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Internet Marketing For Orthodontists
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Book Synopsis Internet Marketing for Orthodontists by : Nick Holliday
Download or read book Internet Marketing for Orthodontists written by Nick Holliday and published by Nick Holliday. This book was released on 2010-09-20 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our internet marketing plan just got a heck of a lot better. As an orthodontist, you have an unprecedented opportunity to take advantage of the internet marketing boom. And make a great deal of money in the process. The problem is that most orthodontists are doing it completely wrong. They're spending a massive amount of time and money but not getting any results.
Book Synopsis Orthodontic Pearls by : Eliakim Mizrahi
Download or read book Orthodontic Pearls written by Eliakim Mizrahi and published by CRC Press. This book was released on 2015-04-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Orthodontic Pearls: A Selection of Practical Tips and Clinical Expertise synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. The administration and running of an orthodontic practice is not often taught extensively or formally in most schools. This book fills that gap by providing tips,
Book Synopsis Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients by : Adam Zilko
Download or read book Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients written by Adam Zilko and published by Createspace Independent Publishing Platform. This book was released on 2018-03-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.
Book Synopsis Dental & Orthodontic Email Marketing by :
Download or read book Dental & Orthodontic Email Marketing written by and published by Benchmark Email. This book was released on with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Magnetic Marketing for Dentists by : Dan S Kennedy
Download or read book Magnetic Marketing for Dentists written by Dan S Kennedy and published by Forbesbooks. This book was released on 2020-11-24 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Journal of Clinical Dentistry-Heal Talk by : Dr. Rajiv K. Chugh
Download or read book A Journal of Clinical Dentistry-Heal Talk written by Dr. Rajiv K. Chugh and published by Heal Talk Publication . This book was released on 2024-06-30 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Journal of Clinical Dentistry-Heal Talk is a peer-reviewed scientific journal dedicated to the dissemination of new knowledge and information on all sciences relevant to dentistry and to the oral cavity and associated structures in health and disease. A Journal of Clinical Dentistry-Heal Talk is published Bi - Monthly allowing for frequent dissemination of its leading content. Rapid publication from acceptance to print provides timely communication of the latest research to the oral and dental community. A Journal of Clinical Dentistry-Heal Talk aims to advance the scientific and technical developments within clinical dentistry and related subjects. The journal addresses itself to clinicians, researchers, teachers and students using and/or studying dentistry. The journal publishes original research and reviews on all Clinical dentistry. The goal of A Journal of Clinical Dentistry-Heal Talk is to advance the scientific and technical aspects relating to dental and related scientific subjects. Dissemination of new and evolving information related to all the segments of dentistry and the related science is the primary goal of our journal. A primary focus of the journal is publication of evidenced based articles evaluating to new dental implants, techniques and treatment. A Journal of Clinical Dentistry-Heal Talk welcomes authors to submit original papers relating to research .
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis Surgically Facilitated Orthodontic Therapy by : George A. Mandelaris
Download or read book Surgically Facilitated Orthodontic Therapy written by George A. Mandelaris and published by Springer Nature. This book was released on 2023-07-04 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all aspects of Surgically Facilitated Orthodontic Therapy and is intended to guide practitioners involved in dental interdisciplinary therapy to managing complex cases. It demonstrates the next level of collaboration through managing core problems of the patients and planning cases using digital dentistry for enhanced disclosed and more ideal outcomes. Methods for regaining space appropriation and dentoalveolar bone engineering are illustrated. Emphasis is placed on corticotomy assisted orthodontic therapy and 3D planning in order to help practitioner to achieve outcomes that were previously unrecognized. The book is written by leading experts in the field and is a rich source for periodontists, oral and maxillofacial surgeons, orthodontists and restorative clinicians interested in the subject.
