Integrierte Kommunikation In Der Unternehmenspraxis Konzepte Herausforderungen Und Erfolgsfaktoren

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Integrierte Kommunikation in der Unternehmenspraxis. Konzepte, Herausforderungen und Erfolgsfaktoren

Author : Daniela Bohle
Publisher : GRIN Verlag
ISBN 13 : 3963552905
Total Pages : 19 pages
Book Rating : 4.9/5 (635 download)

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Book Synopsis Integrierte Kommunikation in der Unternehmenspraxis. Konzepte, Herausforderungen und Erfolgsfaktoren by : Daniela Bohle

Download or read book Integrierte Kommunikation in der Unternehmenspraxis. Konzepte, Herausforderungen und Erfolgsfaktoren written by Daniela Bohle and published by GRIN Verlag. This book was released on 2024-02-12 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2024 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,3 (93%), Fachhochschule Burgenland (eLearning Academy for Communication), Veranstaltung: Integriertes Kommunikationsmanagement, Sprache: Deutsch, Abstract: Die vorliegende Arbeit beschäftigt sich mit Integrierter Kommunikation und deren Anwendung in der Praxis, mit Fokus auf Wirtschaftsunternehmen. Integrierte Kommunikation als Bestandteil der Marketingkommunikation ist das planvolle Zusammenspiel einzelner Kommunikationsdisziplinen in einem Unternehmen mit dem Ziel, eine ganzheitliche und in sich konsistente Kommunikation zu schaffen, die sowohl die Innen- als auch die Außenwirkung des Unternehmens positiv beeinflusst. Hierzu gibt es verschiedene Ansätze und Herangehensweisen, die in der Hausarbeit betrachtet werden, unter anderem die Formen der Integrierten Kommunikation nach Manfred Bruhn im Vergleich zur Lasswell-Formel oder der Fokus auf Content als Kundennutzen. Beispiele zeigen gelungene Integrierte Kommunikation auf. Es ist wichtig, der Vielfalt der Kommunikationsformen Rechnung zu tragen und allen Beteiligten gerecht zu werden. Für ein gutes Gelingen setzt das komplexe System der Integrierten Kommunikation Weitsicht und ein umfassendes Wissen über Kommunikationsprozesse sowie eine strikte und transparente Zusammenarbeit in enger Abstimmung der einzelnen Organisationseinheiten eines Unternehmens (je nach Größe beispielsweise Abteilungen, Filialen, strategische Geschäftseinheiten) voraus. Die Verantwortung für die Umsetzung Integrierter Kommunikation ist daher in der Regel im Management bzw. bei der Geschäftsführung angesiedelt.

Integrierte Kommunikation

Author : Manfred Bruhn
Publisher : Springer-Verlag
ISBN 13 : 366307885X
Total Pages : 302 pages
Book Rating : 4.6/5 (63 download)

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Book Synopsis Integrierte Kommunikation by : Manfred Bruhn

Download or read book Integrierte Kommunikation written by Manfred Bruhn and published by Springer-Verlag. This book was released on 2013-10-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ein abgestimmter Einsatz der Kommunikationsinstrumente im Sinne einer Inte grierten Kommunikation ist seit geraumer Zeit Gegenstand der Kommunikati onsforschung sowie eine in der Praxis verfolgte Zielsetzung. Bereits zum Anfang der siebziger Jahre setzten sich erste wissenschaftliche Beiträge mit der Frage stellung einer Verbindung einzelner Kommunikationsinstrumente auseinander. Auch in der Unternehmenspraxis und insbesondere in den Werbeagenturen wur de zu dieser Zeit erstmals der mögliche Nutzen einer Vernetzung der Kommuni kationsinstrumente diskutiert. Eine intensivere wissenschaftliche Auseinander setzung mit dem Themengebiet der Integrierten Kommunikation begann sowohl in den angelsächsischen Ländern als auch im deutschsprachigen Raum zu Beginn der neunziger Jahre, ausgelöst durch die Veränderungen der Medien- und Kam munikationsmärkte sowie die daraus resultierenden abnehmenden Wirkungen einzelner Komrnunikationskontakte. Um den Stand der Integrierten Kommunikation in deutschen Unternehmen zu analysieren, wurde im September 1991 unter der wissenschaftlichen Leitung von Prof. Dr. Manfred Bruhn in Zusammenarbeit mit dem Deutschen Kommunikati onsverband BDW erstmals eine empirische Untersuchung durchgeführt. Die gleiche Untersuchung wurde im September 1998 in aktualisierter Form wieder holt, wobei neben einer Befragung von Unternehmen in Deutschland auch eine Erhebung in Schweizer Unternehmen stattfand. Die vorliegenden Untersuchungsergebnisse zeigen in einem Längsschnittver gleich die Fortschritte bei der Entwicklung einer Integrierten Kommunikation in deutschen Unternehmen (Teil I) sowie den aktuellen Entwicklungsstand der In tegrierten Kommunikation in Schweizer Unternehmen (Teil II). Darüber hinaus werden durch einenQuerschnittsvergleich der empirischen Ergebnisse in Deutschland und in der Schweiz Unterschiede bezüglich des Einsatzes der Inte grierten Kommunikation zwischen den Ländern offengelegt (Teil III).

Digital Transformation of Learning Organizations

Author : Christian Helbig
Publisher : Springer Nature
ISBN 13 : 3030558789
Total Pages : 266 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Transformation of Learning Organizations by : Christian Helbig

Download or read book Digital Transformation of Learning Organizations written by Christian Helbig and published by Springer Nature. This book was released on 2021 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

The Routledge Handbook of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 621 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Big Ideas in Public Relations Research and Practice

Author : Finn Frandsen
Publisher : Emerald Group Publishing
ISBN 13 : 1838675094
Total Pages : 216 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen

Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.

Corporate Communications

Author : Lars Thoeger Christensen
Publisher : SAGE
ISBN 13 : 1473902622
Total Pages : 473 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Corporate Communications by : Lars Thoeger Christensen

Download or read book Corporate Communications written by Lars Thoeger Christensen and published by SAGE. This book was released on 2008-02-28 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

Work-based Mobile Learning

Author : Norbert Pachler
Publisher : Peter Lang
ISBN 13 : 9783039119820
Total Pages : 420 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Work-based Mobile Learning by : Norbert Pachler

Download or read book Work-based Mobile Learning written by Norbert Pachler and published by Peter Lang. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing use of mobile devices in work contexts has the potential to alter our work and learning practices. This is particularly true for knowledge workers. In addressing the implications of this transformation the book offers a multi-faceted collection of different concepts and cases of mobile learning in work environments from international contexts. The contributions are centred on the question of how individual users and organisations can harness mobile devices for learning and education. The range of examples presented in this book demonstrates that mobile devices foster situated approaches to learning in and across work contexts. The book is targeted at both practitioners - trainers or managers in charge of in-company training - and researchers, who are interested in designing, implementing or evaluating work-based mobile learning.

Researching Mobile Learning

Author : Giasemi Vavoula
Publisher : Peter Lang
ISBN 13 : 9783039118328
Total Pages : 402 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Researching Mobile Learning by : Giasemi Vavoula

Download or read book Researching Mobile Learning written by Giasemi Vavoula and published by Peter Lang. This book was released on 2009 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title sets out the issues and requirements for mobile learning research and presents recent efforts to specify appropriate theoretical frameworks, research methods and tools. Leading researchers in the field present their experiences and approaches to key aspects of mobile learning research such as data capture and analysis.

Individualism And Collectivism

Author : Harry C Triandis
Publisher : Routledge
ISBN 13 : 0429979479
Total Pages : 458 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Individualism And Collectivism by : Harry C Triandis

Download or read book Individualism And Collectivism written by Harry C Triandis and published by Routledge. This book was released on 2018-10-09 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, religious, and economic life, drawing on examples from Japan, Sweden, China, Greece, Russia, the United States, and other countries.

Organizational Communication in an Age of Globalization

Author : George Cheney
Publisher : Waveland Press
ISBN 13 : 1478608331
Total Pages : 536 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Organizational Communication in an Age of Globalization by : George Cheney

Download or read book Organizational Communication in an Age of Globalization written by George Cheney and published by Waveland Press. This book was released on 2010-06-02 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thought-provoking, timely second edition continues to offer a comprehensive, global perspective on organizational communication. The authors multinational experience, consulting and teaching expertise, enthusiasm for their subject, and engaging style of writing create an inviting foundation for the exploration of this multifaceted topic. Each chapter demonstrates the practicality of theory and how practice contributes to the development of theory, while challenging readers to build on established knowledge to develop new approaches to the pressing problems in complex, multicultural organizations. The text is organized topically around the most important issues in organizational communication. Five themes recur throughout the chapters: the interdependence of internal and external forms of organizational communication, the disciplinarity and multidisciplinarity of organizational communication, global and multicultural perspectives of organizational communication, the unity of theory and practice, and critical thinking in the analysis of organizational messages and discourses. Discussions highlight language and symbolism. The authors weave analysis of the multiple levels of messages throughout the chapters; stimulate critical thinking about contemporary work and organizational life; approach the familiar as unfamiliar; ask probing questions about commonly accepted practices; and offer more imaginative ways of working together. Readers gain an appreciation for the social, political, economic, technological, and ideological contexts in organizationsand the place of organizations within the broader culture. The authors lead by example in encouraging readers to think about, talk about, and experience organizational communication in entirely new ways.

Automation, Communication and Cybernetics in Science and Engineering 2011/2012

Author : Sabina Jeschke
Publisher : Springer Science & Business Media
ISBN 13 : 3642333893
Total Pages : 1124 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Automation, Communication and Cybernetics in Science and Engineering 2011/2012 by : Sabina Jeschke

Download or read book Automation, Communication and Cybernetics in Science and Engineering 2011/2012 written by Sabina Jeschke and published by Springer Science & Business Media. This book was released on 2012-12-22 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the follow-up to its predecessor “Automation, Communication and Cybernetics in Science and Engineering 2009/2010” and includes a representative selection of all scientific publications published between 07/2011 and 06/2012 in various books, journals and conference proceedings by the researchers of the following institute cluster: IMA - Institute of Information Management in Mechanical Engineering ZLW - Center for Learning and Knowledge Management IfU - Associated Institute for Management Cybernetics Faculty of Mechanical Engineering, RWTH Aachen University Innovative fields of application, such as cognitive systems, autonomous truck convoys, telemedicine, ontology engineering, knowledge and information management, learning models and technologies, organizational development and management cybernetics are presented.

Innovation to the Core

Author : Peter Skarzynski
Publisher : Harvard Business Press
ISBN 13 : 1422102513
Total Pages : 317 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Innovation to the Core by : Peter Skarzynski

Download or read book Innovation to the Core written by Peter Skarzynski and published by Harvard Business Press. This book was released on 2008 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency. Skarzynski, a consultant on international growth and strategy, and Gibson, a global business strategist, draw on a wealth of examples from real companies including GE, Procter & Gamble, Nokia, and IBM. They provide frameworks, step-by-step action lists, and other practical tools for improving an organization's capacity for innovation by mobilizing the imagination of employees, customers, and business partners.

Game-Changing Strategies

Author : Constantinos C. Markides
Publisher : John Wiley & Sons
ISBN 13 : 1118640810
Total Pages : 135 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Game-Changing Strategies by : Constantinos C. Markides

Download or read book Game-Changing Strategies written by Constantinos C. Markides and published by John Wiley & Sons. This book was released on 2013-01-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Business Model Management

Author : Bernd W. Wirtz
Publisher : Springer Nature
ISBN 13 : 3030480178
Total Pages : 311 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Business Model Management by : Bernd W. Wirtz

Download or read book Business Model Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG

The Business of Influence

Author : Philip Sheldrake
Publisher : John Wiley & Sons
ISBN 13 : 1119978300
Total Pages : 141 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis The Business of Influence by : Philip Sheldrake

Download or read book The Business of Influence written by Philip Sheldrake and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Value Creation from E-Business Models

Author : Wendy Currie
Publisher : Elsevier
ISBN 13 : 0080481566
Total Pages : 444 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis Value Creation from E-Business Models by : Wendy Currie

Download or read book Value Creation from E-Business Models written by Wendy Currie and published by Elsevier. This book was released on 2004-08-21 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Creation from E-Business Models provides a thorough analysis of what constitutes an e-business model. Unlike many e-business books available, this text draws together theoretical and empirical contributions from leading academic scholars in the field of management information systems. Divided into four parts, E-Business Models and Taxonomies; E-Business Markets; E-Business Customer Performance Measurement; and E-Business Vendor Applications and Services, this book is the critical dissection of E-Business that today's academic community needs.* World class academic contributors brought together in one volume * Demonstrates that there are e-business models which create value for customers and vendors alike* Learn from the lessons of the past five years in developing and implementing e-business models