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Author :
Publisher :
ISBN 13 : 9780642190710
Total Pages : pages
Book Rating : 4.1/5 (97 download)
Download or read book International Tourism Marketing Manual written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chand Dhiman, Mohinder
Publisher : IGI Global
ISBN 13 : 1522584358
Total Pages : 414 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on International Travel Agency and Tour Operation Management written by Chand Dhiman, Mohinder and published by IGI Global. This book was released on 2019-05-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author : World Tourism Organization
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)
Download or read book A Practical Guide to Tourism Destination Management written by World Tourism Organization and published by . This book was released on 2007 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.
Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing U.S. Tourism Abroad written by and published by . This book was released on 1989 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Guaracino
Publisher : Harrington Park Press, LLC
ISBN 13 : 9781939594174
Total Pages : 174 pages
Book Rating : 4.5/5 (941 download)
Download or read book Handbook of LGBT Tourism and Hospitality written by Jeff Guaracino and published by Harrington Park Press, LLC. This book was released on 2017 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 152641435X
Total Pages : 525 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-27 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Author :
Publisher : World Tourism Organization (Unwto)
ISBN 13 : 9789284413119
Total Pages : 0 pages
Book Rating : 4.4/5 (131 download)
Download or read book Handbook on Tourism Destination Branding written by and published by World Tourism Organization (Unwto). This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. Recognising the value of successfully building and managing a destination's brand, the European Travel Commission (ETC) and World Tourism Organization (UNWTO) have commissioned this Handbook to provide a useful and practical guide for both marketing novices and experienced destination managers. The Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best practices from destinations around the world and provide fresh insight into destination branding. The Handbook concludes with a section on evaluating brand impact and a set of practical recommendations.
Author : Dogan Gursoy
Publisher : Routledge
ISBN 13 : 1351588273
Total Pages : 710 pages
Book Rating : 4.3/5 (515 download)
Download or read book The Routledge Handbook of Destination Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2018-04-27 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry. For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.
Author : Matthew Lesko
Publisher : Information USA
ISBN 13 : 9781878346179
Total Pages : 1604 pages
Book Rating : 4.3/5 (461 download)
Download or read book Lesko's Info-Power II Sourcebook written by Matthew Lesko and published by Information USA. This book was released on 1994-09 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1787435296
Total Pages : 470 pages
Book Rating : 4.7/5 (874 download)
Download or read book The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2018-07-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Author : John Stanley
Publisher : CABI
ISBN 13 : 1780645015
Total Pages : 261 pages
Book Rating : 4.7/5 (86 download)
Download or read book Food Tourism written by John Stanley and published by CABI. This book was released on 2014-12-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
Author : Arjun Kumar Bhatia
Publisher : Sterling Publishers Pvt. Ltd
ISBN 13 : 9788120724129
Total Pages : 564 pages
Book Rating : 4.7/5 (241 download)
Download or read book International Tourism Management written by Arjun Kumar Bhatia and published by Sterling Publishers Pvt. Ltd. This book was released on 2006-05 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tries to examine the complex global phenomenon of international tourism, exploring its various concepts in their different manifestations. The book offers comprehensive information on various concepts, methods and frameworks giving a systematic overview of the subject on a global basis. Key elements of the book include: nature and components of the tourism industry; destination planning and management; marketing strategies and communication; economic dimensions and international co-operation.
Author : United States Travel and Tourism Administration. Office of Research
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (31 download)
Download or read book User Friendly Facts written by United States Travel and Tourism Administration. Office of Research and published by . This book was released on 1991 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States Travel and Tourism Administration
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.0/5 ( download)
Download or read book USTTA written by United States Travel and Tourism Administration and published by . This book was released on 1995 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Strategic Look at the Travel and Tourism Industry written by and published by . This book was released on 1989 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
