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Author : Xavier Institute. Food Marketing Centre
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.E/5 ( download)
Download or read book Journal of the Food Marketing Centre written by Xavier Institute. Food Marketing Centre and published by . This book was released on 1973 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Agricultural Library (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1352 pages
Book Rating : 4.:/5 (31 download)
Download or read book Serials Currently Received by the National Agricultural Library, 1974 written by National Agricultural Library (U.S.) and published by . This book was released on 1974 with total page 1352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph J. Belonax
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.E/5 ( download)
Download or read book Food Marketing written by Joseph J. Belonax and published by . This book was released on 1997 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Agricultural Library (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1392 pages
Book Rating : 4.3/5 (91 download)
Download or read book Serials Currently Received by the National Agricultural Library, 1975 written by National Agricultural Library (U.S.) and published by . This book was released on 1976 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greg Elliott
Publisher : John Wiley & Sons
ISBN 13 : 1394189699
Total Pages : 547 pages
Book Rating : 4.3/5 (941 download)
Download or read book Marketing, Print and Interactive E-Text written by Greg Elliott and published by John Wiley & Sons. This book was released on 2023-09-15 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin K. Hingley
Publisher : CRC Press
ISBN 13 : 1317036948
Total Pages : 383 pages
Book Rating : 4.3/5 (17 download)
Download or read book The Crisis of Food Brands written by Martin K. Hingley and published by CRC Press. This book was released on 2016-03-16 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
Author : National Agricultural Library (U.S.)
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.E/5 ( download)
Download or read book List of Journals Indexed by the National Agricultural Library, 1974-76 written by National Agricultural Library (U.S.) and published by . This book was released on 1978 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frans Folkvord
Publisher : Routledge
ISBN 13 : 1000517667
Total Pages : 130 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Psychology of Food Marketing and Overeating written by Frans Folkvord and published by Routledge. This book was released on 2019-07-31 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating recent research and existing knowledge on food marketing and its effects on the eating behaviour of children, adolescents, and adults, this timely collection explores how food promotion techniques can be used to promote healthier foods. Numerous factors influence what, when, and how we eat, but one of the main drivers behind the unhealthy dietary intake of people is food marketing. Bringing together important trends from different areas of study, with state-of-the-art insights from multiple disciplines, the book examines the important factors and psychological processes that explain the effects of food marketing in a range of contexts, including social media platforms. The book also provides guidelines for future research by critically examining interventions and their effectiveness in reducing the impact of food marketing on dietary intake, in order to help develop new research programs, legislation, and techniques about what can be done about unhealthy food marketing. With research conducted by leading scholars from across the world, this is essential reading for students and academics in psychology and related areas, as well as professionals interested in food marketing and healthy eating.
Author : Michael A. Bourlakis
Publisher : John Wiley & Sons
ISBN 13 : 0470995548
Total Pages : 256 pages
Book Rating : 4.4/5 (79 download)
Download or read book Food Supply Chain Management written by Michael A. Bourlakis and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Supply Chain Management Edited by Michael A. Bourlakis and Paul W. H. Weightman The food supply chain is a series of links and inter-dependencies, from farms to food consumers’ plates, embracing a wide range of disciplines. Food Supply Chain Management brings together the most important of these disciplines and aims to provide an understanding of the chain, to support those who manage parts of the chain and to enhance the development of research activities in the discipline. Food Supply Chain Management follows a ‘farm to fork’ structure. Each chapter starts with aims and an introduction and concludes with study questions that students in particular will find useful. Topics covered include the food consumer, perceived risk and product safety, procurement, livestock systems and crop production, food manufacture, retailing, wholesaling and catering. Special consideration is also given to supermarket supply networks, third party logistics, temperature controlled supply chains, organic foods and the U. S. food supply chain. A final chapter looks at the future for food supply chain management. Michael Bourlakis and Paul Weightman, the editors and contributors to this timely and fascinating book, have drawn together chapters from leading authorities in this important area, to provide a book that is an essential purchase for all those involved in the supply of food and its study. Those involved in the food supply chain within food companies and in academic establishments, including agricultural scientists, food scientists, food technologists, and students studying these subjects, will find much of great use and interest within its covers. Libraries in all universities and research stations where these subjects are studied and taught should have several copies. Dr Bourlakis and Dr Weightman teach and research at the School of Agriculture, Food and Rural Development, University of Newcastle upon Tyne, U. K. Also available from Blackwell Publishing The Microbiological Risk Assessment of Food S. Forsythe 0 632 05952 4 HACCP S. Mortimore & C. Wallace 0 632 05648 7 Listeria, 2nd edition C. Bell & A. Kyriakides 1 405 10618 2 Salmonella C. Bell & A. Kyriakides 0 632 05519 7 International Journal of Food Science & Technology Published 10 times per year ISSN 0950-5423 Metal Contamination of Food, 3rd edition C. Reilly 0 632 05927 3
Author : Maiwashe-Tagwi, Aluwani
Publisher : IGI Global
ISBN 13 : 1668447827
Total Pages : 255 pages
Book Rating : 4.6/5 (684 download)
Download or read book Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation written by Maiwashe-Tagwi, Aluwani and published by IGI Global. This book was released on 2023-03-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309269539
Total Pages : 87 pages
Book Rating : 4.3/5 (92 download)
Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-06-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."
