Investigacion Social Cualitativa Aplicada A La Publicidad Y La Educacion

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Investigación social cualitativa aplicada a la publicidad y la educación

Author : María Teresa Pellicer Jordá
Publisher : Ediciones Pirámide
ISBN 13 : 8436846605
Total Pages : 236 pages
Book Rating : 4.4/5 (368 download)

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Book Synopsis Investigación social cualitativa aplicada a la publicidad y la educación by : María Teresa Pellicer Jordá

Download or read book Investigación social cualitativa aplicada a la publicidad y la educación written by María Teresa Pellicer Jordá and published by Ediciones Pirámide. This book was released on 2022-09-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta obra es una guía sencilla para todas aquellas personas que quieran acercarse al mundo de la investigación cualitativa. De este modo, aunque en el libro se hace referencia expresa a los campos de la publicidad y la educación, estas técnicas son herramientas de gran utilidad en multitud de sectores profesionales, ya que permiten conocer a sus públicos o destinatarios y, por tanto, conseguir los objetivos marcados respecto a estos de una forma más eficaz, optimizando los recursos. A lo largo de la obra se desgranan las distintas técnicas de investigación cualitativa, algunas tan populares como la entrevista en profundidad, la tormenta de ideas, el grupo de discusión o la técnica Delphi. Pero, además, se tratan otras también muy utilizadas en la actualidad, como son las historias de vida, la observación, el grupo cinco sentidos, el grupo plus, la técnica del grupo nominal y aquellas técnicas basadas en el conocido como neuromarketing, entre otras. Cada técnica va acompañada de una pequeña ficha que describe de modo sencillo su proceso de realización, así como de toda la información necesaria acerca de posibles usos, aplicaciones concretas, consejos de cara a la puesta en escena de cada técnica, etc. Como no podía ser de otro modo, uno de los capítulos versa sobre las técnicas cualitativas que se realizan de modo online, fenómeno novedoso provocado por la situación generada por la COVID-19, pero que ha abierto nuevas posibilidades en los procesos de realización. Consejos básicos sobre comunicación no verbal y el estudio del marco ético que debe regular la realización de las técnicas de investigación cualitativa completan los contenidos de este libro, que espera ser de gran ayuda para todos aquellos que quieran implementar estas técnicas en el día a día de su empresa, organismo o institución.

La investigación cualitativa en marketing y publicidad

Author : Pere Soler
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788449304286
Total Pages : 192 pages
Book Rating : 4.3/5 (42 download)

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Book Synopsis La investigación cualitativa en marketing y publicidad by : Pere Soler

Download or read book La investigación cualitativa en marketing y publicidad written by Pere Soler and published by Grupo Planeta (GBS). This book was released on 1997 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aborda la importancia de la investigacion cualitativa aplicada al marketing y a la publicidad. Tambien intenta crear un material de trabajo eminentemente practico y funcional dirigido en especial a estudiantes y profesionales que se inicien en la investigacion cualitativa, sobre todo en su apartado mas complejo y menos tratado en los manuales de investigacion de mercados: el analisis de datos de un grupo de discusion. De hecho, en muchas de las investigaciones que realizan las empresas o los profesionales, el estudio cualitativo es siempre previo al cuantitativo o descriptivo. La investigacion cualitativa, entre otras muchas posibilidades, proporciona datos complejos y profundos como pueden ser los habitos, las motivaciones y las actitudes del consumidor con vistas a la creacion de unos mensajes, el lanzamiento de un producto y la valoracion de un material o una campana de comunicacion, ofreciendonos igualmente los atributos del producto que luego deberan cuantificarse. La investigacion cualitativa indica asimismo los elementos o items que se deben incluir en un cuestionario, asi como los temas mas importantes que pueden interesar o preocupar al consumidor.

Modelos de Investigación Cualitativa en Educación Social y Animación Sociocultural

Author : Gloria Pérez Serrano
Publisher : Narcea Ediciones
ISBN 13 : 8427730098
Total Pages : 182 pages
Book Rating : 4.4/5 (277 download)

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Book Synopsis Modelos de Investigación Cualitativa en Educación Social y Animación Sociocultural by : Gloria Pérez Serrano

Download or read book Modelos de Investigación Cualitativa en Educación Social y Animación Sociocultural written by Gloria Pérez Serrano and published by Narcea Ediciones. This book was released on 2023-05-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro se pueden encontrar diferentes investigaciones llevadas a cabo con metodologías variadas. Predominan las cualitativas dado que se presentan trabajos de carácter práctico, orientados a la mejora y a la transformación social. Esta obra intenta conjugar la reflexión sobre una metodología concreta, y su aplicación práctica a un ámbito del campo social. Quiere armonizar de este modo 'el saber' con el 'saber hacer'. Se orienta hacia esa irrenunciable búsqueda, nos invita e incita a impregnar tanto de corazón como de inteligencia el trabajo que realizamos. El libro ofrece pautas valiosas y proporciona pistas para realizar una investigación de calidad.

