Introduction to Mass Communication

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Publisher :
ISBN 13 : 9780072827583
Total Pages : 529 pages
Book Rating : 4.8/5 (275 download)

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Book Synopsis Introduction to Mass Communication by : Stanley J. Baran

Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by . This book was released on 2004 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).

Cross-Media Communications

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Publisher : Lulu.com
ISBN 13 : 0557285658
Total Pages : 296 pages
Book Rating : 4.5/5 (572 download)

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Book Synopsis Cross-Media Communications by : Drew Davidson

Download or read book Cross-Media Communications written by Drew Davidson and published by Lulu.com. This book was released on 2010 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied. For the DVD-ROM: http: //www.lulu.com/content/817927

Introduction to Mass Communication

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Publisher : McGraw-Hill Companies
ISBN 13 : 9780072998375
Total Pages : 614 pages
Book Rating : 4.9/5 (983 download)

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Book Synopsis Introduction to Mass Communication by : Stanley J. Baran

Download or read book Introduction to Mass Communication written by Stanley J. Baran and published by McGraw-Hill Companies. This book was released on 2004 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media & Culture

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Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Media & Culture by : Richard Campbell

Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

EBOOK: Critical Theories of Mass Media: Then and Now

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 033523528X
Total Pages : 263 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Critical Theories of Mass Media: Then and Now by : Paul Taylor

Download or read book EBOOK: Critical Theories of Mass Media: Then and Now written by Paul Taylor and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a welcome critical corrective to complacent mainstream accounts of the media's cultural impact". Prof. Slavoj Zizek, International Director of the Birkbeck Institute for the Humanities at Birkbeck, University of London "A powerful and highly engaging re-assessment of past critical thinkers (including those not normally thought of as critical) in the light of today's mediascape". Jorge Reina Schement, Distinguished Professor of Communications, Penn State University With the exception of occasional moral panics about the coarsening of public discourse, and the impact of advertising and television violence upon children, mass media tend to be viewed as a largely neutral or benign part of contemporary life. Even when criticisms are voiced, the media chooses how and when to discuss its own inadequacies. More radical external critiques are often excluded and media theorists are frequently more optimistic than realistic about the negative aspects of mass culture. This book reassesses this situation in the light of both early and contemporary critical scholarship and explores the intimate relationship between the mass media and the dis-empowering nature of commodity culture. The authors cast a fresh perspective on contemporary mass culture by comparing past and present critiques. They: Outline the key criticisms of mass culture from past critical thinkers Reassess past critical thought in the changed circumstances of today Evaluate the significance of new critical thinkers for today's mass culture The book begins by introducing the critical insights from major theorists from the past - Walter Benjamin, Siegfried Kracauer, Theodor Adorno, Marshall McLuhan and Guy Debord. Paul Taylor and Jan Harris then apply these insights to recent provocative writers such as Jean Baudrillard and Slavoj Žižek, and discuss the links between such otherwise apparently unrelated contemporary events as the Iraqi Abu Ghraib controversy and the rise of reality television. Critical Theories of Mass Media is a key text for students of cultural studies, communications and media studies, and sociology.

Introducing Communication Theory

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Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780767430340
Total Pages : 0 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Introducing Communication Theory by : Richard L. West

Download or read book Introducing Communication Theory written by Richard L. West and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.

The Internet and the Mass Media

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Publisher : SAGE
ISBN 13 : 1446245667
Total Pages : 202 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The Internet and the Mass Media by : Lucy Küng

Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

Introduction to Mass Communication

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Publisher : WCB/McGraw-Hill
ISBN 13 : 9780697043603
Total Pages : 496 pages
Book Rating : 4.0/5 (436 download)

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Book Synopsis Introduction to Mass Communication by : Jay Black

Download or read book Introduction to Mass Communication written by Jay Black and published by WCB/McGraw-Hill. This book was released on 1983-01-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

We the Media

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis We the Media by : Dan Gillmor

Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

New Media

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Publisher : Taylor & Francis
ISBN 13 : 0415431603
Total Pages : 463 pages
Book Rating : 4.4/5 (154 download)

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Book Synopsis New Media by : Leah A. Lievrouw

Download or read book New Media written by Leah A. Lievrouw and published by Taylor & Francis. This book was released on 2009 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Communication Theory

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Publisher : SAGE
ISBN 13 : 1412959373
Total Pages : 1193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Communication Theory by : Stephen W. Littlejohn

Download or read book Encyclopedia of Communication Theory written by Stephen W. Littlejohn and published by SAGE. This book was released on 2009-08-18 with total page 1193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.

