Internet En La Comunicacion Corporativa Y En Las Agencias De Rrpp

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Relaciones públicas 2.0

Author : Cristina Aced
Publisher : Editorial UOC
ISBN 13 : 8490297940
Total Pages : 216 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Relaciones públicas 2.0 by : Cristina Aced

Download or read book Relaciones públicas 2.0 written by Cristina Aced and published by Editorial UOC. This book was released on 2014-02-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lo que no se comunica no existe, o existe solamente para unos pocos. Por eso es importante que las organizaciones cuenten con una estrategia de relaciones públicas para darse a conocer. Sin descuidar los medios tradicionales, esta estrategia ha de tener en cuenta la web social, que ofrece grandes oportunidades para la comunicación corporativa. De forma amena y con numerosos ejemplos, este libro analiza la influencia que tienen los medios sociales en las principales áreas de especialización de las relaciones públicas, tanto interna como externamente. Además, explica cómo diseñar un plan de comunicación integrado que incluya el 1.0 y el 2.0. Se trata de un manual para profesionales de la comunicación, gabinetes de prensa y agencias de relaciones públicas que estén interesados en conocer cómo los blogs, las redes sociales e internet les pueden ayudar a hacer mejor su trabajo. Se pueden consultar los enlaces mencionados en el texto y otros recursos de interés en el blog del libro http://comunicacioncorporativa20.tumblr.com, que se irá actualizando regularmente.

Internet en la comunicación corporativa y en las agencias de RR.PP.

Author : Joan Ferrer i Muñoz
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (87 download)

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Book Synopsis Internet en la comunicación corporativa y en las agencias de RR.PP. by : Joan Ferrer i Muñoz

Download or read book Internet en la comunicación corporativa y en las agencias de RR.PP. written by Joan Ferrer i Muñoz and published by . This book was released on 2002 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gestión de la publicidad y de la comunicación corporativa

Author : Rosa María Moreno Company
Publisher : Ra-Ma Editorial
ISBN 13 : 8419857726
Total Pages : 176 pages
Book Rating : 4.4/5 (198 download)

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Book Synopsis Gestión de la publicidad y de la comunicación corporativa by : Rosa María Moreno Company

Download or read book Gestión de la publicidad y de la comunicación corporativa written by Rosa María Moreno Company and published by Ra-Ma Editorial. This book was released on 2023-10-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decimos que se estamos viviendo una era de muchos cambios, pero lo que realmente ocurre es que estamos ante un cambio de era. La revolución esencial de esta nueva era se ha producido en el terreno de la comunicación, de la mano de internet y las nuevas tecnologías. Y, como no podía ser de otra manera, la comunicación corporativa y la publicidad han vivido una transformación radical, aunque los fundamentos de ambas disciplinas sigan siendo los mismos. Con este libro aprenderás los fundamentos de la comunicación y la publicidad, así como la incorporación de los nuevos canales a la comunicación corporativa. Este manual te enseña cómo elaborar un plan de comunicación, gestionar las redes sociales de la empresa, diseñar una campaña con influencers, el email marketing, el marketing de contenidos, el vídeo como herramienta esencial de comunicación del negocio, planificar y contratar campañas publicitarias, entre otros temas, así como las herramientas para poder llevar a cabo una estrategia eficaz de comunicación corporativa.

Gestión de la publicidad y de la comunicación corporativa

Author : ROSA MORENO
Publisher : Ediciones de la U
ISBN 13 : 9587926218
Total Pages : 257 pages
Book Rating : 4.5/5 (879 download)

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Book Synopsis Gestión de la publicidad y de la comunicación corporativa by : ROSA MORENO

Download or read book Gestión de la publicidad y de la comunicación corporativa written by ROSA MORENO and published by Ediciones de la U. This book was released on 2023-11-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decimos que se estamos viviendo una era de muchos cambios, pero lo que realmente ocurre es que estamos ante un cambio de era. La revolución esencial de esta nueva era se ha producido en el terreno de la comunicación, de la mano de internet y las nuevas tecnologías. Y, como no podía ser de otra manera, la comunicación corporativa y la publicidad han vivido una transformación radical, aunque los fundamentos de ambas disciplinas sigan siendo los mismos. Con este libro aprenderás los fundamentos de la comunicación y la publicidad, así como la incorporación de los nuevos canales a la comunicación corporativa. Este manual te enseña cómo elaborar un plan de comunicación, gestionar las redes sociales de la empresa, diseñar una campaña con influencers, el email marketing, el marketing de contenidos, el vídeo como herramienta esencial de comunicación del negocio, planificar y contratar campañas publicitarias, entre otros temas, así como las herramientas para poder llevar a cabo una estrategia eficaz de comunicación corporativa.

La comunicación corporativa y los medios basados en Internet

Author : Ana Rosa Águila Obra
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (126 download)

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Book Synopsis La comunicación corporativa y los medios basados en Internet by : Ana Rosa Águila Obra

Download or read book La comunicación corporativa y los medios basados en Internet written by Ana Rosa Águila Obra and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Corporate Social Responsibility

Author : W. Timothy Coombs
Publisher : John Wiley & Sons
ISBN 13 : 1444336290
Total Pages : 208 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Managing Corporate Social Responsibility by : W. Timothy Coombs

Download or read book Managing Corporate Social Responsibility written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2011-10-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Women in Public Relations

Author : Larissa A. Grunig
Publisher : Routledge
ISBN 13 : 1135467749
Total Pages : 449 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Women in Public Relations by : Larissa A. Grunig

Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.