Author : Scott McCabe
Publisher : Routledge
ISBN 13 : 1317936205
Total Pages : 600 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Handbook of Tourism Marketing written by Scott McCabe and published by Routledge. This book was released on 2014-01-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author : William Aspray
Publisher : Springer Science & Business
ISBN 13 : 3319049666
Total Pages : 143 pages
Book Rating : 4.3/5 (19 download)
Download or read book Formal and Informal Approaches to Food Policy written by William Aspray and published by Springer Science & Business. This book was released on 2014-04-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formal approaches are those taken by government bodies through laws, court decisions and actions of government regulatory bodies. Informal approaches are those taken by individuals, non profit organizations, industries working at self-regulation, etc. Because the formal means are tied to a particular legal system, this kind of approach is nation-specific and the book focuses on the United States. But many of the things the authors have to say about US food policy and the interactions between formal and informal approaches would also be of interest to policymakers and food industry professionals in other countries. Coverage includes the regulation of food advertising on children's television and the internet, regulation of school lunch programs and the influence of Eleanor Roosevelt and Michelle Obama.
Author : Shiriki Kumanyika
Publisher : Springer Science & Business Media
ISBN 13 : 0387478604
Total Pages : 553 pages
Book Rating : 4.3/5 (874 download)
Download or read book Handbook of Obesity Prevention written by Shiriki Kumanyika and published by Springer Science & Business Media. This book was released on 2007-09-23 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive in scope and meticulously researched, Handbook of Obesity Prevention analyzes the intricate causes of this public health crisis, and sets out concrete, multilevel strategies for meeting it head-on. This innovative handbook clearly defines obesity in clinical, epidemiologic, and financial terms, and offers guidelines for planning and implementing programs and evaluating results. This systematic approach to large-scale social and policy change gives all parties involved—from individual practitioners to multinational corporations—the tools to set and attain realistic goals based on solid evidence and best practice in public health. A sample of topics covered: The individual: risk factors and prevention across the lifespan, specific populations (pregnant women, ethnic and regional groups). Levers for change in schools and workplaces. Community settings: role of the physical environment. "De-marketing" obesity: food industries and the media. Grassroots action: consumers and communities. The global obesity epidemic: rapid developments, potential solutions. From obesity prevention to health promotion: the future of the field. Its level of detail and wide range of topics make the Handbook of Obesity Prevention a bedrock sourcebook, overview, reference, or teaching text. Read by topic or cover to cover, here is accurate, up-to-date information for professionals and students in all areas of public health.
Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 1000176657
Total Pages : 515 pages
Book Rating : 4.0/5 (1 download)
Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2020-09-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.
Author : Anders Hansen
Publisher : Routledge
ISBN 13 : 1317231627
Total Pages : 244 pages
Book Rating : 4.3/5 (172 download)
Download or read book Environment, Media and Communication written by Anders Hansen and published by Routledge. This book was released on 2018-09-24 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication processes are central to how we come to know about and make sense of our environment and to the ways in which environmental concerns are generated, elaborated, manipulated and contested. The second edition of Environment, Media and Communication builds on the first edition’s framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communication research to show the increasing diversification and complexity of environmental communication. The book highlights the persistent urgency of analysing and understanding how communication about the environment is being influenced and manipulated, with implications for how and indeed whether environmental challenges are being addressed and dealt with. Since the first edition, changes in media organisations, news media and environmental journalism have continued apace, but – perhaps more significantly – the media technologies and the media and communications landscape have evolved profoundly with the continued rise of digital and social media. Such changes have gone hand in hand with, and often facilitated, enabled and enhanced shifting balances of power in the politics of the environment. There is thus a greater need than ever to analyse and understand the roles of mediated public communication about the environment, and to ask critical questions about who/what benefits and who/what is adversely affected by such processes. This book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as well as to environmental professionals and activists.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)
Download or read book Journal of Historical Research in Marketing written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
