Corporate Explorer

Download Corporate Explorer PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119838320
Total Pages : 262 pages
Book Rating : 4.1/5 (198 download)

DOWNLOAD NOW!


Book Synopsis Corporate Explorer by : Andrew Binns

Download or read book Corporate Explorer written by Andrew Binns and published by John Wiley & Sons. This book was released on 2022-02-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Explorers Transform Disruption Into Opportunity With This Proven Framework Innovation used to be seen as a game best left to entrepreneurs, but now a new breed of corporate managers is flipping this logic on its head. These Corporate Explorers have the insight, resilience, and discipline to overcome the obstacles and build new ventures from inside even the largest organizations. Corporate Explorers are part entrepreneurs, using innovation disciplines to jump start cutting-edge ideas, and part change leaders, capable of creating support for investment. They see that corporations already own the ideas, resources, and—critically—the talent to build new ventures. Companies like Amazon, Microsoft, Bosch, LexisNexis, and Analog Devices enable managers to put these assets to use and gain an upper hand over startups that threaten to disrupt them. Corporate Explorer is a guidebook to the practices that enable these managers to go from idea into action. It demonstrates how success is not only possible but may offer entrenched companies better odds than venture-capital backed startups. This actionable and proven framework explains how managers can become successful corporate innovators; it includes tools to: Learn how to apply innovation practices with greater discipline Turn great ideas into a full-time job as an innovation leader Experiment with and scale original business models Transform innovation programs into a thriving source of new business Attract, retain, and motivate entrepreneurial talent Energize employees by creating a realistic way to innovate These lessons come from the trailblazers of corporate innovation—Andrew Binns (Change Logic), Charles O'Reilly (Stanford Graduate School of Business), and Michael Tushman (Harvard Business School)—who have decades of experience helping entrepreneurial-minded executives activate employees to become Corporate Explorers. Entrepreneurs take notice—it's time for Corporate Explorers to set the pace and chart the course for disruption.

Innovating

Download Innovating PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262536129
Total Pages : 424 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Innovating by : Luis Perez-Breva

Download or read book Innovating written by Luis Perez-Breva and published by MIT Press. This book was released on 2018-08-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.

Corporate Innovation

Download Corporate Innovation PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 0429951027
Total Pages : 382 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Corporate Innovation by : Donald Kuratko

Download or read book Corporate Innovation written by Donald Kuratko and published by Taylor & Francis. This book was released on 2018-12-07 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century. Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization’s attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of: I-Skills developed within individuals I-Design thinking functions needed to shape innovation I-Teams that emerge from the HR perspective of structuring the appropriate climate I-Solution needed to provide a foundation for implementing any innovative ideas Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.

Innovating the Corporation

Download Innovating the Corporation PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 007139219X
Total Pages : 290 pages
Book Rating : 4.0/5 (713 download)

DOWNLOAD NOW!


Book Synopsis Innovating the Corporation by : Thomas Kuczmarski

Download or read book Innovating the Corporation written by Thomas Kuczmarski and published by McGraw Hill Professional. This book was released on 2000-10-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

The Corporate Startup

Download The Corporate Startup PDF Online Free

Author :
Publisher :
ISBN 13 : 9789462763074
Total Pages : 0 pages
Book Rating : 4.7/5 (63 download)

DOWNLOAD NOW!


Book Synopsis The Corporate Startup by : Tendayi Viki

Download or read book The Corporate Startup written by Tendayi Viki and published by . This book was released on 2019-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation. Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. * The world around us is changing rapidly. There is now more pressure on established companies to innovate. * The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. * The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. * The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.

The Innovation Mode

Download The Innovation Mode PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030451399
Total Pages : 316 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!


Book Synopsis The Innovation Mode by : George Krasadakis

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

Innovating Like A Startup Executing Like A Corporation

Download Innovating Like A Startup Executing Like A Corporation PDF Online Free

Author :
Publisher : Your Book Angel
ISBN 13 : 9781734181432
Total Pages : 262 pages
Book Rating : 4.1/5 (814 download)

DOWNLOAD NOW!


Book Synopsis Innovating Like A Startup Executing Like A Corporation by : Jean-Claude Junqua

Download or read book Innovating Like A Startup Executing Like A Corporation written by Jean-Claude Junqua and published by Your Book Angel. This book was released on 2020-01-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startups are bold and want to disrupt the world, but are often struggling to execute. Large corporations excel at execution, but they need to keep reinventing themselves to stay relevant. The power balance between corporations and startups is continuously changing as startups can adapt faster and better to changes driven by software, data, speed, and iterations. Corporations have a tremendous potential to execute and leverage their processes, customers, channels, and brands to create new business. As many companies are turning to the use of data to transform their business in the digital age, new opportunities are emerging for both startups and large corporations. This book explores how startups and large corporations can leverage their strengths and overcome their weaknesses by learning from each other and collaboratively building tomorrow's future. The book will benefit innovators, entrepreneurs, founders, managers, and executives who are trying to break through innovation barriers by avoiding common mistakes and getting answers about practical challenges.