Digital Communication Management

Author : Beatriz Peña-Acuña
Publisher : BoD – Books on Demand
ISBN 13 : 1789235146
Total Pages : 180 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Digital Communication Management by : Beatriz Peña-Acuña

Download or read book Digital Communication Management written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2018-09-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood.

Communicating Corporate Social Responsibility

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1783507969
Total Pages : 456 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Communicating Corporate Social Responsibility by :

Download or read book Communicating Corporate Social Responsibility written by and published by Emerald Group Publishing. This book was released on 2014-02-07 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.

Be Your Own Brand

Author : David McNally
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605098116
Total Pages : 158 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Be Your Own Brand by : David McNally

Download or read book Be Your Own Brand written by David McNally and published by Berrett-Koehler Publishers. This book was released on 2010-12-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

Labics

Author : Maria Claudia Clemente
Publisher : Park Publishing (WI)
ISBN 13 : 9783038601289
Total Pages : 0 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Labics by : Maria Claudia Clemente

Download or read book Labics written by Maria Claudia Clemente and published by Park Publishing (WI). This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Labics, based in Rome, is a leader among Italy's up-and-coming architecture firms and has gained great international acclaim for submissions to competitions and a number of realized projects. This first-ever monograph on Labic's fast growing, impressive body of work features some twenty of their designs, representing the entire range of the firm's achievements. The selection comprises housing and office buildings, museums and cultural centers, schools, public spaces, and subway stations, located in Bosnia and Herzegovina, Finnland, Iran, Italy, Saudi Arabia, Switzerland, and the UK. All are documented with atmospheric photographs and a wealth of plans and diagrams to illustrate concept and many details of each project. Structure, in a variety of notions of the term, is guiding Labics' approach. Consequently, the book is arranged in five chapters exploring geometric, bearing, circulation, public space, and urban and territorial structures in topical essays. This provides the frame for the featured projects, all of which exemplify the importance of the respective type of structure for Labics' work". (éditeur).

The Handbook of Communication and Corporate Social Responsibility

Author : Øyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 111807873X
Total Pages : 792 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Handbook of Communication and Corporate Social Responsibility by : Øyvind Ihlen

Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

The Commitment Engine

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1101601396
Total Pages : 287 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Commitment Engine by : John Jantsch

Download or read book The Commitment Engine written by John Jantsch and published by Penguin. This book was released on 2012-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.

Semantic Interoperability: Issues, Solutions, Challenges

Author : Dr. Salvatore F. Pileggi
Publisher : River Publishers
ISBN 13 : 8792982824
Total Pages : 164 pages
Book Rating : 4.7/5 (929 download)

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Book Synopsis Semantic Interoperability: Issues, Solutions, Challenges by : Dr. Salvatore F. Pileggi

Download or read book Semantic Interoperability: Issues, Solutions, Challenges written by Dr. Salvatore F. Pileggi and published by River Publishers. This book was released on 2012-03-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semantic technologies are experimenting an increasing popularity in the context of different domains and applications. The understanding of any class of system can be significantly changed under the assumption any system is part of a global ecosystem known as Semantic Web. The Semantic Web would be an evolving extension of current Web model (normally referred as Syntactic Web) that introduces a semantic layer in which semantics, or meaning of information, are formally defined. So, semantics should integrate web-centric standard information infrastructures improving several aspects of interaction among heterogeneous systems. This is because common interoperability models are progressively becoming obsolete if compared with the intrinsic complexity and always more distributed focus that feature modern systems. For example, the basic interoperability model, that assumes the interchange of messages among systems without any interpretation, is simple but effective only in the context of close environments. Also more advanced models, such as the functional interoperability model that integrates basic interoperability model with the ability of interpreting data context under the assumption of a shared schema for data fields accessing, appears not able to provide a full sustainable technologic support for open systems. The Semantic Interoperability model would improve common interoperability models introducing the interpretation of means of data. Semantic interoperability is a concretely applicable interaction model under the assumption of adopting rich data models (commonly called Ontology) composed of concepts within a domain and the relationships among those concepts. In practice, semantic technologies are partially inverting the common view at actor intelligence: intelligence is not implemented (only) by actors but it is implicitly resident in the knowledge model. In other words, schemas contain information and the “code” to interpret it.

The Oxford Handbook of Corporate Social Responsibility

Author : Andrew Crane
Publisher : Oxford Handbooks Online
ISBN 13 : 0199211590
Total Pages : 609 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane

Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Ephemeral Media

Author : Paul Grainge
Publisher : Bloomsbury Publishing
ISBN 13 : 1838715568
Total Pages : 309 pages
Book Rating : 4.8/5 (387 download)

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Book Synopsis Ephemeral Media by : Paul Grainge

Download or read book Ephemeral Media written by Paul Grainge and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

Public Relations Strategies and Tactics

Author : Dennis L. Wilcox
Publisher : Pearson Higher Ed
ISBN 13 : 020589724X
Total Pages : 625 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox

Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.