Modelos de investigación cualitativa en educación social y animación sociocultural

Author : Gloria Pérez Serrano
Publisher : Narcea Ediciones
ISBN 13 : 9788427713024
Total Pages : 324 pages
Book Rating : 4.7/5 (13 download)

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Book Synopsis Modelos de investigación cualitativa en educación social y animación sociocultural by : Gloria Pérez Serrano

Download or read book Modelos de investigación cualitativa en educación social y animación sociocultural written by Gloria Pérez Serrano and published by Narcea Ediciones. This book was released on 2000-01-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: MODELS OF QUALITATIVE RESEARCH IN SOCIAL EDUCATION AND SOCIO CULTURAL ANIMATION - Practical applications - This book tries to combine the reflection on a concrete methodology, and its practical application to the ambience of the social field. The author wants to harmonize in this way, “knowledge” with “the knowledge to do” and invites us and to involve the heart as well as our intelligence in the work that we carry out. The book offers valuable guides and it provides hints to carry out quality research.

The Evolution of Integrated Marketing Communications

Author : Don Schultz
Publisher : Routledge
ISBN 13 : 1317979605
Total Pages : 179 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Evolution of Integrated Marketing Communications by : Don Schultz

Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Single Case Research Methodology

Author : Jennifer R. Ledford
Publisher : Routledge
ISBN 13 : 1134073712
Total Pages : 439 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Single Case Research Methodology by : Jennifer R. Ledford

Download or read book Single Case Research Methodology written by Jennifer R. Ledford and published by Routledge. This book was released on 2014-03-26 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this anticipated new edition of Single Case Research Methodology, David L. Gast and Jennifer R. Ledford detail why and how to apply standard principles of single case research methodology to one’s own research or professional project. Using numerous and varied examples, they demonstrate how single case research can be used for research in behavioral and school psychology, special education, speech and communication sciences, language and literacy, occupational therapy, and social work. This thoroughly updated new edition features two entirely new chapters on measurement systems and controversial issues in single subject research, in addition to sample data sheets, graphic displays, and detailed guidelines for conducting visual analysis of graphic data. This book will be an important resource to student researchers, practitioners, and university faculty who are interested in answering applied research questions and objectively evaluating educational and clinical practices.

Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization

Author : Limbu, Marohang
Publisher : IGI Global
ISBN 13 : 1466647582
Total Pages : 352 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization by : Limbu, Marohang

Download or read book Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization written by Limbu, Marohang and published by IGI Global. This book was released on 2013-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.

World Anthropologies

Author : Gustavo Lins Ribeiro
Publisher : Routledge
ISBN 13 : 1000184498
Total Pages : 320 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

'Mixed Race' Studies

Author : Jayne O. Ifekwunigwe
Publisher : Routledge
ISBN 13 : 1135170711
Total Pages : 362 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis 'Mixed Race' Studies by : Jayne O. Ifekwunigwe

Download or read book 'Mixed Race' Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

Higher Education Administration with Social Media

Author : Laura A. Wankel
Publisher : Emerald Group Publishing
ISBN 13 : 0857246518
Total Pages : 302 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Higher Education Administration with Social Media by : Laura A. Wankel

Download or read book Higher Education Administration with Social Media written by Laura A. Wankel and published by Emerald Group Publishing. This book was released on 2011-01-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.

Education at a Glance

Author :
Publisher :
ISBN 13 : 9789264156227
Total Pages : 415 pages
Book Rating : 4.1/5 (562 download)

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Book Synopsis Education at a Glance by :

Download or read book Education at a Glance written by and published by . This book was released on 1997-01-01 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD education indicators enable countries to see themselves in light of other countries performance. They reflect on both the human and financial resources invested in education and on the returns of these investments.

