Jeff Immelt And The New Ge Way Innovation Transformation And Winning In The 21st Century

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Jeff Immelt and the New GE Way: Innovation, Transformation and Winning in the 21st Century

Author : David Magee
Publisher : McGraw Hill Professional
ISBN 13 : 0071605886
Total Pages : 272 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Jeff Immelt and the New GE Way: Innovation, Transformation and Winning in the 21st Century by : David Magee

Download or read book Jeff Immelt and the New GE Way: Innovation, Transformation and Winning in the 21st Century written by David Magee and published by McGraw Hill Professional. This book was released on 2009-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch's shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt's tenure came the biggest game changer of all: 9/11. The hand-wringing, it turned out, was all for nought. During Immelt's first seven years on the job, GE's revenues increased by more than 60%, its profits doubled, and the company solidified its status as the world leader in technological innovation. Written with the full cooperation of Immelt and GE senior executives, Jeff Immelt and the New GE Way tells the amazing story of how Immelt defied the skeptics and successfully reengineered one of the world's oldest and largest global conglomerates to meet the challenges of the 21st century. It offers an unparalleled opportunity to learn how it's done from a master, detailing the trendsetting innovations Immelt pioneered that have made his vision a reality, including: Mandating non-stop, company-wide innovation Making customers partners in growth through Customer Dreaming Sessions Developing region-specific products and services Partnering with the most promising new-technology upstarts Going green with a hugely successful Ecomagination initiative Fostering a non-stop learning environment The critics were right: Jeff Immelt is no Jack Welch. Just as Welch embodied corporate leadership for the closing decades of the 20th century, Immelt has come to personify the 21st century CEO. As Esquire magazine said when it named him one of The 75 Most Important People of the 21st Century: “The day will come, when GE chairman and CEO, Jeff Immelt, will be viewed as the prototypical leader for the new century.”

Intellectual Property and Climate Change

Author : Matthew Rimmer
Publisher : Edward Elgar Publishing
ISBN 13 : 0857935887
Total Pages : 513 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Intellectual Property and Climate Change by : Matthew Rimmer

Download or read book Intellectual Property and Climate Change written by Matthew Rimmer and published by Edward Elgar Publishing. This book was released on 2011-11-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An historically grounded study on a cutting-edge topic, Intellectual Property and Climate Change has it all. Not only is it well-written, concise, and hugely informative, it is also a timely intervention addressing truly global challenges. Quite simply, a must-read.' Eva Hemmungs Wirtén, Uppsala University, Sweden 'Rimmer provides a much needed, well written, authoritative book on the intellectual property aspects of climate change, natural disasters, clean vehicles, and renewable energy. The book is essential reading for those wishing to better understand the complex patent issues involved with transitioning away from our current fossil-dominated economy to a more environmentally sustainable and equitable energy future.' Benjamin K. Sovacool, National University of Singapore In the wake of the international summits in Copenhagen and Cancún, there is an urgent need to consider the role of intellectual property law in encouraging research, development, and diffusion of clean technologies to mitigate and adapt to the effects of climate change. This book charts the patent landscapes and legal conflicts emerging in a range of fields of innovation including renewable forms of energy, such as solar power, wind power, and geothermal energy; as well as biofuels, green chemistry, green vehicles, energy efficiency, and smart grids. As well as reviewing key international treaties, this book provides a detailed analysis of current trends in patent policy and administration in key nation states, and offers clear recommendations for law reform. It considers such options as technology transfer, compulsory licensing, public sector licensing, and patent pools; and analyses the development of Climate Innovation Centres, the Eco-Patent Commons, and environmental prizes, such as the L-Prize, the H-Prize, and the X-Prizes. This book will have particular appeal to policy-makers given its focus upon recent legislative developments and reform proposals, as well as legal practitioners by developing a better understanding of recent legal, scientific, and business developments, and how they affect their practice. Innovators, scientists and researchers will also benefit from reading this book.

