Innovation Abyss

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Innovation Abyss

Author : Dr Chris Dearmitt Frsc
Publisher :
ISBN 13 : 9781533504128
Total Pages : 144 pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Innovation Abyss by : Dr Chris Dearmitt Frsc

Download or read book Innovation Abyss written by Dr Chris Dearmitt Frsc and published by . This book was released on 2016-07-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will shock you and forever change the way you see innovation. As a serial innovator, I ruthlessly expose the real problems and give proven solutions. You can halve your R&D spending and still get far better results. Here's some of what you will learn. Hear why the tools you use now are your enemy Learn how to get 1000% more return on your R&D dollar Uncover the reasons why large companies stumble and fail The value of open innovation finally quantified How misguided targets lead to unwanted results A shocking examination of the risk: reward balance This book is the missing piece of the puzzle. You will hear the real problems holding you back and the get answers directly from a serial innovator. There is a chapter for aspiring innovators, advice for managers, CEOs and board members. This book has something for all parties involved in the quest for innovation. Praise for Innovation Abyss "This book is an essential reference for anyone interested in how Innovation really happens. It explains the balanced role of free- and out-of-the-box thinkers, creative mavericks and visionary leaders who lead their people instead of managing them. You will find loads of great examples, thought provoking ideas and the book is full of helpful insights." Rob Kirschbaum CEO, SakuragiConsult & former VP Innovation at DSM "Dr. DeArmitt has written an engaging, thoughtful, and provocative book about innovation. He has drawn on his extensive personal experience at companies both large and small, recent research, and many other innovators' experiences. The result is a framework of how companies actually operate in practice today, how that often hampers instead of helps innovation, and a set of suggestions and practical recommendations useable by individuals up to company directors." Micah Yairi, Co-Founder and CTO, Tactus Technology "I just finished reading this book on a flight back from Asia, and it was so engaging that I couldn't put it down. Chris's insights on the innovation process, and the corporate hurdles to producing new products, was right on the mark. As someone who has spent his career working for both small and large companies in the US, and who has had to work around these obstacles to invent new products, I can attest to the validity of his arguments. I give this book two thumbs up!" Philip Jacoby, Founder Jacoby Polymer Consulting LLC "Chris DeArmitt enjoyably relates his adventures as a true innovator in a substantially automated world. He identifies all those structures and procedures we have installed that prevent progress from happening: it is a call for all of us working in any position in a larger organization to get our targets straight. Reading this book will make you laugh and cry. It invites you to start thinking and may even make you act...if you dare...like Chris." Professor Gerrit Luinstra, University of Hamburg

Frugal Innovation and Innovative Creation

Author : Paul Bouvier-Patron
Publisher : John Wiley & Sons
ISBN 13 : 1786306972
Total Pages : 372 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Frugal Innovation and Innovative Creation by : Paul Bouvier-Patron

Download or read book Frugal Innovation and Innovative Creation written by Paul Bouvier-Patron and published by John Wiley & Sons. This book was released on 2023-10-10 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses and enterprises can no longer avoid the concern of their Natural Environmental impact, which calls into question their economic activities. Frugal Innovation and Innovative Creation is at the crossroads of economics and management in business, particularly focused on innovative enterprises and their interactions with the Natural Environment. Navigating these interactions can be perceived by companies as a costly constraint, especially in an innovation process, which is already very expensive. The aim of this book is therefore to highlight the need for a satisfactory technology level while innovating, without risking damage to the Natural Environment. The challenge here is to propose a form of frugal innovation that is likely to be successful, while also mindful of the environmental considerations from the outset, hence the concept of environmental frugal innovation. Furthermore, by questioning the practice of innovative creation (especially if it integrates the ideas of respect for and preservation of the Natural Environment), this book reveals the importance of two key elements that are present regardless of the modality (the level of technology and organization): improvisation and bricolage.

Innovative Lean Development

Author : Timothy Schipper
Publisher : CRC Press
ISBN 13 : 1420093010
Total Pages : 202 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Innovative Lean Development by : Timothy Schipper

Download or read book Innovative Lean Development written by Timothy Schipper and published by CRC Press. This book was released on 2012-11-12 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the engine that drives much of what is called success in business and industry. Incorporating the fundamental principles of lean manufacturing and the rules and behaviors of structured innovation into the development process, innovative lean development unleashes the creativity of everyone involved in developing new products, services, or processes; speeds the process; and leads to higher quality. Written by two experts who have successfully made the road by walking it for more than 20 years, Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles focuses on six key areas necessary for dramatic development. It shows you how to — 1. Identify and fill user gaps 2. Use multiple learning cycles 3. Stabilize the development process 4. Capture knowledge 5. Use rapid prototyping 6. Apply lean management principles, including learning cycles and visual boards Applying these principles, the authors have helped development teams cut development time in half and increase speed to market, while delivering award-winning, quality solutions. In this manual, they share those examples while providing a road map that all companies can follow to reach a lean development culture, one where creative thinking and practice converge in ways that lead to innovation, improvement, and success.

The Innovative Animal

Author : Nizar M. Benazzouz PhD
Publisher : Nizar M. Benazzouz PhD
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.8/5 (593 download)

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Book Synopsis The Innovative Animal by : Nizar M. Benazzouz PhD

Download or read book The Innovative Animal written by Nizar M. Benazzouz PhD and published by Nizar M. Benazzouz PhD. This book was released on 2023-08-31 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Secrets Behind All Successful Creations Within the Human Matrix. Written by Digital Transformation Manager & Innovation Professor: Nizar M. Benazzouz, PhD Imagine a world where innovation permeates every facet of existence. A reality where the boundaries between perception and truth blur, revealing a deeper, more enigmatic understanding of our universe. In 'The Innovative Animal: Unveiling the Hidden Pattern within All Natural & Human Innovations,' prepare to embark on a journey that challenges your perception of reality, weaving together ancient wisdom and modern progress to uncover both the visible and hidden layers of the Matrix that shapes your very existence as it: Redefines the vast ocean of innovation beyond the typical business and technological boundaries, to include any natural or human, physical or mental creation serving a purpose. Dives into the deep waters of "change", and how this fundamental concept is intertwined with existence itself. Challenges and superpose western science and progress (quantum physics, industrial revolutions, etc.) and eastern philosophies and beliefs (Yin & Yang, religions, etc.) to build a comprehensive picture of the role of innovation in shaping our reality. Explores the 5 variables of the timeless innovative pattern: Need, Motivation, Creativity, Technology and Value. Provides a thought-provoking outlook into the state-of-the-art of human innovativeness and where it’s leading us as individuals and a species. BONUS: Demonstrates how you are subconsciously innovating your reality every second and how to take control of this process to your and others’ benefit. … Are you ready to expand your innovative consciousness and shatter the illusion that confines your perception to a single and maybe distorted reality ? Pick Up your Own Copy Today to Dive into the Dark Waters of the Matrix that Surrounds us All!

Brand New

Author : G. Michael Maddock
Publisher : John Wiley & Sons
ISBN 13 : 1118095944
Total Pages : 240 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Brand New by : G. Michael Maddock

Download or read book Brand New written by G. Michael Maddock and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,TM which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you...before the competition does.

Creating Innovative Products and Services

Author : Gijs van Wulfen
Publisher : Routledge
ISBN 13 : 1317158504
Total Pages : 291 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Creating Innovative Products and Services by : Gijs van Wulfen

Download or read book Creating Innovative Products and Services written by Gijs van Wulfen and published by Routledge. This book was released on 2016-05-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: ¢ Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; ¢ Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; ¢ Develop twelve new promising innovative product or service concepts; ¢ Check the concepts in qualitative research among potential clients and improve them; ¢ Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.

Innovation Strategy

Author : Howard Rasheed
Publisher : iUniverse
ISBN 13 : 1469780453
Total Pages : 277 pages
Book Rating : 4.4/5 (697 download)

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Book Synopsis Innovation Strategy by : Howard Rasheed

Download or read book Innovation Strategy written by Howard Rasheed and published by iUniverse. This book was released on 2012-05-14 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Strategy: Seven Keys to Creative Leadership and a Sustainable Business Model provides a blueprint for success in leading an innovation renaissance in your industry and organization. This book introduces the Six Step Collective Intelligence system and the Idea Accelerator software, ground breaking tools that will prepare you for the role of Innovation Strategist in the new global economy. This book reveals strategies for becoming a creative leader, developing an innovation ecosystem, and winning the future using best practice case studies. You will learn how to intentionally create disruption, inspire creative intelligence, design a sustainable business model, and harness the creativity of your stakeholders using collaborative technology. These tools will help you craft strategic foresight studies, commercialize technology, create new ventures, or reinvent your business model in a way that is attainable for organizations of any size, from small mom and pop businesses to the largest corporations and government agencies.

The Eye for Innovation

Author : Robert M. Price
Publisher : Yale University Press
ISBN 13 : 030010877X
Total Pages : 351 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Eye for Innovation by : Robert M. Price

Download or read book The Eye for Innovation written by Robert M. Price and published by Yale University Press. This book was released on 2005-01-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilling a set of practical principles from his forty years of experience as a pioneer in the computer industry, the author shows that innovation can be learned and practiced by everyone, that it can offer solutions to everyday problems as well as high-profile ones, and that it provides opportunities to solve business problems while meeting a variety of human needs.

