Interaction Of Design And Brand A Literature Review And Analysis

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Interaction of Design and Brand. a Literature Review and Analysis

Author : Mareike Schroder
Publisher :
ISBN 13 : 9783656875604
Total Pages : 54 pages
Book Rating : 4.8/5 (756 download)

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Book Synopsis Interaction of Design and Brand. a Literature Review and Analysis by : Mareike Schroder

Download or read book Interaction of Design and Brand. a Literature Review and Analysis written by Mareike Schroder and published by . This book was released on 2015-01-21 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Mannheim, course: Marketing Research Seminar, language: English, abstract: This seminar paper introduces definitions for design and brand on which to base this research. Next, the brand personality concept and important Gestalt principles will be outlined to serve as a theoretic foundation for the literature overview. This main chapter is divided into two sub points: the first dealing with the interaction of design and brand, examining separately the interaction of brand with corporate, packaging and product design respectively; and the second treating the influence of these interactions on product evaluation and purchase intention. In the conclusion central results of the paper will be discussed and implications for further research and practitioners will be depicted.

Interaction of Design and Brand. A literature review and analysis

Author : Mareike Schröder
Publisher : GRIN Verlag
ISBN 13 : 3656875596
Total Pages : 51 pages
Book Rating : 4.6/5 (568 download)

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Book Synopsis Interaction of Design and Brand. A literature review and analysis by : Mareike Schröder

Download or read book Interaction of Design and Brand. A literature review and analysis written by Mareike Schröder and published by GRIN Verlag. This book was released on 2015-01-14 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Mannheim, course: Marketing Research Seminar, language: English, abstract: This seminar paper introduces definitions for design and brand on which to base this research. Next, the brand personality concept and important Gestalt principles will be outlined to serve as a theoretic foundation for the literature overview. This main chapter is divided into two sub points: the first dealing with the interaction of design and brand, examining separately the interaction of brand with corporate, packaging and product design respectively; and the second treating the influence of these interactions on product evaluation and purchase intention. In the conclusion central results of the paper will be discussed and implications for further research and practitioners will be depicted.

Emotional Design

Author : Don Norman
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Encyclopedia of Human Computer Interaction

Author : Ghaoui, Claude
Publisher : IGI Global
ISBN 13 : 1591407982
Total Pages : 780 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Encyclopedia of Human Computer Interaction by : Ghaoui, Claude

Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Research Methods in Human-Computer Interaction

Author : Jonathan Lazar
Publisher : Morgan Kaufmann
ISBN 13 : 0128093439
Total Pages : 562 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Research Methods in Human-Computer Interaction by : Jonathan Lazar

Download or read book Research Methods in Human-Computer Interaction written by Jonathan Lazar and published by Morgan Kaufmann. This book was released on 2017-04-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Human-Computer Interaction is a comprehensive guide to performing research and is essential reading for both quantitative and qualitative methods. Since the first edition was published in 2009, the book has been adopted for use at leading universities around the world, including Harvard University, Carnegie-Mellon University, the University of Washington, the University of Toronto, HiOA (Norway), KTH (Sweden), Tel Aviv University (Israel), and many others. Chapters cover a broad range of topics relevant to the collection and analysis of HCI data, going beyond experimental design and surveys, to cover ethnography, diaries, physiological measurements, case studies, crowdsourcing, and other essential elements in the well-informed HCI researcher's toolkit. Continual technological evolution has led to an explosion of new techniques and a need for this updated 2nd edition, to reflect the most recent research in the field and newer trends in research methodology. This Research Methods in HCI revision contains updates throughout, including more detail on statistical tests, coding qualitative data, and data collection via mobile devices and sensors. Other new material covers performing research with children, older adults, and people with cognitive impairments. Comprehensive and updated guide to the latest research methodologies and approaches, and now available in EPUB3 format (choose any of the ePub or Mobi formats after purchase of the eBook) Expanded discussions of online datasets, crowdsourcing, statistical tests, coding qualitative data, laws and regulations relating to the use of human participants, and data collection via mobile devices and sensors New material on performing research with children, older adults, and people with cognitive impairments, two new case studies from Google and Yahoo!, and techniques for expanding the influence of your research to reach non-researcher audiences, including software developers and policymakers

