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Author : Susan Aughney
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book Irish Physicians' Attitudes Towards Direct-to-consumer Advertising of Prescription Drugs written by Susan Aughney and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (31 download)
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stacy E. Presley
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (428 download)
Download or read book Examining Physician Attitudes Regarding Direct-to-consumer Advertising of Prescription Drugs written by Stacy E. Presley and published by . This book was released on 2002 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michal Herzenstein
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior written by Michal Herzenstein and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data from 1081 adults surveyed by the FDA were analyzed to explore consumers' attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers' reactions to DTCA, and more importantly, demonstrate that consumers' attitudes toward DTCA are related to whether they search for more information about a drug that is advertised, and ask their physician about the drug. Finally, we document how consumers' attitudes towards DTCA relate to the prescription writing behavior of their physicians. Mediation analyses that more fully explicate these findings are discussed.
Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (31 download)
Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew D. Johnson
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (689 download)
Download or read book Physician Attitudes Regarding Direct to Consumer Advertising of Prescription Drugs written by Matthew D. Johnson and published by . This book was released on 1993 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Heessels
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (743 download)
Download or read book Direct to Consumer Advertising of Prescription Drugs written by Peter Heessels and published by . This book was released on 1993 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shivani Gautam Parikh
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (86 download)
Download or read book A Cross-cultural Comparison of Consumer Attitudes Towards Direct-to-consumer Advertising of Prescription Medications written by Shivani Gautam Parikh and published by . This book was released on 2011 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broadening of marketing into healthcare sparked much interest in the field and led to the creation of direct-to-consumer advertising (DTCA) from the pharmaceutical industry, which allows prescription medication manufacturers to market directly to consumers. While current legislation limits this type of marketing to the United States and New Zealand, there has been increased international discussion of the topic, specifically in the European Union, where DTCA of prescription medication is continuously being proposed, denied, and reconsidered. Various debates surround the topic regarding the perhaps unethical nature of the pharmaceutical industry providing information to consumers and the lasting implications this has for society. Nevertheless, proponents claim that DTCA is informative and encourages individuals to take control of their own healthcare. While previous investigations focus mainly on the debates surrounding DTCA and undertake quantitative approaches, this study takes a qualitative approach in exploring European perceptions of DTCA, prior to its potential spread to the E.U., and performs a cross-cultural comparison with consumers from the United States. Research participants consist of postgraduate students from the U.S. and member countries of the EU and undergo in-depth interviews, revealing noteworthy insights regarding general attitudes about DTCA and the influential factors that help shape these perceptions. The cross-cultural comparison revealed a greater resistance of DTCA from European informants while American respondents were fairly indifferent towards this type of marketing. Differences in attitudes towards the notion of illness, medicine, and the role of the physician all proved to be influential factors in overall perceptions of direct-to-consumer advertising of prescription medications.
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.3/5 (91 download)
Download or read book Direct-to-consumer Advertising of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : U S Government Accountability Office (G
Publisher : BiblioGov
ISBN 13 : 9781289088880
Total Pages : 44 pages
Book Rating : 4.0/5 (888 download)
Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed direct-to-consumer advertising (DTCA) of prescription drugs, focusing on: (1) its potential benefits or detriments; (2) consumer and physician attitudes toward DTCA and the confidence placed in this knowledge; and (3) existing research gaps regarding DTCA. GAO found that: (1) the many benefits cited as possible effects of DTCA included consumer education, price reduction, and patient involvement in health care, and the detriments included physician shopping, increased costs, and inadequate risk information; (2) the findings from the few studies conducted to determine the possible effects of DTCA did not apply to all types of advertising or to all consumers; (3) the few research studies of physicians' and consumers' opinions of DTCA were limited since the studies did not systematically address the advertising and media differences, and sampling designs were flawed; (4) as a result of the limitations, those studies did not measure the extent to which opinions about DTCA were positive or negative or short-term changes in those opinions; (5) studies indicated that, generally, physicians opposed DTCA because they believed that it would undermine the physician-patient relationship with the extent of their opposition depending on the type of DTCA, the media, and the content; (6) since most consumers were unaware of DTCA, they based their opinions about it on other experiences, such as other products' advertisements; (7) in general, consumers supported DTCA because they believed that it would provide them with information; (8) there was limited information regarding whether DTCA effects differed by media or content; and (9) such gaps as the effect of widespread advertising on drug prices may not be possible to study before the actual widespread implementation of DTCA.
Author : Jocelyn Kay Albertson
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (374 download)
Download or read book Direct-to-consumer Television Advertisements of Prescription Drugs and Their Impact on Physician Prescription-writing Tendencies written by Jocelyn Kay Albertson and published by . This book was released on 2004 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using the tenets of diffusion of innovations theory and the two-step flow hypothesis, the findings of this survey indicate that physicians are not in favor of televised DTC advertising of prescription products and that their negative attitudes are important contributors to their tendencies to prescribe products shown in the ads." -- abstract.
Author : U S Government Accountability Office (G
Publisher : BiblioGov
ISBN 13 : 9781289022525
Total Pages : 26 pages
Book Rating : 4.0/5 (225 download)
Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed five technical studies conducted by a marketing research firm which claim that direct-to-consumer prescription drug advertising is increasing among both physicians and consumers, focusing on whether the methodology sufficiently ensured the accuracy and generalizability of its claim. GAO found that: (1) the physicians' surveys in the marketing firm's studies could not be generalized, since the firm did not make adjustments to ensure that the sample adequately represented physicians included on the American Medical Association's (AMA) Master List and those who had an office practice; (2) the validity of the physician survey findings were questionable, since response rates were only 11 percent or less, far below normal standards for opinion surveys; (3) the consumer surveys did not permit a generalizable measurement of consumer opinions, since the study design did not effectively ensure that the sample's opinions matched the population's opinions about direct-to-consumer advertising; (4) the validity of the consumer survey findings was questionable, since the response rates for the consumer samples were below normal standards, making it impossible to know whether the opinions of the nonrespondents were the same as those of the respondents; and (5) in many cases the studies' analytical interpretations of responses were not consistent with conventional analyses of data used in opinion research.
Author : Chor Shan Sian Ng
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (271 download)
Download or read book Direct-to-consumer Advertising of Prescription Pharmaceuticals written by Chor Shan Sian Ng and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct-to-consumer (DTC) advertising of prescription products is the promotion of prescription-only medicine (POM) to the general public through commercial media. It is a new promotional tool for prescription drugs. Traditionally, pharmaceutical companies have promoted their products to licensed health care professionals only; any direct communication with consumers has been avoided. In the USA and New Zealand, however, DTC advertising is officially allowed.
Author : Qiang Liu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests written by Qiang Liu and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes the effect of DTCA expenditures for anti-hyperlipidemia drugs on patient behaviors. The key findings are: (a) DTCA expenditures have a positive and long-term effect on the number of visits to physicians by newly-diagnosed hyperlipidemia patients. (b) The effectiveness of DTCA in generating new patient visits varies substantially across patient sub-groups. (c) The effect of DTCA is larger on drug visits than on non-drug-only visits. (d) Own-brand DTCA expenditures increase the number of patient requests for Lipitor and Zocor, but have no effect on patient requests for Pravachol. Competing drugs' DTCA expenditures have a positive effect only on patient requests for the leading brand, Lipitor. (e) A cost-effectiveness analysis suggests that the economic benefits of DTCA in terms of life years saved by preventing cardiovascular disease are considerably larger than the costs of advertising. (f) DTCA on TV has strong effects on underserved segments of the population, such as those on Medicaid. We believe this finding should be carefully considered by proponents of a complete ban or stricter regulations on DTCA.
Author : Thomas Patrick Christensen
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.3/5 (91 download)
Download or read book Effect of Direct-to-consumer Advertising of Prescription Medications in an Elderly Population written by Thomas Patrick Christensen and published by . This book was released on 1995 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. D. Adamson
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (743 download)
Download or read book Potential Outcomes Associated with Direct-to-consumer Advertising of Prescription Drugs written by J. D. Adamson and published by . This book was released on 1993 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This survey shows that, overall, physicians disapprove of direct-to-consumer advertising of prescription drugs.
Author : Reshma Ashok Banavali
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (482 download)
Download or read book Impact of Direct-to-consumer Prescription Drug Advertising on Patient Visits to Physicians written by Reshma Ashok Banavali and published by . This book was released on 2001 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
