Brand Relevance

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

World War Z

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Publisher : Broadway Books
ISBN 13 : 0770437400
Total Pages : 434 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis World War Z by : Max Brooks

Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

Teaching ‘Proper’ Drinking?

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Author :
Publisher : ANU Press
ISBN 13 : 176046158X
Total Pages : 345 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Teaching ‘Proper’ Drinking? by : Maggie Brady

Download or read book Teaching ‘Proper’ Drinking? written by Maggie Brady and published by ANU Press. This book was released on 2017-12-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Teaching ‘Proper’ Drinking?, the author brings together three fields of scholarship: socio-historical studies of alcohol, Australian Indigenous policy history and social enterprise studies. The case studies in the book offer the first detailed surveys of efforts to teach responsible drinking practices to Aboriginal people by installing canteens in remote communities, and of the purchase of public hotels by Indigenous groups in attempts both to control sales of alcohol and to create social enterprises by redistributing profits for the community good. Ethnographies of the hotels are examined through the analytical lens of the Swedish ‘Gothenburg’ system of municipal hotel ownership. The research reveals that the community governance of such social enterprises is not purely a matter of good administration or compliance with the relevant liquor legislation. Their administration is imbued with the additional challenges posed by political contestation, both within and beyond the communities concerned. ‘The idea that community or government ownership and management of a hotel or other drinking place would be a good way to control drinking and limit harm has been commonplace in many Anglophone and Nordic countries, but has been less recognised in Australia. Maggie Brady’s book brings together the hidden history of such ideas and initiatives in Australia … In an original and wide-ranging set of case studies, Brady shows that success in reducing harm has varied between communities, largely depending on whether motivations to raise revenue or to reduce harm are in control.’ — Professor Robin Room, Director, Centre for Alcohol Policy Research, La Trobe University

On Writing Well

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Publisher : Harper Perennial
ISBN 13 : 9780062733030
Total Pages : 300 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis On Writing Well by : William Knowlton Zinsser

Download or read book On Writing Well written by William Knowlton Zinsser and published by Harper Perennial. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warns against common errors in structure, style, and diction, and explains the fundamentals of conducting interviews and writing travel, scientific, sports, critical, and humorous articles.

The Cultural Cold War

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Publisher : New Press, The
ISBN 13 : 1595589147
Total Pages : 458 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Cultural Cold War by : Frances Stonor Saunders

Download or read book The Cultural Cold War written by Frances Stonor Saunders and published by New Press, The. This book was released on 2013-11-05 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Cold War, freedom of expression was vaunted as liberal democracy’s most cherished possession—but such freedom was put in service of a hidden agenda. In The Cultural Cold War, Frances Stonor Saunders reveals the extraordinary efforts of a secret campaign in which some of the most vocal exponents of intellectual freedom in the West were working for or subsidized by the CIA—whether they knew it or not. Called "the most comprehensive account yet of the [CIA’s] activities between 1947 and 1967" by the New York Times, the book presents shocking evidence of the CIA’s undercover program of cultural interventions in Western Europe and at home, drawing together declassified documents and exclusive interviews to expose the CIA’s astonishing campaign to deploy the likes of Hannah Arendt, Isaiah Berlin, Leonard Bernstein, Robert Lowell, George Orwell, and Jackson Pollock as weapons in the Cold War. Translated into ten languages, this classic work—now with a new preface by the author—is "a real contribution to popular understanding of the postwar period" (The Wall Street Journal), and its story of covert cultural efforts to win hearts and minds continues to be relevant today.