Communication Design and Branding

Author : Nuno Martins
Publisher : Springer Nature
ISBN 13 : 3031353854
Total Pages : 362 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Communication Design and Branding by : Nuno Martins

Download or read book Communication Design and Branding written by Nuno Martins and published by Springer Nature. This book was released on 2023-10-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

Emotionally Durable Design

Author : Jonathan Chapman
Publisher : Routledge
ISBN 13 : 1317574826
Total Pages : 224 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Emotionally Durable Design by : Jonathan Chapman

Download or read book Emotionally Durable Design written by Jonathan Chapman and published by Routledge. This book was released on 2015-04-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotionally Durable Design presents counterpoints to our ‘throwaway society’ by developing powerful design tools, methods and frameworks that build resilience into relationships between people and things. The book takes us beyond the sustainable design field’s established focus on energy and materials, to engage the underlying psychological phenomena that shape patterns of consumption and waste. In fluid and accessible writing, the author asks: why do we discard products that still work? He then moves forward to define strategies for the design of products that people want to keep for longer. Along the way we are introduced to over twenty examples of emotional durability in smart phones, shoes, chairs, clocks, teacups, toasters, boats and other material experiences. Emotionally Durable Design transcends the prevailing doom and gloom rhetoric of sustainability discourse, to pioneer a more hopeful, meaningful and resilient form of material culture. This second edition features pull-out quotes, illustrated product examples, a running glossary and comprehensive stand firsts; this book can be read cover to cover, or dipped in-and-out of. It is a daring call to arms for professional designers, educators, researchers and students from in a range of disciplines from product design to architecture; framing an alternative genre of design that reduces the consumption and waste of resources by increasing the durability of relationships between people and things.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Cross-Cultural Design. Interaction Design Across Cultures

Author : Pei-Luen Patrick Rau
Publisher : Springer Nature
ISBN 13 : 3031060385
Total Pages : 560 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Cross-Cultural Design. Interaction Design Across Cultures by : Pei-Luen Patrick Rau

Download or read book Cross-Cultural Design. Interaction Design Across Cultures written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on 2022-06-16 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 13311 - 13314 constitutes the refereed proceedings of the 14th International Conference on Cross-Cultural Design, CCD 2022, which was held as part of HCI International 2022 and took place virtually during June 26 - July 1, 2022. The papers included in the HCII-CCD volume set were organized in topical sections as follows: Part I: Cross-Cultural Interaction Design; Collaborative and Participatory Cross-Cultural Design; Cross-Cultural Differences and HCI; Aspects of Intercultural Design Part II: Cross-Cultural Learning, Training, and Education; Cross-Cultural Design in Arts and Music; Creative Industries and Cultural Heritage under a Cross-Cultural Perspective; Cross-Cultural Virtual Reality and Games Part III: Intercultural Business Communication; Intercultural Business Communication; HCI and the Global Social Change Imposed by COVID-19; Intercultural Design for Well-being and Inclusiveness Part IV: Cross-Cultural Product and Service Design; Cross-Cultural Mobility and Automotive UX Design; Design and Culture in Social Development and Digital Transformation of Cities and Urban Areas; Cross-Cultural Design in Intelligent Environments.

The Principles and Processes of Interactive Design

Author : Jamie Steane
Publisher : Bloomsbury Publishing
ISBN 13 : 1474238971
Total Pages : 208 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Principles and Processes of Interactive Design by : Jamie Steane

Download or read book The Principles and Processes of Interactive Design written by Jamie Steane and published by Bloomsbury Publishing. This book was released on 2015-01-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Principles & Processes of Interactive Design is aimed at new designers from across the design and media disciplines who want to learn the fundamentals of designing for interactive media. This book is intended both as a primer and companion guide on how to research, plan and design for increasingly prevalent interactive projects. With clear and practical guidance on how to successfully present your ideas and concepts, Jamie Steane introduces you to user-based design, research and development, digital image and typography, interactive formats, and screen-based grids and layout. Using a raft of inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is required reading for budding digital designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field, and each chapter concludes with workshop tutorials to help you put what you've learnt into practice in your own interactive designs. Featured contributors include: AKQA, BBC, Dare, Edenspiekermann, Electronic Arts, e-Types, Komodo Digital, Moving Brands, Nordkapp, Onedotzero, Onformative, Preloaded and Razorfish.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Author : Dheeraj Sharma
Publisher : Springer
ISBN 13 : 3319118064
Total Pages : 361 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by : Dheeraj Sharma

Download or read book Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference written by Dheeraj Sharma and published by Springer. This book was released on 2014-11-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.

Contextual Design

Author : Hugh Beyer
Publisher : Morgan Kaufmann
ISBN 13 : 1558604111
Total Pages : 498 pages
Book Rating : 4.5/5 (586 download)

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Book Synopsis Contextual Design by : Hugh Beyer

Download or read book Contextual Design written by Hugh Beyer and published by Morgan Kaufmann. This book was released on 1998 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that describes a complete approach to customer-centered design, from customer data to system design. Readers will be able to develop the work models that represent all aspects of customer work practices.

Proceedings of International Conference on Emerging Technologies and Intelligent Systems

Author : Mostafa Al-Emran
Publisher : Springer Nature
ISBN 13 : 3030826163
Total Pages : 718 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Proceedings of International Conference on Emerging Technologies and Intelligent Systems by : Mostafa Al-Emran

Download or read book Proceedings of International Conference on Emerging Technologies and Intelligent Systems written by Mostafa Al-Emran and published by Springer Nature. This book was released on 2021-08-07 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the emerging research trends in intelligent systems and their applications. It mainly focuses on three different themes, including software engineering, ICT in education, and management information systems. Each chapter contributes to the aforementioned themes by discussing the recent design, developments, and modifications of intelligent systems and their applications.

Work Design

Author : Adedeji B. Badiru
Publisher : CRC Press
ISBN 13 : 1351648918
Total Pages : 312 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Work Design by : Adedeji B. Badiru

Download or read book Work Design written by Adedeji B. Badiru and published by CRC Press. This book was released on 2017-07-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is all around us and permeates everything we do and everyday activities. Not all work is justified, not all work is properly designed, or evaluated accurately, or integrated. A systems model will make work more achievable through better management. Work is defined as a process of performing a defined task or activity, such as research, development, operations, maintenance, repair, assembly, production, and so on. Very little is written on how to design, evaluate, justify, and integrate work. Using a comprehensive systems approach, this book facilitates a better understanding of work for the purpose of making it more effective and rewarding.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

“The Effect of Brand Gender on Brand Equity”

Author : India Robens
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

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Book Synopsis “The Effect of Brand Gender on Brand Equity” by : India Robens

Download or read book “The Effect of Brand Gender on Brand Equity” written by India Robens and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding literature emphasizes a strong brand positioning through design elements which form consumers perception of a brands gender (femininity and masculinity). Communicating an exclusively masculine/feminine brand leads to positive customer responses, e.g., loyalty, purchase intention, and brand awareness which ultimately results in high brand equity. Scarce findings on this topic have been conducted, especially, to my knowledge, no research has analyzed all design elements at once. This paper investigates the influence of all major brand design elements (brand name, type font, color, and logo shape) on gender perception and thus, brand outcomes. To answer this research question, a literature review has been conducted of the most crucial articles inspecting the correlation of the mentioned elements and consumer 's responses/ perceptions. Results showed that brand design features do shape a consumer's brand perception and releases an affective reaction in the customers mind which in turn contributes to higher levels of brand equity, especially in interaction with the related product category or cultural dimension. From a managerial perspective, this article emphasizes the need to assess brands regarding consumers brand gender perception to classify the current brand positioning and perform accordingly.