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International Marketing Blunders
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Book Synopsis A short course in international marketing blunders [electronic resource] by : Michael White
Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Blunders by :
Download or read book International Marketing Blunders written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Short Course in International Marketing Blunders by : Michael White
Download or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Blunders by : Michael D. White
Download or read book International Marketing Blunders written by Michael D. White and published by Laxmi Publications, Ltd.. This book was released on 2010 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Short Course in International Marketing Blunders by : Charles Mitchell
Download or read book A Short Course in International Marketing Blunders written by Charles Mitchell and published by . This book was released on 2001-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Book Synopsis Six Timeless Marketing Blunders by : William L. Shanklin
Download or read book Six Timeless Marketing Blunders written by William L. Shanklin and published by Lexington Books. This book was released on 1990 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Book Synopsis Short Course in International Marketing Blunders (Dec. 99). by :
Download or read book Short Course in International Marketing Blunders (Dec. 99). written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Blunders in International Business by : David A. Ricks
Download or read book Blunders in International Business written by David A. Ricks and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Book Synopsis Marketing Blunders: Cases & Lessons for Managers by : Zalfa Laili Hamzah
Download or read book Marketing Blunders: Cases & Lessons for Managers written by Zalfa Laili Hamzah and published by Partridge Publishing Singapore. This book was released on 2020-12-21 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Book Synopsis International Business Blunders by : Densil A. Williams
Download or read book International Business Blunders written by Densil A. Williams and published by Emerald Group Publishing. This book was released on 2019-02-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Book Synopsis Big Business Blunders by : David A. Ricks
Download or read book Big Business Blunders written by David A. Ricks and published by Irwin Professional Publishing. This book was released on 1983 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing by : Richard D. Czerniawski
Download or read book Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing written by Richard D. Czerniawski and published by . This book was released on 2019-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles critical marketing errors, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing so it matters more.
Book Synopsis Strategic Mistakes: Examples on How global companies go wrong by : Firend Alan Rasch
Download or read book Strategic Mistakes: Examples on How global companies go wrong written by Firend Alan Rasch and published by IJBMR. This book was released on 2019-03-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.
Book Synopsis 99 Marketing Mistakes by : Kenyon Blunt
Download or read book 99 Marketing Mistakes written by Kenyon Blunt and published by Yorkshire Publishing. This book was released on 2020-06-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Book Synopsis International Marketing by : Subhash C. Jain
Download or read book International Marketing written by Subhash C. Jain and published by Thomson South-Western. This book was released on 2001 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines international marketing and how it relates to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a developed world perspective to Third World countries as well.
Book Synopsis Blunders in international business by : A. David Ricks
Download or read book Blunders in international business written by A. David Ricks and published by . This book was released on 1993 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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