Internet Retailing As A Marketing Strategy

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Internet Retailing as a Marketing Strategy

Author : Maarten Janssen
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Internet Retailing as a Marketing Strategy by : Maarten Janssen

Download or read book Internet Retailing as a Marketing Strategy written by Maarten Janssen and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We analyze the incentives for incumbent bricks-and-mortar firms and new entrants to start an online retail channel in a differentiated goods market. To this end we set up a two-stage model where firms first decide whether or not to build the infrastructure necessary to start an online retail channel and then compete in prices using the channels they have opened up. Consumers trade-off the convenience of online shopping and the ease to compare prices, with online uncertainties. Without a threat of entry by a third pure online player we find that for most parameter constellations firms' dominant strategy is not to open an online retail channel as this cannibalizes too much on their conventional sales. As the cannibalization effect is not present for a pure Internet player, we show that these firms will start online retail channels under a much wider range of parameter constellations. The threat of entry may force incumbent bricks-and-mortar firms to deter entry by starting up an Internet retail channel themselves. We also show that a low cost of building up an online retail channel or online shopping conveniences may not be to the benefit of online shopping as the strategic interaction between firms may be such that no online retail channel is built when the circumstances seem to be more favourable.

E-Retailing

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 1134385889
Total Pages : 314 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis E-Retailing by : Eleonora Pantano

Download or read book E-Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Internet Retailing and Future Perspectives

Author : Eleonora Pantano
Publisher : Taylor & Francis
ISBN 13 : 1317378776
Total Pages : 364 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Internet Retailing and Future Perspectives by : Eleonora Pantano

Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Taylor & Francis. This book was released on 2016-12-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

How to Sell Ecommerce

Author : Nicolae Sfetcu
Publisher :
ISBN 13 : 9781518684807
Total Pages : 204 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis How to Sell Ecommerce by : Nicolae Sfetcu

Download or read book How to Sell Ecommerce written by Nicolae Sfetcu and published by . This book was released on 2015-10-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale necessary for the success of the company. By advertising, marketing can also be used to create a portfolio of new customers without automatically seek a margin in the short term. The marketing strategy aims to put the company in question in line with the implicit or explicit requirements of the market in which it operates. The foundations of the strategy are to discover and especially to influence the needs of potential customers and identify products and services. Political communication, advertising, promotion and organization of the sale of products is in turn the most visible part of marketing to the general public.The rise of information technology and communications coupled with changes in consumption patterns (nomadism, mobility ...) leads marketers to rethink their campaigns by combining optimally different messages and channels.

Winning Your Share

Author : Tim Odom
Publisher :
ISBN 13 : 9781503218987
Total Pages : 176 pages
Book Rating : 4.2/5 (189 download)

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Book Synopsis Winning Your Share by : Tim Odom

Download or read book Winning Your Share written by Tim Odom and published by . This book was released on 2014-11-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The verdict is in: Consumers prefer to make many of their purchases locally.Though e-commerce is unquestionably here to stay, the US Census Bureau reported in mid-2014 that e-commerce amounted to just 6.4 percent of all retail sales. One of the factors preventing further e-commerce expansion is an overall consumer preference for local shopping. That means you are in a good place as a local retailer. Despite all the hype about the Internet taking all the business away from local retailers, local remains strong.But the e-commerce heavyweights aren't sitting still. For instance, eBay is scrambling to integrate local delivery. In 2012 it announced a program called eBay Now, which offers same-day delivery using drivers dubbed "valets." EBay also purchased a courier service called Shutl and rolled it out in a limited number of US markets. Tom Allason, Shutl founder, explained this partnership by saying, "Approximately 75 percent of commerce occurs within 15 miles of where you live. . . . E-commerce is quick and convenient, two things that delivery is not. Together with eBay, we believe that we can transform this market and fulfill our mission."You want to succeed. You need to grow your business. To do this you must address the changes that impact your company because it is the path to gaining more business in your local market.Yet it all can be so overwhelming. It can seem that every day a new idea is being promoted, some new marketing concept or Internet website that you must have. The voice in your head tells you that you do need to make some changes, to embrace some of these concepts; but it also tells you that not all of them are worth your time and effort. Your voice is right on both counts!The AAM Group wrote Winning Your Share for you. It illustrates the concepts that matter to you, a local business. It provides action plans you can begin to execute today that will have long-term benefits in helping customers find your business online and in your community. You will better understand how to make your business more findable to those searching the Internet for automotive accessories. It will cause you to think about your sales processes once you get customers in the door. It will help you develop a marketing plan that focuses your company on those things that matter to your success. You can take action to get found, engage potential customers, and win your share of the business in your community. With over 30 years of experience in all aspects of the automotive aftermarket, Tim Odom has developed a broad understanding of the processes at work in the brick-and-mortar retail market as well as those of Internet marketers. Beginning his career as an auto parts store and speed shop counterperson, he has experience in outside sales, warehouse distribution management, and Internet retailing. He currently is the President and CEO of The AAM Group.

Internet Retailing as a Marketing Strategy

Author : Maarten Christiaan Wilhelmus Janssen
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.:/5 (255 download)

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Book Synopsis Internet Retailing as a Marketing Strategy by : Maarten Christiaan Wilhelmus Janssen

Download or read book Internet Retailing as a Marketing Strategy written by Maarten Christiaan Wilhelmus Janssen and published by . This book was released on 2005 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing the e-Business

Author : Charles Dennis
Publisher : Routledge
ISBN 13 : 1134520271
Total Pages : 368 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Marketing the e-Business by : Charles Dennis

Download or read book Marketing the e-Business written by Charles Dennis and published by Routledge. This book was released on 2002-09-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Internet Marketing & E-commerce

Author : Ward A. Hanson
Publisher : Thomson
ISBN 13 : 9780324422818
Total Pages : 642 pages
Book Rating : 4.4/5 (228 download)

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Book Synopsis Internet Marketing & E-commerce by : Ward A. Hanson

Download or read book Internet Marketing & E-commerce written by Ward A. Hanson and published by Thomson. This book was released on 2007 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.

Internet Retailing

Author : Ruiliang Yan
Publisher : VDM Publishing
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Internet Retailing by : Ruiliang Yan

Download or read book Internet Retailing written by Ruiliang Yan and published by VDM Publishing. This book was released on 2007 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharing respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of market information and pricing strategies in the Internet retailing. First, we study the product choice and the value of information accuracy for the online retailers in the chapter one. Second, we study the marketing information and dual-channel pricing strategies in a multi-channel retailer in the chapter two. Finally, we investigate the value of cooperative information sharing in a manufacturerecommerce retailer supply chain in the chapter three. This book is addressed to professionals, policy-makers, academics, researchers, and managers in IT, marketing, business and commerce.

Successful Web Retailing

Author : Bob Vereen
Publisher : Dog Ear Publishing
ISBN 13 : 1608447952
Total Pages : 162 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Successful Web Retailing by : Bob Vereen

Download or read book Successful Web Retailing written by Bob Vereen and published by Dog Ear Publishing. This book was released on 2010-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most retailers are not taking full advantage of the opportunities the Internet provides them. Their web sites aren't kept up to date and are changed infrequently; their sites do not generate enough sales; they are not using links or social media effectively, and most have not employed a positive search-engine strategy or embarked on an e-mail marketing program. This book is a how-to handbook that explains, in simple terms, what needs to be done and how to do it if retailers want to make their web sites a more effective advertisement for their stores and an improved communication platform. It also explains what retailers need to do if they wish to increase (or begin making) web sales. Web sites of a variety of retailers illustrate many of the techniques being employed by other merchants, with web addresses so the sites can be explored more fully. The book's 14 chapters explain why retailers need a better web site and how they can be improved. Each self-standing chapter is a how-to manual, including the following: How to Establish a Search-Engine Strategy Analyzing Web Statistics (and using them) Are You Taking Advantage of Links? What You Should Know about Social Media How to Use Social Media What You Should Know about Blogs How Mobile Computing is Changing Things Will E-mail Marketing Work for You? Upgrading and Improving Your Current Web Site How to Make More Sales from Your Site The book includes many other web resources that can be accessed by readers who wish to learn more about any of the topics presented. Web site examples include those of a variety of retailers, ranging from hardware stores to drug stores and apparel merchants, plus a list of other web sites that readers can review, based on summary descriptions of them. Bob Vereen, one of the authors, is a marketing and merchandising guru with 60 years' experience in the hardware industry, while Dennis Stillwell, the co-author, has been a pioneer and leader in Internet and web advertising developments. Together, their experience blends practical retailing knowledge with web expertise-all written for the average retailer, not for the nerds of the world Dennis Stillwell brings his vast experience in marketing and advertising to this book, especially his marketing savvy using the Internet. He is considered one of the early pioneers in Internet advertising, having been on the Internet in the early years before the creation of the Worldwide Web."

Beyond the Basics

Author : Donna L. Hoffman
Publisher : Sloan Center for Internet Retailing
ISBN 13 : 0976343509
Total Pages : 194 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Beyond the Basics by : Donna L. Hoffman

Download or read book Beyond the Basics written by Donna L. Hoffman and published by Sloan Center for Internet Retailing. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research." -John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School "Here's a novel idea! Insights and recommendations for Internet retailers that are based on actual research and scientific rigor. The authors, applying the tools of qualitative and quantitative research, expose much of the "conventional wisdom" of Internet retailing as myth, and lay the groundwork for serious, reasoned study of the behavior of customers in this exciting new channel." -Larry Downes, co-author, Unleashing the Killer App: Digital Strategies for Market Dominance "This edited volume is a great introduction to some of the best work. It provides insight which all Internet businesses, particularly e-tailers and advertisers, will find useful." -Eric J. Johnson, Norman Eig Professor of Business, Columbia University ABOUT THIS VOLUME This edited book of chapters is an innovative experiment that converts academic research on online consumer behavior into a set of operating instructions for real-world success. Chapters address using the Web to support local businessess, online customer lock-in, emerging online advertising technologies, online recommendations and self-service transaction technologies. ABOUT THE EDITORS Donna L. Hoffman and Thomas P. Novak are Professors of Marketing at the Owen Graduate School of Management and co-direct the Sloan Center for InternetRetailing, at Vanderbilt University. ABOUT THE SLOAN CENTER The Vanderbilt University Sloan Center for Internet Retailing was launched in Spring 2003 with a grant from the Alfred P. Sloan Foundation in New York City. It is one of 25 Sloan Centers dedicated to creating academic communities that engage in direct interaction with industries, working to understand these industries and research the pressing issues they face. The Vanderbilt Sloan Center studies the enormous challenges and opportunities facing the dynamic and rapidly evolving Internet Retailing industry, with special emphasis on the Internet retailing customer chain.

New Online Retailing

Author : Gerrit Heinemann
Publisher : Springer Science & Business Media
ISBN 13 : 383496378X
Total Pages : 274 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis New Online Retailing by : Gerrit Heinemann

Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Internet Retailing and Future Perspectives

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 1317378768
Total Pages : 358 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Internet Retailing and Future Perspectives by : Eleonora Pantano

Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Routledge. This book was released on 2016-12-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Plunkett's E-Commerce & Internet Business Almanac

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921152
Total Pages : 613 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's E-Commerce & Internet Business Almanac by : Jack W. Plunkett

Download or read book Plunkett's E-Commerce & Internet Business Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-03 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to e-commerce and internet business a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of e-commerce and internet business firms - includes addresses, phone numbers, executive names.

Internet Retail Operations

Author : Timothy M. Laseter
Publisher : CRC Press
ISBN 13 : 1466509252
Total Pages : 270 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Internet Retail Operations by : Timothy M. Laseter

Download or read book Internet Retail Operations written by Timothy M. Laseter and published by CRC Press. This book was released on 2011-07-19 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principle