A Year with Swollen Appendices

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Author :
Publisher : Faber & Faber
ISBN 13 : 0571364624
Total Pages : 382 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis A Year with Swollen Appendices by : Brian Eno

Download or read book A Year with Swollen Appendices written by Brian Eno and published by Faber & Faber. This book was released on 2020-11-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The diary and essays of Brian Eno republished twenty-five years on with a new introduction by the artist in a beautiful hardback edition.'One of the seminal books about music . . . an invaluable insight into the mind and working practices of one of the industry's undeniable geniuses.'GUARDIANAt the end of 1994, Brian Eno resolved to keep a diary. His plans to go to the cinema, theatre and galleries fell quickly to the wayside. What he did do - and write - however, was astonishing: ruminations on his collaborative work with David Bowie, U2, James and Jah Wobble, interspersed with correspondence and essays dating back to 1978. These 'appendices' covered topics from the generative and ambient music Eno pioneered to what he believed the role of an artist and their art to be, alongside adroit commentary on quotidian tribulations and happenings around the world.This beautiful 25th-anniversary hardcover edition has been redesigned in the same size as the diary that eventually became this book. It features two ribbons, pink paper delineating the appendices (matching the original edition) and a two-tone paper-over-board cover, which pays homage to the original design.An intimate insight into one of the most influential creative artists of our time, A Year with Swollen Appendices is an essential classic.

Industrial and Picturesque Rockford

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Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Industrial and Picturesque Rockford by :

Download or read book Industrial and Picturesque Rockford written by and published by . This book was released on 1891 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

740 Park

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Author :
Publisher : Crown
ISBN 13 : 0767917448
Total Pages : 580 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis 740 Park by : Michael Gross

Download or read book 740 Park written by Michael Gross and published by Crown. This book was released on 2006-10-10 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of House of Outrageous Fortune For seventy-five years, it’s been Manhattan’s richest apartment building, and one of the most lusted-after addresses in the world. One apartment had 37 rooms, 14 bathrooms, 43 closets, 11 working fireplaces, a private elevator, and his-and-hers saunas; another at one time had a live-in service staff of 16. To this day, it is steeped in the purest luxury, the kind most of us could only imagine, until now. The last great building to go up along New York’s Gold Coast, construction on 740 Park finished in 1930. Since then, 740 has been home to an ever-evolving cadre of our wealthiest and most powerful families, some of America’s (and the world’s) oldest money—the kind attached to names like Vanderbilt, Rockefeller, Bouvier, Chrysler, Niarchos, Houghton, and Harkness—and some whose names evoke the excesses of today’s monied elite: Kravis, Koch, Bronfman, Perelman, Steinberg, and Schwarzman. All along, the building has housed titans of industry, political power brokers, international royalty, fabulous scam-artists, and even the lowest scoundrels. The book begins with the tumultuous story of the building’s construction. Conceived in the bubbling financial, artistic, and social cauldron of 1920’s Manhattan, 740 Park rose to its dizzying heights as the stock market plunged in 1929—the building was in dire financial straits before the first apartments were sold. The builders include the architectural genius Rosario Candela, the scheming businessman James T. Lee (Jacqueline Kennedy Onassis’s grandfather), and a raft of financiers, many of whom were little more than white-collar crooks and grand-scale hustlers. Once finished, 740 became a magnet for the richest, oldest families in the country: the Brewsters, descendents of the leader of the Plymouth Colony; the socially-registered Bordens, Hoppins, Scovilles, Thornes, and Schermerhorns; and top executives of the Chase Bank, American Express, and U.S. Rubber. Outside the walls of 740 Park, these were the people shaping America culturally and economically. Within those walls, they were indulging in all of the Seven Deadly Sins. As the social climate evolved throughout the last century, so did 740 Park: after World War II, the building’s rulers eased their more restrictive policies and began allowing Jews (though not to this day African Americans) to reside within their hallowed walls. Nowadays, it is full to bursting with new money, people whose fortunes, though freshly-made, are large enough to buy their way in. At its core this book is a social history of the American rich, and how the locus of power and influence has shifted haltingly from old bloodlines to new money. But it’s also much more than that: filled with meaty, startling, often tragic stories of the people who lived behind 740’s walls, the book gives us an unprecedented access to worlds of wealth, privilege, and extraordinary folly that are usually hidden behind a scrim of money and influence. This is, truly, how the other half—or at least the other one hundredth of one percent—lives.

