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Internet Advertising And Promotion
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Book Synopsis Online Advertising and Promotion: Modern Technologies for Marketing by : Hanafizadeh, Payam
Download or read book Online Advertising and Promotion: Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Book Synopsis Advertising, Promotion, and New Media by : Marla R. Stafford
Download or read book Advertising, Promotion, and New Media written by Marla R. Stafford and published by Routledge. This book was released on 2015-03-26 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Book Synopsis The Internet Publicity Guide by : V. A. Shiva
Download or read book The Internet Publicity Guide written by V. A. Shiva and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.
Book Synopsis Internet Marketing by : Alex Trengove
Download or read book Internet Marketing written by Alex Trengove and published by A G Printing & Publishing. This book was released on 2021-06-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves Internet marketing is the fastest growing and most exciting branch of marketing today. as the world becomes ever more connected, keeping up with developments and trends is vital for marketers trying to reach new audiences – who are more discerning, fragmented and cynical than ever. technology and software are changing at such a high rate that it seems almost impossible to keep up with trends. Products and services are evolving and adapting to the online sphere. the web is constantly shifting, growing and changing – everything is fleeting.How do savvy internet marketers cope with all this? they harness the power of the web – and its myriad tools – for their own needs. they find unique and personal ways to interact with customers online. they plan, organise, implement and measure complex internet-wide strategies seamlessly. most importantly, they never stop learning, growing and adapting themselves
Book Synopsis Advertising on the Internet by : Robbin Zeff
Download or read book Advertising on the Internet written by Robbin Zeff and published by Wiley. This book was released on 2009-02-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on: * Successful online ad models * Market research online * Direct marketing, including opt-in e-mail, promotions, and sweepstakes * Targeting and personalization * Internet advertising management tools * Traffic measurement and gauging the effectiveness of your ads * Buying and selling ads on your Web site * Advertising locally * Advertising to an international market * Legal aspects of Internet advertising * How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies) On the companion Web site at www.wiley.com/compbooks/zeff you'll find: * Links to additional training and tool resources
Book Synopsis Secrets to Free Advertising on the Internet by : Robert Noll
Download or read book Secrets to Free Advertising on the Internet written by Robert Noll and published by Morgan James Publishing. This book was released on 2009-11-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for: Accountants, Doctors, Lawyers, Realtors, Insurance Brokers, Artists, all MLM Reps, Retail Stores...Any type of small to medium-size business interested in FREE ways to advertise on the internet. Email Marketing - Spam or a viable means of advertising? Classifieds - Quick ways to list your company or business for FREE. Search - Google, Yahoo, Bing and More...Easy Placement and all for FREE. Blogs - Should you or shouldn’t you??An effective way to advertise for FREE? MySpace - Set your company on auto-pilot for more sales, and it’s FREE! Facebook - Put a FREE face on your business and gain hundreds of new customers. Pay-Per-Click - Okay, it’s not FREE, but can be quick and cost-effective! Secrets to Free Advertising on the Internet will help your business grow, whether you are already net-savvy or new to the World Wide Web. Marketing expert Robert Noll gives you helpful hints and clear, easy tips on how to use the wide variety of FREE advertising media available online. Reaching out to a whole new customer base can seem intimidating, but Secrets to Free Advertising on the Internet helps you focus your strategy so you don't feel overwhelmed. No matter what your company does, a strong online advertising campaign can help you do it better.
Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch
Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet Marketing by : Carolyn F. Siegel
Download or read book Internet Marketing written by Carolyn F. Siegel and published by South-Western College. This book was released on 2006 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
Book Synopsis Advertising and the World Wide Web by : David W. Schumann
Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Internet Advertising by : David W. Schumann
Download or read book Internet Advertising written by David W. Schumann and published by Routledge. This book was released on 2007 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and research, which provide a source of both previous knowledge, as well as future focus for advertising strategy. The volume is arranged in four sections covering: the foundations of Internet advertising theory consumer response to Internet advertising topical areas in which Internet advertising has significant influence on the consumer human needs and trends that will likely have significant impact on the future of Internet advertising. This contemporary analysis of Internet advertising will appeal to all practitioners and students of the Internet, and will effectively suit courses taught in this area.
Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site by : Bruce C. Brown
Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)
Book Synopsis Internet Advertising and Promotion by : Jerry Graham
Download or read book Internet Advertising and Promotion written by Jerry Graham and published by JIREH Marketing. This book was released on 2011-09-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 10 years or so, the Internet has become more and more ingrained in our daily lives. People use the Internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones, this rush to the Internet for information is clearly accelerating. The question you must ask yourself is, "When someone is looking for the products/services I offer, and they look on their smartphone or on their computer, can they find me?" If the answer is "no", or even if the answer is "I have a website, but it's not bringing me any new customers," then this book, full of free Internet Advertising ideas is for you. The bottom line is that if you're not on page 1 of a Google search for your product or service, you are virtually invisible. If you're still relying on your very expensive ad in the Yellow Pages to bring you new customers, you've undoubtedly noticed a sharp drop-off in effectiveness over the last several years. There is a concern that the cost of Internet advertising is prohibitive and that only the major corporations can play that game and win. The truth is just the opposite. More and more, the big boys are falling off of page 1 as Google continues to move toward their local search strategy. Internet advertising marketing is rapidly becoming the media of choice, especially for small, local businesses. This book describes many of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often. Within this book you will find information such as: - Why mobile marketing is important and how to have a great mobile site... - How social media is changing things up, and how to have a great social media strategy... - Facebook Ads Best Practices... - How to make use of review sites like Yelp and CitySearch... - Things a site absolutely must have to be optimized for success... - And a LOT more.
Book Synopsis Launch! Advertising and Promotion in Real Time by : Michael Solomon
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Book Synopsis Marketing on the Internet by : Judy Strauss
Download or read book Marketing on the Internet written by Judy Strauss and published by Routledge. This book was released on 1999 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. The text presents the Internet as a strategic marketing tool.
Book Synopsis Web Advertising and Marketing by : Thomas J. Kuegler
Download or read book Web Advertising and Marketing written by Thomas J. Kuegler and published by Course Technology. This book was released on 2000 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Web Advertising and Marketing" is a complete guide to the tricky business of building an effective online commercial presence. It walks readers through the process, from understanding the basic technology to building an online marketing plan. It includes case studies of businesses and their successes and failures on the Web.
