Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Internet El Plan Estrategico full books in PDF, epub, and Kindle. Read online Internet El Plan Estrategico ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Claudio L. Soriano Soriano
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788479783341
Total Pages : 246 pages
Book Rating : 4.7/5 (833 download)
Download or read book Internet, el plan estratégico written by Claudio L. Soriano Soriano and published by Ediciones Díaz de Santos. This book was released on 1998-05-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Raquel Ayestarán Crespo
Publisher : ESIC
ISBN 13 : 8416701393
Total Pages : 388 pages
Book Rating : 4.4/5 (167 download)
Download or read book Planificación estratégica y gestión de la publicidad. Conectando con el consumidor written by Raquel Ayestarán Crespo and published by ESIC. This book was released on 2012-09-10 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: La planificación estratégica ha experimentado grandes cambios desde que empezó a emplearse en las agencias de publicidad en la década de los 60. El presente manual hace un recorrido completo desde el origen de la estrategia, su planificación y ejecución, hasta llegar al pensamiento estratégico y al diseño de estrategias. Una vez en este punto, se detalla cómo se construye un modelo general para el desarrollo del trabajo del director de estrategia, a la vez que se establece una planificación estratégica en medios convencionales y digitales. El manual finaliza con la elaboración de un plan estratégico y una visión de futuro de la planificación estratégica. Hoy la mayoría de las agencias han incorporado la figura del planner a sus organigramas, ya que es la persona que aporta un conocimiento más exhaustivo del consumidor, y su labor fundamental es conectar a éste con la marca. El objetivo del libro es que sirva de apoyo tanto a profesores como alumnos y expertos del sector, para llevar a cabo su labor investigadora, educativa y profesional. Estás páginas tienen un enfoque teórico-práctico, e incluyen ejemplos, casos prácticos, entrevistas a profesionales del sector, cuestiones para debatir y reflexionar, así como una amplia y completa bibliografía. En definitiva, lo que se pretende es que el lector, a través de cada capítulo, tenga una visión cercana, actual y práctica de la planificación estratégica. Conceptos como, Branded Content, Insight o Earned Media, marcarán el rumbo de la misma en los próximos años. Índice Érase una vez la estrategia.- El pensamiento estratégico: Planificación estratégica.- Comunicación estratégica vs clases de estrategias.- Ejecución del proceso de planificación publicitaria.- Modelo general para el desarrollo del trabajo del director de estrategia.- Planificación estratégica en medios convencionales.- Planificación estratégica en medios digitales: Internet y redes sociales.- Hoja de ruta para elaborar un Plan Estratégico: 7 pasos.- El futuro de la planificación estratégica en España.- Caso de estudio: Ford Focus.- APÉNDICE DOCUMENTAL: glosario de términos.
Author : Martin A. Schulman
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Internet Strategic Plan written by Martin A. Schulman and published by . This book was released on 1997-02-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.
Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)
Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.
Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Richard J. Gascoyne
Publisher : Wiley
ISBN 13 : 9780471288077
Total Pages : 344 pages
Book Rating : 4.2/5 (88 download)
Download or read book Corporate Internet Planning Guide written by Richard J. Gascoyne and published by Wiley. This book was released on 1997-01-06 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book breaks down the complicated decision-making process involved in establishing an Internet presence and in creating an intranet. It provides simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact—or if you're already on-line—to evaluate, enhance, and redefine your current Internet/intranet strategy. Richard J. Gascoyne is a Director at Claremont Technology Group, a leader in innovative business and systems consulting. He works with leading organizations to build effective Internet and intranet business and technology strategies.
Author : Tatiana Hern Ndez Soto
Publisher : Palibrio
ISBN 13 : 1463318049
Total Pages : 345 pages
Book Rating : 4.4/5 (633 download)
Download or read book Cibermedios Latinoamericanos written by Tatiana Hern Ndez Soto and published by Palibrio. This book was released on 2012-11 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tatiana Hernández Soto Licenciada en Periodismo Doctora en Ciencias de la información por la Universidad Complutense de Madrid (UCM) Especialista universitario en Comunicación Digital Correo: [email protected] Blog: http: //thernandez.blogia.com/ Skype: thernandezsoto Twitter: @tatianahsoto
Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)
Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Author : Mary J. Cronin
Publisher : Harvard Business Review Press
ISBN 13 : 9780875847207
Total Pages : 0 pages
Book Rating : 4.8/5 (472 download)
Download or read book The Internet Strategy Handbook written by Mary J. Cronin and published by Harvard Business Review Press. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Strategy Handbook is the first book to bring together the advice of managers who have spearheaded their company's Internet strategy. In close detail, 10 Internet pioneers, including managers from Dow Jones, Lockheed Martin, Genentech, and Digital, show exactly how their companies have profited from their Internet connections. They examine the strategic impact of the Internet and the World Wide Web on their corporate strategies, analyze both their successes and failures, present cost-benefit analyses, and review key issues and emerging trends in successful Internet implementation such as secure commercial transactions, staff training, and competitive advantage. Managers evaluating the potential of the Internet for the first time, executives seeking to gain more value from existing Internet connections, consultants, entrepreneurs, and all Internet business users will refer to The Internet Strategy Handbook again and again. Its mix of strategic thinking, implementation advice, and model corporate applications will remain relevant long after the current Internet technical guides have become obsolete.
Author : Thomas F. Heston
Publisher : BoD – Books on Demand
ISBN 13 : 1789859174
Total Pages : 160 pages
Book Rating : 4.7/5 (898 download)
Download or read book Topics in Primary Care Medicine written by Thomas F. Heston and published by BoD – Books on Demand. This book was released on 2021-01-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The medical specialty of primary care addresses the basic and fundamental healthcare needs of individuals, the family, and the larger community. Its reach starts at pre-conception and extends to global health and medical issues. Primary care issues include chronic medical problems, surgery, and community-wide health threats such as worldwide global pandemics, terrorism in all of its forms, and domestic violence. This book reviews eight topics including chronic medical issues like chronic fatigue syndrome, the response of primary care clinicians to global pandemics, and how patients and physicians are symbolized in comics. From top experts in the field, this book will improve your ability to practice primary care and to appreciate the broad demands placed upon primary care clinicians.
Author : Ariel Moncalvo
Publisher : Libros En Red
ISBN 13 : 9781597541787
Total Pages : 0 pages
Book Rating : 4.5/5 (417 download)
Download or read book Thinking and Doing the Internets New Age written by Ariel Moncalvo and published by Libros En Red. This book was released on 2006-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the setting in which digital business will develop while analyzing both the internet's history and evolution and digital consumer and website behavior up to the present. It examines how businesses begin to look inward, at our past and at the very essence of our culture and diverse other cultures. What are the successful characteristics companies have and will have in the oncoming age of the Internet? What are the factors that will guide businesses towards the future, and what can executives do to identify opportunities? The author recommends considering a possible strategy that is going to gain prominence in the next few years: "cultural e-marketing," a strategy that will allow companies to compete internationally as they enjoy the full advantages of worldwide diffusion and technological application while catering to the cultural identity of local markets. He explains why organizations should incorporate a "creativity department" into their structures (and we do not mean graphic design) and discusses how to face obstacles and turn fears into organizational learning. In addition, he presents practical elements such as a guide to developing business plans, a glossary with the most frequently used terms, examples, practical cases and tools for entrepreneurs to tackle this world of changes: "The New Age of Internet."
Author : Raymond McLeod
Publisher : Pearson Educación
ISBN 13 : 9789701702550
Total Pages : 698 pages
Book Rating : 4.7/5 (25 download)
Download or read book Management Information Systems written by Raymond McLeod and published by Pearson Educación. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Author :
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)
Download or read book EM written by and published by . This book was released on 2000-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dick Stroud
Publisher : Palgrave Macmillan
ISBN 13 : 9780312217556
Total Pages : 310 pages
Book Rating : 4.2/5 (175 download)
Download or read book Internet Strategies written by Dick Stroud and published by Palgrave Macmillan. This book was released on 1998 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business on the Internet places new demands on organisations and those determining strategy and direction. It challenges many of the basic assumptions about the structure of business processes, be they channels of distribution, product marketing, customer service or resource management. The Internet does, and will continue to have, a powerful influence on the way we conduct business. In Internet Strategies Dick Stroud sets out to provide a practical guide to this decision-making process, taking a truly strategic approach that shows how companies can exploit the internet for their advantage, now and in the future. Packed with practical advice, diagnostic tools and a range of possible strategies, this book is the ideal read for those recognising the need to embrace all that this new medium has to offer in a way that is relevant and sensible for their business.
Author : Amor
Publisher :
ISBN 13 : 9780130355607
Total Pages : pages
Book Rating : 4.3/5 (556 download)
Download or read book Internet Future Strategies written by Amor and published by . This book was released on 2002-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