Religion and Innovation

Author : Donald A. Yerxa
Publisher : Bloomsbury Publishing
ISBN 13 : 1472591003
Total Pages : 321 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Religion and Innovation by : Donald A. Yerxa

Download or read book Religion and Innovation written by Donald A. Yerxa and published by Bloomsbury Publishing. This book was released on 2015-12-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is often assumed that religion is the backward-looking servant of tradition and the status quo, utterly opposed to the new. This refrain in so much of recent polemical writing has permeated the public mind and can even be found in academic publications. But recent scholarship increasingly shows that this view is a gross simplification - that, in fact, religious beliefs and practices have contributed to significant changes in human affairs: political and legal, social and artistic, scientific and commercial. This is certainly not to say that religion is always innovative. But the relationship between religion and innovation is much more complex and instructive than is generally assumed. Religion and Innovation includes contributions from leading historians, archaeologists, and social scientists, who offer findings about the relationship between religion and innovation. The essays collected in this volume range from discussions of the transformative power of religion in early societies; to re-examinations of our notions of naturalism, secularization, and progress; to explorations of cutting-edge contemporary issues. Combining scholarly rigor with clear, accessible writing, Religion and Innovation: Antagonists or Partners? is essential reading for anyone interested in the history of religion and the ongoing debates about its role in the modern world and into the future.

Navigating the AI Abyss: Unveiling the Challenges Faced by Indian Students in the Era of Artificial Intelligence in Education

Author : KHRITISH SWARGIARY
Publisher : LAP
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4./5 ( download)

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Book Synopsis Navigating the AI Abyss: Unveiling the Challenges Faced by Indian Students in the Era of Artificial Intelligence in Education by : KHRITISH SWARGIARY

Download or read book Navigating the AI Abyss: Unveiling the Challenges Faced by Indian Students in the Era of Artificial Intelligence in Education written by KHRITISH SWARGIARY and published by LAP. This book was released on 2024-03-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating the AI Abyss: Unveiling the Challenges Faced by Indian Students in the Era of Artificial Intelligence in Education

American Abyss

Author : Daniel E. Bender
Publisher : Cornell University Press
ISBN 13 : 0801457130
Total Pages : 343 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis American Abyss by : Daniel E. Bender

Download or read book American Abyss written by Daniel E. Bender and published by Cornell University Press. This book was released on 2011-02-23 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the twentieth century, industrialization both dramatically altered everyday experiences and shaped debates about the effects of immigration, empire, and urbanization. In American Abyss, Daniel E. Bender examines an array of sources—eugenics theories, scientific studies of climate, socialist theory, and even popular novels about cavemen—to show how intellectuals and activists came to understand industrialization in racial and gendered terms as the product of evolution and as the highest expression of civilization.Their discussions, he notes, are echoed today by the use of such terms as the "developed" and "developing" worlds. American industry was contrasted with the supposed savagery and primitivism discovered in tropical colonies, but observers who made those claims worried that industrialization, by encouraging immigration, child and women's labor, and large families, was reversing natural selection. Factories appeared to favor the most unfit. There was a disturbing tendency for such expressions of fear to favor eugenicist "remedies."Bender delves deeply into the culture and politics of the age of industry. Linking urban slum tourism and imperial science with immigrant better-baby contests and hoboes, American Abyss uncovers the complex interactions of turn-of-the-century ideas about race, class, gender, and ethnicity. Moreover, at a time when immigration again lies at the center of American economy and society, this book offers an alarming and pointed historical perspective on contemporary fears of immigrant laborers.

The Map of Innovation

Author : Kevin O'Connor
Publisher : Currency
ISBN 13 : 1400050545
Total Pages : 240 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis The Map of Innovation by : Kevin O'Connor

Download or read book The Map of Innovation written by Kevin O'Connor and published by Currency. This book was released on 2003-08-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Kevin O’Connor help create DoubleClick, the innovative marketing technology company...two software companies...dozens of products...and now the “disappearing” DVD, a product that will turn the home video market on its head? Sheer brilliance? While O’Connor is very smart indeed, he credits his success to applying Thomas Edison’s famous saying that “genius is one percent inspiration and ninety-nine percent perspiration.” In other words, the breakthrough product or service that is the result of sheer genius alone is the exception. Great ideas that form the basis of new companies or that can make a hero of someone toiling in the corporate world are within reach of us all. “But wait,” says O’Connor, “ideas are cheap.” Just as important is doing something with them—a process that will turn the best ideas into something that people need. In other words, O’Connor argues convincingly, innovation can be systematically forced. The Map of Innovation is O’Connor’s step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries. Too often, people trying to innovate focus on things that don’t matter or waste their time trying to find answers to questions that can’t be answered. O’Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people. With Kevin O’Connor, the proof of the value of methodical innovation is in the pudding. He helped start companies that have employed thousands of people and created billions in shareholder value. Anyone can get lucky once, but for success to strike three times and to include many successful products, there has to be a method and map, and any company, big or small, working on any product or service can benefit from O’Connor’s time-tested tactics.

