Kickstarter Launch Formula

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Kickstarter Launch Formula

Author : Salvador Briggman
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542448369
Total Pages : 140 pages
Book Rating : 4.4/5 (483 download)

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Book Synopsis Kickstarter Launch Formula by : Salvador Briggman

Download or read book Kickstarter Launch Formula written by Salvador Briggman and published by Createspace Independent Publishing Platform. This book was released on 2017-01-13 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. You see, we're at the beginning of a movement as transformative as the industrial revolution. Never before in history have authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. The outdated media gatekeepers are quickly disappearing. You can now get funding directly from your fans and distribute your content online. If you're a creative type, this is the BEST time to be alive. But, it doesn't stop there. This major change has also given rise to six and seven-figure online businesses. As a fellow entrepreneur, I know that one of the most common excuses for not quitting your job and launching that startup company is because you don't have the money. Now, in a few short weeks, you can have all of the capital you need to launch and grow a thriving ecommerce business. It's no longer a crazy idea to pursue your passion. In fact, more and more millennials are doing just that. I should know, I'm one of them! When I first started blogging about Kickstarter in 2012, I had no idea that crowdfunding would become a multi-billion-dollar industry. I was just a Junior in college, writing a mini-thesis on how different variables affected fundraising success on Kickstarter (for you nerds out there, it was a logistic regression). Flash forward several years, and I'm now one of the top experts in the crowdfunding industry. I started the blog, CrowdCrux, which did over one million views in 2015. I set up a forum called KickstarterForum, which has attracted over six thousand members. I even launched a popular podcast called Crowdfunding Demystified, which has racked up more than 100 positive reviews in iTunes. Finally, I also put out training videos on YouTube and I am proud to say that the channel is experiencing rapid growth. That all sounds impressive, but actually, when I first stumbled on the website, Kickstarter, I didn't have a clue how it worked. It seemed super confusing and I had SO MANY questions. Since 2012, I've come to master the platform and discover the ins and outs of how crowdfunding really works. I've published many of my findings online and I've been being linked to by sites like CNN, The New York Times, The Huffington Post, and even The Wall Street Journal. In this guide, I'm going to share with you the step-by-step launch strategy for absolutely crushing it on Kickstarter. In no time at all, you'll be raising money for your startup or creative project. I'll make it super easy to copy and implement these tactics and strategies. I'll also share some Jedi Mind Tricks that most marketers don't know about. Before you know it, you'll be a crowdfunding expert! Now, I bet you're thinking... "boy this all sounds like a lot of work. Do I really have to learn all of this? I just want to get funding for my project." Truth be told, it is A LOT to master, which is why having the right teacher can make all of the difference. I'll make sure that you master this material as quickly as possible, so that you can stop fundraising and get back to doing what you love! Either way, whether you decide to run your own Kickstarter campaign, or outsource certain aspects, it pays to know what you're doing. I want to help you smash your Kickstarter goal and then I hope you come on my podcast as a crowdfunding success story. It's time to get serious about making that business you've been dreaming about a reality. It's finally time to get paid for your creative work. Let's get started!

Your First Kickstarter Campaign

Author : Vilius Stanislovaitis
Publisher :
ISBN 13 : 9786094755170
Total Pages : 264 pages
Book Rating : 4.7/5 (551 download)

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Book Synopsis Your First Kickstarter Campaign by : Vilius Stanislovaitis

Download or read book Your First Kickstarter Campaign written by Vilius Stanislovaitis and published by . This book was released on 2020-05-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early, in advance, and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded.

Kickstarter - Guaranteed Guide for a Successful Kickstart Launch. Must-have Formula for Your First Crowdfunding Campaign Start Up

Author : Herman Bulb
Publisher :
ISBN 13 : 9781800498044
Total Pages : 168 pages
Book Rating : 4.4/5 (98 download)

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Book Synopsis Kickstarter - Guaranteed Guide for a Successful Kickstart Launch. Must-have Formula for Your First Crowdfunding Campaign Start Up by : Herman Bulb

Download or read book Kickstarter - Guaranteed Guide for a Successful Kickstart Launch. Must-have Formula for Your First Crowdfunding Campaign Start Up written by Herman Bulb and published by . This book was released on 2021-05-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISCOVER THE GREATEST GUIDE FOR A SUCCESSFUL KICKSTART LAUNCH. THE MUST-HAVE FORMULA FOR YOUR FIRST CROWDFUNDING CAMPAIGN STARTUP If you're looking for a step-by-step launch framework for your upcoming Kickstarter or Indiegogo campaign, this is the handbook for you! I'll teach you how to use crowdfunding to raise money online and bring your project to life. Never before in history have Entrepeneurs, authors, musicians, artists, and film producers been able to connect with massive online audiences and get funding for their creative work. Are you wondering which crowdfunding site is the best? Do you want to start, and you don't even know what crowdfunding entails? Congratulations! This guide will teach all you need to know about crowdfunding. Why Choose this Guide? Sixty-three percent of Kickstarter campaigns fail, Learn the right way and you'll be among the 37 percent who succeed. Learn crowdfunding basics Understanding the framework of rules and regulations Raising funds How to promote your project on different platforms And much more! Get your copy today and discover the best crowdfunding tips, tricks & techniques for success !

