Innovation Et Marketing De La Culture Et Du Tourisme

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Tourism and Culture in the Age of Innovation

Author : Vicky Katsoni
Publisher : Springer
ISBN 13 : 3319275283
Total Pages : 627 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Tourism and Culture in the Age of Innovation by : Vicky Katsoni

Download or read book Tourism and Culture in the Age of Innovation written by Vicky Katsoni and published by Springer. This book was released on 2016-03-03 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.

Tourism and Culture Synergies

Author : World Tourism Organization (Unwto)
Publisher : World Tourism Organization
ISBN 13 : 9789284418961
Total Pages : 158 pages
Book Rating : 4.4/5 (189 download)

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Book Synopsis Tourism and Culture Synergies by : World Tourism Organization (Unwto)

Download or read book Tourism and Culture Synergies written by World Tourism Organization (Unwto) and published by World Tourism Organization. This book was released on 2018 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report highlights the relationship between tourism and culture and the interdependency of the two sectors. The report, based on a UNWTO survey, affirms that cultural tourism plays a major role in global tourism. It also reveals that the sector transformed lifestyles, created new culture forms and enhanced innovation in technology.

Technology Advances and Innovation in Wine Tourism

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811982775
Total Pages : 287 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Technology Advances and Innovation in Wine Tourism by : Marianna Sigala

Download or read book Technology Advances and Innovation in Wine Tourism written by Marianna Sigala and published by Springer Nature. This book was released on 2023-01-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike. This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.

Marketing and Managing Tourism Destinations

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Cultural and Tourism Innovation in the Digital Era

Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3030363422
Total Pages : 659 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Cultural and Tourism Innovation in the Digital Era by : Vicky Katsoni

Download or read book Cultural and Tourism Innovation in the Digital Era written by Vicky Katsoni and published by Springer Nature. This book was released on 2020-02-13 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Digital Economy. Emerging Technologies and Business Innovation

Author : Rim Jallouli
Publisher : Springer Nature
ISBN 13 : 303030874X
Total Pages : 416 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Digital Economy. Emerging Technologies and Business Innovation by : Rim Jallouli

Download or read book Digital Economy. Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2019-09-20 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

Wine, Food, and Tourism Marketing

Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406707
Total Pages : 191 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Wine, Food, and Tourism Marketing by : C Michael Hall

Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Innovation et marketing de la culture et du tourisme

Author :
Publisher :
ISBN 13 : 9782376875895
Total Pages : 0 pages
Book Rating : 4.8/5 (758 download)

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Book Synopsis Innovation et marketing de la culture et du tourisme by :

Download or read book Innovation et marketing de la culture et du tourisme written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: À travers des études de cas, l'ouvrage propose d'interroger la place et le rôle de l'innovation dans le cadre des stratégies marketing de ces organisations culturelles, créatives et touristiques. La méthode des cas repose sur une démarche pédagogique de plus en plus reconnue pour ses vertus en termes d'apprentissage. L'ouvrage est articulé autour de 12 études de cas d'entreprises et d'institutions culturelles, créatives et touristiques regroupées autour de trois problématiques marketing : (1) l'optimisation de l'expérience des consommateurs, (2) la digitalisation des offres et (3) l'amélioration de l'image et de l'attractivité territoriales.

Innovation et marketing de la culture et du tourisme

Author : Dominique Bourgeon-Renault
Publisher : Éditions EMS
ISBN 13 : 2376875900
Total Pages : 261 pages
Book Rating : 4.3/5 (768 download)

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Book Synopsis Innovation et marketing de la culture et du tourisme by : Dominique Bourgeon-Renault

Download or read book Innovation et marketing de la culture et du tourisme written by Dominique Bourgeon-Renault and published by Éditions EMS. This book was released on 2022-06-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage présente douze cas de stratégie marketing, entre autres, celles de l’Opéra de Rennes, de la Fondation Louis Vuitton, du Club Med, du musée d’Orsay, du festival Jazz à Vienne ou encore du Centre Pompidou. Les douze cas étudiés relèvent du secteur créatif, culturel et touristique, c’està-dire d’entreprises, d’organisations mettant le talent, la créativité et l’habileté humaine au cœur de leur modèle d’affaires. Ce recueil d’études de cas propose de comprendre les enjeux actuels auxquels sont confrontés les acteurs évoluant dans ce secteur (digitalisation, crise sanitaire, changement de modes ou de comportement de consommation culturelle, modification du vécu de l’expérience culturelle...). En conséquence, comment les organisations concernées peuvent-elles relever de tels défis ? Les cas sont structurés autour de trois problématiques marketing : la gestion et l’optimisation de l’expérience des visiteurs, l’intégration du digital dans les offres et la mise en valeur de l’attractivité des territoires par des offres créatives et culturelles. Cet ouvrage s’adresse aux acteurs du monde de l’enseignement supérieur et aux professionnels soucieux d’aborder, de manière originale et concrète, les spécificités et les défis des organisations du secteur culturel, créatif et touristique. L’énoncé de chaque cas permet non seulement d’exposer le problème marketing singulier d’une organisation, mais repose aussi sur des concepts clés (expérience, image de destination, parcours client, opinion leader...) permettant de généraliser l’approche. Chaque cas est assorti d’une note pédagogique détaillée pour accompagner les étudiants et/ou les enseignants dans leurs réflexions et la formulation d’une solution managériale pour l’organisation concernée. Cet ouvrage permet également d’interroger les éléments fondamentaux du marketing dans un secteur où la créativité et l’innovation sont, en complément des attentes du consommateur, au cœur du développement des stratégies et du marketing management. Les auteurs sont membres du groupement d’intérêt thématique de l’AFM (Association Française du Marketing) « Innovation et marketing de la culture et du tourisme ».

Marketing of Tourism Experiences

Author : Noel Scott
Publisher : Routledge
ISBN 13 : 1317987276
Total Pages : 284 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing of Tourism Experiences by : Noel Scott

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Innovation and Entrepreneurial Opportunities in Community Tourism

Author : Soares, Jakson Renner Rodrigues
Publisher : IGI Global
ISBN 13 : 1799848566
Total Pages : 358 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovation and Entrepreneurial Opportunities in Community Tourism by : Soares, Jakson Renner Rodrigues

Download or read book Innovation and Entrepreneurial Opportunities in Community Tourism written by Soares, Jakson Renner Rodrigues and published by IGI Global. This book was released on 2020-10-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.

Tourism Products and Services in Bangladesh

Author : Azizul Hassan
Publisher : Springer Nature
ISBN 13 : 981334279X
Total Pages : 479 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Tourism Products and Services in Bangladesh by : Azizul Hassan

Download or read book Tourism Products and Services in Bangladesh written by Azizul Hassan and published by Springer Nature. This book was released on 2021-03-16 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.

The Impact of Culture on Tourism

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264040730
Total Pages : 159 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Impact of Culture on Tourism by : OECD

Download or read book The Impact of Culture on Tourism written by OECD and published by OECD Publishing. This book was released on 2008-12-16 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness.

Sustainable Tourism II

Author : C. A. Brebbia
Publisher : WIT Press
ISBN 13 : 1845640446
Total Pages : 385 pages
Book Rating : 4.8/5 (456 download)

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Book Synopsis Sustainable Tourism II by : C. A. Brebbia

Download or read book Sustainable Tourism II written by C. A. Brebbia and published by WIT Press. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors from the tourist industry, economics, and environmental sciences consider issues raised by an increased desire of tourists to see nature and experience exotic cultures rather than visit famous ruins and cities, and the growing acknowledgment that tourism degrades those very attractions. Only the authors are indexed.

Rethinking Culture and Creativity in the Digital Transformation

Author : Luciana Lazzeretti
Publisher : Taylor & Francis
ISBN 13 : 1000852490
Total Pages : 254 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Rethinking Culture and Creativity in the Digital Transformation by : Luciana Lazzeretti

Download or read book Rethinking Culture and Creativity in the Digital Transformation written by Luciana Lazzeretti and published by Taylor & Francis. This book was released on 2023-03-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the role of digital technologies in the growth and development of cultural organizations and the creative sector. It includes contributions by authoritative scholars who address this topic through different perspectives, methodologies and approaches. The first part of the volume focusses on theoretical contributions that identify the main transformations caused by the digital revolution, the use of data, outlining new possible analytic frameworks and future lines of research. The second part of the volume presents empirical contributions applied to different fields in the study of the cultural and creative sectors. These range from analyses of traditional cultural organizations such as museums, the evolution of trajectories in the fashion industry, techno-creative communities, digital services for tourism, to cultural and creative industries and wealth and creative work. This edited volume will be of great value to scholars in the fields of Economics and Management including Economic Geography and Economic Development. Students and researchers interested in learning more about new technologies and their impact on cultural and creative sectors will also benefit from this book. This book was originally published as a special issue of European Planning Studies.

Innovation in Tourism--creating Customer Value

Author : Peter Keller
Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Innovation in Tourism--creating Customer Value by : Peter Keller

Download or read book Innovation in Tourism--creating Customer Value written by Peter Keller and published by . This book was released on 2005 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Théories et pratiques du marketing de la culture et du tourisme dans un contexte d'innovation

Author :
Publisher :
ISBN 13 : 9782376875871
Total Pages : 0 pages
Book Rating : 4.8/5 (758 download)

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Book Synopsis Théories et pratiques du marketing de la culture et du tourisme dans un contexte d'innovation by :

Download or read book Théories et pratiques du marketing de la culture et du tourisme dans un contexte d'innovation written by and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage de recherche collectif vise à valoriser treize états de l'art récents mettant en exergue les interconnexions et synergies entre les secteurs de la culture et du tourisme, et le rôle central de l'innovation dans l'évolution des théories explicatives, d'une part, des comportements des publics de la culture ou des touristes, d'autre part, de leurs pratiques de consommation. Les contributions ont été réunies en trois parties, le tout introduit par un chapitre mettant en évidence les interrelations entre la culture et le tourisme sur un plan académique et managérial. Ces deux secteurs participent à l'identité d'un territoire et à son rayonnement culturel, le tourisme stimulant la créativité artistique et culturelle. Ce chapitre analyse en quoi les secteurs de la culture et du tourisme sont très liés et souligne les objets de recherche communs. Dans une première partie, cinq chapitres mobilisent les sciences sociales et la théorie de la culture de consommation pour appréhender la pluralité des goûts, mais également l'authenticité, l'évolution et l'intermédiation des pratiques culturelles et touristiques. Dans une seconde partie, quatre chapitres s'inscrivent dans une perspective expérientielle du marketing pour analyser l'ambiance des scènes artistiques et mieux comprendre les expériences touristiques, parfois alternatives, et leur impact dynamique sur la mémoire des consommateurs. Dans une troisième partie, trois chapitres interrogent l'influence des innovations numériques (réalité virtuelle, objets connectés, etc.) et des nouvelles formes d'intermédiation ou de plateformisation sur l'expérience de consommation culturelle. Cet ouvrage s'adresse aux doctorants et aux enseignants-chercheurs de sciences humaines et de gestion des universités (IUT, UFR, IAE) ainsi que des écoles d'art ou de commerce, mais également aux étudiants (master en management et marketing des arts, de la culture et des industries créatives). Par ailleurs, les professionnels de la culture et du tourisme trouveront un intérêt théorique et managérial à la lecture de cet ouvrage.