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Author : Elmer Lamont Rhoades
Publisher :
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.:/5 (9 download)
Download or read book Introductory Readings in Marketing written by Elmer Lamont Rhoades and published by . This book was released on 1927 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.1/5 (93 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (249 download)
Download or read book Marketing written by and published by . This book was released on 1974 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Z. Aliber
Publisher : MIT Press
ISBN 13 : 9780262510660
Total Pages : 538 pages
Book Rating : 4.5/5 (16 download)
Download or read book Readings in International Business written by Robert Z. Aliber and published by MIT Press. This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author : Michael John Baker
Publisher :
ISBN 13 : 9780333556856
Total Pages : 646 pages
Book Rating : 4.5/5 (568 download)
Download or read book Marketing written by Michael John Baker and published by . This book was released on 1991 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graeme Drummond
Publisher : Routledge
ISBN 13 : 1136392262
Total Pages : 296 pages
Book Rating : 4.1/5 (363 download)
Download or read book Introduction to Marketing Concepts written by Graeme Drummond and published by Routledge. This book was released on 2006-08-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Author : Philip R. Cateora
Publisher : Ardent Media
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4./5 ( download)
Download or read book Readings in Marketing written by Philip R. Cateora and published by Ardent Media. This book was released on 1963 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. J. Baker
Publisher :
ISBN 13 :
Total Pages : 287 pages
Book Rating : 4.:/5 (249 download)
Download or read book Marketing written by M. J. Baker and published by . This book was released on 1971 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John E. G. Bateson
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.3/5 ( download)
Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.F/5 ( download)
Download or read book Readings in Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 1971 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rand Fishkin
Publisher : Penguin
ISBN 13 : 0735213321
Total Pages : 322 pages
Book Rating : 4.7/5 (352 download)
Download or read book Lost and Founder written by Rand Fishkin and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Author : Patrick Lee Miller
Publisher : Hackett Publishing
ISBN 13 : 1624663540
Total Pages : 533 pages
Book Rating : 4.6/5 (246 download)
Download or read book Introductory Readings in Ancient Greek and Roman Philosophy written by Patrick Lee Miller and published by Hackett Publishing. This book was released on 2015-03-15 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise anthology of primary sources designed for use in an ancient philosophy survey ranges from the Presocratics to Plato, Aristotle, the Hellenistic philosophers, and the Neoplatonists. The Second Edition features an amplified selection of Presocratic fragments in newly revised translations by Richard D. McKirahan. Also included is an expansion of the Hellenistic unit, featuring new selections from Lucretius and Sextus Empiricus as well as a new translation, by Peter J. Anderson, of most of Seneca’s De Providentia. The selections from Plotinus have also been expanded.
Author : Steven M. Cahn
Publisher : Cengage Learning
ISBN 13 : 9780155020962
Total Pages : 0 pages
Book Rating : 4.0/5 (29 download)
Download or read book Reason at Work written by Steven M. Cahn and published by Cengage Learning. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: REASON AT WORK is designed for Introduction to Philosophy courses where the instructor prefers to use a collection of readings to introduce the broad divisions of the discipline. This edition includes sixty-two readings organized into the six major branches of philosophical inquiry: Ethics, Social and Political Philosophy, Epistemology, Metaphysics, Philosophy of Religion, and Philosophy of Mind.
Author :
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Magazine of Business written by and published by . This book was released on 1928 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780256899146
Total Pages : 220 pages
Book Rating : 4.8/5 (991 download)
Download or read book Introduction to Marketing written by and published by . This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward M. Mazze
Publisher : Chandler House Press
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (512 download)
Download or read book Introduction to Marketing written by Edward M. Mazze and published by Chandler House Press. This book was released on 1970 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johan Botha
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165115
Total Pages : 348 pages
Book Rating : 4.1/5 (651 download)
Download or read book Introduction to Marketing written by Johan Botha and published by Juta and Company Ltd. This book was released on 2005-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
