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Investments In Pop Up Stores
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Book Synopsis Investments in Pop-up Stores by : Alessia Breda
Download or read book Investments in Pop-up Stores written by Alessia Breda and published by Springer Nature. This book was released on 2023-12-24 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on two key challenges: the negative impact on property value and higher vacancy risk for pop-up shops. It suggests alternative rental models based on footfall and customer conversion rates and provides a strategic framework for real estate investors to develop and manage pop-up stores. The empirical study emphasizes the importance of data availability, market fundamentals, and the potential of the operator model for managing pop-up retail spaces. The retail real estate market in Switzerland comprises about 13.0% of total commercial areas. The growth of e-commerce, accelerated by the COVID-19 pandemic, is causing significant changes in brick-and-mortar retail. Real estate owners are facing higher vacancy rates, shorter rental terms, and lower rental prices. However, e-commerce has limitations that prevent it from fully replacing physical stores. Retailers are now seeking flexible and innovative spaces like pop-up stores. In Switzerland, pop-up stores are mostly used as marketing tools or to fill vacancies, rather than as a sustainable business model, due to their negative impact on property market value. This textbook has been recommended and developed for universitary courses in Germany, Austria and Switzerland.
Book Synopsis Ephemeral Retailing by : Ghalia Boustani
Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Book Synopsis Business Result 2E Upper-intermediate Student's Book by : Kate Baade
Download or read book Business Result 2E Upper-intermediate Student's Book written by Kate Baade and published by Oxford University Press. This book was released on 2020-07-28 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Result Second Edition offers business professionals more communication and language practice than ever before, helping students develop relevant communication skills they can use immediately in the workplace.
Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Book Synopsis Shadows Across The Golden Land: Myanmar's Opening, Foreign Influence And Investment by : Simon S C Tay
Download or read book Shadows Across The Golden Land: Myanmar's Opening, Foreign Influence And Investment written by Simon S C Tay and published by World Scientific. This book was released on 2020-10-06 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the political and economic challenges facing Myanmar as it opens to the world? And what are the opportunities and responsibilities for the international community to influence and also invest in the country?This book aims to provide readers with an assessment that integrates analysis with on-the-ground experience and insights, drawn from closely engaging with Myanmar since the country began to move towards democracy and open to the world. In order for readers to appreciate emerging trends and developments, the book evaluates the efforts of the recent Thein Sein administration and current National League of Democracy government up to the present day. It also identifies key events from the colonial period through to the decades when the country was under military rule, cut off from much of the international community. The on-going crisis in Myanmar's Rakhine State and the controversial situation of the Rohingya are examined at length, with an effort to contextualise these events in wider challenges of geopolitics and national reforms to rehabilitate the government and the economy.The book presents readers with a clear view of how the country might progress beyond current obstacles, and highlights the opportunities that remain for those willing to engage constructively for the longer term in the opening of this frontier economy and once-pariah state. As Myanmar moves ahead with its transition to democracy and with economic development, this book is recommended for both those who watch the country with interest and those who consider the ways in which the international community interacts with the region and Myanmar.
Book Synopsis Consumer Behaviour by : Isabelle Szmigin
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Book Synopsis To the Moon Investing by : Kelly J. Frank
Download or read book To the Moon Investing written by Kelly J. Frank and published by John Wiley & Sons. This book was released on 2022-12-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands-on, practical strategies to build your financial future In To the Moon Investing: Visually Mapping Your Winning Stock-Market Portfolio, veteran asset investor Kelly James Frank delivers an exciting and intuitive fresh approach that enables you to navigate an increasingly volatile market through the use of tailored portfolio maps. . In the book, you’ll learn how to understand risk and how it affects you as an investor, how to prepare for your investing future, and how to uncover why you want to invest. You’ll also shore up your financial literacy and explore the difference between growth and value strategies. The book offers a vivid and innovative approach to investing that you’ll actually have fun reading and its engaging philosophy ensures you’ll be able to put your newfound knowledge to work immediately. You’ll discover: The interconnected five factors that determine a share’s current and future value Summaries, charts and sketches to help you remember the book’s key insights and that you can use to record your own market observations and understanding An exploration of macroeconomics that sheds light on how decisions made by the Fed and the government can impact you as an individual investor The perfect combination of fun and informative, To the Moon Investing: Visually Mapping Your Winning Stock-Market Portfolio is an energetic and authoritative playbook to building a resilient and profitable investment portfolio.
Book Synopsis A Fashion Retailer’s Guide to Thriving in Turbulent Times by : Ghalia Boustani
Download or read book A Fashion Retailer’s Guide to Thriving in Turbulent Times written by Ghalia Boustani and published by Taylor & Francis. This book was released on 2022-12-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
Download or read book Pop-up Retailing written by Gary Warnaby and published by Springer. This book was released on 2017-12-28 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This SpringerBrief offers an academic perspective on the trend of ‘pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.
Book Synopsis The Life of Real Estate Investing by : Antonio Edwards
Download or read book The Life of Real Estate Investing written by Antonio Edwards and published by eBookIt.com. This book was released on 2013-06 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Life Of Real Estate Investing," author, Antonio "Hitman" Edwards gives an accounting of how he got started as an investor after slaving away in a dead end job that barely put food on the table. He gives a clear picture of what any aspiring investor needs to know in order to get started in the business. He also provides specific steps the reader can take to duplicate the kind of success he has achieved and continues to enjoy. Antonio even shares a wealth of useful resources essential for an investor to hit the ground running and start making headway almost instantaneously. "The Life Of Real Estate Investing" is not just an ebook any new, or even seasoned, investor needs to get a hold of, it's an entire crash course in real estate investing in itself designed to get you off your butt and start creating financial freedom for yourself and those you love. It's a must read.
Download or read book Quicken 2008 written by Bonnie Biafore and published by "O'Reilly Media, Inc.". This book was released on 2007 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance.
Book Synopsis DIVE IN! Real Estate Investment Advice From A Pro by : Fred Gelfand
Download or read book DIVE IN! Real Estate Investment Advice From A Pro written by Fred Gelfand and published by Command Performance Publishing. This book was released on 2021-01-21 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you thinking about investing in real estate? Or are you an owner who wants to learn how to maximize your profits? Whether you’re planning to invest or already an investor, this book is for you! DIVE IN! Never before has there been a primer on real estate investment written by someone who has been in the thick of it for over 30 years, someone who has never experienced a loss in that time, and now has chosen to share all that he has learned and mastered. Fred Gelfand is the real thing —an active and successful single proprietor real estate investor. He learned the hard way and wants you to avoid the many obstacles and hardships he managed to endure if not overcome. Unlike many authors on this subject, this author is currently investing and is not an academic, journalist, or other so-called expert who has never had their own “skin in the game.” Whether you’re a beginning or intermediate real estate investor, this incredibly thorough book will prepare you for your exciting next investment.
Book Synopsis A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD by : P.LALITHA PRAVEENA
Download or read book A STUDY ON THE IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO SELECT RETAIL OUTLETS IN HYDERABAD written by P.LALITHA PRAVEENA and published by Archers & Elevators Publishing House. This book was released on with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Personal Finance and Investing Playbook by : Steve E. Carruso
Download or read book Personal Finance and Investing Playbook written by Steve E. Carruso and published by scott m ecommerce. This book was released on 2019-05-21 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of watching your bank account drain and credit card balances rise? …All while wondering where the heck your money is going? You see, living without money worries isn’t a fantasy… but if you know the feeling of staring at tens of thousands of dollars’ worth of debt – it sure feels like it The fact is, the average American now has $38,000 worth of debt… What’s even more shocking is, that figure excludes mortgages! So if breaking from the shackles of debt seems overwhelming, don’t worry – it needn’t be The good news is, the path to financial freedom is 20% knowledge, 80% behavior… In fact, you only need to follow a few key principles to turn your financial life around. By following the proven steps inside this book… you can properly pay-off your debt… and pay for your life… without relying on credit cards. Here’s just a fraction of what you’ll learn inside: How to master budgeting without limiting your lifestyle (no, it’s not just skipping coffees every day) The guilt free way to spend (yes, spend) money Why the popular envelope method doesn’t actually work. And what to do instead. 