Innovating Innovation

Download Innovating Innovation PDF Online Free

Author :
Publisher : Mango Media Inc.
ISBN 13 : 1633538451
Total Pages : 257 pages
Book Rating : 4.6/5 (335 download)

DOWNLOAD NOW!


Book Synopsis Innovating Innovation by : David Morey

Download or read book Innovating Innovation written by David Morey and published by Mango Media Inc.. This book was released on 2019-03-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The renowned business consultant presents “the battlefield manual for change leadership” —with strategies for thriving in today’s marketplace (Jerry Wind, The Wharton School). Business leadership is a constant struggle to crack through corporate politics, nurture creativity, and add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, guides readers across eleven concrete steps that can unlock day-to-day innovation and drive long-term competitive advantage. Innovating Innovation synergizes the best aspects of classic innovation theories with an insurgent strategic model inspired by one of Morey’s first clients, Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training experience

The Innovating Organization

Download The Innovating Organization PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 9780761964346
Total Pages : 358 pages
Book Rating : 4.9/5 (643 download)

DOWNLOAD NOW!


Book Synopsis The Innovating Organization by : Andrew M Pettigrew

Download or read book The Innovating Organization written by Andrew M Pettigrew and published by SAGE. This book was released on 2000-09-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovating Organization is a systematic, empirical study of the change in forms from traditional multi-divisional hierarchies to flatter, less rigid networks. The rich array of data generated by the eight current international case studies provides fresh insights into the network organization, and suggests new methodologies for organizational research. Coopers & Lybrand, BP, Unilever, Rabobank and Saab are amongst the companies surveyed.

Social Innovation, Inc.

Download Social Innovation, Inc. PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470892196
Total Pages : 256 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!


Book Synopsis Social Innovation, Inc. by : Jason Saul

Download or read book Social Innovation, Inc. written by Jason Saul and published by John Wiley & Sons. This book was released on 2010-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol? Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started. Explains the fundamental shift in the role of business in society, from social contract to social capital market Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding Offers step-by-step guidance for creating economic value through positive social change Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Grow From Within (PB)

Download Grow From Within (PB) PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071598332
Total Pages : 273 pages
Book Rating : 4.0/5 (715 download)

DOWNLOAD NOW!


Book Synopsis Grow From Within (PB) by : Robert Wolcott

Download or read book Grow From Within (PB) written by Robert Wolcott and published by McGraw Hill Professional. This book was released on 2008-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Business and Generate Profits inNew Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate theexceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization—new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines: The fundamentals of designing anew business The four dominant models ofcorporate entrepreneurship Ways to align your innovationprogram with your strategy Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.

Business Innovation

Download Business Innovation PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000538249
Total Pages : 356 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!


Book Synopsis Business Innovation by : Vijay Pandiarajan

Download or read book Business Innovation written by Vijay Pandiarajan and published by Routledge. This book was released on 2022-01-25 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses. After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives. Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.

Business Model Innovation Strategy

Download Business Model Innovation Strategy PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 111968966X
Total Pages : 400 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Business Model Innovation Strategy by : Raphael Amit

Download or read book Business Model Innovation Strategy written by Raphael Amit and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.

Innovating Like A Startup Executing Like A Corporation

Download Innovating Like A Startup Executing Like A Corporation PDF Online Free

Author :
Publisher :
ISBN 13 : 9781734181456
Total Pages : 262 pages
Book Rating : 4.1/5 (814 download)

DOWNLOAD NOW!


Book Synopsis Innovating Like A Startup Executing Like A Corporation by : Jean-Claude Junqua

Download or read book Innovating Like A Startup Executing Like A Corporation written by Jean-Claude Junqua and published by . This book was released on 2020-01-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startups are bold and want to disrupt the world, but are often struggling to execute. Large corporations excel at execution, but they need to keep reinventing themselves to stay relevant. This book will benefit innovators, entrepreneurs, founders, managers, and executives who are trying to break through innovation barriers.

Innovation to the Core

Download Innovation to the Core PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422102513
Total Pages : 317 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Innovation to the Core by : Peter Skarzynski

Download or read book Innovation to the Core written by Peter Skarzynski and published by Harvard Business Press. This book was released on 2008 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of strategy guru Gary Hamel, this guide shows organizations how to move innovation from a buzz word to a core competency. Skarzynski, a consultant on international growth and strategy, and Gibson, a global business strategist, draw on a wealth of examples from real companies including GE, Procter & Gamble, Nokia, and IBM. They provide frameworks, step-by-step action lists, and other practical tools for improving an organization's capacity for innovation by mobilizing the imagination of employees, customers, and business partners.

The Invincible Company

Download The Invincible Company PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Corporate Creativity

Download Corporate Creativity PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781609941536
Total Pages : 300 pages
Book Rating : 4.9/5 (415 download)

DOWNLOAD NOW!


Book Synopsis Corporate Creativity by : Sam Stern

Download or read book Corporate Creativity written by Sam Stern and published by Berrett-Koehler Publishers. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. Evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. This is the true nature of corporate creativity, and it is where a company's creative potential really.