On Writing Well, 30th Anniversary Edition

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Author :
Publisher : Harper Collins
ISBN 13 : 0062250507
Total Pages : 337 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis On Writing Well, 30th Anniversary Edition by : William Zinsser

Download or read book On Writing Well, 30th Anniversary Edition written by William Zinsser and published by Harper Collins. This book was released on 2012-09-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

The End and the Beginning

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Author :
Publisher : Open Book Publishers
ISBN 13 : 1906924279
Total Pages : 302 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis The End and the Beginning by : Hermynia Zur Mühlen

Download or read book The End and the Beginning written by Hermynia Zur Mühlen and published by Open Book Publishers. This book was released on 2010 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in Germany in 1929, The End and the Beginning is a lively personal memoir of a vanished world and of a rebellious, high-spirited young woman's struggle to achieve independence. Born in 1883 into a distinguished and wealthy aristocratic family of the old Austro-Hungarian Empire, Hermynia Zur Muhlen spent much of her childhood travelling in Europe and North Africa with her diplomat father. After five years on her German husband's estate in czarist Russia she broke with both her family and her husband and set out on a precarious career as a professional writer committed to socialism. Besides translating many leading contemporary authors, notably Upton Sinclair, into German, she herself published an impressive number of politically engaged novels, detective stories, short stories, and children's fairy tales. Because of her outspoken opposition to National Socialism, she had to flee her native Austria in 1938 and seek refuge in England, where she died, virtually penniless, in 1951. This revised and corrected translation of Zur Muhlen's memoir - with extensive notes and an essay on the author by Lionel Gossman - will appeal especially to readers interested in women's history, the Central European aristocratic world that came to an end with the First World War, and the culture and politics of the late nineteenth and early twentieth centuries.

Subjective Lives and Economic Transformations in Mongolia

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Author :
Publisher : UCL Press
ISBN 13 : 1787351467
Total Pages : 180 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Subjective Lives and Economic Transformations in Mongolia by : Rebecca M. Empson

Download or read book Subjective Lives and Economic Transformations in Mongolia written by Rebecca M. Empson and published by UCL Press. This book was released on 2020-06-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost 10 years ago the mineral-rich country of Mongolia experienced very rapid economic growth, fuelled by China’s need for coal and copper. New subjects, buildings, and businesses flourished, and future dreams were imagined and hoped for. This period of growth is, however, now over. Mongolia is instead facing high levels of public and private debt, conflicts over land and sovereignty, and a changed political climate that threatens its fragile democratic institutions. Subjective Lives and Economic Transformations in Mongolia details this complex story through the intimate lives of five women. Building on long-term friendships, which span over 20 years, Rebecca documents their personal journeys in an ever-shifting landscape. She reveals how these women use experiences of living a ‘life in the gap’ to survive the hard reality between desired outcomes and their actual daily lives. In doing so, she offers a completely different picture from that presented by economists and statisticians of what it is like to live in this fluctuating extractive economy.

The Island

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Publisher : Simon and Schuster
ISBN 13 : 1780748779
Total Pages : 314 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis The Island by : Olivia Levez

Download or read book The Island written by Olivia Levez and published by Simon and Schuster. This book was released on 2016-03-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘There were friends once, but they melted away. Things are different now I am a MONSTER’ Frances is alone. Cast away on a small island in the middle of the Indian Ocean, she has to find water, food and shelter. But survival is hard. Especially when she is haunted by memories of the things that she did before, the things that made her a monster. Pushed to the limit in extreme conditions, she battles to come to terms with her past, and find a future worth fighting for. This is a gripping and thought-provoking story about one girl’s journey to become the person she believes she can be.

