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Innovation Market Archetypes And Outcome
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Book Synopsis Innovation, Market Archetypes and Outcome by : Soumodip Sarkar
Download or read book Innovation, Market Archetypes and Outcome written by Soumodip Sarkar and published by Springer Science & Business Media. This book was released on 2007-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522551883 Total Pages :1755 pages Book Rating :4.5/5 (225 download)
Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Competence-Based Innovation in Hospitality and Tourism by : Harald Pechlaner
Download or read book Competence-Based Innovation in Hospitality and Tourism written by Harald Pechlaner and published by Routledge. This book was released on 2016-04-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation. The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations. This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.
Download or read book Social Innovation written by A. Nicholls and published by Springer. This book was released on 2011-12-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on social innovation broadly conceived in the context of social entrepreneurship and social enterprise in their global context this book is organised to address three of the most important themes in social innovation: strategies and logics, performance measurement and governance, and finally, sustainability and the environment.
Book Synopsis Creativity Models for Innovation in Management and Engineering by : Machado, Carolina
Download or read book Creativity Models for Innovation in Management and Engineering written by Machado, Carolina and published by IGI Global. This book was released on 2022-05-20 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays' competitive environments, only the most creative and innovative organizations are able to survive. These dynamic organizations continuously establish and develop strategies that leverage their creativity and their innovative abilities to attain long-term success and maintain their competitive edge. Further study on the uses and benefits of creative management in the business sector is required to ensure businesses not only survive but expand and flourish. Creativity Models for Innovation in Management and Engineering introduces innovative research on creativity and innovation in the management and engineering fields and considers the importance of having resilient and inventive leaders in the competitive business world. Covering a wide range of topics such as business performance, knowledge management, entrepreneurship, and agribusiness, this reference work is ideal for engineers, managers, business owners, policymakers, academicians, researchers, practitioners, scholars, researchers, instructors, and students.
Book Synopsis Sustainability and Innovation by : Salah M. El-Haggar
Download or read book Sustainability and Innovation written by Salah M. El-Haggar and published by American University in Cairo Press. This book was released on 2016-05-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most urgent problems facing the world today is environmental sustainability. Current practices of pollution control, waste treatment, and environmental protection are not only hugely expensive and a burden on development but also unsustainable in the long run for their steady depletion of the world's natural resources. Any solutions must have proven economic benefits, be technologically viable, and meet prevailing environmental and social perspectives. The main objective of this new set of studies is to describe methods that help to protect the environment and conserve natural resources. This can be achieved by applying the 'cradle-to-cradle' concept, which aims to use materials in closed cyclic loops without generating any type of waste or pollution. The authors provide the reader with an introduction to basic concepts of sustainable development, describe the mechanisms and benefits of related technologies, and suggest potential uses on a practical level by examining innovations developed in the mechanical engineering laboratories of the American University in Cairo. Particular focus is placed on innovation as a vital means of attaining sustainability. A timely contribution to the debate on environmentally sustainable practices, this book will be indispensable to environmentalists, scientists, economists, engineers, development specialists, and policy-makers, as well as being of interest to the lay reader.
Download or read book Entresutra written by Soumodip Sarkar and published by Bloomsbury Publishing. This book was released on 2018-06-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: As entrepreneurship and innovation becomes the new corporate and societal mantra, this book peers through known wisdom, glancing back and looking forward to what entrepreneurship and innovation mean, unravelling key ingredients for success. Covering a vast and complex terrain, the book uncovers six pillars that determine entrepreneurial success, providing insights stringed together from different fields of knowledge, as well as the author's own experiences, to narrate a compelling and realistic account. While each of these pillars constitutes a story in its own right, taken together, a fabric is woven that permits the reader to appreciate the entrepreneurial journey, drawing lessons for one's own endeavours as Aha! moments are encountered along the way. The book is also intended for corporates to understand how innovation unravels, for understanding the need for balancing conflicting goals as well as the importance of promoting entrepreneurship from within. EntreSutra will whet the appetite of the curious, and help demystify the essence of creation.
Book Synopsis Global Dynamics in Travel, Tourism, and Hospitality by : Pappas, Nikolaos
Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.
Book Synopsis Innovation and Transformation by : Martin Kaschny
Download or read book Innovation and Transformation written by Martin Kaschny and published by Springer. This book was released on 2018-05-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are placed in a systematic order. Presenting an in-depth discussion on innovation and transformation, the authors delve into strategic themes such as business models and strategic positioning, which are fundamental to the innovation process. It also describes the underlying processes and roles of innovation management, and the required organizational structures. Following process organization and organizational structure, the authors highlight how the appropriate human resource strategy should look and the manner of personnel selection or development to be implemented. The authors also provide tools and systems that are assigned to specific employees working with innovation management; these deal with innovation audit, knowledge management, idea management, financing and budgeting innovations, marketing and property rights. The book also sheds light on how the effectiveness of the innovation process can be monitored using indicator systems. This is a handy resource for managers looking for a structured strategy and how to implement it to achieve optimal innovation management and reap its benefits.
