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Author : Philip Kotler
Publisher :
ISBN 13 : 9780030858529
Total Pages : 111 pages
Book Rating : 4.8/5 (585 download)
Download or read book Instructor's manual for "Marketing Decision Making : a model building approach" written by Philip Kotler and published by . This book was released on 1971 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Holt McDougal
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing Decision Making: a Model Building Approach written by Philip Kotler and published by Holt McDougal. This book was released on 1971 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary L. Lilien
Publisher :
ISBN 13 :
Total Pages : 875 pages
Book Rating : 4.:/5 (755 download)
Download or read book Marketing Decision Making written by Gary L. Lilien and published by . This book was released on 1985 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1642 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1973 with total page 1642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1968 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.F/5 ( download)
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1973 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.F/5 ( download)
Download or read book Journal of Advertising Research written by and published by . This book was released on 1972 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author :
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.:/5 (891 download)
Download or read book Resources in Vocational Education written by and published by . This book was released on 1980 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W. Reed
Publisher :
ISBN 13 : 9780170185325
Total Pages : 364 pages
Book Rating : 4.1/5 (853 download)
Download or read book Strategic Marketing written by Peter W. Reed and published by . This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised 3rd edition of Strategic Marketing: Decision-Making and Planning sets a framework for marketing decision-making as a part of a holistic approach to an organisationa s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, Strategic Marketing: Decision-Making and Planning 3e is an invaluable resource for students and practitioners alike.
Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1317645359
Total Pages : 242 pages
Book Rating : 4.3/5 (176 download)
Download or read book Managing Marketing Information (RLE Marketing) written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Author : Robin Peterson
Publisher : West Publishing Company
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.0/5 ( download)
Download or read book Instructor's Manual to Accompany Marketing Concepts and Decision Making written by Robin Peterson and published by West Publishing Company. This book was released on 1987 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 3310 pages
Book Rating : 4.3/5 (91 download)
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1997 with total page 3310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1306 pages
Book Rating : 4.3/5 (91 download)
Download or read book Business Books and Serials in Print written by and published by . This book was released on 1977 with total page 1306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Adamantios Diamantopoulos
Publisher : Springer Science & Business Media
ISBN 13 : 3834937223
Total Pages : 627 pages
Book Rating : 4.8/5 (349 download)
Download or read book Quantitative Marketing and Marketing Management written by Adamantios Diamantopoulos and published by Springer Science & Business Media. This book was released on 2013-01-31 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Author : Prof. Nayan Ranjan Sinha
Publisher : Sankalp Publication
ISBN 13 : 9391190898
Total Pages : 290 pages
Book Rating : 4.3/5 (911 download)
Download or read book An Essence of Marketing Management written by Prof. Nayan Ranjan Sinha and published by Sankalp Publication. This book was released on with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the different perspective of the marketing area. Students who are new to this subject can also grasp the various concepts of market , customers and different ongoing terms. Its not helpful only for the under graduates, post graduate but also for the students of commerce stream. This book has been written after through analysis of the books available in the market so that readers can have different approach towards the concept of marketing. Learners can evaluate their understanding after every chapter so that they can know what they have learned from the chapters. Chapters were also embedded with different trends of the market so that the reader can have overview of the world scenario. Chapters were arranged from basic to the latest information related to the marketing. The USP of this book is that it is useful for competitive, general papers and specialized papers of marketing. Contents were designed that it creates curiosity for the readers to read whole book.