Structuring Mass Higher Education

Author : David Palfreyman
Publisher : Routledge
ISBN 13 : 1134092997
Total Pages : 354 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Structuring Mass Higher Education by : David Palfreyman

Download or read book Structuring Mass Higher Education written by David Palfreyman and published by Routledge. This book was released on 2012-10-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undoubtedly the most important development in higher education in recent years has been the seemingly inexorable expansion of national systems. In a comparatively short time period many countries have moved from an elite to a mass model. Furthermore, expansion has invariably changed the whole experience of higher education for all the interested parties from, presidents, rectors and vice-chancellors to first-term undergraduates. Structuring Mass Higher Education examines the impact of this change upon the existing national structures of higher education. It also defines and highlights what makes an ‘elite’ university – something which institutions must strive for in order to gain their position as global players. With case studies and contributions from a wide range of international authors, the book explores questions such as: Do higher education institutions retain a national significance, even though the vestiges of an international reputation have long faded? Has expansion undermined the quality of higher education because governments sought to expand "on the cheap"? Is the elite institutional response to mass higher education perceived as a threat to be responded to with purposeful action that sustains their elite status? Does the emergence of the international league tables pose a challenge to those responsible for governing elite institutions? These are critical issues with which both policy-makers and institutional leaders will have to grapple over the next ten years, making Structuring Mass Higher Education a timely, relevant, and much needed text. It will appeal to policy makers and practitioners within higher education as well as student and scholars worldwide.

EBOOK: Marketing Higher Education

Author : Felix Maringe
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335236863
Total Pages : 213 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Marketing Higher Education by : Felix Maringe

Download or read book EBOOK: Marketing Higher Education written by Felix Maringe and published by McGraw-Hill Education (UK). This book was released on 2008-12-16 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ‘University’, the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete. The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today.

Perspectives on Instructional Time

Author : Charles W. Fisher
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Perspectives on Instructional Time by : Charles W. Fisher

Download or read book Perspectives on Instructional Time written by Charles W. Fisher and published by Longman Publishing Group. This book was released on 1985 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Sustaining Change in Universities

Author : Burton Clark
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335224547
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Sustaining Change in Universities by : Burton Clark

Download or read book EBOOK: Sustaining Change in Universities written by Burton Clark and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ·What can be done to ensure universities are well positioned to meet the challenges of the fast moving world of the 21st century? This is the central question addressed by Burton R. Clark in this significant new volume which greatly extends the case studies and concepts presented in his 1998 book, Creating Entrepreneurial Universities. The new volume draws on case studies of fourteen proactive institutions in the UK, Europe, Australia, Latin America, Africa, and the United States that extend analysis into the early years of the twenty-first century. The cumulative international coverage underpins a more fully developed conceptual framework offering insight into ways of initiating and sustaining change in universities. This new conceptual framework shifts attention from transformation to sustainability rooted in a constructed steady state of change and a collegial approach to entrepreneurialism. It contains key elements necessary for universities to adapt successfully to the modern world. Lessons for reform can be drawn directly from both the individual case studies and the general framework. Overall the book offers a new form of university organization that is more self-reliant and manages to combine change with continuity, traditional academic values with new managerial values. Essential reading for university administrators, faculty members, students and researchers analysing higher education, and educational policymakers worldwide, this book advocates a highly proactive approach to university change and specifies a new basis for university self- reliance. Burton R. Clark is Allan M. Cartter Professor Emeritus of Higher Education and Sociology at the University of California, Los Angeles. During his career, he has taught at five leading US universities: Stanford, Harvard, Berkeley, Yale and UCLA. He has published widely on the nature of university organization and the realistic possibilties of reform, linking research for understanding with research for use.

Effective Advertising

Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Effective Advertising by : Gerard J. Tellis

Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

Ethnicities and Global Multiculture

Author : Jan Nederveen Pieterse
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742578941
Total Pages : 253 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Ethnicities and Global Multiculture by : Jan Nederveen Pieterse

Download or read book Ethnicities and Global Multiculture written by Jan Nederveen Pieterse and published by Rowman & Littlefield Publishers. This book was released on 2007-03-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arguing that ethnicity and multiculturalism are essential for understanding globalization, Jan Nederveen Pieterse offers one of the first sustained treatments of the reach of these key forces beyond a limited national context. He shows that multiethnicity preceded the nation-state by millennia; but argues that states, feeling the threat to their national identities, seek to control or suppress it. Contemporary multiculturalism, another attempt to regulate multiethnicity, is a work in progress in which dramas of global inequality are played out. This groundbreaking book adopts a kaleidoscopic and comparative-historical perspective that intertwines strands of social science and western and non-western research as a strategy to overcome the disciplinary and regional fragmentation of most discussions. Moving beyond worn notions of ethnicity and multiculturalism, Nederveen Pieterse proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity. Global multiculture, he convincingly demonstrates, offers a fresh account of layered cultural dynamics amid accelerated globalization.