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Author : Rodrigo Espinoza
Publisher :
ISBN 13 : 9789562849258
Total Pages : pages
Book Rating : 4.8/5 (492 download)
Download or read book Innovación en negocios para mentes digitales written by Rodrigo Espinoza and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Villaseca Morales
Publisher : ESIC Editorial
ISBN 13 : 8415986505
Total Pages : 329 pages
Book Rating : 4.4/5 (159 download)
Download or read book Innovación y marketing de servicios en la era digital written by David Villaseca Morales and published by ESIC Editorial. This book was released on 2014-09-05 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo pueden las empresas innovar y aprovechar las oportunidades de negocio que abre la era digital? Los cambios que generan los avances tecnológicos, especialmente la digitalización y la movilidad, están revolucionando las disciplinas del Marketing y la Innovación. Se abren grandes oportunidades de éxito, según muestran 35 casos reales de emprendedores y empresas de todo el mundo: desde Coca-Cola hasta Spotify. Para triunfar es necesario desarrollar capacidades creativas, diseñando soluciones y contenidos relevantes, junto a capacidades analíticas, aprendiendo a hablar el lenguaje de la tecnología y la creación de valor. El libro profundiza, desde un enfoque práctico, en las áreas que contribuyen a un crecimiento del negocio orientado al cliente, con especial foco en las empresas de servicios y digitales. Combina fundamentos estratégicos con herramientas de aplicación práctica, en sus diferentes retos: Innovación de soluciones; Marketing estratégico; Marketing operativo y digital; y Gestión de clientes. Esta actualización resulta de especial interés para profesionales, emprendedores y estudiantes que busquen desarrollar sus capacidades para gestionar desde la Innovación y el Marketing. Índice Parte I. Revolución digital de los servicios en la era del cliente: Innovación, Marketing y resultados.- Oportunidades en la Era Digital.- Una organización customer-centric.- Parte II Innovación en soluciones de servicios: Emprendimiento e Innovación.- Procesos de Innovación en servicios.- Ideación y prototipado de nuevas soluciones.- Modelos de negocio y plan de negocio.- Parte III. Marketing estratégico en empresas de servicios: Estrategia y planificación de Marketing.- Conocimiento del cliente.- Segmentación, target y posicionamiento.- La marca.- La experiencia del cliente.- Parte IV. Marketing operativo y digital en empresas de servicios: Omni-Canalidad off-line + on-line.- Marketing Digital, on-line y móvil.- Comunicación, contenidos y diálogo.- Gestión de valor y precio.- Parte V. Gestión de clientes: Captación y valor de clientes.- Fidelización y desarrollo de clientes.
Author : David Villaseca Morales
Publisher : ESIC Editorial
ISBN 13 : 8418415908
Total Pages : 186 pages
Book Rating : 4.4/5 (184 download)
Download or read book De Silicon Valley a tu negocio written by David Villaseca Morales and published by ESIC Editorial. This book was released on 2021-09-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Buscas actualizar o potenciar tus capacidades en un entorno cada vez más digital? Los negocios de todo el mundo viven una revolución sin precedentes gracias a los avances en tecnología, data e inteligencia artificial, que están abriendo oportunidades tanto a start-ups como a empresas consolidadas que buscan crecer. ¿Cómo aplicar en los negocios las nuevas soluciones tecnológicas? Este manual permite conectar con las soluciones, herramientas y prácticas de innovación utilizadas en Silicon Valley, colocando en el centro las necesidades de las personas y profundizando en las claves tecnológicas de la transformación hacia un negocio más inteligente. El cloud computing ha supuesto una verdadera revolución en el proceso de transformación digital, maximizando las capacidades y reduciendo los costes. Estos algoritmos de inteligencia artificial o machine learning han permitido desarrollar aplicaciones de negocio como los asistentes virtuales o las soluciones de ciberseguridad. En definitiva, esas mejores capacidades de computación han dado lugar a algoritmos más complejos y a mejores y más avanzadas soluciones de negocio. ¿Qué aporta este «manual para todos los públicos»? Desde una perspectiva práctica y aplicada al mundo empresarial, los profesionales, emprendedores y estudiantes de cualquier perfil desarrollarán sus capacidades sobre gestión de datos e inteligencia artificial, plataformas tecnológicas, sistemáticas de innovación y otras herramientas críticas para la transformación digital. Este manual conecta las dos partes esenciales que determinan el éxito de todo negocio hoy en día. En la primera parte se profundiza en las capacidades tecnológicas y en los recursos que pone a nuestra disposición la revolución digital, mientras que la segunda parte va un paso más allá, poniendo en práctica esas herramientas para resolver problemas concretos encontrando soluciones a través de la innovación.