Extrusion

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Author :
Publisher : William Andrew
ISBN 13 : 1437734820
Total Pages : 638 pages
Book Rating : 4.4/5 (377 download)

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Book Synopsis Extrusion by : Harold F. Giles Jr

Download or read book Extrusion written by Harold F. Giles Jr and published by William Andrew. This book was released on 2013-09-21 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Extrusion is designed to aid operators, engineers, and managers in extrusion processing in quickly answering practical day-to-day questions. The first part of the book provides the fundamental principles, for operators and engineers, of polymeric materials extrusion processing in single and twin screw extruders. The next section covers advanced topics including troubleshooting, auxiliary equipment, and coextrusion for operators, engineers, and managers. The final part provides applications case studies in key areas for engineers such as compounding, blown film, extrusion blow molding, coating, foam, and reprocessing. This practical guide to extrusion brings together both equipment and materials processing aspects. It covers basic and advanced topics, for reference and training, in thermoplastics processing in the extruder. Detailed reference data are provided on such important operating conditions as temperatures, start-up procedures, shear rates, pressure drops, and safety. - A practical guide to the selection, design and optimization of extrusion processes and equipment - Designed to improve production efficiency and product quality - Focuses on practical fault analysis and troubleshooting techniques

House of Outrageous Fortune

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451666217
Total Pages : 416 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis House of Outrageous Fortune by : Michael Gross

Download or read book House of Outrageous Fortune written by Michael Gross and published by Simon and Schuster. This book was released on 2014-03-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Michael Gross’s new book…packs [in] almost as many stories as there are apartments in the building. The Jackie Collins of real estate likes to map expressions of power, money and ego… Even more crammed with billionaires and their exploits than 740 Park” (Penelope Green, The New York Times). With two concierge-staffed lobbies, a walnut-lined library, a lavish screening room, a private sixty-seat restaurant offering residents room service, a health club complete with a seventy-foot swimming pool, penthouses that cost almost $100 million, and a tenant roster that’s a roll call of business page heroes and villains, Fifteen Central Park West is the most outrageously successful, insanely expensive, titanically tycoon-stuffed real estate development of the twenty-first century. In this “stunning” (CNN) and “deliciously detailed” (Booklist, starred review) New York Times bestseller, journalist Michael Gross turns his gimlet eye on the new-money wonderland that’s sprung up on the southwest rim of Central Park. Mixing an absorbing business epic with hilarious social comedy, Gross “takes another gossip-laden bite out of the upper crust” (Sam Roberts, The New York Times), which includes Denzel Washington, Sting, Norman Lear, top executives, and Russian and Chinese oligarchs, to name a few. And he recounts the legendary building’s inspired genesis, costly construction, and the flashy international lifestyle it has brought to a once benighted and socially déclassé Manhattan neighborhood. More than just an apartment building, 15CPW represents a massive paradigm shift in the lifestyle of New York’s rich and famous—and is a bellwether of the city’s changing social and financial landscape.

Unreal Estate

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Author :
Publisher : Broadway
ISBN 13 : 076793265X
Total Pages : 562 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Unreal Estate by : Michael Gross

Download or read book Unreal Estate written by Michael Gross and published by Broadway. This book was released on 2011 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of lucrative real estate in Los Angeles shares the lesser-known contributions of a range of figures from Douglas Fairbanks and Marilyn Monroe to Howard Hughes and Ronald Reagan. By the best-selling author of Rogues' Gallery.

El Vino Y la Viña

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Author :
Publisher : Psychology Press
ISBN 13 : 0415031206
Total Pages : 441 pages
Book Rating : 4.4/5 (15 download)

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Book Synopsis El Vino Y la Viña by : P. T. H. Unwin

Download or read book El Vino Y la Viña written by P. T. H. Unwin and published by Psychology Press. This book was released on 1991 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to the historical geography of viticulture and the wine trade from prehistory to the present, considering wine as a symbol, rich in meaning and a commercial product of great economic importance to specific regions.

Genuine Authentic

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Author :
Publisher : HarperCollins
ISBN 13 : 0062803778
Total Pages : 427 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Genuine Authentic by : Michael Gross

Download or read book Genuine Authentic written by Michael Gross and published by HarperCollins. This book was released on 2018-07-24 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating and comprehensive look into the life of American fashion designer Ralph Lauren, now with an afterword. “Deep-dish...sharp-clawed...honestly admiring.”—New York Times There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he was long seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant. Michael Gross, author of the bestsellers Model and 740 Park, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his meteoric success in marketing our shared fantasies, but also a widely unknown side that's behind the designer’s chic façade.