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Internet Protocol Television In Germany Analysing Business Models For Market Success
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Book Synopsis Internet Protocol Television in Germany – Analysing Business Models for Market Success by : Nikolas Fritz
Download or read book Internet Protocol Television in Germany – Analysing Business Models for Market Success written by Nikolas Fritz and published by GRIN Verlag. This book was released on 2008-11-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 86 %, Cologne Business School Köln, language: English, abstract: The medium Television in Germany looks back on a more than 70-years old history. Since the first regular television programme was broadcasted in 1935 – which has been the first worldwide – television was subject of permanent change. Broadcasting and recording techniques, end devices, public perception and acceptance and content developed significantly over the decades. Starting with a single channel broadcasting black and white free-to-air, today consumers with the proper equipment can receive hundreds or even thousands of different channels that serve every imaginable need. Free-to-air broadcasting was little by little replaced by cable and satellite broadcasting, starting in 1983 respectively in 1988. Hand in hand with the digitisation era a new medium arose in the 1990’s: broadcasting via the internet. Due to high bandwidth requirements this distribution channel developed slowly. Even nowadays this represents the bottleneck of the potential “TV of the future”, called Internet Protocol Television (IPTV). However, IPTV has yet earned an early round of applause which is legitimated by the numerous advantages it offers for the consumer as well as for the distributer, content provider and advertiser.
Book Synopsis Internet Protocol Television in Germany - Analysing Business Models for Market Success by : Nikolas Fritz
Download or read book Internet Protocol Television in Germany - Analysing Business Models for Market Success written by Nikolas Fritz and published by GRIN Verlag. This book was released on 2008-12-12 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 86 %, Cologne Business School K ln, 57 entries in the bibliography, language: English, abstract: The medium Television in Germany looks back on a more than 70-years old history. Since the first regular television programme was broadcasted in 1935 - which has been the first worldwide - television was subject of permanent change. Broadcasting and recording techniques, end devices, public perception and acceptance and content developed significantly over the decades. Starting with a single channel broadcasting black and white free-to-air, today consumers with the proper equipment can receive hundreds or even thousands of different channels that serve every imaginable need. Free-to-air broadcasting was little by little replaced by cable and satellite broadcasting, starting in 1983 respectively in 1988. Hand in hand with the digitisation era a new medium arose in the 1990's: broadcasting via the internet. Due to high bandwidth requirements this distribution channel developed slowly. Even nowadays this represents the bottleneck of the potential "TV of the future", called Internet Protocol Television (IPTV). However, IPTV has yet earned an early round of applause which is legitimated by the numerous advantages it offers for the consumer as well as for the distributer, content provider and advertiser.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1961-05 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger
Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1955-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Social Media in Travel, Tourism and Hospitality by : Evangelos Christou
Download or read book Social Media in Travel, Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Download or read book Journal of Marketing written by and published by . This book was released on 1992 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Model Management by : Bernd W. Wirtz
Download or read book Business Model Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG
Book Synopsis Marketing and Supply Chain Management by : Dimitris Folinas
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Download or read book Screen Digest written by and published by . This book was released on 2005 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1966-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Bulletin of the Atomic Scientists by :
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-12 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt
Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Book Synopsis Strategies and Tactics in Supply Chain Event Management by : Raschid Ijioui
Download or read book Strategies and Tactics in Supply Chain Event Management written by Raschid Ijioui and published by Springer Science & Business Media. This book was released on 2007-11-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives unique insights into the Supply Chain Event Management (SCEM) of world-leading companies. Aims, methods, instruments as well as resources and budgets in SCEM are discussed. The book offers real case studies from Top 100 companies. The reader will gain a strong understanding of the way to deal with problems along the supply chain and how to avoid them. SCEM allows timelines to be met with decreased cost and risks.
Book Synopsis E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations by : Gil-Garcia, J. Ramon
Download or read book E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations written by Gil-Garcia, J. Ramon and published by IGI Global. This book was released on 2013-06-30 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: While some e-government projects fail to deliver the expected benefits due to numerous technical, organizational, institutional, and contextual factors, information technology continues to be utilized by international governments to achieve countless benefits. E-Government Success around the World: Cases, Empirical Studies, and Practical Recommendations presents the latest findings in the area of e-government success. Written for academics and professionals, this book aims to improve the understanding of e-government success factors and cultural contexts in the field of governmental information technologies in various disciplines such as political science, public administration, information and communication sciences, and sociology.
