Issues In Advertising Mass Communication And Public Relations 2011 Edition

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Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464967741
Total Pages : 239 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition by :

Download or read book Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Advertising, Mass Communication, and Public Relations. The editors have built Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Advertising, Mass Communication, and Public Relations in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Advertising, Mass Communication, and Public Relations: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 148164937X
Total Pages : 47 pages
Book Rating : 4.4/5 (816 download)

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Book Synopsis Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition by :

Download or read book Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition written by and published by ScholarlyEditions. This book was released on 2013-01-10 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Broadcasting in a concise format. The editors have built Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Broadcasting in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1490108386
Total Pages : 207 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition by :

Download or read book Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-05-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Additional Research in a concise format. The editors have built Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Additional Research in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Advertising, Mass Communication, and Public Relations: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1481649361
Total Pages : 45 pages
Book Rating : 4.4/5 (816 download)

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Book Synopsis Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition by :

Download or read book Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition written by and published by ScholarlyEditions. This book was released on 2013-01-10 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Broadcasting in a concise format. The editors have built Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Broadcasting in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Advertising, Mass Communication, and Public Relations: 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Advertising and Public Relations Research

Author : Donald W. Jugenheimer
Publisher : Routledge
ISBN 13 : 1317507371
Total Pages : 376 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Advertising and Public Relations Research by : Donald W. Jugenheimer

Download or read book Advertising and Public Relations Research written by Donald W. Jugenheimer and published by Routledge. This book was released on 2015-04-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Advertising and Public Relations Law

Author : Carmen Maye
Publisher : Routledge
ISBN 13 : 1351051725
Total Pages : 431 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Advertising and Public Relations Law by : Carmen Maye

Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Digital Public Relations and Marketing Communication Trends in Africa

Author : Anne W. Njathi
Publisher : Taylor & Francis
ISBN 13 : 1040039545
Total Pages : 223 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Public Relations and Marketing Communication Trends in Africa by : Anne W. Njathi

Download or read book Digital Public Relations and Marketing Communication Trends in Africa written by Anne W. Njathi and published by Taylor & Francis. This book was released on 2024-06-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.

Effective Public Relations

Author : Scott M. Cutlip
Publisher :
ISBN 13 : 9780130254450
Total Pages : 612 pages
Book Rating : 4.2/5 (544 download)

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Book Synopsis Effective Public Relations by : Scott M. Cutlip

Download or read book Effective Public Relations written by Scott M. Cutlip and published by . This book was released on 2000 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.

Media Relations

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000246582
Total Pages : 281 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Media Relations by : Jane Johnston

Download or read book Media Relations written by Jane Johnston and published by Routledge. This book was released on 2020-07-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Deconstructing Public Relations

Author : Thomas J. Mickey
Publisher : Routledge
ISBN 13 : 1135652201
Total Pages : 242 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Deconstructing Public Relations by : Thomas J. Mickey

Download or read book Deconstructing Public Relations written by Thomas J. Mickey and published by Routledge. This book was released on 2003-01-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

Author : REDDI, C.V. NARASIMHA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028902
Total Pages : 600 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION by : REDDI, C.V. NARASIMHA

Download or read book EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2019-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.

The Handbook of Communication History

Author : Peter Simonson
Publisher : Routledge
ISBN 13 : 1136514309
Total Pages : 530 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis The Handbook of Communication History by : Peter Simonson

Download or read book The Handbook of Communication History written by Peter Simonson and published by Routledge. This book was released on 2013-01-03 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Communication History addresses central ideas, social practices, and media of communication as they have developed across time, cultures, and world geographical regions. It attends to both the varieties of communication in world history and the historical investigation of those forms in communication and media studies. The Handbook editors view communication as encompassing patterns, processes, and performances of social interaction, symbolic production, material exchange, institutional formation, social praxis, and discourse. As such, the history of communication cuts across social, cultural, intellectual, political, technological, institutional, and economic history. The volume examines the history of communication history; the history of ideas of communication; the history of communication media; and the history of the field of communication. Readers will explore the history of the object under consideration (relevant practices, media, and ideas), review its manifestations in different regions and cultures (comparative dimensions), and orient toward current thinking and historical research on the topic (current state of the field). As a whole, the volume gathers disparate strands of communication history into one volume, offering an accessible and panoramic view of the development of communication over time and geographical places, and providing a catalyst to further work in communication history.

The Handbook of Strategic Public Relations and Integrated Communications

Author : Clarke Caywood
Publisher : McGraw Hill Professional
ISBN 13 : 9780786311316
Total Pages : 612 pages
Book Rating : 4.3/5 (113 download)

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Book Synopsis The Handbook of Strategic Public Relations and Integrated Communications by : Clarke Caywood

Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

The Routledge Handbook of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 596 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Public Relations in Asia Pacific

Author : Mary M. Devereux
Publisher : John Wiley & Sons
ISBN 13 : 0470824301
Total Pages : 241 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Public Relations in Asia Pacific by : Mary M. Devereux

Download or read book Public Relations in Asia Pacific written by Mary M. Devereux and published by John Wiley & Sons. This book was released on 2009-08-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)

Persuasion Ethics Today

Author : Margaret Duffy
Publisher : Routledge
ISBN 13 : 1317309634
Total Pages : 318 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Persuasion Ethics Today by : Margaret Duffy

Download or read book Persuasion Ethics Today written by Margaret Duffy and published by Routledge. This book was released on 2015-12-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.