Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780658001369
Total Pages : 364 pages
Book Rating : 4.0/5 (13 download)

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Book Synopsis Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns by : Stevan Roberts

Download or read book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns written by Stevan Roberts and published by McGraw Hill Professional. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.

Effective E-mail Marketing

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Author :
Publisher : Amacom Books
ISBN 13 : 9780814471470
Total Pages : 308 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Effective E-mail Marketing by : Herschell Gordon Lewis

Download or read book Effective E-mail Marketing written by Herschell Gordon Lewis and published by Amacom Books. This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.

The Complete Guide to E-mail Marketing

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Author :
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380429
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Complete Guide to E-mail Marketing by : Bruce C. Brown

Download or read book The Complete Guide to E-mail Marketing written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.

Total E-mail Marketing

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Author :
Publisher : Routledge
ISBN 13 : 0750680679
Total Pages : 290 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Total E-mail Marketing by : Dave Chaffey

Download or read book Total E-mail Marketing written by Dave Chaffey and published by Routledge. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

The Direct Mail Solution

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Email Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118059352
Total Pages : 312 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Email Marketing by : Jeanniey Mullen

Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Complete Guide to Internet Publicity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471275026
Total Pages : 450 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Complete Guide to Internet Publicity by : Steve O'Keefe

Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

The Constant Contact Guide to Email Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470503416
Total Pages : 230 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Constant Contact Guide to Email Marketing by : Eric Groves

Download or read book The Constant Contact Guide to Email Marketing written by Eric Groves and published by John Wiley & Sons. This book was released on 2009-09-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Email Marketing Success

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Author :
Publisher : Zen Mastery Srl
ISBN 13 : 9786069836088
Total Pages : 54 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Email Marketing Success by : M. N. Willov

Download or read book Email Marketing Success written by M. N. Willov and published by Zen Mastery Srl. This book was released on 2020-10-31 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing Success: The Ultimate Guide to Building a Successful Email Marketing Campaign, Learn How to Build an Email List That Converts Nowadays, most people read their emails on their mobile phones and studies show that 3.7 billion people have access to email and 3 billion non-spam emails get read every hour of every day. This is where email marketing comes into play. Most companies are now trying to create well-designed emails that are more personalized rather than generalized to attract the attention of the consumer and make sure the email gets opened. Email will continue to be the main point of communication in the internet so it is important to take advantage of it and create effective email marketing strategies to help your business succeed. This book will teach you all the best practices and effective strategies for a successful email marketing campaign that will help your business grow and succeed. You will discover how to understand and target your audience so you would know which content or products to offer and will keep your clients coming back for more. This book will teach you about the following: What's Email Marketing and Why Your Business Needs It Getting Started With Email Marketing Building Your Mailing List Writing Emails That Will Inspire Your Audience to Take Action Measuring Results and Optimizing Your Strategy Despite the widespread use of email, not many companies know how to take advantage of this or are not implementing effective email marketing strategies. It is important that you include email marketing as one of the marketing strategies your company would employ. If you want to discover more on how you can create an effective email marketing strategy that would ensure great business for your company, scroll up and click "add to cart" now.

The Direct Mail Solution

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 161308255X
Total Pages : 260 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Total E-Mail Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136354689
Total Pages : 239 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Total E-Mail Marketing by : Dave Chaffey

Download or read book Total E-Mail Marketing written by Dave Chaffey and published by Routledge. This book was released on 2012-05-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award.

Advertising and Public Relations

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Author :
Publisher : Infobase Publishing
ISBN 13 : 1438110618
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Advertising and Public Relations by : Shelly Field

Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.

The Complete Idiot's Guide to Target Marketing

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Author :
Publisher : Penguin
ISBN 13 : 1101148527
Total Pages : 421 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Target Marketing by : Susan Friedmann

Download or read book The Complete Idiot's Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques

Response

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Publisher : Oxford University Press
ISBN 13 : 9780198035992
Total Pages : 402 pages
Book Rating : 4.0/5 (359 download)

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Book Synopsis Response by : Lois K. Geller

Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

The Complete Idiot's Guide to Direct Marketing

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Author :
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Mastering Email Marketing

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Author :
Publisher : Mamba Press
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Email Marketing by : William Jones

Download or read book Mastering Email Marketing written by William Jones and published by Mamba Press. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, email marketing remains one of the most effective and cost-efficient ways to connect with your audience, nurture customer relationships, and drive business growth. However, with the evolving landscape of email marketing, it's crucial to stay updated on the latest strategies, best practices, and emerging trends to maximize the impact of your campaigns. Mastering Email Marketing is a comprehensive guide that equips marketers, entrepreneurs, and business professionals with the knowledge and tools to excel in their email marketing efforts. From building a solid foundation to implementing advanced tactics, this book covers every aspect of email marketing, ensuring you have the expertise to craft compelling emails, deliver personalized experiences, and achieve measurable results. Inside this book, you'll find: - An introduction to email marketing and its importance in today's digital ecosystem. - Strategies for building and growing an engaged email list. - Best practices for email design, copywriting, and creating captivating calls-to-action. - Techniques for effective email segmentation and personalization to deliver targeted content. - Tips for optimizing email deliverability and overcoming common challenges. - Insightful case studies and success stories from real-world businesses. - Guidance on leveraging automation and advanced analytics to enhance campaign performance. - Future trends and emerging technologies shaping the future of email marketing. Whether you're a seasoned marketer or just starting your journey, Mastering Email Marketing provides practical guidance, actionable insights, and proven strategies to elevate your email marketing game. With this book as your companion, you'll have the expertise and confidence to create impactful email campaigns, engage your audience, and achieve your marketing goals. Get ready to unlock the full potential of email marketing and pave the way for long-term success.

The Benchmark Email Complete Guide to Email Marketing

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Author :
Publisher : Benchmark Email
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Benchmark Email Complete Guide to Email Marketing by :

Download or read book The Benchmark Email Complete Guide to Email Marketing written by and published by Benchmark Email. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: