We Are Blind

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Publisher : Paidos México
ISBN 13 : 6077475122
Total Pages : 202 pages
Book Rating : 4.0/5 (774 download)

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Book Synopsis We Are Blind by : Jürgen Klarić

Download or read book We Are Blind written by Jürgen Klarić and published by Paidos México. This book was released on 2018-09-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen Klaric's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement.

Women with Big Eyes

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Publisher : Penguin
ISBN 13 : 1594480400
Total Pages : 385 pages
Book Rating : 4.5/5 (944 download)

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Book Synopsis Women with Big Eyes by : Angeles Mastretta

Download or read book Women with Big Eyes written by Angeles Mastretta and published by Penguin. This book was released on 2004-11-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The award winning author of Tear This Heart Out writes a compilation of deeply personal stories imbued with the human spirit, driven by different powerful women connected by desire. Each story in this "remarkable collection" (Kirkus Reviews) reveals a different woman, yet all are linked by a single thread: the strength of desire. Vibrant, sly, wise, earthy, and full of life, these are stories that mesmerize.

A Frozen Woman

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Publisher : Seven Stories Press
ISBN 13 : 1609802209
Total Pages : 87 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis A Frozen Woman by : Annie Ernaux

Download or read book A Frozen Woman written by Annie Ernaux and published by Seven Stories Press. This book was released on 2020-05-19 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE 2022 NOBEL PRIZE IN LITERATURE A Frozen Woman charts Ernaux's teenage awakening, and then the parallel progression of her desire to be desirable and her ambition to fulfill herself in her chosen profession - with the inevitable conflict between the two. And then she is 30 years old, a teacher married to an executive, mother of two infant sons. She looks after their nice apartment, raises her children. And yet, like millions of other women, she has felt her enthusiasm and curiosity, her strength and her happiness, slowly ebb under the weight of her daily routine. The very condition that everyone around her seems to consider normal and admirable for a woman is killing her. While each of Ernaux's books contain an autobiographical element, A Frozen Woman, one of Ernaux's early works, concentrates the spotlight piercingly on Annie herself. Mixing affection, rage and bitterness, A Frozen Woman shows us Ernaux's developing art when she still relied on traditional narrative, before the shortened form emerged that has since become her trademark.

In Light of India

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780156005784
Total Pages : 222 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis In Light of India by : Octavio Paz

Download or read book In Light of India written by Octavio Paz and published by Houghton Mifflin Harcourt. This book was released on 1998 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paz looks at the people and landscapes of India, based on his years with the Mexican embassy, offering a collection of essays on Indian history, culture, art, politics, language, and philosophy.

Strange Things Happen Here

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Publisher : Houghton Mifflin Harcourt P
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Strange Things Happen Here by : Luisa Valenzuela

Download or read book Strange Things Happen Here written by Luisa Valenzuela and published by Houghton Mifflin Harcourt P. This book was released on 1979 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Redeemers

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Publisher : Harper Collins
ISBN 13 : 0062309293
Total Pages : 477 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Redeemers by : Enrique Krauze

Download or read book Redeemers written by Enrique Krauze and published by Harper Collins. This book was released on 2013-07-02 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Redeemers, acclaimed historian Enrique Krauze presents the major ideas that have formed the modern Latin American political mind during the late nineteenth and twentieth centuries—and looks closely at how these ideas were expressed in the lives of influential revolutionaries, thinkers, poets, and novelists. Here are the Cuban José Martí; the Argentines Che Guevara and Evita Perón; political thinkers like Mexico’s José Vasconcelos; and the writers José Enrique Rodó, Mario Vargas Llosa, Octavio Paz, and Gabriel García Márquez. Redeemers also highlights Mexico’s Samuel Ruiz and Subcomandante Marcos, as well as Venezuela’s president Hugo Chávez, and their influence on contemporary Latin America. In his brilliant, deeply researched history, Enrique Krauze uses the range of these extraordinary lives to illuminate the struggle that has defined Latin American history: an ever-precarious balance between the ideal of democracy and the temptation of political messianism.

Symmetries

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Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Symmetries by : Luisa Valenzuela

Download or read book Symmetries written by Luisa Valenzuela and published by . This book was released on 1998 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories by an Argentinian writer. They range from The Charm Against Storms, on the Sandinista revolution in Nicaragua, to Tango, in which a woman describes the sort of relationship the dance can create between two people.

Black Novel with Argentines

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Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Black Novel with Argentines by : Luisa Valenzuela

Download or read book Black Novel with Argentines written by Luisa Valenzuela and published by . This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thrilling and dark, this is a novel of obsession and crime—a commentary on the fine line between creativity and insanity. A stark and powerful story that is literary to its core, the novel follows two Argentine writers self-exiled in New York City, one of whom is a murderer, and both of whom are inexplicably driven to lose themselves in the city that never sleeps.

Artforum

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Publisher :
ISBN 13 : 9780811229265
Total Pages : 0 pages
Book Rating : 4.2/5 (292 download)

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Book Synopsis Artforum by : César Aira

Download or read book Artforum written by César Aira and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One man's obsession with Artforum magazine takes us on a hilarious journey to the ultimate meaning of the very creation of art

Moments in Mathematics

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Publisher : American Mathematical Soc.
ISBN 13 : 9780821801147
Total Pages : 170 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Moments in Mathematics by : Henry J. Landau

Download or read book Moments in Mathematics written by Henry J. Landau and published by American Mathematical Soc.. This book was released on 1987 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Function theory, spectral decomposition of operators, probability, approximation, electrical and mechanical inverse problems, prediction of stochastic processes, the design of algorithms for signal-processing VLSI chips--these are among a host of important theoretical and applied topics illuminated by the classical moment problem. To survey some of these ramifications and the research which derives from them, the AMS sponsored the Short Course Moments in Mathematics at the Joint Mathematics Meetings, held in San Antonio, Texas, in January 1987. This volume contains the six lectures presented during that course. The papers are likely to find a wide audience, for they are expository, but nevertheless lead the reader to topics of current research. In his paper, Henry J. Landau sketches the main ideas of past work related to the moment problem by such mathematicians as Caratheodory, Herglotz, Schur, Riesz, and Krein and describes the way the moment problem has interconnected so many diverse areas of research. J. H. B. Kemperman examines the moment problem from a geometric viewpoint which involves a certain natural duality method and leads to interesting applications in linear programming, measure theory, and dilations. Donald Sarason first provides a brief review of the theory of unbounded self-adjoint operators then goes on to sketch the operator-theoretic treatment of the Hamburger problem and to discuss Hankel operators, the Adamjan-Arov-Krein approach, and the theory of unitary dilations. Exploring the interplay of trigonometric moment problems and signal processing, Thomas Kailath describes the role of Szego polynomials in linear predictive coding methods, parallel implementation, one-dimensional inverse scattering problems, and the Toeplitz moment matrices. Christian Berg contrasts the multi-dimensional moment problem with the one-dimensional theory and shows how the theory of the moment problem may be viewed as part of harmonic analysis on semigroups. Starting from a historical survey of the use of moments in probability and statistics, Persi Diaconis illustrates the continuing vitality of these methods in a variety of recent novel problems drawn from such areas as Wiener-Ito integrals, random graphs and matrices, Gibbs ensembles, cumulants and self-similar processes, projections of high-dimensional data, and empirical estimation.