Author : Justo Hidalgo
Publisher : Libros de Cabecera
ISBN 13 : 8494606263
Total Pages : 158 pages
Book Rating : 4.4/5 (946 download)
Download or read book Idea, producto y negocio written by Justo Hidalgo and published by Libros de Cabecera. This book was released on 2017-05-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pesar de la aplicación constante de técnicas de gestión, creatividad e innovación, la mayoría de los productos resultantes fracasan comercialmente. Explicar los elementos básicos que conllevan la creación de un producto o servicio innovador requiere de la lectura de decenas de libros. Este libro pretende, de una manera pragmática y directa, describir los aspectos fundamentales del ciclo de vida de creación, despliegue y gestión de un producto o servicio innovador. Está dividido en tres partes, la primera, La Idea, se centra en discutir la necesidad de encontrar problemas que merezcan la pena ser resueltos y describir una serie de técnicas que nos ayuden a conseguirlo. La segunda, El Producto, se ocupa de convertir la idea resultante en un producto totalmente definido y potencialmente exitoso. Y la tercera, centrada en El Negocio, parte del producto, pero ya desde un enfoque pragmático de negocio: ¿cómo conseguir ingresos recurrentes y escalables? Explicar los elementos básicos que conllevan la creación de un producto o servicio innovador requiere de la lectura de decenas de libros. Este libro pretende, de una manera pragmática y directa, describir los aspectos fundamentales del ciclo de vida de creación, despliegue y gestión de un producto o servicio innovador. Está dividido en tres partes, la primera, La Idea, se centra en discutir la necesidad de encontrar problemas que merezcan la pena ser resueltos y describir una serie de técnicas que nos ayuden a conseguirlo. La segunda, El Producto, se ocupa de convertir la idea resultante en un producto totalmente definido y potencialmente exitoso. Y la tercera, centrada en El Negocio, parte del producto, pero ya desde un enfoque pragmático de negocio: ¿cómo conseguir ingresos recurrentes y escalables?
Author : Juan Pablo Rozas
Publisher :
ISBN 13 : 9781694998262
Total Pages : 228 pages
Book Rating : 4.9/5 (982 download)
Download or read book La Transformación Digital No Es Digital: la Guía Definitiva para Navegar en un Mar de Tecnologías Disruptivas y en Los Nuevos Modelos de Negocios Digitales written by Juan Pablo Rozas and published by . This book was released on 2019-09-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mucho se ha hablado de la Transformación Digital, es probablemente uno de los buzzwords más "indefinidos", "abusados" o "subjetivos" que existen por estos días. Cada quién interpreta lo que quiere de este concepto. Sin embargo, no deja de tener el valor de poner en la mesa temas tremendamente importantes para las empresas. Para mi, la Transformación Digital es "Transformación" primero, luego es digital. Esto porque las tecnologías no poseen un valor en sí mismas, si no más bien, son herramientas habilitantes de procesos de negocio que pueden transformar completamente la forma en que hacemos negocios. De eso trata este libro. Siempre podrás encontrar información de valor en mis canales digitales: www.juanpablorozas.com #TransformacionDigitalTotal Encuentra un Plan de Transformación Digital que funciona Todos los modelos de madurez digital tienen algo en común: son bastante conceptuales y es complejo aplicarlos a la realidad de tú empresa. En este libro veremos un plan de transformación, que te permitirá enfrentar de manera más eficiente y eficaz la necesidad urgente de llevar tu negocio al siguiente nivel y entregar cada vez mas valor a tus clientes sin sacrificar la escencia de tu empresa, agregando nuevos modelos de negocio o transformando radicalmente los existentes. ¿Por qué es importante la Transformación Digital? El sólo hecho de implementar tecnología por sí sola, no produce una transformación digital. Cambiar una organización aprovechando el potencial de las tecnologías sí lo hace. Para transformar las organizaciones se deben rediseñar sus modelos de negocio y procesos así como los productos y servicios que se entregan a los clientes. Para ello es clave alinear a las personas, los procesos y las tecnologías. Algunas definiciones que encontrarás en este libro ¿Qué es la Transformación Digital? La definición más corta y precisa para mi es que: La Transformación Digital es reinventar nuestro negocio, para mejorar la experiencia de nuestros clientes usando las tecnologías de la información. ¿Por donde empiezo? Pueden haber muchas maneras de mejorar la experiencia a nuestros clientes y siempre se basan en resolver problemas para volvernos más competitivos: Podemos, entre otros, mejorar el servicio a nuestros clientes: *Generando experiencias nuevas *Ahorrándoles tiempo *Mejorar la eficiencia operativa y así entregarles el producto o servicio más rápido. ¿Quiénes deberían liderar la transformación digital? Todos los miembros de la empresa, pues se necesita impulsar la cultura de la innovación dentro de la organización y mejorar la colaboración interna para: *Generar nuevas fuentes de ingresos *La capacidad de respuesta rápida ante los cambios en el mercado *Crear una ventaja competitiva para la organización La tecnología actúa claramente como habilitadora de la transformación digital, ayudando a las empresas a ser más ágiles, receptivas y capaces de evaluar y aprender. Pero el enfoque de "solo tecnología" deja de lado los cambios culturales más importantes necesarios para garantizar los esfuerzos de transformación en curso.
Author : Mahendra Mahey
Publisher :
ISBN 13 : 9789927139079
Total Pages : 166 pages
Book Rating : 4.1/5 (39 download)
Download or read book Open a GLAM Lab written by Mahendra Mahey and published by . This book was released on 2020-11-30 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Galleries, Libraries, Archives and Museums (GLAM) Lab is a place for experimenting with digital collections and data. This book describes how to open a GLAM Lab and encourages a movement that can transform organisations and communities.
Author : Sadler-Smith, Eugene
Publisher : Editorial UOC
ISBN 13 : 8491165754
Total Pages : 178 pages
Book Rating : 4.4/5 (911 download)
Download or read book La mente intuitiva written by Sadler-Smith, Eugene and published by Editorial UOC. This book was released on 2017-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Como líder, directivo, empleado o ciudadano, tu activo más valioso no está encerrado en una caja de seguridad de un banco, ni en ladrillos y cemento, ni en el balance de una compañía; se guarda en un lugar mucho más seguro aunque bastante frágil, tu cabeza, y es una cartera de valores gemelos: tu mente analítica y tu mente intuitiva
Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)
Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author : Burton Clark
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335224547
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)
Download or read book EBOOK: Sustaining Change in Universities written by Burton Clark and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ·What can be done to ensure universities are well positioned to meet the challenges of the fast moving world of the 21st century? This is the central question addressed by Burton R. Clark in this significant new volume which greatly extends the case studies and concepts presented in his 1998 book, Creating Entrepreneurial Universities. The new volume draws on case studies of fourteen proactive institutions in the UK, Europe, Australia, Latin America, Africa, and the United States that extend analysis into the early years of the twenty-first century. The cumulative international coverage underpins a more fully developed conceptual framework offering insight into ways of initiating and sustaining change in universities. This new conceptual framework shifts attention from transformation to sustainability rooted in a constructed steady state of change and a collegial approach to entrepreneurialism. It contains key elements necessary for universities to adapt successfully to the modern world. Lessons for reform can be drawn directly from both the individual case studies and the general framework. Overall the book offers a new form of university organization that is more self-reliant and manages to combine change with continuity, traditional academic values with new managerial values. Essential reading for university administrators, faculty members, students and researchers analysing higher education, and educational policymakers worldwide, this book advocates a highly proactive approach to university change and specifies a new basis for university self- reliance. Burton R. Clark is Allan M. Cartter Professor Emeritus of Higher Education and Sociology at the University of California, Los Angeles. During his career, he has taught at five leading US universities: Stanford, Harvard, Berkeley, Yale and UCLA. He has published widely on the nature of university organization and the realistic possibilties of reform, linking research for understanding with research for use.
Author : Fernando M. Reimers
Publisher : Springer Nature
ISBN 13 : 3030821595
Total Pages : 352 pages
Book Rating : 4.0/5 (38 download)
Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Author : Moises Velasquez-Manoff
Publisher : Simon and Schuster
ISBN 13 : 1439199396
Total Pages : 416 pages
Book Rating : 4.4/5 (391 download)
Download or read book An Epidemic of Absence written by Moises Velasquez-Manoff and published by Simon and Schuster. This book was released on 2013-09-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A controversial, revisionist approach to autoimmune and allergic disorders considers the perspective that the human immune system has been disabled by twentieth-century hygiene and medical practices.
Author : Khadimally, Seda
Publisher : IGI Global
ISBN 13 : 1522532242
Total Pages : 324 pages
Book Rating : 4.5/5 (225 download)
Download or read book Technology-Assisted ESL Acquisition and Development for Nontraditional Learners written by Khadimally, Seda and published by IGI Global. This book was released on 2018-08-31 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating technology-integrated learning environments for adolescent and adult language learners remains a challenge to educators in the field. Thoroughly examining and optimizing the experience of these students is imperative to the success of language learning classrooms. Technology-Assisted ESL Acquisition and Development for Nontraditional Learners provides innovative insights into the advancements in communication technologies and their applications in language learning. The content within this publication covers emerging research on instructional design, teacher cognition, and professional development. It is a vital reference source for educators, academics, administrators, and researchers seeking coverage centered on the implementation of technology-based language learning systems.
Author : John C. Maxwell
Publisher : Center Street
ISBN 13 : 1455518212
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)
Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
Author : Simon Singh
Publisher : Anchor
ISBN 13 : 0385495323
Total Pages : 434 pages
Book Rating : 4.3/5 (854 download)
Download or read book The Code Book written by Simon Singh and published by Anchor. This book was released on 2000-08-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.
Author : Greg Wilson
Publisher : CRC Press
ISBN 13 : 1000728153
Total Pages : 250 pages
Book Rating : 4.0/5 (7 download)
Download or read book Teaching Tech Together written by Greg Wilson and published by CRC Press. This book was released on 2019-10-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.
Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)
Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
Author : Marvin Harris
Publisher : AltaMira Press
ISBN 13 : 0759116962
Total Pages : 412 pages
Book Rating : 4.7/5 (591 download)
Download or read book Cultural Materialism written by Marvin Harris and published by AltaMira Press. This book was released on 2001-08-28 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Materialism, published in 1979, was Marvin Harris's first full-length explication of the theory with which his work has been associated. While Harris has developed and modified some of his ideas over the past two decades, generations of professors have looked to this volume as the essential starting point for explaining the science of culture to students. Now available again after a hiatus, this edition of Cultural Materialism contains the complete text of the original book plus a new introduction by Orna and Allen Johnson that updates his ideas and examines the impact that the book and theory have had on anthropological theorizing.