Book Synopsis The Economics Of Creaivity by : Doç. Dr. Elif Haykır Hobikoğlu
Download or read book The Economics Of Creaivity written by Doç. Dr. Elif Haykır Hobikoğlu and published by ABA ORGANİZASYON EĞİTİM DANIŞMANLIK YAYINCILIK VE PAZARLAMA A.Ş. . This book was released on 2019-06-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformation of creativity into economic value is considered creativity economics. Innovation generates additional value via creativity. Unusual skill of perception, with intuitive touches and a tool that is able to diversify and transform reasons of exintence which contrust a bigger picture, integrates imagination with interdisciplinary functions and ignites creativity. Being open to new ideas is important for important for improving a culture of innovation that promotes creativity and for laying the ground for a strategy that combines flow of information into one single pool. There is no need for extraordinary talents to create infrastructure of creativity with a culture of innovation. When we cros a multidisciplinary streucture by taking down the walls of connotation, this will constitute creativity in the coherence of a puzzle where web ring together different pieces. Creativity fosters innovation, innovationadded value and added value econommic growth. An innovative product manufactured with uniqueness, consumer utility and stimulation of new sensations is valueble as long as it resolves problems of consumers. The value that emerges serves as a means of additional value that contributes to eceonomic development with the support of the success of strategy of creativity.
Author :Dmitry Vasilenko and Natalia Khazieva Publisher :Academic Conferences and publishing limited ISBN 13 :1910810843 Total Pages :543 pages Book Rating :4.9/5 (18 download)
Book Synopsis ICMLG2016-4th International Conference on Management, Leadership and Governance by : Dmitry Vasilenko and Natalia Khazieva
Download or read book ICMLG2016-4th International Conference on Management, Leadership and Governance written by Dmitry Vasilenko and Natalia Khazieva and published by Academic Conferences and publishing limited. This book was released on with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Joao Eduardo Quintela Varajao Publisher :Springer Science & Business Media ISBN 13 :3642164013 Total Pages :472 pages Book Rating :4.6/5 (421 download)
Book Synopsis ENTERprise Information Systems, Part I by : Joao Eduardo Quintela Varajao
Download or read book ENTERprise Information Systems, Part I written by Joao Eduardo Quintela Varajao and published by Springer Science & Business Media. This book was released on 2010-10-08 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the International Conference on ENTERprise information systems, held Viana do Castelo, Portugal, in October 2010.
Download or read book Journal of Economic Literature written by and published by . This book was released on 2007 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advancing Innovation by : Patrick J. Stroh
Download or read book Advancing Innovation written by Patrick J. Stroh and published by John Wiley & Sons. This book was released on 2020-07-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the standards and interpretations that govern preparation, compilation, and review engagements with this authoritative resource Advancing Innovation: Galvanizing, Enabling, and Measuring for Innovation Value! provides readers with a comprehensive treatment of how to perform engagements while complying with the Statements on Standards for Accounting and Review Services (SSARS). Newly updated, Advancing Innovation delivers practical guidance for the application of the standards to readers’ specific circumstances. Written by two celebrated accountants and businesspeople, Robert S. Kaplan and Patrick Stroh, Advancing Innovation includes: Fully indexed topics arranged by subject Clarified standards that provide a framework for planning and performing an engagement that meets client needs Explanations of amendments, deleted or superseded content, and conforming changes due to the issuance of other authoritative guidance Perfect for any accountant expected to perform preparation, compilation, or review engagements, Advancing Innovation covers all SSARSs, including SSARS No. 21 through 25, the last of which further converges AR-C section 90 with ISRE 2400 (Revised).
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competition Law’s Innovation Factor by : Viktoria H S E Robertson
Download or read book Competition Law’s Innovation Factor written by Viktoria H S E Robertson and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, market definition has come under attack as an analytical tool of competition law. Scholars have increasingly questioned its usefulness and feasibility. That criticism comes into sharper relief in dynamic, innovation-driven markets, which do not correspond to the static markets on which the concept of the relevant market was modelled. This book explores that controversy from a comparative legal perspective, taking into account both EU competition and US antitrust law. It examines the manifold ways in which courts and competition authorities in the EU and US have factored innovation-related considerations into market delineation, covering: innovative product markets, product differentiation, future markets, issues going beyond market definition proper – such as innovation competition, innovation markets and potential competition –, intellectual property rights, innovative aftermarkets and multi-sided platforms. This book finds that going forward, the role of market definition in dynamic contexts needs to focus on its function of market characterisation rather than on the assessment of market power.
Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