Quantum Leadership

Author : Tim Porter-O'Grady
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284034291
Total Pages : 629 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Quantum Leadership by : Tim Porter-O'Grady

Download or read book Quantum Leadership written by Tim Porter-O'Grady and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lights Out

Author : Thomas Gryta
Publisher : Houghton Mifflin
ISBN 13 : 0358250412
Total Pages : 371 pages
Book Rating : 4.3/5 (582 download)

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Book Synopsis Lights Out by : Thomas Gryta

Download or read book Lights Out written by Thomas Gryta and published by Houghton Mifflin. This book was released on 2020 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: How could General Electric--perhaps America's most iconic corporation--suffer such a swift and sudden fall from grace? This is the definitive history of General Electric's epic decline, as told by the two Wall Street Journal reporters who covered its fall. Since its founding in 1892, GE has been more than just a corporation. For generations, it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, powering everything from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And after two decades of leadership under legendary CEO Jack Welch, GE entered the twenty-first century as America's most valuable corporation. Yet, fewer than two decades later, the GE of old was gone. Lights Out examines how Welch's handpicked successor, Jeff Immelt, tried to fix flaws in Welch's profit machine, while stumbling headlong into mistakes of his own. In the end, GE's traditional win-at-all-costs driven culture seemed to lose its direction, which ultimately caused the company's decline on both a personal and organizational scale. Lights Out details how one of America's all-time great companies has been reduced to a cautionary tale for our times.

Hot Seat

Author : Jeff Immelt
Publisher : Simon and Schuster
ISBN 13 : 1982114789
Total Pages : 352 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Hot Seat by : Jeff Immelt

Download or read book Hot Seat written by Jeff Immelt and published by Simon and Schuster. This book was released on 2022-02-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating and candid memoir about successful leadership from the former CEO of General Electric, named one of the “World’s Best CEOs” three times by Barron’s, and the hard-won lessons he learned from his experience leading GE immediately after 9/11, through the devastating 2008–09 financial crisis, and into an increasingly globalized world. In September 2001, Jeff Immelt replaced the most famous CEO in history, Jack Welch, at the helm of General Electric. Less than a week into his tenure, the 9/11 terrorist attacks shook the nation, and the company, to its core. GE was connected to nearly every part of the tragedy—GE-financed planes powered by GE-manufactured engines had just destroyed real estate that was insured by GE-issued policies. Facing an unprecedented situation, Immelt knew his response would set the tone for businesses everywhere that looked to GE—one of America’s biggest and most-heralded corporations—for direction. No pressure. Over the next sixteen years, Immelt would lead GE through many more dire moments, from the 2008–09 Global Financial Crisis to the 2011 meltdown of Fukushima’s nuclear reactors, which were designed by GE. But Immelt’s biggest challenge was inherited: Welch had handed over a company that had great people, but was short on innovation. Immelt set out to change GE’s focus by making it more global, more rooted in technology, and more diverse. But the stock market rarely rewarded his efforts, and GE struggled. In Hot Seat, Immelt offers a rigorous and raw interrogation of himself and his tenure, detailing for the first time his proudest moments and his biggest mistakes. The most crucial component of leadership, he writes, is the willingness to make decisions. But knowing what to do is a thousand times easier than knowing when to do it. Perseverance, combined with clear communication, can ensure progress, if not perfection, he says. That won’t protect any CEO from second-guessing, but Immelt explains how he’s pushed through even the most withering criticism: by staying focused on his team and the goals they tried to achieve. As the business world continues to be rocked by stunning economic upheaval, Hot Seat “takes you into the office, head, and heart of the man who became CEO of GE on the eve of 9/11, and then led the iconic behemoth for sixteen fascinating, and often turbulent, years. A handbook on leadership—and life” (Stanley A. McChrystal, General, US Army [Retired], CEO and Founder, McChrystal Group).

Quantum Leadership:Creating Sustainable Value in Health Care

Author : Porter-O'Grady
Publisher : Jones & Bartlett Learning
ISBN 13 : 128411077X
Total Pages : 649 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Quantum Leadership:Creating Sustainable Value in Health Care by : Porter-O'Grady

Download or read book Quantum Leadership:Creating Sustainable Value in Health Care written by Porter-O'Grady and published by Jones & Bartlett Learning. This book was released on 2017-03 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantum Leadership: Creating Sustainable Value in Health Care, Fifth Edition provides students with a solid overview and understanding of leadership in today’s complex healthcare delivery system. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Quantum Leadership:Building Better Partnerships for Sustainable Health

Author : Tim Porter-O'Grady
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284066126
Total Pages : 657 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Quantum Leadership:Building Better Partnerships for Sustainable Health by : Tim Porter-O'Grady

Download or read book Quantum Leadership:Building Better Partnerships for Sustainable Health written by Tim Porter-O'Grady and published by Jones & Bartlett Learning. This book was released on 2014-04-01 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantum Leadership: Transdisciplinary leadership in complex systems Quantum Leadership: Building Better Partnerships for Sustainable Health, Fourth Edition skillfully prepares graduate students to thrive in a world of healthcare reform, complexity, and essential caring service. The Fourth Edition focuses on the current concepts of leadership, data, and research related to the complexities of leadership. The text also emphasizes the importance of principle-driven approaches and minimizes specific procedure-based solutions. This text is a seminal work around the complexity leadership as it applies to healthcare. There are very few other references that have the clarity, depth, and detail essential to enumerate this topic in healthcare organizations. It is especially valuable for graduate programs and DNP programs as it provides a foundation for contemporary leadership and emphasizes the characteristics necessary to lead complex organizations. The Fourth Edition features an additional chapter on the complexity of leadership in health care reform in an effort to incorporate the newest requirements of the Patient Protection Affordable Care Act in a manner that is relevant to leadership development and capacity. Case studies found within each chapter help reinforce translational work while new application exercises found in the "The Quantum Workbook" are an excellent supplement for learning. Additional updates to the text include: chapter podcasts, additional translational and learning material related to chapter case studies. Lastly, all references have been revised and updated to reflect the most current evidence around learning leadership.

Talent, Transformation, and the Triple Bottom Line

Author : Andrew Savitz
Publisher : John Wiley & Sons
ISBN 13 : 1118238907
Total Pages : 416 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Talent, Transformation, and the Triple Bottom Line by : Andrew Savitz

Download or read book Talent, Transformation, and the Triple Bottom Line written by Andrew Savitz and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR Professional's guide to creating a strategically sustainable organization Employees are central to creating sustainable organizations, yet they are left on the sidelines in most sustainability initiatives along with the HR professionals who should be helping to engage and energize them. This book shows business leaders and HR professionals how to: motivate employees to create economic, environmental and social value; facilitate necessary culture, strategic and organizational change; embed sustainability into the employee lifecycle; and strengthen existing capabilities and develop new ones necessary to support the transformation to sustainability. Talent, Transformation, and the Triple Bottom Line also demonstrates how leading companies are using sustainability to strengthen core HR functions: to win the war for talent, to motivate and empower employees, to increase productivity, and to enliven traditional HR-related efforts such as diversity, health and wellness, community involvement and volunteerism. In combination, these powerful benefits can help drive business growth, performance, and results. The book offers strategies, policies, tools and specific action steps that business leaders and HR professionals can use to get into the sustainability game or enhance their efforts dramatically Andrew Savitz is an expert in sustainability and has worked extensively with many organizations on sustainability strategy and implementation; he and Karl Weber wrote The Triple Bottom Line, one of the most successful books in the field Published in partnership with SHRM and with the cooperation of the World Business Council for Sustainable Development Forward by Edward Lawler III This book fills a gaping hole in both the HR and sustainability literature by educating HR professionals about sustainability, sustainability professionals about HR, and business leaders about how to marry the two to accelerate progress on both fronts.

Encyclopedia of Nanoscience and Society

Author : David H. Guston
Publisher : SAGE
ISBN 13 : 1412969875
Total Pages : 1025 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Nanoscience and Society by : David H. Guston

Download or read book Encyclopedia of Nanoscience and Society written by David H. Guston and published by SAGE. This book was released on 2010 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Labeled either as the 'next industrial revolution' or as just 'hype', nanoscience and nanotechnologies are controversial, touted by some as the likely engines of spectacular transformation of human societies and even human bodies, and by others as conceptually flawed. These challenges make an encyclopedia of nanoscience and society an absolute necessity. Providing a guide to what these understandings and challenges are about, the Encyclopedia of Nanoscience and Society offers accessible descriptions of some of the key technical achievements of nanoscience along with its history and prospects. Rather than a technical primer, this encyclopedia instead focuses on the efforts of governments around the world to fund nanoscience research and to tap its potential for economic development as well as to assess how best to regular a new technology for the environmental, occupational, and consumer health and safety issues related to the field. Contributions examine and analyze the cultural significance of nanoscience and nanotechnologies and describe some of the organizations, and their products, that promise to make nanotechnologies a critical part of the global economy. Written by noted scholars and practitioners from around the globe, these two volumes offer nearly 500 entries describing the societal aspects of nanoscience and nanotechnology."--Publisher's description.

Technological Innovation

Author : Laurier Schramm
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110429195
Total Pages : 231 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Technological Innovation by : Laurier Schramm

Download or read book Technological Innovation written by Laurier Schramm and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-12-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a basic introduction on innovation technology in research and industry, mainly chemical/ technical industry and therefore bridges the gap between academic and corporate markets. The different innovation stages are discussed and tools presented how to successfully apply this knowledge within a research organization.

Gender Equality and Work-Life Balance

Author : Sarah Blithe
Publisher : Routledge
ISBN 13 : 1317515250
Total Pages : 252 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Gender Equality and Work-Life Balance by : Sarah Blithe

Download or read book Gender Equality and Work-Life Balance written by Sarah Blithe and published by Routledge. This book was released on 2015-06-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pressure to achieve work-life "balance" has recently become a significant part of the cultural fabric of working life in United States. A very few privileged employees tout their ability to find balance between their careers and the rest of their lives, but most employees face considerable organizational and economic constraints which hamper their ability to maintain a reasonable "balance" between paid work and other life aspects—and it is not only women who struggle. Increasingly men find it difficult to "do it all." Women have long noted the near impossibility of balancing multiple roles, but it is only recently that men have been encouraged to see themselves beyond their breadwinner selves. Gender Equality and Work-Life Balance describes the work-life practices of men in the United States. The purpose is to increase gender equality at work for all employees. With a focus on leave policy inequalities, this book argues that men experience a phenomenon called "the glass handcuffs," which prevents them from leaving work to participate fully in their families, homes, and other life events, highlighting the cultural, institutional, organizational, and occupational conditions which make gender equality in work-life policy usage difficult. This social justice book ultimately draws conclusions about how to minimize inequalities at work. Gender Equality and Work-Life Balance is unique as it laces together some theoretical concepts which have little previous association, including entrepreneurialism; leave policy, occupational identity, and the economic necessities of families. This book will therefore be of particular interest to researches and academics alike in the disciplines of Gender studies, Human Resource Management, Employment Relations, Sociology and Cultural Studies.

Principles and Practices of Management

Author : Kaul, Vijay Kumar
Publisher : Vikas Publishing House
ISBN 13 : 9325990172
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Principles and Practices of Management by : Kaul, Vijay Kumar

Download or read book Principles and Practices of Management written by Kaul, Vijay Kumar and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles and Practices of Management introduces students to the fundamentals of management through a balanced blend of theory and practice. Highlighting the management practices of successful Indian and foreign companies, the opening vignettes and cases in the chapters depict real-world situations and problems managers face in their professional life. In addition to the concepts, the book also delves into the various academic perspectives that have evolved over time to provide the readers an integrated view of different approaches to management. Each chapter consists of various pedagogical features like Managerial Insights, Management Insights—A Revisit, Exhibits, Case Studies and relevant content on management theory.KEY FEATURES• Managerial Insight: Every chapter starts with the feature Managerial Insight focusing on a real-life situations and managerial issues involved in various Indian companies.• Managerial Insight: A Revisit: Management Insight: A Revisit marks the closing of the same case discussed in the Managerial Insight and is presented at the end of main text. There are a set of questions related to the key aspects of the case.• Exhibits: There are over a 50 exhibits illustrating cases of various Indian enterprises with a focus on the areas including entrepreneurial/managerial challenges, global business Implications, ethical and social considerations.• Exercises and Questions: Each chapter has various questions, which provide a fairly comprehensive coverage of the major points and topics contained in the text.• Case Studies: Each chapter closes with an exercise in the form of a Case Study with relevant questions

Discover Your True North

Author : Bill George
Publisher : John Wiley & Sons
ISBN 13 : 1119082943
Total Pages : 322 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Discover Your True North by : Bill George

Download or read book Discover Your True North written by Bill George and published by John Wiley & Sons. This book was released on 2015-08-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the 25 Best Leadership Books of All-Time.” – Soundview The Leadership Classic, Discover Your True North, expanded for today's leaders Discover Your True North is the best-selling leadership classic that enables you to become an authentic leader by discovering your True North. Originally based on first-person interviews with 125 leaders, this book instantly became a must-read business classic when it was introduced in 2007. Now expanded and updated to introduce 48 new leaders and new learning about authentic global leaders, this revisited classic includes more diverse, global, and contemporary leaders of all ages. New case studies include Warren Buffett, Indra Nooyi, Arianna Huffington, Jack Ma, Paul Polman, Mike Bloomberg, Mark Zuckerberg, and many others. Alongside these studies, former Medtronic CEO Bill George continues to share his personal stories and his wisdom by describing how you can become the leader you want to be, with helpful exercises included throughout the book. Being a leader is about much more than title and management skills—it's fundamentally a question of who we are as human beings. Discover Your True North offers a concrete and comprehensive program for becoming an authentic leader, and shows how to chart your path to leadership success. Once you discover the purpose of your leadership, you'll find the true leader inside you. This book shows you how to use your natural leadership abilities to inspire and empower others to excellence in today's complex global world. Discover Your True North enables you to become the leader you were born to be, and stay on track of your True North.

The Sustainable Business

Author : Jonathan T. Scott
Publisher : Routledge
ISBN 13 : 1351276581
Total Pages : 238 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Sustainable Business by : Jonathan T. Scott

Download or read book The Sustainable Business written by Jonathan T. Scott and published by Routledge. This book was released on 2017-09-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 2nd edition of The Sustainable Business (2010), winner of The President's Award for Excellence in a Published Body of Work at Kozminski University, Poland. Recommended for managers, employees, teachers and students, this readable and informative guide explains the importance of waste minimization as a first step toward sustainability. Within its pages, the breadth and depth of long-term profitable business practices are explored with an emphasis on optimizing resources (including labour and markets) and maximizing purchases and investments while eliminating the costs of non-product (waste), unemployment, short-term thinking and environmental degradation. As proof of its potency, The Sustainable Business has already been disseminated to over 1.3 million people around the world and the first edition is available in four different languages. The bottom line: if you're looking to gain insight on the future of business, this is it!

Revenue Management in Manufacturing

Author : Danilo Zatta
Publisher : Springer
ISBN 13 : 331930240X
Total Pages : 129 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Revenue Management in Manufacturing by : Danilo Zatta

Download or read book Revenue Management in Manufacturing written by Danilo Zatta and published by Springer. This book was released on 2016-07-08 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

Reverse Innovation

Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 142218398X
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Reverse Innovation by : Vijay Govindarajan

Download or read book Reverse Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2012-04-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, Wall Street Journal, USA Today, Amazon Bestseller Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones. Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You’ll follow some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn’t. If you’re in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.

The Startup Way

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 110190321X
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Startup Way by : Eric Ries

Download or read book The Startup Way written by Eric Ries and published by Crown Currency. This book was released on 2017-10-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.