International Online Marketing Communication Strategies Of Global Players A Linguistic Study With Special Reference To T Mobile

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International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile

Author : Christina Kuttnig
Publisher : GRIN Verlag
ISBN 13 : 366807724X
Total Pages : 175 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile by : Christina Kuttnig

Download or read book International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile written by Christina Kuttnig and published by GRIN Verlag. This book was released on 2015-10-29 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently ‘gone global’ from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile’s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the ‘open-strategy’ approach of international marketing communications.

Intercultural Communication and International Marketing: Corporate Advertising on the Internet

Author : Natalia Magiati
Publisher : GRIN Verlag
ISBN 13 : 363845830X
Total Pages : 123 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis Intercultural Communication and International Marketing: Corporate Advertising on the Internet by : Natalia Magiati

Download or read book Intercultural Communication and International Marketing: Corporate Advertising on the Internet written by Natalia Magiati and published by GRIN Verlag. This book was released on 2006-01-19 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Heidelberg, language: English, abstract: This research examines the relevance of intercultural communication for international marketing, focusing on corporate advertising via the Internet. The first chapter outlines the importance of cultural competence in the field of translation by analyzing the role of modern translators as language, culture and information mediators. Reference is also made to a relatively new field of translation, namely localization. Chapter 2 deals with different definitions and concepts of culture, and various approaches concerning which elements comprise it. Furthermore, it analyzes important culture-related terms also influencing intercultural communication, such as language, cultural differences, culture shock, ethnocentrism and stereotypes. The third chapter is devoted to communication, its components, forms and media. Chapter 4 illustrates the significance of intercultural communication by examining different intercultural aspects and concepts, and providing information on a definition and history of the term and on important intercultural communication theorists. Chapter 5 focuses on the phenomenon of globalization, both in cultural and economic terms. The next chapter refers to the significance of communication and culture skills for international managers and to key competences of international management that can be trained. Chapter 7 explores the broad field of marketing, emphasizing corporate identity and the elements comprising it, essential marketing strategies implemented by multinational companies and the international marketing principle “Think global, act local”, indicating how intercultural communication can determine the success of marketing activities. The last part of this chapter approaches the debate “standardization versus differentiation”. Chapter 8 is dedicated to advertising as a form of communication, common advertising strategies illustrated through concrete examples, cultural elements that advertisers should take into consideration and the two variants of international advertising campaigns: standardized versus culture-adapted advertising. The last chapter, after giving an insight into the history of the Internet and its multiple functions, explores its use as an instrument of international marketing communication and public relations, and as an advertising medium, focusing on corporate websites of multinational companies.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

International Marketing Strategies to Go Global

Author : Lina Gertzmann
Publisher : GRIN Verlag
ISBN 13 : 3346505464
Total Pages : 17 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis International Marketing Strategies to Go Global by : Lina Gertzmann

Download or read book International Marketing Strategies to Go Global written by Lina Gertzmann and published by GRIN Verlag. This book was released on 2021-10-05 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2.0, Ruhr-University of Bochum, language: English, abstract: The term paper deals with business and marketing in times of globalization. In view of the process of technical progress and globalization, strategies to assert oneself on the world market are indispensable. As one of the well-known companies on the global market, Coca-Cola has various concepts in order to remain competitive. The aim of this term paper is to give the reader an overview of the origins of the company, to examine the strategies that are important in the context of the globalized market, and to observe in how far they are used by Coca-Cola. An excursus on McDonald's as another example of a global corporation is intended to offer a comparison and to illustrate the extent to which the approach of the fast food chain differs from the one of the soft drinks manufacturer.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522569812
Total Pages : 339 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

The Language of Global Marketing

Author : Wendy MacKenzie Pease
Publisher :
ISBN 13 : 9781736561409
Total Pages : 202 pages
Book Rating : 4.5/5 (614 download)

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Book Synopsis The Language of Global Marketing by : Wendy MacKenzie Pease

Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease and published by . This book was released on 2021-04-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!

Analysis of Nokia‘s Corporate, business, and marketing strategies

Author : Arend Grünewälder
Publisher : GRIN Verlag
ISBN 13 : 3640127854
Total Pages : 25 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis Analysis of Nokia‘s Corporate, business, and marketing strategies by : Arend Grünewälder

Download or read book Analysis of Nokia‘s Corporate, business, and marketing strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people’s lives for the better. This is a huge responsibility and test for companies in the business. But Nokia’s CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer’s continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia’s strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia’s 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world’s first mobile car phone; though at 22 pounds the phone wasn’t all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leading the convergence of mobility and the Internet. Nokia now makes a wide range of mobile devices, services and software that enable people to go beyond communications to navigation, music, video and more. Nokia is not only the world leader in mobile phones. They are also the world’s largest camera manufacturer and a leader in digital music with sales in more than 150 countries.

Analysis of Nokia's Corporate, Business, and Marketing Strategies

Author : Arend Grünewälder
Publisher : GRIN Verlag
ISBN 13 : 3640128133
Total Pages : 54 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis Analysis of Nokia's Corporate, Business, and Marketing Strategies by : Arend Grünewälder

Download or read book Analysis of Nokia's Corporate, Business, and Marketing Strategies written by Arend Grünewälder and published by GRIN Verlag. This book was released on 2008-08 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Neuss, course: Marketing Strategies, 11 entries in the bibliography, language: English, abstract: Mobility is not just the fastest-growing technology in the history of mankind. With potentially four billion people being connected by mobile devices by the end of 2009, and many people having their first internet experience over a mobile device rather than a PC, mobility is changing people's lives for the better. This is a huge responsibility and test for companies in the business. But Nokia's CEO, Olli-Pekka Kallasvuo, is claiming that his company has always been good at adapting to both change and challenges. This work examines how well the world largest cell phone manufacturer is prepared to maintain customer's continuous trust in their company and products; what is their strategy to continue success while changing. The works examines in three steps Nokia's strategy execution: the corporate strategy level, the business-level strategy, and the marketing strategy level. Finally, the analysis results are collectively examined in the SWOT-analysis before drawing the conclusion for which of the various generic competitive strategies Nokia is deploying. For most of Nokia's 140-year history the Finish company was a sprawling conglomerate making toilet paper, rubber boots, wooden flooring, telephone cable, and a bunch of other unrelated products. The firm entered the telecommunication business in the 1960s when it started making radio transmission equipment, and it strengthened its position in that industry during the 1980s when it introduced the first fully digital telephone exchange in Europe and introduced the world's first mobile car phone; though at 22 pounds the phone wasn't all that mobile and was marketed mainly as a business tool. Today Nokia is the world leader in mobility, leadin

Handbook of Research on Integrating Social Media into Strategic Marketing

Author : Hajli, Nick
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Integrating Social Media into Strategic Marketing by : Hajli, Nick

Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1995-09-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Cultural Impact on International Branding

Author : Zhenyi Li
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Cultural Impact on International Branding by : Zhenyi Li

Download or read book Cultural Impact on International Branding written by Zhenyi Li and published by . This book was released on 2001 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary in Chinese.

International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences

Author : Francesca Bradaschia
Publisher :
ISBN 13 : 9783346408624
Total Pages : 72 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences by : Francesca Bradaschia

Download or read book International Marketing in a Globalized World. An Analysis of Italian Consumer Preferences written by Francesca Bradaschia and published by . This book was released on 2021-04-06 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, language: English, abstract: During the last decades, globalization has altered world economies, societies, and cultures, and thus created a new dynamic reality. Today, companies and managers are continuously faced with the standardization versus localization controversy, and even though numerous studies and theories have been published, including Theodore Levitt's renowned "The Globalization of Markets", to date, no solution has been reached. Therefore, the purpose of this study is to determine the influence of Italy's representation in marketing campaigns and thus provide a framework for managers and marketers of international as well as Italian companies who wish to market and advertise their goods and services in Italy successfully. Following the analysis of existing literature, to test the hypotheses that the greater the representation of the Italian culture and values, the higher the purchase likeliness and positive feelings associated with a campaign, an online-based survey was employed. Subsequently, the collected responses were analyzed utilizing the Wilcoxon Signed Ranked Test and the Kruskal-Wallis Statistical Test. The tested hypotheses were statistically significant, and an increase in both purchase likeliness, as well as positive feelings, was registered in marketing campaigns portraying the Italian culture. The results suggest that marketers and firms that decide to represent the Italian culture in their marketing campaigns and advertising and hence implement a localization strategy are more likely to increase advertisement appreciation along with sales. Though, having Covid-19 altered world balances, it is recommended to repeat the analysis at a distance of one year. Also, further research is essential in order to evaluate the impact of price on Italians' buying behavior, as it was not incorporated in the conducted study.

International Marketing Communication on the World Wide Web

Author : Mette Boje
Publisher :
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4.:/5 (464 download)

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Book Synopsis International Marketing Communication on the World Wide Web by : Mette Boje

Download or read book International Marketing Communication on the World Wide Web written by Mette Boje and published by . This book was released on 2002 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Always On

Author : Naomi S. Baron
Publisher : Oxford University Press
ISBN 13 : 0199779805
Total Pages : 305 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Always On by : Naomi S. Baron

Download or read book Always On written by Naomi S. Baron and published by Oxford University Press. This book was released on 2010-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writing. Electronic media has magnified the laid-back "whatever" attitude toward formal writing that young people everywhere have embraced, but it is not a cause of it. A more troubling trend, according to Baron, is the myriad ways in which we block incoming IMs, camouflage ourselves on Facebook, and use ring tones or caller ID to screen incoming calls on our mobile phones. Our ability to decide who to talk to, she argues, is likely to be among the most lasting influences that information technology has upon the ways we communicate with one another. Moreover, as more and more people are "always on" one technology or another--whether communicating, working, or just surfing the web or playing games--we have to ask what kind of people do we become, as individuals and as family members or friends, if the relationships we form must increasingly compete for our attention with digital media? Our 300-year-old written culture is on the verge of redefinition, Baron notes. It's up to us to determine how and when we use language technologies, and to weigh the personal and social benefits--and costs--of being "always on." This engaging and lucidly-crafted book gives us the tools for taking on these challenges.

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 2003-10-13 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Gender Differences in Developing Global Digital Marketing Strategies

Author : Elizabeth Rose
Publisher :
ISBN 13 : 9781802628265
Total Pages : 0 pages
Book Rating : 4.6/5 (282 download)

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Book Synopsis Gender Differences in Developing Global Digital Marketing Strategies by : Elizabeth Rose

Download or read book Gender Differences in Developing Global Digital Marketing Strategies written by Elizabeth Rose and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Network World

Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1993-04-05 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.