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International Product Differentiation Through A Country Brand
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Author : Publisher :University of Belgrade, Faculty of Organizational Sciences ISBN 13 :8676802556 Total Pages :2004 pages Book Rating :4.6/5 (768 download)
Book Synopsis Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance by :
Download or read book Proceedings of the XIII International Symposium SymOrg 2012: Innovative Management and Business Performance written by and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2012-06-03 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Middle Finger Project by : Ash Ambirge
Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.
Book Synopsis Differentiate or Die by : Jack Trout
Download or read book Differentiate or Die written by Jack Trout and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Book Synopsis Successful Product Management by : Klaus J. Aumayr
Download or read book Successful Product Management written by Klaus J. Aumayr and published by Springer Nature. This book was released on 2023-02-07 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieser Sammelband der Sales Excellence für den Jahrgang 2018 bietet Ihnen fundiertes Fachwissen im Bereich Vertrieb Wenn Sie im Bereich Vertrieb arbeiten, ist dieser Sammelband genau das Richtige für Sie. Er vereint alle zwölf Ausgaben der Sales Excellence aus dem Jahr 2018, der wichtigsten Fachzeitschrift für Vertrieb in Deutschland. Jeden Monat werden dort aktuelle Problemstellungen dieses Bereiches von bekannten Autoren behandelt. Häufig spielen dabei Themen wie Kundenbetreuung und Vertriebsprozesse eine entscheidende Rolle. Der Sammelband richtet sich an alle, die mit Vertrieb zu tun haben, beispielsweise Geschäftsführer, Vertriebsmitarbeiter oder Handelsvertreter. Sales Experience sammelt nicht nur sorgfältig recherchierte Fachinformationen, sondern bietet dem Leser darüber hinaus auch hilfreiche Tipps für die praktische Umsetzung.
Book Synopsis Origin and Branding in International Market Entry Processes by : Silva, Carlos Francisco e
Download or read book Origin and Branding in International Market Entry Processes written by Silva, Carlos Francisco e and published by IGI Global. This book was released on 2023-09-07 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.
Book Synopsis FDI and Industrial Organization in Developing Countries by : Pradeep Kanta Ray
Download or read book FDI and Industrial Organization in Developing Countries written by Pradeep Kanta Ray and published by Routledge. This book was released on 2019-06-04 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 2005. Analyzing the impact of FDI on industrial organization in India in the midst of changes wrought by globalization is a daunting task. The Indian economy is large and disparate, with a multitude of economic and political institutions and an unsteady record of policy reform. Drawing comparisons with other Asian economies, this monograph identifies the factors that contribute to the successful creation of globally competitive industries by illustrating the nature of interchange between FDI, indigenous capital, industry policy and institutions. It also analyzes the contribution of foreign affiliates and domestic enterprises to industrial development. Using case studies and quantitative analysis, the work reveals new and significant features of Indian business and industry. In view of the recent interest generated regarding India's prowess in high technology sectors and its potential to be the next economic 'powerhouse', the empirical analyses and issues raised in this book are both timely and comprehensive.
Book Synopsis National Brands and Global Markets by : Nikolas Glover
Download or read book National Brands and Global Markets written by Nikolas Glover and published by Taylor & Francis. This book was released on 2023-02-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book maps out this terrain and provides a framework for how research on ‘Made in’ campaigns and programmes in individual countries can be placed into a broader historical context. The book argues that the history of ‘Made in’ can be used to shed light on society at large: the actors that have promoted it, the institutions that have regulated it, and the cultural environments that have attributed it meaning. At times ‘Made in’ has been a basic, descriptive trade mark, while, in other periods, it has been a key component of carefully developed commercial brands, and in yet other instances it has been used in attempts to forge and redefine national identities. The book opens with an introduction to the three key factors which have featured prominently in ‘Made in’ campaigns – commercial logic, national economic policy, and its use as an instrument in political discourse, and it provides an overview of the evolution of ‘Made in’ from a marketing perspective. This is followed by country-specific discussions of ‘Made in’ with case studies including countries in Western Europe, the US, Japan, and the antipodes. This book will be of significant interest to students and scholars of economic history, business history, and marketing. Chapter 7 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Book Synopsis The Competitive Advantage of Nations by : Michael E. Porter
Download or read book The Competitive Advantage of Nations written by Michael E. Porter and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Business: The New Realities by : S. Tamer Cavusgil
Download or read book International Business: The New Realities written by S. Tamer Cavusgil and published by Pearson Higher Education AU. This book was released on 2011-12-12 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.
Book Synopsis Handbook of International Management by : Tracy Murray
Download or read book Handbook of International Management written by Tracy Murray and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of Wiley's well-received Handbook of International Business, published in 1982. The latter has been updated and expanded and now appears as two separate books: the Handbook of International Business, Second Edition, and this book, the Handbook of International Management. Distinguished contributing authors provide enlightening discussion of topics such as the legal and political aspects of managing an international business, international banking, taxation, accounting, international marketing, labor relations, and public relations. Chapters also cover forecasting exchange rates; organization design; offshore sourcing, subcontracting, and manufacturing; technology transfer; international investment banking; and much more.
Book Synopsis Global Brand Power by : Barbara E. Kahn
Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
Book Synopsis Global Political Economy by : Theodore H. Cohn
Download or read book Global Political Economy written by Theodore H. Cohn and published by Routledge. This book was released on 2016-05-05 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its authoritative coverage, Global Political Economy places the study of international political economy (IPE) in its broadest theoretical contextnow updated to cover the continuing global economic crisis and regional relationships and impacts. This text not only helps students understand the fundamentals of how the global economy works but also encourages them to use theory to more fully grasp the connections between key issue areas like trade and development. Written by a leading IPE scholar, this text equally emphasizes theory and practice to provide a framework for analyzing current events and long-term developments in the global economy. New to the Seventh Edition Focuses on the ongoing global economic crisis and the continuing European sovereign debt crisis, along with other regional economic issues, including their implications for relationships in the global economy. Offers fuller and updated discussions of critical perspectives like feminism and environmentalism, and includes new material differentiating among the terms neomercantilism, realism, mercantilism, and economic nationalism. Updated, author-written Test Bank is provided to professors as an e-Resource on the book’s Webpage.
Book Synopsis Managing Public Relations and Brand Image through Social Media by : Singh, Anurag
Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag and published by IGI Global. This book was released on 2016-05-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Book Synopsis Brands as Productive Assets: Concepts, Measurement, and Global Trends by : World Intellectual Property Organization
Download or read book Brands as Productive Assets: Concepts, Measurement, and Global Trends written by World Intellectual Property Organization and published by WIPO. This book was released on 2014 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands. It finds that a productive role for brands is consistent with assumptions used in the economic analysis of innovation. Finally it offers an analysis of economic development that suggests branding rises with growth.
Download or read book Global Shift written by Peter Dicken and published by Guilford Publications. This book was released on 2015-02-19 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive text on globalization, this book provides an accessible, jargon-free analysis of how the world economy works and its effects on people and places. Peter Dicken synthesizes the latest ideas and empirical data to blaze a clear path through the thicket of globalization processes and debates. The book highlights the dynamic interactions among transnational corporations, nations, and other key players, and their role in shaping the uneven contours of development. Mapping the changing centers of gravity of the global economy, Dicken presents in-depth case studies of six major industries. Now in full color throughout, the text features 228 figures. Companion websites for students and instructors offer extensive supplemental resources, including author videos, applied case studies with questions, lecture notes with PowerPoint slides, discipline-specific suggested further reading for each chapter, and interactive flashcards. New to This Edition: *Every chapter thoroughly revised and updated. *All 228 figures (now in color) are new or redesigned. *Addresses the ongoing fallout from the recent global financial crisis. *Discussions of timely topics: tax avoidance and corporate social responsibility; global problems of unemployment, poverty, and inequality; environmental degradation; the Eurozone crisis; and more. *Enhanced online resources for instructors and students.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522592830 Total Pages :998 pages Book Rating :4.5/5 (225 download)
Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Book Synopsis National Capitalisms, Global Production Networks by : Christel Lane
Download or read book National Capitalisms, Global Production Networks written by Christel Lane and published by OUP Oxford. This book was released on 2009-03-19 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firms in the clothing industry engage in global sourcing and operate in global markets. Their global production networks have often been subject to scrutiny as the power relationships between buyer firms in developed countries and supplier firms in developing countries raise issues concerned with 'fast fashion', the role of brands, labour standards in developing countries, job losses among the most vulnerable workers in Europe and the US, and the growing differentiation within the bloc of developing countries between the least developed and fast developers, such as China and India. This book analyses the way British, American and German firms in the clothing industry (manufacturing and retail) co-ordinate and govern their global production networks/value chains. It offers a multi-level study, concerned with processes of economic interaction between international, regional, and national economic institutions and actors. This combines an analysis of international/regional regulatory systems, global markets and conditions in the developing countries where suppliers are found, with a focus on the recent development of the clothing industry in three western countries. The analysis of firms' global networks focuses on the power relationships between western producers and retailers on the one hand and between buyer firms in developed and supplier firms in developing countries on the other, as well as their impact on labour. Utilising over one hundred interviews in six countries on three continents, it follows the value chain from developed to developing countries and studies the many issues which confront students of globalization at the current time. The study combines theoretical perspectives from economic sociology, political economy and management and seeks to utilise the complementary strengths of the Varieties of Capitalism approach and that of Global Production Networks/Value Chains. It will appeal to advanced students and academics interested in processes of economic globalization and the way firms manage them, as well as to those looking for a study of the clothing industry which combines theoretical depth with broad empirical coverage.