THE STRATEGY JOURNEY

Author : Julie Choo
Publisher :
ISBN 13 : 9781916443334
Total Pages : 334 pages
Book Rating : 4.4/5 (433 download)

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Book Synopsis THE STRATEGY JOURNEY by : Julie Choo

Download or read book THE STRATEGY JOURNEY written by Julie Choo and published by . This book was released on 2020-12-07 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to navigate your strategy journey in business using a five model framework and methodology that teaches you to play 'SMART' and 'win' in the game of business and career ascension.

A Crowdfunder’s Strategy Guide

Author : Jamey Stegmaier
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564094
Total Pages : 217 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis A Crowdfunder’s Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder’s Strategy Guide written by Jamey Stegmaier and published by Berrett-Koehler Publishers. This book was released on 2015-09-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Crowdfunded

Author : Mark Pecota
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.6/5 (343 download)

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Book Synopsis Crowdfunded by : Mark Pecota

Download or read book Crowdfunded written by Mark Pecota and published by . This book was released on 2020-04-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of crowdfunding to launch your product on Indiegogo and Kickstarter. Whether you're just starting out or already have a booming business, this is the exact playbook the most innovative companies are using to launch successful products today. What if you could build a community that eagerly counted down the days until they could buy your product? What if you could develop such powerful positioning in your market that you rose above your competition? And what if you could actually feel confident your product was going to be successful before you pressed the launch button? CROWDFUNDED is not just another "how-to" book on launching products. There is no fluff here. No feel good stories without substance. No claims without data. This is a no BS blueprint for launching a successful crowdfunding campaign. Mark Pecota, CEO and co-founder of the most successful crowdfunding agency LaunchBoom, reveals the system his team has developed since 2015 - a system that has raised over $50 million on Indiegogo and Kickstarter. Stop waiting for the right opportunity to launch your crowdfunding campaign. This is it and this book will show you how. REVIEWS FROM INDUSTRY EXPERTS "Mark Pecota has been in the crowdfunding space since 2015 and it really shows. The sheer amount of million dollar campaigns that LaunchBoom has been a part of is staggering. Mark's data driven approach for pre-launch and launch are second to none. If you want to crowdfund an innovative product, you want to have him on your team." - Mark Regal, Director of Hardware and Technology @ Indiegogo "The Internet is riddled with one-off information on how select campaigns succeed, but this book goes over the exact framework LaunchBoom has used to successfully launch hundreds of campaigns." - Scott Adamson, Co-Founder @ Kickbooster "Listen to LaunchBoom. Whether you're a first-timer or a seasoned creator, this book will teach you something new about how crowdfunding works complimented by proven strategies to reach success." - Jason Furie, Content and Community @ BackerKit

Gluten-Free Girl

Author : Shauna James Ahern
Publisher : Turner Publishing Company
ISBN 13 : 0470536233
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Gluten-Free Girl by : Shauna James Ahern

Download or read book Gluten-Free Girl written by Shauna James Ahern and published by Turner Publishing Company. This book was released on 2009-05-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A delightful memoir of learning to eat superbly while remaining gluten free." —Newsweek magazine "Give yourself a treat! Gluten-Free Girl offers delectable tips on dining and living with zest–gluten-free. This is a story for anyone who is interested in changing his or her life from the inside out!" —Alice Bast, executive director National Foundation for Celiac Awareness "Shauna's food, the ignition of healthy with delicious, explodes with flavor—proof positive that people who choose to eat gluten-free can do it with passion, perfection, and power." —John La Puma, MD, New York Times bestselling co-author of The RealAge Diet and Cooking the RealAge Way "A breakthrough first book by a gifted writer not at all what I expected from a story about living with celiac disease. Foodies everywhere will love this book. Celiacs will make it their bible." —Linda Carucci, author of Cooking School Secrets for Real World Cooks and IACP Cooking Teacher of the Year, 2002 An entire generation was raised to believe that cooking meant opening a box, ripping off the plastic wrap, adding water, or popping it in the microwave. Gluten-Free Girl, with its gluten-free healthful approach, seeks to bring a love of eating back to our diets. Living gluten-free means having to give up traditional bread, beer, pasta, as well as the foods where gluten likes to hide—such as store-bought ice cream, chocolate bars, even nuts that might have been dusted with flour. However, Gluten-Free Girl shows readers how to say yes to the foods they can eat. Written by award-winning blogger Shauna James, who became a interested in food once she was diagnosed with celiac disease and went gluten-free, Gluten-Free Girl is filled with funny accounts of the author’s own life including wholesome, delicious recipes, this book will guide readers to the simple pleasures of real, healthful food. Includes dozens of recipes like salmon with blackberry sauce, sorghum bread, and lemon olive oil cookies as well as resources for those living gluten-free.