This Could...

Author : Scott Burnham
Publisher : VRMNTR
ISBN 13 : 1945971088
Total Pages : 139 pages
Book Rating : 4.9/5 (459 download)

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Book Synopsis This Could... by : Scott Burnham

Download or read book This Could... written by Scott Burnham and published by VRMNTR. This book was released on 2021-01-19 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This Could…” is a guide to unlocking the potential of existing objects, materials, skills, and all resources to increase resourcefulness, make the most of available assets, and help build a resilient future. The book features Six Steps for How to Do More with What You Have: a 50-page section of insight, examples and worksheets to transform available resources into platforms of possibility. The result of decades of Scott Burnham’s work with cities, organizations, and institutions around the world to do more with their existing resources, “This Could…” is a handbook for individuals, innovators, and entrepreneurs who want to create real-world solutions without consuming additional resources.

Empty Innovation

Author : Olof Hallonsten
Publisher : Springer Nature
ISBN 13 : 3031314794
Total Pages : 117 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Empty Innovation by : Olof Hallonsten

Download or read book Empty Innovation written by Olof Hallonsten and published by Springer Nature. This book was released on 2023-06-08 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is generally viewed as something inherently good, a source of progress and prosperity in our society. But innovation can also have negative, unintended, and wasteful effects, if policies are misdirected and organizations pursue innovation to look good and convey a message, rather than to actually achieve improvements of technologies, services, and products. This book makes the case that innovation has become a buzzword, a political cure-all, and increasingly an empty phrase, and that this has become detrimental to innovation itself. Governmental (and supra-governmental) innovation policy is often unrealistically phrased and shaped, and corporate innovation projects are not seldom meaningless acts of window-dressing. The book describes the problems this presents for society, organizations, and individuals, and seeks explanations for why it has come to be this way. Giving way to a more realistic view of what innovation really is, and how it can be accomplished, the book develops a multifaceted sociological and historical argument where several complementary reasons for the prevalence of “empty innovation” are proposed. The book will be of great interest to scholars and students of innovation, entrepreneurship, sustainability, and all those with an interest in the failures of current innovation strategies. This is an open access book.

Innovation at Scale

Author : Ankita Vashistha
Publisher : Tholons Incorporated
ISBN 13 : 9781952067051
Total Pages : 306 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Innovation at Scale by : Ankita Vashistha

Download or read book Innovation at Scale written by Ankita Vashistha and published by Tholons Incorporated. This book was released on 2021-03-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, the digital revolution has taken industries by storm-and no sector is immune to disruption. New digital technologies have given birth to a new business age-the "Age of Innovation." This book covers how digital is impacting industries across financial services (banking), healthcare/pharmaceuticals, retail/consumer goods, education, manufacturing, media/entertainment and energy. The most prominent technologies that are disrupting the industries are robotics, artificial intelligence, cognitive computing, IoT and cyber security. We look at how, the business operations of these companies are being impacted significantly by digital. Enterprises will realize "Innovation at Scale", through "Framework for Innovation at Scale" model, that brings in re-imagining customer experience, transformation through innovative solutions and intelligent automation. The book also highlights some of the major innovations by global leaders, and how women empowerment, engagement and entrepreneurship is accelerating digital transformation and will add USD 12 Trillion by 2025 (McKinsey). This book profiles the top 100 Super Cities and 50 Digital Nations that are leading the charge globally. The book is intended for both C-level executives and practitioners-professionals who are making and implementing the digital transformation decision. However, digital transformation is a megatrend that has the potential to affect everyone's life, both personally and professionally. It has the potential to enrich all our lives. Therefore, we hope that academics, economists, politicians, consultants, investment bankers, manufacturers, industrialists, services sectors and students all recognize that these topics are directly applicable to their future. For all these reasons, we bring you Innovation at Scale.

The Innovation Playbook

Author : Nicholas J. Webb
Publisher : John Wiley & Sons
ISBN 13 : 0470916893
Total Pages : 290 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Innovation Playbook by : Nicholas J. Webb

Download or read book The Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

The Myths of Innovation

Author : Scott Berkun
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399614
Total Pages : 250 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Myths of Innovation by : Scott Berkun

Download or read book The Myths of Innovation written by Scott Berkun and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation