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Author : Theodore Levitt
Publisher :
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4.:/5 (33 download)
Download or read book Innovation in Marketing, New Perspectives for Profit and Growth written by Theodore Levitt and published by . This book was released on 1962 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore Levitt
Publisher :
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.:/5 (62 download)
Download or read book Innovation in Marketing in Marketing, New Perspectives for Profit and Growth written by Theodore Levitt and published by . This book was released on 1962 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1408114054
Total Pages : 702 pages
Book Rating : 4.4/5 (81 download)
Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Author : Peter Doyle
Publisher : Routledge
ISBN 13 : 1136015221
Total Pages : 237 pages
Book Rating : 4.1/5 (36 download)
Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 2012-10-02 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Author : Benoît Godin
Publisher : Edward Elgar Publishing
ISBN 13 : 1789903343
Total Pages : 468 pages
Book Rating : 4.7/5 (899 download)
Download or read book The Invention of Technological Innovation written by Benoît Godin and published by Edward Elgar Publishing. This book was released on 2019 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} This timely book provides an intellectual and conceptual history of a key representation of innovation: technological innovation. Tracing the history of the discourses of scholars, practitioners and policy-makers, and exploring how and why innovation became defined as technological, Benoît Godin studies the emergence of the term, its meaning, and its transformation and use over time.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466684690
Total Pages : 1737 pages
Book Rating : 4.4/5 (666 download)
Download or read book Economics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-06-30 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.
Author : F. M. Scherer
Publisher : Brookings Institution Press
ISBN 13 : 9780815796534
Total Pages : 184 pages
Book Rating : 4.7/5 (965 download)
Download or read book New Perspectives on Economic Growth and Technological Innovation written by F. M. Scherer and published by Brookings Institution Press. This book was released on 2011-10-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press and British-North American Committee publication Two hundred years ago, the first Industrial Revolution sparked a dramatic acceleration in the quantity of goods and services available to the average citizen--a trend of steadily increasing real income per capita that continues to this day. Since that time, economists have struggled to develop systematic explanations for what caused the sudden, rapid increase, why the economy keeps growing, and why the rate of growth varies in different time periods and nations. In this book, F. M. Scherer traces the evolution of economic growth theory from the Industrial Revolution to the present. Emphasizing technological change as the most crucial dynamic force for growth, Scherer analyzes early hypotheses that paid little attention to new technologies, follows the emergence of theories that increasingly emphasized technological change, and reviews the current state of economic growth theory. Pointing out a lack of solid microbehavioral foundations to support contemporary "new growth" ideas, Scherer then supplies some foundational "bricks" concerning financial investment and human capital, and concludes by exploring the prospects for sustaining rapid growth into the next century.
Author : Charles W. Cheape
Publisher : Harvard University Press
ISBN 13 : 9780674292611
Total Pages : 450 pages
Book Rating : 4.2/5 (926 download)
Download or read book Family Firm to Modern Multinational written by Charles W. Cheape and published by Harvard University Press. This book was released on 1985 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paolo Spagnoletti
Publisher : Springer Science & Business Media
ISBN 13 : 3642372287
Total Pages : 468 pages
Book Rating : 4.6/5 (423 download)
Download or read book Organizational Change and Information Systems written by Paolo Spagnoletti and published by Springer Science & Business Media. This book was released on 2013-05-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a range of issues emerging from the interaction of Information Technologies and organizational systems. It contains a collection of research papers focusing on themes of growing interest in the field of Information Systems, Organization Studies, and Management. The book offers a multidisciplinary view on Information Systems aiming to disseminate academic knowledge. It might be particularly relevant to IT practitioners such as information systems managers, business managers and IT consultants. The volume is divided into six sections, each one focusing on a specific theme. The content of each section is based on a selection of the best papers (original double blind peer reviewed contributions) presented at the annual conference of the Italian chapter of AIS, which has been held in Rome, Italy in September 2012.
Author : 布卢姆斯伯里出版公司
Publisher : 中信出版社
ISBN 13 : 9787800736599
Total Pages : 2176 pages
Book Rating : 4.7/5 (365 download)
Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。
Author : David L. Rainey
Publisher : Cambridge University Press
ISBN 13 : 0521769809
Total Pages : 526 pages
Book Rating : 4.5/5 (217 download)
Download or read book Enterprise-Wide Strategic Management written by David L. Rainey and published by Cambridge University Press. This book was released on 2010 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, holistic approach to strategic management in the modern business environment.
Author : Elaine L. Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095547
Total Pages : 252 pages
Book Rating : 4.8/5 (39 download)
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L. Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.
Author : George Tesar
Publisher : Routledge
ISBN 13 : 135186484X
Total Pages : 344 pages
Book Rating : 4.3/5 (518 download)
Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Author : Melissa Butcher
Publisher : Bloomsbury Publishing
ISBN 13 : 1780932480
Total Pages : 501 pages
Book Rating : 4.7/5 (89 download)
Download or read book New Perspectives in International Development written by Melissa Butcher and published by Bloomsbury Publishing. This book was released on 2013-02-14 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in International Development focuses on the latest thinking in the field, moving the debate into areas such as the connection between security, conflict, and development, managing energy crises, the impact of environmental and climate change, and the role that technology can play in alleviating these challenges. The book explores the theme of development as a process of change; as historical transformation in relation to contested sites of power; it considers how human agency can affect change and the different scales, from the local to the transnational, at which change can occur. The interaction between these threads highlights the complex processes involved in international development that cannot be understood in isolation. Writers bring their own theoretical and empirical tools from social sciences including geography, politics, economics and environmental science. Chapters move from the theoretical to include case studies, placing theory in the context of the deliberate actions of people to improve their lives. The book concludes by suggesting possible ways forward to link development theories, models and practices. New Perspectives in International Development is the second of two books in The Open University's International Development series.
Author : Hunter Hastings
Publisher : FT Press
ISBN 13 : 0132161621
Total Pages : 253 pages
Book Rating : 4.1/5 (321 download)
Download or read book Improve Your Marketing to Grow Your Business written by Hunter Hastings and published by FT Press. This book was released on 2010-06-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and re-designing the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future--and it works!
Author : Monique Reece
Publisher : FT Press
ISBN 13 : 0132617684
Total Pages : 1212 pages
Book Rating : 4.1/5 (326 download)
Download or read book How to Innovate in Marketing (Collection) written by Monique Reece and published by FT Press. This book was released on 2010-10-19 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more! From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner
