Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Do Instagram and Facebook Ads Like a Boss

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Author :
Publisher : Independently Published
ISBN 13 : 9781075330919
Total Pages : 136 pages
Book Rating : 4.3/5 (39 download)

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Book Synopsis Do Instagram and Facebook Ads Like a Boss by : Aleksandr Litavsky

Download or read book Do Instagram and Facebook Ads Like a Boss written by Aleksandr Litavsky and published by Independently Published. This book was released on 2019-06-21 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users. Do you want to get customers from these social media for cheap? Read on! With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics. These options provides you with the possibility toof showing your ads to those people who you really need it. However, you need to know how to do it efficiently. Otherwise, you may lose your money! This book will provide you with the ultimate guide on creating ads within Facebook and Instagram. - What is the key to success in Facebook Advertising? - How to correctly setup an ad account? - What are the 4 key steps to create advertisement in Facebook Ads Manager? - How to setup Instagram Ads? - How to monitor an ads' performance effectively? - How to avoid common mistakes? And all this you get for the price of a cup of coffee. So, scroll to the top of the page and click the "BUY NOW" button! And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.

Social Media Marketing Workbook

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Author :
Publisher :
ISBN 13 : 9781979424998
Total Pages : 454 pages
Book Rating : 4.4/5 (249 download)

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Book Synopsis Social Media Marketing Workbook by : Jason McDonald Ph D

Download or read book Social Media Marketing Workbook written by Jason McDonald Ph D and published by . This book was released on 2019-07-28 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.

Instagram Marketing and Advertising for Small Business Owners In 2019

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Author :
Publisher : Business Leadership Platform
ISBN 13 : 9781951999414
Total Pages : 150 pages
Book Rating : 4.9/5 (994 download)

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Book Synopsis Instagram Marketing and Advertising for Small Business Owners In 2019 by : Mark Warner

Download or read book Instagram Marketing and Advertising for Small Business Owners In 2019 written by Mark Warner and published by Business Leadership Platform. This book was released on 2020-02-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know if Instagram can help you get more clients and revenue?You're posting a lot, but don't seem to be getting any engagement ?.Or you want to use Instagram for your Business, but you don ́t have a lot of time and money.Then keep reading?

Conquer the Chaos

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470642319
Total Pages : 243 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Conquer the Chaos by : Clate Mask

Download or read book Conquer the Chaos written by Clate Mask and published by John Wiley & Sons. This book was released on 2010-05-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create the business you want without sacrificing the lifestyle you deserve The majority of new entrepreneurs (and even those with a little more experience) are finding themselves trapped, controlled, and consumed by their own businesses. They are struggling just to keep their businesses running, let alone actually growing their companies and experiencing the success they anticipated. Conquer the Chaos speaks to you as a small business owner by making sense of the overwhelming demands on your business and providing a twenty-first century recipe for success with sanity. With engaging stories, quotes, and examples, Conquer the Chaos leads you through the six strategies you can incorporate to bring order to your business today. Find the money, time, and freedom in entrepreneurship that inspired you in the first place Successfully juggle customers, prospects, management of employees, marketing, sales, accounting, and more Get from just surviving to growing your company and experiencing success Conquer the Chaos gives you the no-nonsense, ready-to-go guide that gets your business exactly where you want it to be.

How to Grow Your Business Using Instagram: The Ultimate Guide for Badass Business Owners and Marketers Looking to Generate Traffic, Leads, and Sales U

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Author :
Publisher : Independently Published
ISBN 13 : 9781799045984
Total Pages : 120 pages
Book Rating : 4.0/5 (459 download)

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Book Synopsis How to Grow Your Business Using Instagram: The Ultimate Guide for Badass Business Owners and Marketers Looking to Generate Traffic, Leads, and Sales U by : Amel Kilic

Download or read book How to Grow Your Business Using Instagram: The Ultimate Guide for Badass Business Owners and Marketers Looking to Generate Traffic, Leads, and Sales U written by Amel Kilic and published by Independently Published. This book was released on 2019-03-09 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, Instagram marketing was just about "likes." Now it's a whole new monster. In HOW TO GROW YOUR BUSINESS USING INSTAGRAM, serial entrepreneur and rebellious marketer Amel Kilic reveals an Instagram marketing strategy that makes finding your target audience and generating sales simple to understand and implement. Whether you're just starting or you are an experienced entreprenuer, HOW TO GROW YOUR BUSINESS USING INSTAGRAM teaches you the easiest and most reliable way to create a successful Instagram marketing plan. Through multiple successful Instagram campaigns, Amel Kilic has discovered that business growth using Instagram requires a different mindset.If you're easily offended, this book isn't for you. But if you're looking for a book that gives you the ultimate strategies to grow your business using Instagram, YOU'RE IN LUCK; YOU'VE FOUND THAT BOOK!

Marketing and Advertising in the Online-to-Offline (O2O) World

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Author :
Publisher : IGI Global
ISBN 13 : 1668458462
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Marketing and Advertising in the Online-to-Offline (O2O) World by : Dinana, Hesham Osama

Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Instagram Marketing and Advertising for Small Business Owners in 2019

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Author :
Publisher :
ISBN 13 : 9781393962168
Total Pages : pages
Book Rating : 4.9/5 (621 download)

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Book Synopsis Instagram Marketing and Advertising for Small Business Owners in 2019 by : Mark Warner

Download or read book Instagram Marketing and Advertising for Small Business Owners in 2019 written by Mark Warner and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know if Instagram can help you get more clients and revenue?You're posting a lot, but don't seem to be getting any engagement ….Or you want to use Instagram for your business, but you don´t have a lot of time and money.Then keep reading…As a small business owner, you have a lot of work to do. The days always seem too short to get everything done.You see that other small businesses making Instagram Marketing work, and of course, you don´t want to miss out on the great potential any longer.Maybe you already posted some photos on Instagram, but you are missing some critical information to turn your effort into profit. Or you are missing the essential and necessary guidelines to start successfully from scratch.The The-5 step-Insta-Profit-Formula is designed to give your Instagram Marketing for your small business a jumpstart. No need to figure everything out yourself.Here´s a tiny fraction of what you´ll discover in ´Instagram Marketing and Advertising for Small Business Owners in 2019´:The ideal frequency of your posts to generate the maximum amount of visibility while saving your time (page 42)The ´Insta-Client-Brain-Scanner´, so you know exactly what to post and what to sell. Get this wrong and all your time and money is wasted (page 16)Decide, if it´s worth to use this recently launched Instagram service and become an early adaptor to get all the eyeballs pointed at your business (page 81)The type of posts which will ruin your business, make these mistakes and you will be ignored (page 45)What to use in 2019 on Instagram for highest visibility, photos or videos, and these statistics might surprise you (page 79)Step-by-Step guide on how to set up an Instagram Bio, without a strong foundation your efforts will be fruitless (page 21)And much, much more...Even if you have zero experience in Social Media, the ´5-step-Insta-Profit-Formula´ will guide you step-by-step on how and what to post.The Social Media world is constantly changing. That´s why a special chapter is dedicated to the latest 2019 features and trends on Instagram and if these are worth pursuing, all based on recent statistics.It´s time to reap the benefits Instagram can have for your business.Scroll up and click ´Add to cart´ to get back your time and increase your profits.

Confident and Killing It: a Practical Guide to Overcoming Fear and Unlocking Your Most Empowered Self

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Author :
Publisher : HQ
ISBN 13 : 9780008518011
Total Pages : 256 pages
Book Rating : 4.5/5 (18 download)

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Book Synopsis Confident and Killing It: a Practical Guide to Overcoming Fear and Unlocking Your Most Empowered Self by : Tiwalola Ogunlesi

Download or read book Confident and Killing It: a Practical Guide to Overcoming Fear and Unlocking Your Most Empowered Self written by Tiwalola Ogunlesi and published by HQ. This book was released on 2022-07-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empowering, practical guide to overcoming imposter syndrome, getting sassy with negative thoughts and succeeding in all areas of life. 'Understanding that confidence is a practice and becoming intentional about my personal growth has helped me win the battle in my mind and become the confident woman I am today. Discovering my truth has brought so much joy, love and abundance into my life, and I want the same for every single one of you.' Tiwalola Ogunlesi is on a mission to create a world of confident women. An esteemed and highly sought-after motivational speaker and confidence coach, she founded her company with the sole purpose of leading women to love themselves. In Confident and Killing It, Tiwalola guides readers in becoming the most unapologetic and unstoppable version of themselves. No self-aggrandising or posturing, no pseudo-scientific prose or tired 'inspirational' tropes, this is simply a book designed to work. Featuring practical tips and tricks and real-life stories from everyday women, Confident and Killing It will help you master your mind, overcome fear and live life to the fullest.

Instagram Marketing Mastery: Learn the Ultimate Secrets for Transforming Your Small Business or Personal Brand With the Power of Instagram Advertising for Beginners; Become a Famous Influencer

Download Instagram Marketing Mastery: Learn the Ultimate Secrets for Transforming Your Small Business or Personal Brand With the Power of Instagram Advertising for Beginners; Become a Famous Influencer PDF Online Free

Author :
Publisher : Aaron Jackson
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)

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Book Synopsis Instagram Marketing Mastery: Learn the Ultimate Secrets for Transforming Your Small Business or Personal Brand With the Power of Instagram Advertising for Beginners; Become a Famous Influencer by : Aaron Jackson

Download or read book Instagram Marketing Mastery: Learn the Ultimate Secrets for Transforming Your Small Business or Personal Brand With the Power of Instagram Advertising for Beginners; Become a Famous Influencer written by Aaron Jackson and published by Aaron Jackson. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets to Instagram Success: Transform Your Business and Personal Brand with Proven Marketing Strategies Are you ready to take your small business or personal brand to the next level using Instagram Marketing? Whether you're just starting out or looking to optimize your strategy, this guide is your complete roadmap to harnessing the power of Instagram ads and becoming a famous influencer! Instagram Marketing Mastery: Learn the Ultimate Secrets for Transforming Your Small Business or Personal Brand With the Power of Instagram Advertising for Beginners is designed specifically to teach you how to increase visibility, drive engagement, and boost sales with a powerful Instagram marketing strategy. In Instagram Marketing Mastery, you will discover: - How to create a professional and attractive Instagram business profile that captures attention. - The secret strategies to increase sales through engaging Instagram posts. - Tips on maximizing the value of every interaction you have on Instagram. - Proven methods to convert your followers into loyal fans and paying customers. - Why many Instagram marketing strategies fail and how you can avoid common mistakes. The best part? These Instagram marketing secrets are easy to follow - by applying the principles in this book, you'll be on your way to growing your followers, increasing your brand awareness, and improving your Instagram return on investment (ROI). For Fans Of: - Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy - Crushing It! by Gary Vaynerchuk - Instagram Secrets by Jeremy McGilvrey If you’re a fan of these marketing powerhouses, you’ll love Instagram Marketing Mastery. Whether you're an aspiring influencer or a business owner seeking to grow through Instagram, this book offers everything you need to succeed in the world of social media marketing. Don't miss out on the chance to become an Instagram marketing expert! Grab your copy of Instagram Marketing Mastery today and start building your empire.

Advanced Social Media Marketing

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Author :
Publisher : Apress
ISBN 13 : 1430244089
Total Pages : 246 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Advanced Social Media Marketing by : Tom Funk

Download or read book Advanced Social Media Marketing written by Tom Funk and published by Apress. This book was released on 2014-03-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz.

Social Media Marketing

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Author :
Publisher : Ch Publications
ISBN 13 : 9781647481674
Total Pages : 122 pages
Book Rating : 4.4/5 (816 download)

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Book Synopsis Social Media Marketing by : Matt Golden

Download or read book Social Media Marketing written by Matt Golden and published by Ch Publications. This book was released on 2019-12-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that social media is massive and the influence that it has over people is just as large. This will instantly become your ultimate pocket guide for marketing all year long, helping you navigate everything from how to set goals for your brand to how to dominate on the 6 biggest platforms on the internet in 2019.

Social Media: The Good, the Bad, and the Ugly

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Author :
Publisher : Springer
ISBN 13 : 3319452347
Total Pages : 743 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Social Media: The Good, the Bad, and the Ugly by : Yogesh K. Dwivedi

Download or read book Social Media: The Good, the Bad, and the Ugly written by Yogesh K. Dwivedi and published by Springer. This book was released on 2016-08-22 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

The Ultimate Sales Machine

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Author :
Publisher : Penguin
ISBN 13 : 1101218339
Total Pages : 284 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Ultimate Sales Machine by : Chet Holmes

Download or read book The Ultimate Sales Machine written by Chet Holmes and published by Penguin. This book was released on 2007-06-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline. Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clients This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career. For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!

Facebook Marketing for Small Business

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Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1623156343
Total Pages : 154 pages
Book Rating : 4.6/5 (231 download)

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Book Synopsis Facebook Marketing for Small Business by : Arnel Leyva

Download or read book Facebook Marketing for Small Business written by Arnel Leyva and published by Sourcebooks, Inc.. This book was released on 2015-07-24 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertise Your Business Today with Tomorrow's Strategies If you run a small business, then Facebook is your new best friend. Facebook can help you find new customers, promote brand loyalty, and turn awareness into sales. But the internet changes quickly. To take advantage of everything Facebook has to offer, you'll need the newest tools and the most reliable techniques. That's why Arnel Leyva and Natalie Law created Facebook Marketing for Small Business. Facebook Marketing for Small Business is your concise guide to the Facebook marketing strategies that are working for today's biggest and most successful companies. Leyva and Law will show you how to apply sophisticated marketing techniques to your own small business—and how to profit from them. With: Step-by-step instructions and full-color screenshots Handy guide to optimize your Facebook business page Tools for creating Facebook ads and tracking your results Real-life examples of Facebook marketing success stories Pro tips for using Instagram, Twitter, promotions, sweepstakes, and e-commerce Facebook Marketing for Small Business gives you everything you need to improve your online marketing today.

Entrepreneurship and How to Establish Your Own Business

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Author :
Publisher : Juta and Company Ltd
ISBN 13 : 9780702176838
Total Pages : 204 pages
Book Rating : 4.1/5 (768 download)

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Book Synopsis Entrepreneurship and How to Establish Your Own Business by : Johan Strydon

Download or read book Entrepreneurship and How to Establish Your Own Business written by Johan Strydon and published by Juta and Company Ltd. This book was released on 2008-12 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new business rarely runs smoothly, and indeed the failure rate of new enterprises is so high that many would-be entrepreneurs prefer not to take the risk. Entrepreneurship and How to Establish Your Own Business gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.

Stickier Marketing

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Author :
Publisher :
ISBN 13 : 9780749471088
Total Pages : 0 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Stickier Marketing by : Grant Leboff

Download or read book Stickier Marketing written by Grant Leboff and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.