Communication Research: Asking Questions, Finding Answers

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Publisher : McGraw-Hill Education
ISBN 13 : 9780078036910
Total Pages : 0 pages
Book Rating : 4.0/5 (369 download)

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Book Synopsis Communication Research: Asking Questions, Finding Answers by : Joann Keyton

Download or read book Communication Research: Asking Questions, Finding Answers written by Joann Keyton and published by McGraw-Hill Education. This book was released on 2014-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately. Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

ISE Introduction to Mass Communication

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Publisher :
ISBN 13 : 9781265226565
Total Pages : 0 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis ISE Introduction to Mass Communication by : Stanley J. Baran

Download or read book ISE Introduction to Mass Communication written by Stanley J. Baran and published by . This book was released on 2022-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mapping Media Ecology

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Publisher : Understanding Media Ecology
ISBN 13 : 9781433127632
Total Pages : 0 pages
Book Rating : 4.1/5 (276 download)

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Book Synopsis Mapping Media Ecology by : Dennis D. Cali

Download or read book Mapping Media Ecology written by Dennis D. Cali and published by Understanding Media Ecology. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important to the field. Those volumes are invaluable in pointing to key ideas in the field; they provide an important and informed account of the fundamentals of media ecology as set forth at the field's inception. Yet there is more to the story. Offering an accessible introduction, and written from the perspective of a «second generation» scholar, this single-authored work provides a unified, systematic framework for the study of media ecology. It identifies the key themes, processes, and figures in media ecology that have coalesced over the last few decades and presents an elegant schema with which to engage future exploration of the role of media in shaping culture and consciousness. Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the book's goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.

Anthropology & Mass Communication

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Publisher : Berghahn Books
ISBN 13 : 9781571812780
Total Pages : 340 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Anthropology & Mass Communication by : Mark Allen Peterson

Download or read book Anthropology & Mass Communication written by Mark Allen Peterson and published by Berghahn Books. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.

THiNK

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Publisher : McGraw-Hill Humanities/Social Sciences/Languages
ISBN 13 : 9780078038204
Total Pages : 496 pages
Book Rating : 4.0/5 (382 download)

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Book Synopsis THiNK by : Judith Boss

Download or read book THiNK written by Judith Boss and published by McGraw-Hill Humanities/Social Sciences/Languages. This book was released on 2011-01-07 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: All critical thinking texts aim to make their students critical thinkers for life, but unlike other texts, THiNK was written from the framework of understanding that students approach their worlds from a place of opinions and feelings. Judith Boss begins by proposing three stages of critical thinking development: Dualism: thinking things are either right or wrong; Relativism: accepting that not everything is right/wrong, and subsequently thinking all opinions are equally valid, and finally, Commitment:choosing a position based on careful reasoning. Judith Boss has found that the majority of her students come to class in the relativism stage. THiNK guides students to the final stage of critical thinking development by showing students the importance of overcoming their feelings and opinions to commit to positions based on reason and logic. In the process, students learn to apply critical thinking to their every day lives. This innovative program provides instructors with scholarly yet succinct content on critical thinking and logical argumentation in a format that is portable, current, and captivating. With extensive opportunity for application and practice, and groundbreaking digital content (Connect Critical Thinking), THiNK directs students to make connections between skill development and application to their college studies, careers, and personal lives. Connect Critical Thinking is a first: a learning program with pedagogical tools that are anchored in research on critical thinking. Connect actively and personally engages students in thinking critically while also showing students how to apply those thinking skills in everyday life. Connect provides assignable and assessable exercises including real-life simulations that are tied to learning objectives, providing students with immediate feedback and allowing instructors to track student progress.

Digital Radio Production

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Publisher : Waveland Press
ISBN 13 : 1478652144
Total Pages : 471 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Digital Radio Production by : Donald W. Connelly

Download or read book Digital Radio Production written by Donald W. Connelly and published by Waveland Press. This book was released on 2023-10-27 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for an industry in perpetual motion, Digital Radio Production takes a holistic approach and prepares students to join the business of radio in both large and small markets and across multiple digital platforms. The author shares his 20 years of experience and invaluable insights into radio production, communication, and promotion. The potential of developing technologies like artificial intelligence and voice cloning and their impacts on the world of radio and the professionals who work in it cannot be ignored. In the fourth edition these topics are discussed, along with how and what people listen to on the radio in the twenty-first century. A new chapter on podcasting explores the development of podcasts, as well as the preplanning and equipment needed to create an episode. The flexibility of today’s digital consoles, audio processing software, and delivery formats create more opportunities for creativity and growth in the industry. Fully updated, the text enhances students’ technical skills and knowledge of digital audio recording and transmission. Each chapter features suggested activities outside the classroom, key informative websites, and a glossary of industry terms. The text is accompanied by over 80 audio examples of virtually every aspect of radio production (from microphone techniques to commercial production samples), an outstanding selection of production music that can be creatively reworked and transformed, and a custom studio-tracking session with suggested activities. To download the audio and music demo cuts, click here.