Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Kidfluence The Marketers Guide To Understanding And Reaching Generation Y Kids Tweens And Teens
Download Kidfluence The Marketers Guide To Understanding And Reaching Generation Y Kids Tweens And Teens full books in PDF, epub, and Kindle. Read online Kidfluence The Marketers Guide To Understanding And Reaching Generation Y Kids Tweens And Teens ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Book Synopsis This Little Kiddy Went to Market by : Sharon Beder
Download or read book This Little Kiddy Went to Market written by Sharon Beder and published by ReadHowYouWant.com. This book was released on 2010-10-06 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It be...
Book Synopsis Encyclopedia of Children, Adolescents, and the Media by : Jeffrey Jensen Arnett
Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Transcultural Marketing by : Marye Tharp
Download or read book Transcultural Marketing written by Marye Tharp and published by Routledge. This book was released on 2014-12-17 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
Download or read book Tweenhood written by Melanie Kennedy and published by Bloomsbury Publishing. This book was released on 2018-10-30 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful female, pre-adolescent, consumer demographic has emerged in tandem with girls becoming more visible in popular culture since the 1990s. Yet the cultural anxiety that this has caused has received scant academic attention. In Tweenhood, Melanie Kennedy rectifies this and examines mainstream, pre-adolescent girls' films, television programmes and celebrities from 2004 onwards, including A Cinderella Story (2004), Hannah Montana (2006) and Camp Rock (2008). Her book forges a dialogue between post-feminism, film and television, celebrity and most importantly; the figure of the tween. Kennedy examines how these media texts, which are so key to tween culture, address and construct their target audience by helping them to 'choose' an appropriately feminine identity. Tweenhood then, she argues, is transient and a discursive construct whose unpacking highlights the deification of celebrity and femininity within its culture.
Book Synopsis Children, Adolescents, and the Media by : Victor C. Strasburger
Download or read book Children, Adolescents, and the Media written by Victor C. Strasburger and published by SAGE Publications. This book was released on 2013-03-14 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.
Book Synopsis Going Places with Youth Outreach by : Angela B. Pfeil
Download or read book Going Places with Youth Outreach written by Angela B. Pfeil and published by American Library Association. This book was released on 2005-06-20 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin.
Book Synopsis Welcoming Children by : Joyce Ann Mercer
Download or read book Welcoming Children written by Joyce Ann Mercer and published by Chalice Press. This book was released on 2005-11-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a theology of childhood both from a theoretical basis in biblical theology (especially the gospel of Mark) and practical experience in children and youth ministry. Mercer builds on classical theologians such as Augustine, Calvin, Barth, and Rahner as well as modern feminist theologians such as Brock and Russell. She gains insights from pastoral theologians such as Capps and Couture and from contemporary cultural criticism. Mercer challenges approaches to educational and liturgical practices with children in congregations that segregate children from the rest of the church and its key practices of service, mission, worship, care, and learning. She reframes ministries with children as processes through which the church as a "community of practice" forms children into an alternative identity that resists surrounding consumerist culture and walks in the ways of Jesus. This book offers strategies for educational practices with children in congregations as it seeks to address the question, "What might educational practices that welcome children and contribute to their flourishing look like in the context of a faith community where children's learning happens in collaboration with experienced practitioners of faith?" Outlining a feminist practical theology of childhood, it explores five basic theological claims: (1) children as gifts and parenting as a religious practice of stewardship; (2) welcoming those who welcome and care for children; (3) children as already fully human; (4) children as part of the purposes of God; and (5) acknowledging and transforming the sufferings of children.
Download or read book Family Tourism written by Heike Schanzel and published by Channel View Publications. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge international book brings together leading experts? latest research in the field of family tourism by adding to its underdeveloped knowledge base. Family Tourism: Multidisciplinary Perspectives underlines the infancy of academic family tourism research that belies its market importance and directs towards future implications and theoretical debates about the place of families within tourism.
Book Synopsis 99 Jumpstarts for Kids' Social Studies Reports by : Peggy Whitley
Download or read book 99 Jumpstarts for Kids' Social Studies Reports written by Peggy Whitley and published by Bloomsbury Publishing USA. This book was released on 2007-06-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the success and maintaining the 99 Jumpstarts format of the two previous books, 99 Jumpstarts for Kids' Social Studies Reports is divided into broad topical sections. Each topic is arranged in alphabetical order under its section. Topics are all new to this title and include the Ancient World, Historic World Events, State and Local History, US History, Government and Citizenship, Sociology, Culture and Economics. The book includes the following sections in each Jumpstart: A cited quote about the topic, Related Jumpstarts, New Words, You are There, Topics to Consider, Books, Internet, For the Teacher, and a relevant activity. Each Jumpstart provides a helpful pathfinder that enables students to efficiently access information and learn new information literacy skills as they research topics of personal interest or gather information for school reports. Grades 3-8.
Book Synopsis Health Information for Youth by : W. Bernard Lukenbill
Download or read book Health Information for Youth written by W. Bernard Lukenbill and published by Bloomsbury Publishing USA. This book was released on 2007-10-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known authors, W. Bernard Lukenbill and Barbara Froling Immroth, provide an introduction to a difficult topic. This book covers the general status of youth healthcare, the issues and concerns providing a model of health delivery, and their relationship to the school and public library. Public and school librarians and their clientele will appreciate this straightforward approach to finding and selecting consumer information on health related topics. School librarians will find resources to help teachers who are being asked to teach consumer health classes. Students, librarians, teachers, parents, and caregivers in need of information that addresses health issues encountered by youth will find it in this inclusive book on the topic. Public and school librarians will appreciate discussions of issues related to the general status of healthcare for youth, delivery systems, and locations of consumer information and methods to select and manage the collection of health information materials.
Book Synopsis About Canada: Children & Youth by : Bernard Schissel
Download or read book About Canada: Children & Youth written by Bernard Schissel and published by Fernwood Publishing. This book was released on 2016-07-01T00:00:00Z with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canada is a signatory on the United Nations Declaration of the Rights of the Child, which guarantees the protection and care of children and youth. About Canada: Children and Youth examines each of the rights within the Canadian context – and finds Canada wanting. Schissel argues that although our expressed desire is to protect and care for our children, the reality is that young people, in Canada and around the world, often lack basic human rights. The lives of young people are steeped in abuse from the education and justice systems, exploitation by corporations, ill health and poverty. And while the hearts of Canadians go out to youth in distant countries suffering under oppressive circumstances, those same hearts often have little sympathy for the suffering of youth, particularly disadvantaged youth, within Canada. This book explores our contradictory views and argues that we must do more to ensure that the rights of the child are upheld.
Book Synopsis From Networks to Netflix by : Derek Johnson
Download or read book From Networks to Netflix written by Derek Johnson and published by Routledge. This book was released on 2018-01-03 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even as the television industry experiences significant transformation and disruption in the face of streaming and online delivery, the television channel itself persists. If anything, the television channel landscape has become more complex to navigate as viewers can now choose between broadcast, cable, streaming, and premium services across a host of different platforms and devices. From Networks to Netflix provides an authoritative answer to that navigational need, helping students, instructors, and scholars understand these industrial changes through the lens of the channel. Through examination of emerging services like Hulu and Amazon Prime Video, investigation of YouTube channels and cable outlets like Freeform and Comedy Central, and critiques of broadcast giants like ABC and PBS, this book offers a concrete, tangible means of exploring the foundations of a changing industry.
Download or read book Gen BuY written by Kit Yarrow and published by John Wiley and Sons. This book was released on 2009-08-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Book Synopsis STILL Blaming Children by : Bernard Schissel
Download or read book STILL Blaming Children written by Bernard Schissel and published by Fernwood Publishing. This book was released on 2021-01-10T00:00:00Z with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media-enhanced moral panic surrounding youth has continued unabated over the past two decades. Its form and substance varies, but the politics of blaming and exploiting children underlies it all. Despite the reality that rates for most youth crime have gone down, the public condemnation of youth, especially through the news media, continue unabated, and the position of children and youth in our societies is still as precarious as ever. Put bluntly, the lives of too many children and youth are fraught with potential danger. Not only are they the victims of excessive legal scrutiny and scapegoats for panic-driven public policy, but they also go off to war proportionately more than adults and they work at unskilled jobs for no benefits and insultingly low wages. Children and youth live outside the protections of human rights. STILL Blaming Children, an expanded and updated version of Blaming Children, shows how “getting tough” on young offenders ignores the reality of their lives and the reality of their misconduct. The book ends by describing more humane and mindful alternatives for youth offenders, based on the human rights our children deserve.
Download or read book Kidfluence written by Anne Sutherland and published by . This book was released on 2001 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom. Just who handed kids the reins of power? There are a number of forces at play among this group often referred to as Generation Y. Their sheer numbers (just over one quarter of the Canadian population) combined with their spending power (a cool $15 billion) and a variety of evolving cultural and societal attitudes have made them a force to be reckoned with. Generation Y is altering the face of business today and will continue to do so well into the future. From a societal viewpoint, Kidfluence shows you the impact of changing family norms in Canada, evolving parental attitudes and early exposure to new opportunities. From an economic perspective, Kidfluence helps you understand the role of kids in business, shares expert views from across Canada and the U.S. and offers quantitative information on the spending and thinking power of today's kids. Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them. Are you ready for them Canada?
Download or read book Choice written by and published by . This book was released on 2004 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
