Introduccion A La Inteligencia Artificial Aplicada Al Marketing

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INTELIGENCIA ARTIFICIAL PARA EL MARKETING

Author : Eduardo Liberos Hoppe
Publisher : ESIC Editorial
ISBN 13 : 8411920143
Total Pages : 386 pages
Book Rating : 4.4/5 (119 download)

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Book Synopsis INTELIGENCIA ARTIFICIAL PARA EL MARKETING by : Eduardo Liberos Hoppe

Download or read book INTELIGENCIA ARTIFICIAL PARA EL MARKETING written by Eduardo Liberos Hoppe and published by ESIC Editorial. This book was released on 2024-01-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Inteligencia artificial para el marketing está dirigido a directivos de marketing, grandes corporaciones y gerentes de pymes y universitarios de los últimos años en las carreras de Administración y Dirección de Empresas, Marketing y Gestión Comercial. ¿Cómo aplicar IA en marketing? El lector aprenderá cómo se crea una IA, qué técnicas podemos utilizar en marketing y las herramientas y plataformas que mejor funcionan en marketing. Los autores han trabajado con 476 plataformas de IA, y en el libro se explican los mejores usos para las disciplinas del marketing: segmentación, investigación de mercados, posicionamiento, marketing de producto, política de precios, distribución, marketing de guerrillas, marketing digital, comercio electrónico, entre otras. El libro se divide en 7 capítulos, donde se tratan de una manera profunda todas las herramientas y técnicas que un directivo puede utilizar para poner en marcha un programa de IA en el área de marketing. También se enseña el funcionamiento de las nuevas plataformas y soluciones de IA en marketing, Los autores son profesionales de reconocido prestigio que han desarrollado sus carreras profesionales en grandes corporaciones españolas y americanas. Han sido galardonados con algunos de los premios más prestigiosos en el mundo de la comunicación y son profesores invitados de algunas de las mejores escuelas de negocios y universidades de España y Latinoamérica como ESIC, IE, IEDGE, IEB, EADA, INESDI, CESMA o la Universidad Panamericana. También son speakers habituales en congresos especializados del sector de la publicidad y universidades como la Universidad Complutense, Universidad Iberoamericana, ITESO o TEC-Monterrey. Índice Prólogos.- Introducción a la inteligencia artificial aplicada al marketing.- Análisis de datos.- Machine learning.- Usos de la inteligencia artificial en marketing.- Técnicas de inteligencia artificial para el marketing.- Prompts para chatbots.- Plataformas de la IA en marketing. Bibliografía.

Applied Artificial Intelligence

Author : Mariya Yao
Publisher :
ISBN 13 : 9780998289021
Total Pages : 246 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Applied Artificial Intelligence by : Mariya Yao

Download or read book Applied Artificial Intelligence written by Mariya Yao and published by . This book was released on 2018-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.

Towards a Code of Ethics for Artificial Intelligence

Author : Paula Boddington
Publisher : Springer
ISBN 13 : 3319606484
Total Pages : 134 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Towards a Code of Ethics for Artificial Intelligence by : Paula Boddington

Download or read book Towards a Code of Ethics for Artificial Intelligence written by Paula Boddington and published by Springer. This book was released on 2017-11-09 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author investigates how to produce realistic and workable ethical codes or regulations in this rapidly developing field to address the immediate and realistic longer-term issues facing us. She spells out the key ethical debates concisely, exposing all sides of the arguments, and addresses how codes of ethics or other regulations might feasibly be developed, looking for pitfalls and opportunities, drawing on lessons learned in other fields, and explaining key points of professional ethics. The book provides a useful resource for those aiming to address the ethical challenges of AI research in meaningful and practical ways.

Robot-Proof, revised and updated edition

Author : Joseph E. Aoun
Publisher : MIT Press
ISBN 13 : 0262549859
Total Pages : 221 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Robot-Proof, revised and updated edition by : Joseph E. Aoun

Download or read book Robot-Proof, revised and updated edition written by Joseph E. Aoun and published by MIT Press. This book was released on 2024-10-15 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh look at a “robot-proof” education in the new age of generative AI. In 2017, Robot-Proof, the first edition, foresaw the advent of the AI economy and called for a new model of higher education designed to help human beings flourish alongside smart machines. That economy has arrived. Creative tasks that, seven years ago, seemed resistant to automation can now be performed with a simple prompt. As a result, we must now learn not only to be conversant with these technologies, but also to comprehend and deploy their outputs. In this revised and updated edition, Joseph Aoun rethinks the university’s mission for a world transformed by AI, advocating for the lifelong endeavor of a “robot-proof” education. Aoun puts forth a framework for a new curriculum, humanics, which integrates technological, data, and human literacies in an experiential setting, and he renews the call for universities to embrace lifelong learning through a social compact with government, employers, and learners themselves. Drawing on the latest developments and debates around generative AI, Robot-Proof is a blueprint for the university as a force for human reinvention in an era of technological change—an era in which we must constantly renegotiate the shifting boundaries between artificial intelligence and the capacities that remain uniquely human.

From Digital Natives to Digital Wisdom

Author : Marc R. Prensky
Publisher : Corwin Press
ISBN 13 : 1452284199
Total Pages : 241 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis From Digital Natives to Digital Wisdom by : Marc R. Prensky

Download or read book From Digital Natives to Digital Wisdom written by Marc R. Prensky and published by Corwin Press. This book was released on 2012-01-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert perspective on 21st century education What can you learn on a cell phone? Almost anything! How does that concept fit with our traditional system of education? It doesn′t. Best-selling author and futurist Marc Prensky′s book of essays challenges educators to "reboot" and make the changes necessary to prepare students for 21st century careers. His "bottom-up" vision is based on interviews with young people and includes their ideas about what they need from teachers, schools, and education. Also featured are easy-to-do, high-impact classroom strategies that help what he calls "digital natives" acquire "digital wisdom." This thought-provoking text is organized into two sections that address: • Rethinking education • 21st century learning and technology in the classroom (including games, YouTube, and more) In addition to valuable knowledge, this compelling collection offers inspiration, new perspectives, and ideas that work. Our educational context has changed, and a new context demands new thinking. This book will broaden your mind, spark new insights regarding how and what you teach, and reshape your vision of 21st century education.

bookdown

Author : Yihui Xie
Publisher : CRC Press
ISBN 13 : 1351792601
Total Pages : 140 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis bookdown by : Yihui Xie

Download or read book bookdown written by Yihui Xie and published by CRC Press. This book was released on 2016-12-12 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: bookdown: Authoring Books and Technical Documents with R Markdown presents a much easier way to write books and technical publications than traditional tools such as LaTeX and Word. The bookdown package inherits the simplicity of syntax and flexibility for data analysis from R Markdown, and extends R Markdown for technical writing, so that you can make better use of document elements such as figures, tables, equations, theorems, citations, and references. Similar to LaTeX, you can number and cross-reference these elements with bookdown. Your document can even include live examples so readers can interact with them while reading the book. The book can be rendered to multiple output formats, including LaTeX/PDF, HTML, EPUB, and Word, thus making it easy to put your documents online. The style and theme of these output formats can be customized. We used books and R primarily for examples in this book, but bookdown is not only for books or R. Most features introduced in this book also apply to other types of publications: journal papers, reports, dissertations, course handouts, study notes, and even novels. You do not have to use R, either. Other choices of computing languages include Python, C, C++, SQL, Bash, Stan, JavaScript, and so on, although R is best supported. You can also leave out computing, for example, to write a fiction. This book itself is an example of publishing with bookdown and R Markdown, and its source is fully available on GitHub.

For the Win

Author : Kevin Werbach
Publisher : Wharton School Press
ISBN 13 : 9781613630235
Total Pages : 0 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis For the Win by : Kevin Werbach

Download or read book For the Win written by Kevin Werbach and published by Wharton School Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy

Author : Jaime Gil-Lafuente
Publisher : Springer
ISBN 13 : 3030006778
Total Pages : 376 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy by : Jaime Gil-Lafuente

Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.

Automate or Be Automated

Author : David Vivancos
Publisher : David Vivancos
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)

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Book Synopsis Automate or Be Automated by : David Vivancos

Download or read book Automate or Be Automated written by David Vivancos and published by David Vivancos. This book was released on 2020-04-08 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards a jobless society (maybe not incomeless), ruled by intelligent machines, this can be a painful scenario for most of us or it can be an opportunity for all to thrive, getting rid of repetitive tasks and freeing our time to grow. Learn the tricks of automation before it is too late and let’s rebuild together the partially de-globalized world during and in the aftermath of the Covid-19 Outbreak.

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Statistical Atlases and Computational Models of the Heart. Multi-Sequence CMR Segmentation, CRT-EPiggy and LV Full Quantification Challenges

Download Statistical Atlases and Computational Models of the Heart. Multi-Sequence CMR Segmentation, CRT-EPiggy and LV Full Quantification Challenges PDF Online Free

Author : Mihaela Pop
Publisher : Springer Nature
ISBN 13 : 3030390748
Total Pages : 426 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Statistical Atlases and Computational Models of the Heart. Multi-Sequence CMR Segmentation, CRT-EPiggy and LV Full Quantification Challenges by : Mihaela Pop

Download or read book Statistical Atlases and Computational Models of the Heart. Multi-Sequence CMR Segmentation, CRT-EPiggy and LV Full Quantification Challenges written by Mihaela Pop and published by Springer Nature. This book was released on 2020-01-22 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-workshop proceedings of the 10th International Workshop on Statistical Atlases and Computational Models of the Heart: Atrial Segmentation and LV Quantification Challenges, STACOM 2019, held in conjunction with MICCAI 2019, in Shenzhen, China, in October 2019. The 42 revised full workshop papers were carefully reviewed and selected from 76 submissions. The topics of the workshop included: cardiac imaging and image processing, machine learning applied to cardiac imaging and image analysis, atlas construction, statistical modelling of cardiac function across different patient populations, cardiac computational physiology, model customization, atlas based functional analysis, ontological schemata for data and results, integrated functional and structural analyses, as well as the pre-clinical and clinical applicability of these methods.

