge it reveals.
Author : Gerald James Holton
Publisher : Rutgers University Press
ISBN 13 : 9780813529080
Total Pages : 604 pages
Book Rating : 4.5/5 (29 download)
Download or read book Physics, the Human Adventure written by Gerald James Holton and published by Rutgers University Press. This book was released on 2001 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of Some Trigonometric Relations -- Vector Algebra.
Author : John O'Sullivan
Publisher : Simon and Schuster
ISBN 13 : 1596980346
Total Pages : 369 pages
Book Rating : 4.5/5 (969 download)
Download or read book The President, the Pope, and the Prime Minister written by John O'Sullivan and published by Simon and Schuster. This book was released on 2006-11-25 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The President, the Pope, and the Prime Minister is a sweeping, dramatic account of how three great figures changed the course of history. All of them led with courage — but also with great optimism. The pope helped ordinary Poles and East Europeans banish their fear of Soviet Communism, convincing them that liberation was possible. The prime minister restored her country's failing economy by reviving the "vigorous virtues" of the British people. The president rebuilt America's military power, its national morale, and its pre – eminence as leader of the free world. Together, they brought down an evil empire and changed the world for the better. No one can tell their intertwined story better than John O'Sullivan, former editor of National Review and the Times of London, who knew all three and conducted exclusive interviews that shed extraordinary new light on these giants of the twentieth century.
Author : A.P. French
Publisher : CRC Press
ISBN 13 : 1482289350
Total Pages : 329 pages
Book Rating : 4.4/5 (822 download)
Download or read book Vibrations and Waves written by A.P. French and published by CRC Press. This book was released on 2017-12-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The M.I.T. Introductory Physics Series is the result of a program of careful study, planning, and development that began in 1960. The Education Research Center at the Massachusetts Institute of Technology (formerly the Science Teaching Center) was established to study the process of instruction, aids thereto, and the learning process itself, with special reference to science teaching at the university level. Generous support from a number of foundations provided the means for assembling and maintaining an experienced staff to co-operate with members of the Institute's Physics Department in the examination, improvement, and development of physics curriculum materials for students planning careers in the sciences. After careful analysis of objectives and the problems involved, preliminary versions of textbooks were prepared, tested through classroom use at M.I.T. and other institutions, re-evaluated, rewritten, and tried again. Only then were the final manuscripts undertaken.
Author : R. F. Stebbings
Publisher : Cambridge University Press
ISBN 13 : 052124823X
Total Pages : 528 pages
Book Rating : 4.5/5 (212 download)
Download or read book Rydberg States of Atoms and Molecules written by R. F. Stebbings and published by Cambridge University Press. This book was released on 1983-04-29 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the development of the tunable laser, experimental studies in Rydberg states of atoms and molecules grew at a remarkable rate. Fundamental questions were resolved, opening doors for more experimental activity and theoretical inquiry. In this comprehensive summary of knowledge of Rydberg states, which was originally published in 1983, Professors Stebbings and Dunning brought together a select collection of experimental and theoretical discussions. Composed of works by the acknowledged leaders in the field, this volume will be of value for anyone with an interest in molecular physics.
Author : Steve Slavin
Publisher : John Wiley & Sons
ISBN 13 : 0471680192
Total Pages : 284 pages
Book Rating : 4.4/5 (716 download)
Download or read book Geometry written by Steve Slavin and published by John Wiley & Sons. This book was released on 2004-10-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn geometry at your own pace What are congruent circles? How do you find the hypotenuse of a triangle? What is the sum of the angles in a decagon? How can you apply geometric equations to your daily life? With the unbeatable study companion Geometry: A Self-Teaching Guide, you'll discover the answers to these questions and many more. This thorough primer presents an easy-to-follow, proven method for grasping the key concepts of geometry. You'll progress step by step through plane, solid, and analytic geometry and then move on to geometric applications for calculus. You'll build your problem-solving skills along the way through detailed examples, reviews, exercises, and answer explanations. The clearly structured format of Geometry makes it fully accessible, providing an easily understood, comprehensive overview for everyone from high school students to adult learners to math mavens. Like all Self-Teaching Guides, Geometry allows you to build gradually on what you have learned-at your own pace. Questions and self-tests reinforce the information in each chapter and allow you to skip ahead or focus on specific areas of concern. Packed with useful, up-to-date information, this clear, concise volume is a valuable learning tool and reference source for anyone who wants to improve his or her understanding of basic geometry.