5 simple hacks for increasing your credit score (even if it’s in the 400s right now) How one couple paid off $78,000 in less than 2 years? And how you can replicate their methods. What the millionaire next door types know, that you don’t A house is the best investment, right? Think again after reading this. 7 dangerous money myths which have been masquerading as truths for far too long Investing for absolute beginners - why the stock market, mutual funds or Roth IRAs are not terms you should fear 3 overlooked ways to turn every credit card you have from an expense into a goldmine The #1 type of investment to avoid as a new investor The win-win strategy for ensuring your employer invests in your future But that’s not all, you’ll also discover how to make your first $1,000 a month online. Even if you have no experience, or are a complete technophobe. Including: The real “secret” to making money online. This is the opposite to what every “guru” has been telling you. How one desperate housewife made $1,500 profit her first month, with just a small investment of $200 (and less than 10 hours of work). The unique business model you can use to make $500 a week from your smartphone. The 4 best ecommerce niches for 2019 (you won’t find these on any mainstream websites, and sellers in them are quietly making a killing) How to leverage one of the fastest growing markets on the planet by writing about your favorite subjects. This is one of the most fun and profitable ways to make money online right now An “unsexy” yet reliable way to generate $1,000 in the next week. All it takes is a few emails sent to the right people and 2 hours of computer work and you’re good to go. The little known business model (only taught in a $2,500 program) which is making people 4 and 5 figures a month with less than 60 minutes work a week How to make your first $1,000, with zero investment, even if you don’t have a college degree (or barely finished high school). This method is so simple, we’ve yet to see anyone fail with it. This isn’t one of those “frugal living” books which tells you to live off rice and beans while never leaving the house for 10 years. This isn't a get rich quick off buying and flipping houses book either. Instead, you’ll find no-nonsense, easy-to-follow advice - without any complicated financial language.
Book Synopsis The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by : Melissa Gonzalez
Download or read book The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age written by Melissa Gonzalez and published by Lioncrest Publishing. This book was released on 2014-11-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
Book Synopsis Investing for Dummies - UK by : Tony Levene
Download or read book Investing for Dummies - UK written by Tony Levene and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to demystify the intimidating world of investing in the UK market Think investing is only for the super-rich? Think again! Packed with tons of expert advice, Investing For Dummies UK 4th edition shows you step-by-step how to make sound, sensible investment choices—whatever your budget. All the major investment categories are covered for the smart beginner, while more advanced and alternative investments are presented for the more adventurous and experienced. Wherever you fall on the investing spectrum, there's something for you! This new UKeditionof Investing For Dummies has been updated with the latest financial information, including all the new trends and developments that have affected the world of investment, with an emphasis on the new pensions legislations and changes to Individual Savings Accounts. Whether you're interested in assessing your financial means, gauging risks and returns or increasing your personal wealth, with the help of this friendly guide, you no longer need to work in finance to make sense of the facts and figures behind your investments! Offers tips on how to minimize the risk of investment gambles Covers the FCA's more stringent risk analysis for investors using advisers Contains new sections on pensions, ISAs, the DIY/self-directed investor, and ultra-low interest rates Includes new online templates to help simplify the investing process If you want to go it alone in the investment arena, but need the support of a straightforward, reassuring guide to help you make the best decisions—and get the highest returns from your investments—this is the book for you.
Book Synopsis Understanding Investments by : Nikiforos T. Laopodis
Download or read book Understanding Investments written by Nikiforos T. Laopodis and published by Routledge. This book was released on 2020-06-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and fully expanded edition of Understanding Investments continues to incorporate the elements of traditional textbooks on investments, but goes further in that the material is presented from an intuitive, practical point of view, and the supplementary material included in each chapter lends itself to both class discussion and further reading by students. It provides the essential tools to navigate complex, global financial markets and instruments including relevant (and classic) academic research and market perspectives. The author has developed a number of key innovative features. One unique feature is its economic angle, whereby each chapter includes a section dedicated to the economic analysis of that chapter’s material. Additionally, all chapters contain sections on strategies that investors can apply in specific situations and the pros and cons of each are also discussed. The book provides further clarification of some of the concepts discussed in the previous edition, thereby offering a more detailed analysis and discussion, with more real-world examples. The author has added new, shorter text boxes, labeled "Market Flash" to highlight the use of, or changes in current practices in the field; updates on strategies as applied by professionals; provision of useful information for an investor; updates on regulations; and anything else that might be relevant in discussing and applying a concept. This second edition also includes new sections on core issues in the field of investments, such as alternative investments, disruptive technologies, and future trends in investment management. This textbook is intended for undergraduate students majoring or minoring in finance and also for students in economics and related disciplines who wish to take an elective course in finance or investments.
