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Intentional Marketing
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Book Synopsis Intentional Marketing by : Carol Ottolenghi
Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing. This book includes: Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensive Step-by-step guides to help define what you are marketing, why you are marketing it, and to whom Ways to identify everyone who affects funding, and how to turn them into stakeholders Ways to increase staff and stakeholder buy-in Examples of successful marketing efforts at other libraries Discussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to use Model feedback and assessment forms This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
Download or read book Demarketing written by Nigel Bradley and published by Routledge. This book was released on 2013-10-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
Book Synopsis Internal Marketing by : David M. Brown
Download or read book Internal Marketing written by David M. Brown and published by Routledge. This book was released on 2020-10-29 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and areas in which new perspectives may enrich our understanding of this crucial subject. Internal marketing is the use of traditional strategies by organisations to market themselves to their employees. Presented in bite-sized sections, each of which dissects the most important themes and concepts underpinning the subject, this book explains how subsidiary areas of study have emerged and suggests how the introduction of concepts and perspectives from channel management literature can help analyse the dyadic encounters in which internal marketing takes place. Brown critically extends the scope of internal marketing theory yet further by presenting and analysing new interview transcripts to suggest that internal demarketing – an organisation making itself less attractive to its employees – may sometimes be undertaken intentionally. Internationally applicable and highly accessible, Internal Marketing is perfect for students, teachers, and researchers with an interest not only in internal marketing, but also in employer relations, internal branding, employer branding, and internal communications. It uses clear language and gradually introduces the reader to more sophisticated theoretical concepts step by step, with a uniquely focused, critical, and comprehensive thematic coverage of internal marketing and its extensive theoretical outputs.
Download or read book Can We Do That? written by Ed Young and published by Simon and Schuster. This book was released on 2010-05-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how you ask the questions, the answer is always the same. Yes you can! You can incorporate innovative strategies into your church ministrystrategies that will affect not only the way you do church but that will dramatically impact the lives of current church members and help you in reaching out to your community. In this refreshingly practically book, Andy Stanley and Ed Youngtwo of America's most innovative and effective church leadersdeliver twenty-four creative ministry tools that you can adapt and use to help your own church be all God intends it to be. The inspirational stories on North Point Community Church in Atlanta and the Fellowship Church in Dallas are stories of small church plants that have grown into churches with weekend attendance of nine and fifteen thousand. But the true success of these dynamic churches is not revealed in their big numbers but in the lives that have been forever changed by the life-giving message of Jesus. What you learn in the pages of this book will enable you to change the lives of those you serve -- forever.
Book Synopsis FCC Record by : United States. Federal Communications Commission
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2007 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creating a Sustainable Competitive Position by : Pervez N. Ghauri
Download or read book Creating a Sustainable Competitive Position written by Pervez N. Ghauri and published by Emerald Group Publishing. This book was released on 2023-10-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ebook edition of this title is Open Access and freely available to read online. This volume includes research-based cases highlighting different sustainability challenges and theory-based discussions around how firms can manage a multi-stakeholder perspective in relation to performance.
Book Synopsis Is Your Business Right for Franchising? by : Ralph Massetti, Jr.
Download or read book Is Your Business Right for Franchising? written by Ralph Massetti, Jr. and published by Lulu.com. This book was released on 2007-08-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business. It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including: Whether your business is ready to franchise, Options for expanding your business, What to expect as a Franchisor, Introduction to the franchise development process, Branding and marketing for Franchisors, Other factors that impact your chances for success, Choosing a Franchise Developer, Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President & CEO of The Franchise Builders, a franchise consulting, development, marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration, and is a candidate for the prestigious Certified Franchise Executive (CFE) designation.
Book Synopsis Becoming an Expert Witness in Health Care and Litigation by : Jeff G. Konin
Download or read book Becoming an Expert Witness in Health Care and Litigation written by Jeff G. Konin and published by Taylor & Francis. This book was released on 2024-06-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for health care professionals in beginning, improving, or successfully marketing a career as an expert witness, Becoming an Expert Witness in Health Care and Litigation: A Beginner’s Guide provides fundamental information on the legal process and practical advice for readers across various fields of medicine and allied health. The book draws on the authors’ experiences as both expert witnesses and litigation experts who have trained hundreds of nurses, physicians, and health care professionals. Covering topics like the fundamentals of litigation and the legal process and trial preparation, Becoming an Expert Witness in Health Care and Litigation explores the basic principles of being an expert witness while offering practical advice that will enable expert witnesses and attorneys to maximize their effectiveness. Topics covered include: Roles and expectations of key players Courtroom presentation Depositions and trials Moral issues Writing for the court Business of expert witnessing Ethical marketing Also included in Becoming an Expert Witness in Health Care and Litigation: Checklists Example expert witness forms like fee structures, engagement letters, and more A comprehensive glossary of industry terms Those looking to break into the field and seasoned expert witnesses alike will find that Becoming an Expert Witness in Health Care and Litigation: A Beginner’s Guide offers valuable insights and guidance.
Book Synopsis Leader to Leader (LTL), Volume 56, Spring 2010 by :
Download or read book Leader to Leader (LTL), Volume 56, Spring 2010 written by and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get insightful articles on leadership, management, and strategy written by today's leaders with this award-winning journal. Brought to you by the Frances Hesselbein Leadership Institute, Leader to Leader brings together a peerless selection of world-class executives, best-selling management authors, top consultants, and respected social thinkers. Leader to Leader poses provocative questions that challenge your leadership assumptions and provides compelling evidence powerful enough to change your leadership thinking while offering thoughtful analysis of complex leadership issues.
Book Synopsis The Theory of the Marketing Firm by : Gordon R. Foxall
Download or read book The Theory of the Marketing Firm written by Gordon R. Foxall and published by Springer Nature. This book was released on 2021-11-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.
Book Synopsis Handbook of Research on Competency-Based Education in University Settings by : Rasmussen, Karen
Download or read book Handbook of Research on Competency-Based Education in University Settings written by Rasmussen, Karen and published by IGI Global. This book was released on 2016-10-04 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: The majority of adult learners are looking to attain their desired academic credentials within the shortest amount of time possible. By implementing competency-based programs, learners are accelerated through their designed program or course. The Handbook of Research on Competency-Based Education in University Settings is a pivotal reference source for the latest academic research on the use of competency-based testing in higher education institutions. Focusing on innovative practices, strategies, and real-world scenarios, this book is ideally designed for educators, students, administrators, professionals, and academics interested in emerging developments for competency-based education initiatives.
Book Synopsis Hiding Politics in Plain Sight by : Patricia Strach
Download or read book Hiding Politics in Plain Sight written by Patricia Strach and published by Oxford University Press. This book was released on 2016-08-02 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.
Book Synopsis Seeker Churches by : Kimon Howland Sargeant
Download or read book Seeker Churches written by Kimon Howland Sargeant and published by Rutgers University Press. This book was released on 2000 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's religious landscape is in flux. New churches are springing up and many older churches are redefining themselves to survive. At the forefront of this denominational free-for-all are evangelical "seeker" churches. These churches target "seekers"-individuals of any faith or denominational background who seek spiritual fulfillment but are not currently affiliated with any specific church. By focusing on this largely untapped group, seeker churches have become one of the fastest-growing religious movements in the country. In his study, Kimon Sargeant provides a sociological context for the rise of these churches by exploring the rituals, messages, strategies, and denominational functions of this emerging form of American evangelical Protestantism. Featuring live bands, professional lighting and sound systems, and multi-media presentations, seeker churches are attracting many people who have "dropped out" of organized religion. To broaden their appeal, they offer attenders advice on everyday issues ranging from relationships to finance. Sargeant focuses on the success of the Willow Creek Association, the seeker church association started by the Willow Creek Community Church near Chicago. With over 5,000 member churches, the seven-year old association has already outdistanced 90 percent of American denominations and is the leader of the seeker church movement. Through eyewitness accounts and careful research, Sargeant reveals the "seeker" movement to be a "reformation" of American Protestantism.
Book Synopsis Strategic Planning by : Peter J. Rea
Download or read book Strategic Planning written by Peter J. Rea and published by John Wiley & Sons. This book was released on 1997-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto: * Establish a clear direction for the future * Make decisions across levels and functions * Improve organizational performance * Build teamwork and expertise * Aid executives in thinking and behaving strategically * And more!
Book Synopsis Routledge Library Editions: Higher Education by : Various
Download or read book Routledge Library Editions: Higher Education written by Various and published by Routledge. This book was released on 2021-03-29 with total page 9066 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volumes in this set, originally published between 1964 and 2002, draw together research by leading academics in the area of higher education, and provide a rigorous examination of related key issues. The volume examines the concepts of learning, teaching, student experience and administration in relation to the higher education through the areas of business, sociology, education reforms, government, educational policy, business and religion, whilst also exploring the general principles and practices of higher education in various countries. This set will be of particular interest to students and practitioners of education, politics and sociology.
Book Synopsis Image of Istanbul: Impact of ECoC 2010 on the City Image by : Evinç Do_an
Download or read book Image of Istanbul: Impact of ECoC 2010 on the City Image written by Evinç Do_an and published by Lulu.com. This book was released on 2016-07-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: IMAGE OF ISTANBUL, IMPACT OF ECOC 2010 ON THE CITY IMAGE by Evinç Doğan is a unique analysis of the city image of Istanbul during the 2010 ECOC mega event. Istanbul "took the stage" as one of the three European Capital of Culture (ECoC) cities in 2010. In this spectacle, the urban spaces were projected as the theatre décor while residents and visitors became the spectators. The images of Istanbul pile up in videos and posters to show the city in every aspect in which everything becomes mishmash and the message gets lost in the chaos. While Istanbul is depicted as a mystified city through Orientalist representations, this image of Istanbul moves between the opposite ends of the contrasting pairs, and in contestation. Evinç Doğan holds a PhD in Management and Development of Cultural Heritage from IMT Institute for Advanced Studies Lucca (Italy). Graduate of Istanbul Technical University and Bogazici University, she has been a visiting research fellow at Regent's University London.
Book Synopsis Guerrilla Marketing by : Jason Myers
Download or read book Guerrilla Marketing written by Jason Myers and published by Morgan James Publishing. This book was released on 2022-03-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing’s winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget. Now, the winning continues with Guerrilla Marketing Volume 2.