Developments and Advances in Defense and Security

Author : Álvaro Rocha
Publisher : Springer
ISBN 13 : 3319786059
Total Pages : 415 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Developments and Advances in Defense and Security by : Álvaro Rocha

Download or read book Developments and Advances in Defense and Security written by Álvaro Rocha and published by Springer. This book was released on 2018-04-05 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a selection of articles from The 2018 Multidisciplinary International Conference of Research Applied to Defense and Security (MICRADS’18), held in Salinas, Peninsula de Santa Elena, Ecuador, from April 18 to 20, 2018. MICRADS is an international forum for researchers and practitioners to present and discuss the most recent innovations, trends, results, experiences and concerns in the various areas of defense and security, together with their technological development and applications. The main topics covered are: Information and Communication Technology in Education; Computer Vision in Military Applications; Engineering Analysis and Signal Processing; Cybersecurity and Cyberdefense; Maritime Security and Safety; Strategy, Geopolitics and Oceanopolitics; Defense planning; Leadership (e-leadership); Defense Economics; Defense Logistics; Health Informatics in Military Applications; Simulation in Military Applications; Computer Networks, Mobility and Pervasive Systems; Military Marketing; Military Physical Training; Assistive Devices and Wearable Technology; Naval and Military Engineering; Weapons and Combat Systems; Operational Oceanography. The book is aimed at all those dealing with defense and security issues, including practitioners, researchers and teachers as well as undergraduate, graduate, master’s and doctorate students.

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer
ISBN 13 : 9789813342620
Total Pages : 639 pages
Book Rating : 4.3/5 (426 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer. This book was released on 2021-11-20 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

The Digital Transformation Playbook

Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Topology in Condensed Matter

Author : Michael I. Monastyrsky
Publisher : Springer Science & Business Media
ISBN 13 : 3540312641
Total Pages : 263 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Topology in Condensed Matter by : Michael I. Monastyrsky

Download or read book Topology in Condensed Matter written by Michael I. Monastyrsky and published by Springer Science & Business Media. This book was released on 2006-02-04 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports new results in condensed matter physics for which topological methods and ideas are important. It considers, on the one hand, recently discovered systems such as carbon nanocrystals and, on the other hand, new topological methods used to describe more traditional systems such as the Fermi surfaces of normal metals, liquid crystals and quasicrystals. The authors of the book are renowned specialists in their fields and present the results of ongoing research, some of it obtained only very recently and not yet published in monograph form.

Failing Gloriously and Other Essays

Author : Shawn Graham
Publisher : Digital Press at the University of North Dakota, T
ISBN 13 : 9781732841086
Total Pages : 160 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Failing Gloriously and Other Essays by : Shawn Graham

Download or read book Failing Gloriously and Other Essays written by Shawn Graham and published by Digital Press at the University of North Dakota, T. This book was released on 2019-11-20 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Failing Gloriously and Other Essays documents Shawn Graham's odyssey through the digital humanities and digital archaeology against the backdrop of the 21st-century university. At turns hilarious, depressing, and inspiring, Graham's book presents a contemporary take on the academic memoir, but rather than celebrating the victories, he reflects on the failures and considers their impact on his intellectual and professional development. These aren't heroic tales of overcoming odds or paeans to failure as evidence for a macho willingness to take risks. They're honest lessons laced with a genuine humility that encourages us to think about making it safer for ourselves and others to fail.A foreword from Eric Kansa and an afterword by Neha Gupta engage the lessons of Failing Gloriously and consider the role of failure in digital archaeology, the humanities, and social sciences.

Applied Biomechatronics Using Mathematical Models

Author : Jorge Garza Ulloa
Publisher : Academic Press
ISBN 13 : 0128125950
Total Pages : 664 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Applied Biomechatronics Using Mathematical Models by : Jorge Garza Ulloa

Download or read book Applied Biomechatronics Using Mathematical Models written by Jorge Garza Ulloa and published by Academic Press. This book was released on 2018-06-16 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Biomechatronics Using Mathematical Models provides an appropriate methodology to detect and measure diseases and injuries relating to human kinematics and kinetics. It features mathematical models that, when applied to engineering principles and techniques in the medical field, can be used in assistive devices that work with bodily signals. The use of data in the kinematics and kinetics analysis of the human body, including musculoskeletal kinetics and joints and their relationship to the central nervous system (CNS) is covered, helping users understand how the complex network of symbiotic systems in the skeletal and muscular system work together to allow movement controlled by the CNS. With the use of appropriate electronic sensors at specific areas connected to bio-instruments, we can obtain enough information to create a mathematical model for assistive devices by analyzing the kinematics and kinetics of the human body. The mathematical models developed in this book can provide more effective devices for use in aiding and improving the function of the body in relation to a variety of injuries and diseases. - Focuses on the mathematical modeling of human kinematics and kinetics - Teaches users how to obtain faster results with these mathematical models - Includes a companion website with additional content that presents MATLAB examples