The 20Time Project

Author : Kevin Brookhouser
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502305244
Total Pages : 0 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis The 20Time Project by : Kevin Brookhouser

Download or read book The 20Time Project written by Kevin Brookhouser and published by Createspace Independent Publishing Platform. This book was released on 2015-01-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a high-school English teacher and Google-certified Education Trainer offers teachers advice on how to motivate and prepare students for the future by guiding them through a project-based curriculum and teaching them how to access and utilize information available in the 21st century.

Funded Today

Author : Zach Smith
Publisher :
ISBN 13 : 9781735572819
Total Pages : pages
Book Rating : 4.5/5 (728 download)

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Book Synopsis Funded Today by : Zach Smith

Download or read book Funded Today written by Zach Smith and published by . This book was released on 2021-03-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Real Estate Crowdfunding

Author : Adam Gower
Publisher : Routledge
ISBN 13 : 1000176207
Total Pages : 280 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Real Estate Crowdfunding by : Adam Gower

Download or read book Real Estate Crowdfunding written by Adam Gower and published by Routledge. This book was released on 2020-10-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Crowdfunding: An Insider’s Guide to Investing Online introduces the reader to basic real estate investment concepts and then takes a deep dive into how to invest passively yet wisely in real estate syndications. This book will teach the reader how to: • invest in crowdfunded real estate syndicates • understand key financial concepts used in the industry • diversify their investment portfolios • read between the lines of investment contracts • maximize profit while minimizing losses This book is a guide to the foundational financial concepts upon which all real estate projects are based and explains the language of real estate from an insider’s perspective. It provides a road map of what to watch for and how to win at the game of passive real estate investing.

Bold

Author : Peter H. Diamandis
Publisher : Simon and Schuster
ISBN 13 : 1476709580
Total Pages : 336 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Bold by : Peter H. Diamandis

Download or read book Bold written by Peter H. Diamandis and published by Simon and Schuster. This book was released on 2016-02-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bold is a radical how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. A follow-up to the authors' Abundance (2012).

Startup Your Life

Author : Anna Akbari
Publisher : St. Martin's Press
ISBN 13 : 125009917X
Total Pages : 256 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Startup Your Life by : Anna Akbari

Download or read book Startup Your Life written by Anna Akbari and published by St. Martin's Press. This book was released on 2016-12-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur, Anna Akbari learned that one of the best things about startups is their ability to “pivot” quickly—basically a euphemism for failing and starting over. And she quickly found that personal success is no different. It’s not just about developing and following the right process but also having a good idea. And that demands rigor and daily maintenance—far beyond a few positive affirmations. Like any Silicon Valley startup, the business of life is not as glamorous as its Instagram account would make it seem. What do you do when planning is not an option? When control is out of your reach? You isolate the small stuff, experiment constantly, and use the results to lay a more sustainable foundation for the future. You validate your idealized vision by testing it out in bite-sized increments. You see what sticks, integrate, and move forward. And inevitably, you experience a series of failures along the way, but those failures are key to your next success. Living a start up life is about maximizing flexibility and measuring on-going results, not avoiding failure or reaching one particular end goal. It's about embracing defeat, analyzing it, and failing up. In Startup Your Life, Akbari shows that after all, it's often the stumbles that pave the way for real happiness.

The Scribe Method

Author : Tucker Max
Publisher : Lioncrest Publishing
ISBN 13 : 1544514050
Total Pages : 300 pages
Book Rating : 4.5/5 (445 download)

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Book Synopsis The Scribe Method by : Tucker Max

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

The Customer-Funded Business

Author : John Mullins
Publisher : John Wiley & Sons
ISBN 13 : 111887885X
Total Pages : 309 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Customer-Funded Business by : John Mullins

Download or read book The Customer-Funded Business written by John Mullins and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

The WoW Diary: A Journal of Computer Game Development [Second Edition]

Author : John Staats
Publisher : Source Point Press
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (887 download)

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Book Synopsis The WoW Diary: A Journal of Computer Game Development [Second Edition] by : John Staats

Download or read book The WoW Diary: A Journal of Computer Game Development [Second Edition] written by John Staats and published by Source Point Press. This book was released on 2023-11-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The WoW (World of Warcraft) Diary offers a rare, unfiltered look inside the gaming industry written by the game's first level designer, John Staats. The World of Warcraft Diary offers a rare, unfiltered look inside the gaming industry. It was written by the game's first level designer, John Staats, from notes he took during WoW's creation. The WoW Diary explains why developers do things and debunks popular myths about the games industry. In great detail he covers the what it took to finish the project; the surprises, the arguments, the mistakes, and Blizzard's formula for success. The author includes anecdotes about the industry, the company, the dev team; how they worked together, and the philosophy behind their decisions. The WoW Diary is a story made from notes taken during the dev team’s four-year journey. It is a timeline of Vanilla WoW’s development cycle, a time-capsule with an exhausting amount of details that also looks at the anatomy of computer game studio. In order to illustrate how all the parts of computer game company work together, he interviewed everyone from the company’s founders to his former teammates; and the supporting departments who helped make WoW a reality.

Jab, Jab, Jab, Right Hook

Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 0062273078
Total Pages : 282 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Jab, Jab, Jab, Right Hook by : Gary Vaynerchuk

Download or read book Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.