Book Synopsis The Marketing Plan Handbook, 6th Edition by : Alexander Chernev
Download or read book The Marketing Plan Handbook, 6th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2020-02-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1755 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Strategic Marketing Management: Theory and Practice by : Alexander Chernev
Download or read book Strategic Marketing Management: Theory and Practice written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Book Synopsis Modern Healthcare Marketing in the Digital Era by : Djakeli, Kakhaber
Download or read book Modern Healthcare Marketing in the Digital Era written by Djakeli, Kakhaber and published by IGI Global. This book was released on 2023-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis International Conference on Advancements of Medicine and Health Care through Technology; 12th - 15th October 2016, Cluj-Napoca, Romania by : Simona Vlad
Download or read book International Conference on Advancements of Medicine and Health Care through Technology; 12th - 15th October 2016, Cluj-Napoca, Romania written by Simona Vlad and published by Springer. This book was released on 2017-03-15 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the contributions of the fifth International Conference on Advancements of Medicine and Health Care through Technology (Meditech 2016), held in in Cluj-Napoka, Romania. The papers of this Proceedings volume present new developments in - Health Care Technology, - Medical Devices, Measurement and Instrumentation, - Medical Imaging, Image and Signal Processing, - Modeling and Simulation, - Molecular Bioengineering, - Biomechanics.
Book Synopsis Orthodontic Aligner Treatment by : Theodore Eliades
Download or read book Orthodontic Aligner Treatment written by Theodore Eliades and published by Thieme. This book was released on 2020-11-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost 20 years, clear aligners have seen growing popularity in addressing patients' demands for orthodontic treatment that is also discreet and esthetically inconspicuous. Especially for the adult patient, these almost invisible systems are in considerable demand. Supported by solid clinical evidence, this new work introduces and discusses all the presently available thermoplastically formed products that apply a predetermined strain to the teeth and jaw, with the goal of correcting malpositioned teeth, while also being esthetically acceptable for the patient. Key Features: More than a dozen contributions by top international experts Includes the most recent guidelines on clinical management with aligners Scientific approach presents evidence from material properties research, forces generated with aligners, and treatment outcome assessments Valuable information on changes in oral microbiota, potential side effects, biocompatibility, and more Orthodontic Aligner Treatment will be welcomed by all orthodontic specialists, as well as graduate students, researchers, and clinical faculty in the field.
Book Synopsis Official Gazette of the United States Patent and Trademark Office by :
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2007 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Golden Age of Orthodontics by : Norman Wahl
Download or read book The Golden Age of Orthodontics written by Norman Wahl and published by . This book was released on 2017-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The is the only book that describes the decline of the golden age of orthodontics -- how a group of affluent professionals came face-to-face with threats to their status quo, how the group belatedly dealt with them, and how these forces left an indelible mark. Although the decline had been overcome by the late 20th century, today's practitioner must now cope with new challenges. Author_Bio: A native of Chicago and a West Point graduate, Norman Wahl was commissioned in the U.S. Army Quartermaster Corps in 1946. After 3 years of service, he worked in the film studios, later producing two documentary films on the history of Los Angeles. He finally decided on a career in dentistry, specializing in orthodontics. In addition to a BS degree from the US Military Academy, Dr Wahl has a DDS from the University of Illinois College of Dentistry, an MS in orthodontics from Northwestern University, and an MA in history from California State University at Northridge. He has written for the military and lay presses as well as for dental publications, mostly on orthodontic history. He is the author of Oral Signs and Symptoms, Wahl's Oral Histories, Who Was Who in Orthodontics with a Selected Bibliography of Orthodontic History, and articles in the American Journal of Orthodontics and Dentofacial Orthopedics (including the 16-chapter series, "Orthodontics in 3 Millennia"), the Angle Orthodontist, the Journal of Clinical Orthodontics, Dental Economics, and the Pacific Coast Society of Orthodontists Bulletin. He has also taught orthodontic history at the UCLA College of Dentistry. Dr Wahl lives with his wife, Betty, in Sequim, Washington, and divides his time between writing, freelance copyediting, and playing the piano for local retirement homes. Golden Age is an outgrowth of his master's thesis (CSUN, 1997). Having started his practice in 1963, he considers himself an eyewitness to the decline. Keywords: Orthodontics, Orthodontists, Golden Age, History, Decline, Dentists, Dentistry, Braces, Baby Boom, How-To
