Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Introduction To Fashion Merchandising full books in PDF, epub, and Kindle. Read online Introduction To Fashion Merchandising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Elaine Stone
Publisher : Gregg Division McGraw-Hill
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (89 download)
Download or read book Fashion Merchandising written by Elaine Stone and published by Gregg Division McGraw-Hill. This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Virginia Grose
Publisher : A&C Black
ISBN 13 : 2940411840
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350202835
Total Pages : 169 pages
Book Rating : 4.3/5 (52 download)
Download or read book An Introduction to Fashion Retailing written by Dimitri Koumbis and published by Bloomsbury Publishing. This book was released on 2021-03-25 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
Author : James Clark
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304891
Total Pages : 328 pages
Book Rating : 4.3/5 (53 download)
Download or read book Fashion Merchandising written by James Clark and published by Bloomsbury Publishing. This book was released on 2020-11-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Author : Gaynor Lea-Greenwood
Publisher : John Wiley & Sons
ISBN 13 : 1405150602
Total Pages : 231 pages
Book Rating : 4.4/5 (51 download)
Download or read book Fashion Marketing Communications written by Gaynor Lea-Greenwood and published by John Wiley & Sons. This book was released on 2013-03-18 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.
Author : Mary G. Wolfe
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781635631494
Total Pages : 0 pages
Book Rating : 4.6/5 (314 download)
Download or read book Fashion Marketing & Merchandising written by Mary G. Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 2018-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
Author : Evelyn Grace
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.E/5 ( download)
Download or read book Introduction to Fashion Merchandising written by Evelyn Grace and published by Prentice Hall. This book was released on 1978 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350195006
Total Pages : 257 pages
Book Rating : 4.3/5 (51 download)
Download or read book Fashion Retailing written by Dimitri Koumbis and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Author : R. Rathinamoorthy
Publisher : CRC Press
ISBN 13 : 0429013159
Total Pages : 337 pages
Book Rating : 4.4/5 (29 download)
Download or read book Apparel Merchandising written by R. Rathinamoorthy and published by CRC Press. This book was released on 2017-10-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apparel Merchandising has been written keeping in mind the requirements of students, academicians and industry personnel with respect to the merchandising activities in an apparel company. This book discusses the different job responsibilities of the merchandiser at the varied stages of order execution from buyer contact to dispatch. Further, the chapters also detail the different sampling procedures followed in industry to get product approval. This book will be a useful tool for all the budding technocrats, academicians and industry personnel to carry out the merchandising activities in an apparel company.
Author : Mike Easey
Publisher : John Wiley & Sons
ISBN 13 : 9781444309560
Total Pages : 280 pages
Book Rating : 4.3/5 (95 download)
Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Author : Andrew Reilly
Publisher : Bloomsbury Publishing
ISBN 13 : 1350091936
Total Pages : 161 pages
Book Rating : 4.3/5 (5 download)
Download or read book Introducing Fashion Theory written by Andrew Reilly and published by Bloomsbury Publishing. This book was released on 2020-12-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform
Author : Virginia Grose
Publisher : A&C Black
ISBN 13 : 2940411344
Total Pages : 186 pages
Book Rating : 4.9/5 (44 download)
Download or read book Basics Fashion Management 01 written by Virginia Grose and published by A&C Black. This book was released on 2011-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Author : Phyllis Borcherding
Publisher : Fairchild Books
ISBN 13 : 9781563674273
Total Pages : 0 pages
Book Rating : 4.6/5 (742 download)
Download or read book Developing and Branding the Fashion Merchandising Portfolio written by Phyllis Borcherding and published by Fairchild Books. This book was released on 2007-02-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Author : V. Ramesh Babu
Publisher : Woodhead Publishing India in T
ISBN 13 : 9789385059490
Total Pages : 0 pages
Book Rating : 4.0/5 (594 download)
Download or read book Fashion Marketing Management written by V. Ramesh Babu and published by Woodhead Publishing India in T. This book was released on 2019-01-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on fashion, apparel and retail merchandising, this book starts with an Introduction to the apparel business, then leads on to an examination of marketing, fashion, apparel, and retail merchandising, including costing and procedures and documentation needed for export. This book will be invaluable for all textile and fashion students on both undergraduate and postgraduate courses. It outlines the guideline and basics to the students about the activities of marketing and merchandising in apparel industry.
Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522501118
Total Pages : 899 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.
Author : Frank W. Hoffmann
Publisher : Psychology Press
ISBN 13 : 9781560243762
Total Pages : 336 pages
Book Rating : 4.2/5 (437 download)
Download or read book Fashion & Merchandising Fads written by Frank W. Hoffmann and published by Psychology Press. This book was released on 1994 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and merchandising miracles during America's short history in their latest collection of fads, Fashion & Merchandising Fads. Each fad is examined thoroughly and concisely by the authors. They look at the historical setting, how the trend became popular, and the people most fascinated and involved with the trend. References follow each entry to make further reading on each fad a relatively easy task for those intrigued by fads. As fads enter and encompass society for a period of time, this collection of fads, arranged alphabetically, is sure to captivate readers from beginning to end, or, in a world of fads, from the A-2 Flight Jacket to the Zipper.
Author : David Shaw
Publisher : Bloomsbury Publishing
ISBN 13 : 1474252931
Total Pages : 176 pages
Book Rating : 4.4/5 (742 download)
Download or read book Fashion Buying written by David Shaw and published by Bloomsbury Publishing. This book was released on 2017-01-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
