Hard News

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Publisher : Random House Trade Paperbacks
ISBN 13 : 0812972511
Total Pages : 370 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Hard News by : Seth Mnookin

Download or read book Hard News written by Seth Mnookin and published by Random House Trade Paperbacks. This book was released on 2005-08-09 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: On May 11, 2003, The New York Times devoted four pages of its Sunday paper to the deceptions of Jayson Blair, a mediocre former Times reporter who had made up stories, faked datelines, and plagiarized on a massive scale. The fallout from the Blair scandal rocked the Times to its core and revealed fault lines in a fractious newsroom that was already close to open revolt. Staffers were furious–about the perception that management had given Blair more leeway because he was black, about the special treatment of favored correspondents, and most of all about the shoddy reporting that was infecting the most revered newspaper in the world. Within a month, Howell Raines, the imperious executive editor who had taken office less than a week before the terrorist attacks of September 11, 2001–and helped lead the paper to a record six Pulitzer Prizes for its coverage of the attacks–had been forced out of his job. Having gained unprecedented access to the reporters who conducted the Times’s internal investigation, top newsroom executives, and dozens of Times editors, former Newsweek senior writer Seth Mnookin lets us read all about it–the story behind the biggest journalistic scam of our era and the profound implications of the scandal for the rapidly changing world of American journalism. It’s a true tale that reads like Greek drama, with the most revered of American institutions attempting to overcome the crippling effects of a leader’s blinding narcissism and a low-level reporter’s sociopathic deceptions. Hard News will shape how we understand and judge the media for years to come.

Brands and Branding

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Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Consumption and Everyday Life

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Publisher : Psychology Press
ISBN 13 : 9780415355070
Total Pages : 268 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Consumption and Everyday Life by : Mark Paterson

Download or read book Consumption and Everyday Life written by Mark Paterson and published by Psychology Press. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book introduces key ideas and theorists of consumption in an accessible way. Case studies that describe familiar acts of consumption from areas of everyday life are used to ground relevant debates and ideas.

Brands and Branding

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Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Giga Bites

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Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Giga Bites by : Jenz Johnson

Download or read book Giga Bites written by Jenz Johnson and published by . This book was released on 1994 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Women Working the NAFTA Food Chain

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Publisher : Sumach Press
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Women Working the NAFTA Food Chain by : Deborah Barndt

Download or read book Women Working the NAFTA Food Chain written by Deborah Barndt and published by Sumach Press. This book was released on 1999 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of research, contributors from Canada, the US and Mexico take a critical look at how NAFTA is affecting the working and living conditions of women workers in the continental food system.

Ionospheric Predictions for ...

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Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Ionospheric Predictions for ... by :

Download or read book Ionospheric Predictions for ... written by and published by . This book was released on 1964 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Point of Purchase

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Author :
Publisher : Routledge
ISBN 13 : 1317325354
Total Pages : 346 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Point of Purchase by : Sharon Zukin

Download or read book Point of Purchase written by Sharon Zukin and published by Routledge. This book was released on 2018-10-24 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, smart, and expansive book on shopping's impact on American life is in part historical, stretching back to the mid-19th century, yet also has a contemporary focus, with material on recent trends in shopping from the internet to Zagat's guides. Drawing inspiration from both Pierre Bourdieu's work and Walter Benjamin's seminal essay on the shopping arcades of 19th-century Paris, Zukin explores the forces that have made shopping so central to our lives: the rise of consumer culture, the never-ending quest for better value, and shopping's ability to help us improve our social status and attain new social identities.

Girl Talk

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Publisher : University of Toronto Press
ISBN 13 : 9780802082176
Total Pages : 386 pages
Book Rating : 4.0/5 (821 download)

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Book Synopsis Girl Talk by : Dawn Currie

Download or read book Girl Talk written by Dawn Currie and published by University of Toronto Press. This book was released on 1999-01-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging assumptions about women's magazines, Currie looks at young readers and how they interpret the message of magazines in their everyday lives. A fascinating, sometimes surprising study of young women and their relationship with print media.

Fresh from the Farm 6pk

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Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Walsh the Wonder-worker

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Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Walsh the Wonder-worker by : George Manville Fenn

Download or read book Walsh the Wonder-worker written by George Manville Fenn and published by . This book was released on 1903 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yvain

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Publisher : Yale University Press
ISBN 13 : 0300187580
Total Pages : 242 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Yvain by : Chretien de Troyes

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.

Kumba Africa

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Publisher : iUniverse
ISBN 13 : 1663205043
Total Pages : 123 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Kumba Africa by : Sampson Ejike Odum

Download or read book Kumba Africa written by Sampson Ejike Odum and published by iUniverse. This book was released on 2020-11-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.

Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook Journal for Writing

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Author :
Publisher : Independently Published
ISBN 13 : 9781796945744
Total Pages : 122 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook Journal for Writing by : Lora Creations

Download or read book Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook Journal for Writing written by Lora Creations and published by Independently Published. This book was released on 2019-02-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awesome Novelty Notebook Journal A special gift perfect for journaling, writing notes, to do lists or just to stay organized. This new stylish, elegant 6 x 9 journal is ideal to use as a personal diary. The pages are ready to be filled! Size: 6 x 9 120 lined pages high-quality matte cover high-quality smooth white paper Makes an excellent gift for any special person in your life.

Keene on Chess

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Publisher :
ISBN 13 : 9781580420082
Total Pages : 320 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Keene on Chess by : Raymond Keene

Download or read book Keene on Chess written by Raymond Keene and published by . This book was released on 1999 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete step-by-step course which shows you how to play and deepen your understanding of chess.

Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook for Writing

Download Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook for Writing PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 : 9781796945751
Total Pages : 122 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook for Writing by : Kelly Journals

Download or read book Irish Today Hangover Tomorrow: Funny Novelty St. Patrick's Day Gifts Lined Notebook for Writing written by Kelly Journals and published by Independently Published. This book was released on 2019-02-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awesome Novelty Notebook Journal A special gift perfect for journaling, writing notes, to do lists or just to stay organized. This new stylish, elegant 6 x 9 journal is ideal to use as a personal diary. The pages are ready to be filled! Size: 6 x 9 120 lined pages high-quality matte cover high-quality smooth white paper Makes an excellent gift for any special person in your life.

Pog Mo Thoin Funny Irish Gaelic St Patrick S Day Shamrock Retro Vintage Design Daily Planner Notebook Journal

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Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis Pog Mo Thoin Funny Irish Gaelic St Patrick S Day Shamrock Retro Vintage Design Daily Planner Notebook Journal by : Sylvia Penn

Download or read book Pog Mo Thoin Funny Irish Gaelic St Patrick S Day Shamrock Retro Vintage Design Daily Planner Notebook Journal written by Sylvia Penn and published by . This book was released on 2021-07-09 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: GIFT IDEAS TIME MANAGEMENT ORGANIZATION NOTEBOOK JOURNAL The perfect notebook to keep track of your daily tasks, chores and responsibilities in a simple, organized manner. Product Details: High quality 60lb (90gsm) paper stock Premium matte-finish cover design Perfect for all writing mediums Large format 6.0" x 9.0" (approximately A5) pages