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Author : Mark R. Forehand
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.0/5 ( download)
Download or read book Initial Retrieval Difficulty and Subsequent Recall in an Advertising Setting written by Mark R. Forehand and published by . This book was released on 1995 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 147397156X
Total Pages : 755 pages
Book Rating : 4.4/5 (739 download)
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 1461516218
Total Pages : 308 pages
Book Rating : 4.4/5 (615 download)
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author : Julie A. Edell
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.:/5 ( download)
Download or read book Analyzing Media Interactions written by Julie A. Edell and published by . This book was released on 1999 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1176 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliographic Index written by and published by . This book was released on 1997 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Serge Gauthier
Publisher : Cambridge University Press
ISBN 13 : 1139497936
Total Pages : 323 pages
Book Rating : 4.1/5 (394 download)
Download or read book Case Studies in Dementia: Volume 1 written by Serge Gauthier and published by Cambridge University Press. This book was released on 2011-04-21 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dementia is amongst the greatest challenges facing the medical profession as the population ages. Accurate diagnosis is essential as many rarer forms of the disease are treatable if recognized early. This collection of case studies from around the world illustrates both common and unusual causes of dementia, emphasizing clinical reasoning, integrative thinking and problem-solving skills. Each case consists of a clinical history, examination findings and special investigations, followed by diagnosis and discussion. The aim is to reinforce diagnostic skills through careful analysis of individual presenting patterns, and to guide treatment decisions, using state-of-the-art diagnostic classification and tools. The reader will be able to distinguish patients who need reassurance, closer follow-up or immediate referral to specialized services. Written and edited by internationally recognized experts in dementia, these case studies will inform and challenge clinicians at all stages of their careers.
Author : Christopher D. Manning
Publisher : Cambridge University Press
ISBN 13 : 1139472100
Total Pages : pages
Book Rating : 4.1/5 (394 download)
Download or read book Introduction to Information Retrieval written by Christopher D. Manning and published by Cambridge University Press. This book was released on 2008-07-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Class-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of the design and implementation of systems for gathering, indexing, and searching documents; methods for evaluating systems; and an introduction to the use of machine learning methods on text collections. All the important ideas are explained using examples and figures, making it perfect for introductory courses in information retrieval for advanced undergraduates and graduate students in computer science. Based on feedback from extensive classroom experience, the book has been carefully structured in order to make teaching more natural and effective. Slides and additional exercises (with solutions for lecturers) are also available through the book's supporting website to help course instructors prepare their lectures.
Author : Jonathan Fawcett
Publisher : MIT Press
ISBN 13 : 0262331896
Total Pages : 695 pages
Book Rating : 4.2/5 (623 download)
Download or read book The Handbook of Attention written by Jonathan Fawcett and published by MIT Press. This book was released on 2015-11-27 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative overview of current research on human attention, emphasizing the relation between cognitive phenomena observed in the laboratory and in the real world. Laboratory research on human attention has often been conducted under conditions that bear little resemblance to the complexity of our everyday lives. Although this research has yielded interesting discoveries, few scholars have truly connected these findings to natural experiences. This book bridges the gap between “laboratory and life” by bringing together cutting-edge research using traditional methodologies with research that focuses on attention in everyday contexts. It offers definitive reviews by both established and rising research stars on foundational topics such as visual attention and cognitive control, underrepresented domains such as auditory and temporal attention, and emerging areas of investigation such as mind wandering and embodied attention. The contributors discuss a range of approaches and methodologies, including psychophysics, mental chronometry, stationary and mobile eye-tracking, and electrophysiological and functional brain imaging. Chapters on everyday attention consider such diverse activities as driving, shopping, reading, multitasking, and playing videogames. All chapters present their topics in the same overall format: historical context, current research, the possible integration of laboratory and real-world approaches, future directions, and key and outstanding issues. Contributors Richard A. Abrams, Lewis Baker, Daphne Bavelier, Virginia Best, Adam B. Blake, Paul W. Burgess, Alan D. Castel, Karen Collins, Mike J. Dixon, Sidney K. D'Mello, Julia Föcker, Charles L. Folk, Tom Foulsham, Jonathan A. Fugelsang, Bradley S. Gibson, Matthias S. Gobel, Davood G. Gozli, Arthur C. Graesser, Peter A. Hancock, Kevin A. Harrigan, Simone G. Heideman, Cristy Ho, Roxane J. Itier, Gustav Kuhn, Michael F. Land, Mallorie Leinenger, Daniel Levin, Steven J. Luck, Gerald Matthews, Daniel Memmert, Stephen Monsell, Meeneley Nazarian, Anna C. Nobre, Andrew M. Olney, Kerri Pickel, Jay Pratt, Keith Rayner, Daniel C. Richardson, Evan F. Risko, Barbara Shinn-Cunningham, Vivian Siu, Jonathan Smallwood, Charles Spence, David Strayer, Pedro Sztybel, Benjamin W. Tatler, Eric T. Taylor, Jeff Templeton, Robert Teszka, Michel Wedel, Blaire J. Weidler, Lisa Wojtowicz, Jeremy M. Wolfe, Geoffrey F. Woodman
Author : Donna K. Harman
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.F/5 ( download)
Download or read book The Second Text REtrieval Conference (TREC-2) written by Donna K. Harman and published by . This book was released on 1994 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Muriel Deutsch Lezak
Publisher : Oxford University Press
ISBN 13 : 0195090314
Total Pages : 1048 pages
Book Rating : 4.1/5 (95 download)
Download or read book Neuropsychological Assessment written by Muriel Deutsch Lezak and published by Oxford University Press. This book was released on 1995-03-02 with total page 1048 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 12 chapters in the second section contain nearly all of the tests and assessment techniques covered in the previous editions plus many additional ones, including newly developed neuropsychological tests, tests from other branches of psychology, research techniques that have only recently been introduced into clinical neuropsychology, tests originating in Europe and elsewhere, and a few measures - as yet untried by neuropsychology - that appear to be potentially useful for neuropsychological purposes. Thus, the third edition of Neuropsychological Assessment maintains its multipurpose functions as an authoritative textbook, reference work, and practitioner's manual.
Author : John R Rossiter
Publisher : SAGE
ISBN 13 : 1526452162
Total Pages : 714 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing Communications written by John R Rossiter and published by SAGE. This book was released on 2018-08-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Author : Robert B. Daroff
Publisher : Elsevier Health Sciences
ISBN 13 : 1455728071
Total Pages : 7364 pages
Book Rating : 4.4/5 (557 download)
Download or read book Neurology in Clinical Practice written by Robert B. Daroff and published by Elsevier Health Sciences. This book was released on 2012-03-29 with total page 7364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neurology in Clinical Practice brings you the most current clinical neurology through a comprehensive text, detailed color images, and video demonstrations. Drs. Daroff, Fenichel, Jankovic and Mazziotta, along with more than 150 expert contributors, present coverage of interventional neuroradiology, neurointensive care, prion diseases and their diagnoses, neurogenetics, and many other new developments. Online at www.expertconsult.com, you’ll have access to a downloadable image library, videos, and the fully searchable text for the dynamic, multimedia content you need to apply the latest approaches in diagnosis and management. Find answers easily through an intuitive organization by both symptom and grouping of diseases that mirrors the way you practice. Diagnose and manage the full range of neurological disorders with authoritative and up-to-date guidance. Refer to key information at-a-glance through a full-color design and layout that makes the book easier to consult. Access the fully searchable text online at www.expertconsult.com, along with downloadable images, video demonstrations, and reference updates. Stay current on advances in interventional neuroradiology, neurointensive care, prion diseases, neurogenetics, and more. See exactly how neurological disorders present with online videos of EEG and seizures, movement disorders, EMG, cranial neuropathies, disorders of upper and lower motor neurons. Keep up with developments in the field through significant revisions to the text, including brand-new chapters on neuromodulation and psychogenic disorders and a completely overhauled neuroimaging section. Tap into the expertise of more than 150 leading neurologists-50 new to this edition.
Author : P. Higham
Publisher : Springer
ISBN 13 : 0230305288
Total Pages : 284 pages
Book Rating : 4.2/5 (33 download)
Download or read book Constructions of Remembering and Metacognition written by P. Higham and published by Springer. This book was released on 2011-03-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing contributions from world leaders honouring Bruce Whittlesea's lifetime contribution to memory research, this volume reflects the current understanding amongst memory researchers that memory is more than passive acquisition and retrieval, but involves constructions, attributions, and inferences.
Author : Alireza Minagar
Publisher : Elsevier Health Sciences
ISBN 13 : 0323417035
Total Pages : 329 pages
Book Rating : 4.3/5 (234 download)
Download or read book Neurobehavioral Manifestations of Neurological Diseases: Diagnosis & Treatment, An Issue of Neurologic Clinics written by Alireza Minagar and published by Elsevier Health Sciences. This book was released on 2016-01-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important subject of Diagnosis of and Treatment for Neurobehavioral manifestations of neurologic disease is directed by three leaders of this field - Dr. Alizeza Minagar, Dr. Glen Finney, and Dr. Kenneth Heilman. Topics include: Neurobehavioral testing for mental status; Behavioral neurology of vascular neurology; Alzheimer's disease; Frontotemporal dementia; Traumatic brain injury; Parkinsonian Syndromes (e.g., Parkinson's disease, Lewy body dementia, progressive supranuclear palsy, corticobasal disease, multisystem atrophy); Behavioral neurology of multiple sclerosis and autoimmune encephalopathies; Infectious Diseases (Neuro-AIDS, Neurosyphilis, HSV); Neurobehavioral aspects of systemic disease; Neurobehavioral aspects of epilepsy; Behavioral neurology aspects of nutritional deficiencies; Neurobehavioral aspects of mitochondrial disease; and Medicinal-induced behavioral disorders.
Author : Benton J. Underwood
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)
Download or read book Attributes of Memory written by Benton J. Underwood and published by Pearson Scott Foresman. This book was released on 1983 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James S. Nairne
Publisher : Psychology Press
ISBN 13 : 1136872213
Total Pages : 465 pages
Book Rating : 4.1/5 (368 download)
Download or read book The Foundations of Remembering written by James S. Nairne and published by Psychology Press. This book was released on 2011-12-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foundations of Remembering presents a collection of essays written by top memory scholars in honor of Henry L. Roediger III. The chapters were originally delivered as part of the "Roddyfest" conference held in March 2005 to celebrate Purdue University's awarding of an honorary doctor of letters to Roediger in recognition of his many contributions to the field of psychology. Authors were given a simple charge: choose your own topic, but place your work in historical context. Roediger is fascinated by the intellectual lineage of ideas, so addressing historical "foundations" seemed a fitting tribute. The Chapters contained in this volume help to establish the foundations of remembering, circa the first decade of the 21st century, as perceived by some of the leading memory researchers in the world. Not surprisingly, each of the chapters touches on Roediger's research as well, largely because his work has helped to define and clarify many topics of interest to the memory field. The Foundations of Remembering is intended for a wide audience: students, scholars, and anyone interested in exploring the historical and conceptual roots of modern memory theory.
