Inside Magazine Publishing

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Inside Magazine Publishing

Author : David Stam
Publisher : Routledge
ISBN 13 : 1317817133
Total Pages : 291 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Inside Magazine Publishing by : David Stam

Download or read book Inside Magazine Publishing written by David Stam and published by Routledge. This book was released on 2014-03-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

Innovations in Magazine Publishing

Author : Simon Das
Publisher : Routledge
ISBN 13 : 1000367738
Total Pages : 182 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Innovations in Magazine Publishing by : Simon Das

Download or read book Innovations in Magazine Publishing written by Simon Das and published by Routledge. This book was released on 2021-05-05 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to adapt to a declining revenue picture in both copy and advertisement sales. This discussion considers changes in ownership and the supply chain, mutual dependency on social media, the rapid growth of the independent sector, investing in brand and product extensions, and how media companies themselves have changed to meet the demands of the new era. The important issue of ethnic diversity within the UK publishing industry is addressed and the introduction also includes a discussion of the effects of the Covid-19 pandemic on the industry, and how the magazine business will need to respond to whatever the future may bring. This comprehensive overview of the current state of the industry is a vital resource for students, researchers and professionals in magazine journalism, as well as for those studying media and journalism studies more generally.

Inside Book Publishing

Author : Giles Clark
Publisher : Routledge
ISBN 13 : 1317694457
Total Pages : 376 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Inside Book Publishing by : Giles Clark

Download or read book Inside Book Publishing written by Giles Clark and published by Routledge. This book was released on 2014-06-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing.The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider's view. The accompanying website supports the book by providing up-to-date and relevant content.This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution.

Business Strategies for Magazine Publishing

Author : Mary Hogarth
Publisher : Routledge
ISBN 13 : 1315464551
Total Pages : 308 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Business Strategies for Magazine Publishing by : Mary Hogarth

Download or read book Business Strategies for Magazine Publishing written by Mary Hogarth and published by Routledge. This book was released on 2018-04-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.

Inside Magazine Publishing

Author : David Stam
Publisher : Routledge
ISBN 13 : 9781315818528
Total Pages : 274 pages
Book Rating : 4.8/5 (185 download)

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Book Synopsis Inside Magazine Publishing by : David Stam

Download or read book Inside Magazine Publishing written by David Stam and published by Routledge. This book was released on 2014 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projection of the future. The role of digital and new media platforms and their effect on all aspects of publishing is explored in detail. The book features a broad range of case studies, written by industry experts, providing readers with accessible examples of key issues in magazine publishing. Additional micro essays also expertly apply theory to practice, and the book is further supported by a companion website (www.insidemagazinepublishing.com). Subject areas covered include: UK magazine publishing today changing business models originating and managing creative content magazine writing and design circulation sales and advertising distribution and marketing the magazine in the digital age. There are useful appendices on printing, paper selection and legal matters as well as a detailed glossary. Inside Magazine Publishing provides a comprehensive overview of magazine publishing for students and all those wishing to understand this dynamic and complex industry.

Magazine Publishing

Author : Sammye Johnson
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780844233567
Total Pages : 0 pages
Book Rating : 4.2/5 (335 download)

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Book Synopsis Magazine Publishing by : Sammye Johnson

Download or read book Magazine Publishing written by Sammye Johnson and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of the magazine industry from concept to finished product, focusing on how magazines use information to build relationships with special audiences, and on theories and principles of magazine publishing. Vignettes, case histories, and insights from professionals demonstrate the c

Literary Experiments in Magazine Publishing

Author : Thomas Lloyd Vranken
Publisher : Routledge
ISBN 13 : 0429632681
Total Pages : 166 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Literary Experiments in Magazine Publishing by : Thomas Lloyd Vranken

Download or read book Literary Experiments in Magazine Publishing written by Thomas Lloyd Vranken and published by Routledge. This book was released on 2019-09-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the nineteenth century came to an end, a number of voices within the British and American magazine industries pushed back against serialisation as the dominant publication mode, experimenting instead with less conventional magazine formats. This book explores these formats, focusing (in particular) on the ways in which the periodical press first published The Adventures of Huckleberry Finn, The Picture of Dorian Gray, and The Return of Sherlock Holmes. What led magazines to publish excerpts from a forthcoming book, or an entire novel in a single issue, or a discontinuous short-story series? How did these experimental modes affect the act of reading? Drawing on a range of archival and other primary sources, Literary Experiments in Magazine Publishing: Beyond Serialization addresses these and other questions.

Publish Your Own Magazine, Guidebook, Or Weekly Newspaper

Author : Thomas A. Williams
Publisher : Sentient Publications
ISBN 13 : 9781591810032
Total Pages : 340 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Publish Your Own Magazine, Guidebook, Or Weekly Newspaper by : Thomas A. Williams

Download or read book Publish Your Own Magazine, Guidebook, Or Weekly Newspaper written by Thomas A. Williams and published by Sentient Publications. This book was released on 2002-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.

Magazine Publishing in the 21st Century

Author : Samir Husni
Publisher :
ISBN 13 : 9780757564789
Total Pages : 0 pages
Book Rating : 4.5/5 (647 download)

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Book Synopsis Magazine Publishing in the 21st Century by : Samir Husni

Download or read book Magazine Publishing in the 21st Century written by Samir Husni and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Get a Job in Publishing

Author : Alison Baverstock
Publisher : A&C Black
ISBN 13 : 1408105586
Total Pages : 242 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis How to Get a Job in Publishing by : Alison Baverstock

Download or read book How to Get a Job in Publishing written by Alison Baverstock and published by A&C Black. This book was released on 2009-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in the media have always been popular, but publishing is particularly competitive, with thousands of graduates trying to get a foot in the door. This targeted, practical guide is ideal for anyone who wants to work in publishing, whether on traditional books and magazines or online publications. It will help readers to get that all-important first job and includes: Working out if publishing really is for you Overviews of different types of publishing Explanations of different roles and departments (editorial, production, sales, marketing and so on) Top tips on how to make it in the industry Advice from leading industry figures

Understanding Women's Magazines

Author : Anna Gough-Yates
Publisher : Routledge
ISBN 13 : 1134606230
Total Pages : 210 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Understanding Women's Magazines by : Anna Gough-Yates

Download or read book Understanding Women's Magazines written by Anna Gough-Yates and published by Routledge. This book was released on 2003-08-29 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades. Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

Let's Find Ads in Magazines

Author : Mari Schuh
Publisher : Lerner Publications
ISBN 13 : 1467796549
Total Pages : 28 pages
Book Rating : 4.4/5 (677 download)

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Book Synopsis Let's Find Ads in Magazines by : Mari Schuh

Download or read book Let's Find Ads in Magazines written by Mari Schuh and published by Lerner Publications. This book was released on 2016-01-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazines have stories, pictures, and ads. Companies put ads in magazines to sell products. What do magazine ads look like? And what is their purpose? Readers will learn to identify and evaluate the advertisements they see in magazines. Accessible text and explanatory photos help students understand the role of advertising in their lives.

Self-portrait

Author : Carla Lonzi
Publisher : SCB Distributors
ISBN 13 : 1739843193
Total Pages : 430 pages
Book Rating : 4.7/5 (398 download)

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Book Synopsis Self-portrait by : Carla Lonzi

Download or read book Self-portrait written by Carla Lonzi and published by SCB Distributors. This book was released on 2020-01-01 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recorded and transcribed throughout the 1960s, Carla Lonzi's Self-portrait ruptures the linear tradition of art-historical writing. Lonzi first abolishes the role of the critic, her own, seeking change over self-preservation by theorising against the act of theorising. This is the voice of feminist experimentalism in Italian art and literature, and here Lonzi speaks for herself in English. Self-portrait montages her verbatim conversations with fourteen prominent artists working at the time, all men except one. Lonzi's vital feeling that it was impossible to respond professionally to the political and existential problems embedded in the production and distribution of artworks drives the book's contingent structure. Artmaking struck Lonzi as the invitation to be together in a humanly satisfying way. This first English translation brings Lonzi's final work of criticism before her break with 'art' to an international audience. Her uncompromising enactment and pragmatic drop-out discontinues the narration of postwar modern art in Italy and beyond.

The Little Magazine in Contemporary America

Author : Ian Morris
Publisher : University of Chicago Press
ISBN 13 : 022624069X
Total Pages : 257 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis The Little Magazine in Contemporary America by : Ian Morris

Download or read book The Little Magazine in Contemporary America written by Ian Morris and published by University of Chicago Press. This book was released on 2015-04-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little magazines have often showcased the best new writing in America. Historically, these idiosyncratic, small-circulation outlets have served the dual functions of representing the avant-garde of literary expression while also helping many emerging writers become established authors. Although changing technology and the increasingly harsh financial realities of publishing over the past three decades would seem to have pushed little magazines to the brink of extinction, their story is far more complicated. In this collection, Ian Morris and Joanne Diaz gather the reflections of twenty-three prominent editors whose little magazines have flourished over the past thirty-five years. Highlighting the creativity and innovation driving this diverse and still vital medium, contributors offer insights into how their publications sometimes succeeded, sometimes reluctantly folded, but mostly how they evolved and persevered. Other topics discussed include the role of little magazines in promoting the work and concerns of minority and women writers, the place of universities in supporting and shaping little magazines, and the online and offline future of these publications. Selected contributors Betsy Sussler, BOMB; Lee Gutkind, Creative Nonfiction; Bruce Andrews, L=A=N=G=U=A=G=E; Dave Eggers, McSweeney’s; Keith Gessen, n+1; Don Share, Poetry; Jane Friedman, VQR; Amy Hoffman, Women’s Review of Books; and more.

Book and Magazine Publishing Corporations

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Book and Magazine Publishing Corporations by : United States. Federal Trade Commission

Download or read book Book and Magazine Publishing Corporations written by United States. Federal Trade Commission and published by . This book was released on 1941 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publishing 101

Author : Jane Friedman
Publisher : MBA for Writers
ISBN 13 : 0986312606
Total Pages : 196 pages
Book Rating : 4.9/5 (863 download)

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Book Synopsis Publishing 101 by : Jane Friedman

Download or read book Publishing 101 written by Jane Friedman and published by MBA for Writers. This book was released on 2014-12-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the basics of the publishing industry

You're Not Listening

Author : Kate Murphy
Publisher : Celadon Books
ISBN 13 : 1250297206
Total Pages : 304 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis You're Not Listening by : Kate Murphy

Download or read book You're Not Listening written by Kate Murphy and published by Celadon Books. This book was released on 2020-01-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.